These signs are a visual touchstone to a bygone era.stevegraham/Getty Images
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In a World Blind to Search, All Eyes Are on Influencers

Influencers & Creators

Many consumers may not even consider some influencers to be influencers at all, recognizing them primarily as someone they follow with similar interests or values.


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So You’ve Built a Loyalty Program. How Do You Measure Success?

Customer Experience

If a program isn’t driving business value, it’s time to adjust your strategy.

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Marketers, Beware of Using ‘Digital Focus Groups’ for Human Insights

Voice

When every advertiser has access to sophisticated AI and knows how to use it, the advantage will be entirely on how one puts their strategies into action.

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B2B’s Move Toward Digital Is Here, and Affiliate Fits Right In

B2B

B2B affiliate won’t replace an entire digital channel strategy on its own, but it can provide a strong entry, complement or upgrade to expensive and ineffective marketing channels.

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In-Store Retail Media in 2024: Hype or Happening?

Retail Media Advertising

Being an early mover on this evolving trend can be advantageous for brands.

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How Instacart Moved Beyond Groceries to Become a Retail Media Power

Retail Media Advertising

Instacart excels in understanding the intricacies of grocery purchasing behavior, which differs from shopping on platforms like Amazon.

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Charting the New Frontier of Consumer Insights: Emography

Voice

The strength of the 'heartset' may outweigh the pull of the mindset.

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When It Comes to Martech, a Single Tool Is Never Enough

Voice

Depending on the business type, marketing goals and budget, a martech stack may include more than a dozen components

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3 Major Ways Generative AI Is Redefining Search

Voice

The future is AI-driven, trust-centric dialogue between brands and consumers.

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Brand Knowledge Will Level Up Your AI-Driven Search Engine Marketing

SEM News

Start preparing now for the changes to conversational chatbots that will transform SEM.

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The New ‘Mobile’ Marketing Means Taking Your Brand on Tour

Experiential Marketing

Mobile tours are a fresh strategy, though they’re not simple to design.

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Not Selling on Amazon? That Doesn’t Mean You Shouldn’t Advertise There

Retail Media Advertising

While no one is coming to Amazon or Walmart for insurance, real estate or streaming, people who purchase those services are most certainly shopping on retailer sites.

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These B2B Innovation Award Winners Are Breathing New Life Into B2B Marketing

B2B

From unconventional full-funnel strategies to novel uses of artificial intelligence to provocative creative campaigns, B2B marketers are increasingly shaking off the notion that their style of marketing is staid and [...]

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Adweek’s B2B Innovation Award Winners

B2B

Honoring 10 organizations and people bringing fresh ideas to B2B marketing.

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With Personalization, Sales Needs to Catch Up to Marketing

Personalization

Digital sales rooms can supercharge your go-to-market efforts.

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Marketers Need to Get Subconscious With Their Data

Voice

For marketers, conversations about zero-party data need to go deeper.