Saddle up, email marketers. The next few months are going to be the toughest season we’ve had in a while. Midterm elections and the holidays are converging this year, which is bad news for consumers’ inboxes and marketing campaigns alike.
With an influx of political emails and the chaos of the holidays, it’s going to become more difficult than ever to stand out in a crowded inbox through the end of 2022. You may be thinking, “Kate, hasn’t this happened before? Election season and the holidays coincide every two years.