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Insights from Brooklinen on reaching new and returning customers

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Despite the global pandemic, Brooklinen has had a year of milestones. The direct-to-consumer bedding and loungewear purveyor celebrated their millionth customer and sold their millionth set of sheets. Some of that success is the nature of being a home essentials company when people are forced to stay home. While that brings people in the door, it’s customer retention manager Courtney Conway’s job to keep them coming back. 

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