This emerging form of advertising is the best thing to happen to lead generation in the past five years.Getty Images
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These B2B Innovation Award Winners Are Breathing New Life Into B2B Marketing

B2B

From unconventional full-funnel strategies to novel uses of artificial intelligence to provocative creative campaigns, B2B marketers are increasingly shaking off the notion that their style of marketing is staid and […]


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Adweek’s B2B Innovation Award Winners

B2B

Honoring 10 organizations and people bringing fresh ideas to B2B marketing.

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With Personalization, Sales Needs to Catch Up to Marketing

Personalization

Digital sales rooms can supercharge your go-to-market efforts.

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Marketers Need to Get Subconscious With Their Data

Voice

For marketers, conversations about zero-party data need to go deeper.

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Unpacking the Legacy of Antique Ad Signage

Out of Home Advertising News

These signs influenced advertising trends for generations, and their enduring appeal is evident today in the businesses that continue to honor and display them.

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In a World Blind to Search, All Eyes Are on Influencers

Influencers & Creators

Many consumers may not even consider some influencers to be influencers at all, recognizing them primarily as someone they follow with similar interests or values.

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When It Comes to Measurement, the Ad Industry Can Follow the FDA’s Lead

Voice

Incrementality matters more than ever for KPIs, and a trial framework may be the answer.

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How Businesses Can Rethink Their Rewards Programs in the Age of Inflation

Customer Experience

Emotional versus transactional loyalty is the new frontier.

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Your Org Structure Is Showing—Close the Mid-Funnel Gap

Customer Experience

While marketers have historically viewed bottom-of-funnel relationships as the key to revenue, this is changing with the potential for consumers to discover and purchase from a brand in one swipe [...]

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Your Organization Needs an Updated Revenue Model to Align Under

Lead Generation

The funnel's oversimplification can work against success.

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Find Your ‘Why’ Behind Data Clean Rooms

Data Management

Even with the right technology, successful implementation requires a clear strategic vision.

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Out of Home Has Changed—It’s Time for Marketers to Catch Up

Out of Home Advertising News

Marketers experienced with OOH have always said they could “feel” its impact but haven’t been able to prove it—until now.

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The Real Power of AI Is Its Command of Human Language

AI News

The end of the cookie is the most liberating marketing development in 25 years.

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How Next-Generation AI Will Make Customer Service More Customer-Friendly

Customer Experience

The “copilot” era of generative AI represents a paradigm shift in chatbot programming.

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Use Data to Transform How Your Brand Markets to Movers 

Behavioral Targeting

Timing is key, but all movers are not the same.

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Evolve to a Member Services Model for More Precise Targeting and Measurement

Measurement

The inconvenient reality of digital advertising is that most brands have to settle for reaching some, but not all, users in their target audience.