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Infographic: Consumers Want a Safe Holiday That Still Preserves Some Tradition

Year in Review

Many are looking for an escape from this difficult year.


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What Joe Biden’s Changes to USPS Leadership May Mean for Marketers

Performance Marketing

President-elect's postal service board appointments could change a lot, but not the Jan. 24 rate hike.

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3 Digital Marketing Trends to Come in 2021

Performance Marketing

Creators, brands and marketers were all forced to navigate a new normal in 2021.

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Fan Controlled Football Signs Progressive as a Partner Ahead of First Season

Performance Marketing

The new sports concept has attracted big-name celebrities and brands.

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How After 25 Years, MLS Transformed Into a Sports Powerhouse

Sports Marketing

From its original business plan to becoming the third best-attended sport in the U.S.

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How Domino’s Plans to Beat the Food Delivery Boom

Food & Beverage

With a new ad agency and growing budget, the pizza chain is committed to taking a different approach than the competition.

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Disney+ Aims for 100 New Titles a Year; 5 Creative Projects by Young Marketers: Friday’s First Things First

First Things First

Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer [...]

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What’s Next for Shopify, the Other Giant of US Ecommerce

Performance Marketing

It has built a reputation as something of the anti-Amazon.

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Shopping Via Instagram Reels Rolls Out Globally

Ecommerce

Businesses and creators can tag products, add branded content tags.

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10 Lessons from 2020’s Most Creative Activations; Facebook, the Monopoly?: Thursday’s First Things First

First Things First

Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer [...]

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The Fastest Growing Brands of 2020 Are Streamers, Ecommerce and Videoconferencing

Year in Review

TikTok, Peacock and DoorDash were go-to choices, with Zoom topping the list.

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Vrbo Tries Catch Up With Airbnb as Short-Term Rentals Rebound

Performance Marketing

The brand has spent nearly 10 times as much on marketing as its primary competitor.

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A Beginner’s Guide to Google’s Latest Ranking Factor: Core Web Vitals

Performance Marketing

How to navigate the search giant's new ranking metrics for website functionality.

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The Best Shows of 2020; Foursquare, Hinge Get Glowups: Wednesday’s First Things First

First Things First

Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer [...]

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Sexy Colonel Sanders Gets a Lifetime Movie; 20 Best Holiday Ads of 2020: Tuesday’s First Things First

First Things First

Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer [...]