CTV creative needs to be optimized for the big screen.Adweek

Turn Performance Marketing Into Performance Branding

Columnist Network

It’s is about creating an impression, an abiding memory that exists beyond a transactional affair.


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Your Startup Needs a Dedicated Test Budget

Marketing Innovation

"If it ain't broke, don't fix it!" doesn't apply to growth marketing.

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Twitter Debuts Twitter Pixel, Conversions API, App Purchase Optimization

Platforms

They join performance marketing tools Site Visit Optimization, Aggregated Measurement, Events Manager, which were introduced in January.

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Newsletter Strategy Is Content Strategy

Email Marketing

If you have someone’s full attention, trust and permission to show up in their personal space every day, there should be more value available to capture.

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Begin With the End: Reverse Engineering a More Personal Brand Experience

Customer Acquisition

Every reason people convert is another potential purchase path.

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Not All Customer Data Is Equally Valuable

Data

Proper prioritization of functionality is important—granted there are all kinds of customer data, what would be the essential ones for the initial phases? 

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Vote Now for Adweek’s 2022 Readers’ Choice: Best of Tech Partner Awards

Performance Marketing

For the fourth straight year, we need your help recognizing the top advertising and marketing technology providers. That’s right: It’s once again time to vote in our Adweek Readers’ Choice: [...]

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The Top 5 Innovations in Retail Media Here Today (and Coming Tomorrow)

Retail Media

In the last few years, with the explosion of ecommerce—and retail media specifically—the industry has undergone massive amounts of innovation. That's true digitally, technically, physically—and soon enough, it could be [...]

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Gaston Taratuta on Becoming an Entrepreneur ‘by Force’

Leadership & Talent

How a tuxedo rental led to building a worldwide digital advertising firm.

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To Reach Gaming’s Massive Audience, Brands Go Bespoke

Gaming

If anything gets gamers excited about advertising, it’s deeper integrations that put their favorite brands into games.

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The New Rules for Performing in Today’s Adult Beverage Category

Food & Beverage

This is just the beginning of a deeper evolution—one driven not just by new competition, but by new business and partnership models.

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Want to Attract Younger Consumers? Just Be Yourself

Performance Marketing

We all know personalization and micro targeting has become more and more prevalent, but it is a 'must have' instead of a 'nice to have' at this point for marketers.

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The Mobile Loyalty Program Formula: Reduce Friction, Collect Valuable Data

Mobile Marketing

How brands can maximize retention and customer experience.

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Loyalty Programs Are the Strong Foundation of Customer Engagement

Customer Experience

Taking a set-and-forget approach to loyalty campaigns means missing out on valuable opportunities.

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Sara Moorthy Was Working With Data in Advertising Before It Was Cool

Leadership & Talent

From old-school advertising to today's ad tech, this marketing executive has seen it all.

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In Uncertain Times, a ‘Play It Safe’ Strategy for Brands Will Be Anything But

Performance Marketing

It’s understandable that marketers will be tempted to take the conservative route over the next few months—but the unique moment we’re facing requires fiscal responsibility coupled with daring vision.