It’s Not a Popularity Contest: Rewarding Publishers for Their Quality of Audience Publishers deliver value far beyond that last click, but advertisers are finding that some of the most strategic partners don’t always have the biggest audience. 
To Stop the CMO Revolving Door, Bring Brand and Performance Together
While brand marketing certainly needs to become more data-driven, performance teams need to bring more of their data to creative conversations.
Customers Want Personal Advisors, Not Advertisers
Social media now transcends marketing: It’s the new search bar, the new storefront and the new help desk altogether.
Optimize Your Affiliate Marketing Efforts With Keyword Research
Identifying a profitable niche can take more than just focusing on what you’re passionate about.
Dear Retail Media: Amazon Prime Day Is Nigh
Go easy at the start of Prime Day month and add some additional dollars during the main event for search-based ad units.
The Cookieless Future Calls for Reinvestment in Customer Relationship Management
The loss of identity is not just an ad tech issue—it's a measurement, attribution and, eventually, activation issue that needs resolving.
“There is a type of audience today that loves beautiful content and stunning music; and when done so with cutting-edge technology and all those things together, it’s a powerful kind [...]
Going Beyond Modeling to Find New Customer Acquisition Targets
When looking for new segments, do not stop short by habitually running customer profiles against the general population.
Why You Should Care More About Customer Satisfaction Than You Currently Do
And how to measure what your shoppers are feeling.
Harnessing Gen Z’s Summer Travel Wanderlust
Younger travelers like choices, spontaneity and loyalty rewards when they travel. Here’s how marketers can harness these and other trends when selling summer travel.
Why Brand-Creator Partnerships Are Prioritizing Expertise and Diversity Over Fame
Celebrity is hardly the foundation of the most effective marketing partnerships.
It’s Time to Address Email’s Image Problem
There's a difference between compelling imagery and burying content in photos.
4 Search Trends Retailers Need to Watch Out For
Google understands that a search can have multiple purchasing intents.
Don’t Leave Your Email Marketing Capabilities on the Table
Here are six ways a good email campaign can elevate your KPIs.
The Tools and Tech You’ll Need to Level Up Your Influencer Marketing
Companies often need help scaling their programs, measuring reach and determining ROI.
3 Keys to Successful Lead Generation in a Post-Cookie World
The insurance industry can teach marketers about acquiring new customers without cookies—here's how.
