Don't Leave Your Email Marketing Capabilities on the Table

6 ways a good email campaign can elevate your KPIs

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4200%. That’s the percentage of ROI that email marketing can generate.

Many resources cite the benefits of email marketing for businesses. It’s a promising approach, potentially ranking among the next major performance marketing trends. But still, email marketing is a largely unexplored area in performance-based marketing.

Performance marketing differs from traditional marketing based on its payment model—unlike other marketing campaigns, it allows remuneration based on results, when business goals are achieved such as clicks, leads or sales. And this significant trait helps it gradually gain favor with most businesses. 

Social media marketing, search engine marketing and even sponsored ads are the usual marketing channels listed under performance marketing.



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