Ecommerce News

Marketing Platform Klaviyo Now Offers PrestaShop Integration

Merchants can automate personalized messaging to customers using data from the ecommerce hub

klaviyo and prestashop logos
PrestaShop's 300,000-plus merchants will have turnkey access to Klaviyo.Klaviyo, PrestaShop
ian.zelaya
By Ian Zelaya

Marketing automation platform Klaviyo has integrated with PrestaShop, an open-source ecommerce platform used to build online shops. 

The new partnership allows ecommerce merchants to automate personalized marketing and communications to customers using their data from transactions on PrestaShop. The integration also expands Klaviyo’s reach among merchants in European countries and other international markets.

Klaviyo, which specializes in email and SMS marketing and in-app notification strategy, serves more than 50,000 ecommerce brands including Unilever and Brooklinen. The company also has integrations with ecommerce platforms including Shopify

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ian.zelaya

Ian Zelaya

Ian Zelaya is an Adweek reporter covering how brands engage with consumers in the modern world, ranging from experiential marketing and social media to email marketing and customer experience.

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