Athleta Unveils Well-Being Platform to Engage Women Customers Athleisure brand partners with Obé Fitness to offer exclusive content. 
Out of Home’s Moment of ‘Resilience, Reinvention and Revitalization’
Performance Marketing
The global OOH industry has demonstrated tremendous resilience, reinvention and now, strong revitalization.
Data Privacy Is Marketing’s Biggest Challenge: Here’s Why That’s a Good Thing
Recent regulations across the world are forcing brands to get personal again.
HBO Max Pa’lante’s Pop-up Promoting Romeo Santos Shows Is a Love Letter With Holograms
The Santos promotion represents an extension of how PORTL’s hologram creations can be produced for entertainment and marketing.
Meet the Winners of the 2021 Adweek Readers’ Choice: Best of Tech Partner Awards
Performance Marketing
These ad-tech and mar-tech solutions were tops in their categories, according to our community.
How the Pandemic Accelerated Restaurants’ Digital Transformation
The industry gained a "treasure trove" of first-party data to personalize marketing.
OOH Ad Platform Receives $30 Million in Series B Funding From Lamar Advertising
Performance Marketing
The infusion of cash is another sign the market is returning as the public emerges from the pandemic.
How Deep Learning AI Can Transform Challenger Brands Into Cutting-Edge Leaders
By investing in AI technology, it ups long-term customer acquisition game and targets the 'unusual suspects.'
Making Up for Lost Time: How Younger Consumers Are Spending Their Summers
What Gen Y and Z are doing and how performance marketers can reach them where they are.
Place Exchange Raises $20 Million to Support Spinoff From Intersection
Performance Marketing
“Programmatic out of home is now reaching a tipping point, and as it scales into the mainstream, we believe it is critically important to have open supply-side platforms that are [...]
How Hickory Farms Used Search Queries to Learn What Customers Want in Their Gift Baskets
The cured meat and cheese purveyor realized a 1,000% increase in traffic from searches around keywords like ‘wine,’ ‘wine gifting’ and ‘gift basket.’
You Can Watch Blue Origin’s Space Launch Live on a Billboard in Times Square
Performance Marketing
Branded Cities will broadcast the historic event outside in Las Vegas and Toronto, too.
The Trade Desk’s Philippa Snare on Solimar, Data Awakening and Facebook
Performance Marketing
She joined the DMP from Facebook in March 2020 to lead its EMEA growth.
The First Rule of Personalization: How to Not Annoy the Customer
What does 'personalization' really mean? And how can marketers use it to truly connect with their customers without annoying them?
Privacy and the Intersection of Ethics From a Data Perspective
Some consumers appreciate the way their ads are tailored to their interests and habits.
How Small Brands Turn Customer Feedback Into Marketing Strategies
DTC marketers are listening, from focus groups to surveys and Instagram polls.
