Marketing Platform Klaviyo Now Offers PrestaShop Integration

Merchants can automate personalized messaging to customers using data from the ecommerce hub

klaviyo and prestashop logos
PrestaShop's 300,000-plus merchants will have turnkey access to Klaviyo. Klaviyo, PrestaShop

Marketing automation platform Klaviyo has integrated with PrestaShop, an open-source ecommerce platform used to build online shops. Ian Zelaya is an Adweek reporter covering how brands engage with consumers in the modern world, ranging from experiential marketing and social media to email marketing and customer experience.