Performance Marketing
Not All Data Types Are Equally Useful
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Octagon Broadens Focus to Full Service, Names Azher Ahmed Digital Head Performance Marketing Ahmed joins Octagon from DDB, where he spent the last decade in a variety of executive roles, including the last two years as its chief digital officer. 
Seeing Is Believing: Why Visual Search Works
Gen Z and millennials have embraced this way of shopping, and it's time brands did too.
QR Codes Are Key to Connecting With Customers in a Pandemic
Performance Marketing
The technology is replacing restaurant menus, enhancing OOH and making retail experiences safer.
Why—and How—You Should Optimize Your Website for Bing
SEO best practices for Bing and Google overlap.
Crowdfunded OOH Campaign Draws Attention to the #FreeBritney Movement
AdQuick is taking the social conversation focused on pop star’s conservatorship offline.
Marketers Should Use Modeling to Compress Large Data into Small Answers
Analysts need to provide answers to questions, not mounds of data.
Study: 6 Consumer Habits That Will Boost OOH Impact in 2021
Out of Home Advertising Association of America and Harris Poll data shows increased response to outdoor messaging.
How Pain Reliever Biofreeze Is Reaching Customers at Key Workout Moments
Biofreeze’s ‘right place, right time’ marketing strategy helps drive awareness and sales.
Wild Turkey Takes You to Kentucky Bourbon Country Via Audio-Guided Tastings
Audio-guided tasting includes a cameo by Matthew McConaughey.
3 Keys to Producing Standout Virtual Events in 2021
Brands need to combat digital fatigue, says Welcome CEO Roberto Ortiz.
This Startup Vodka Brand Is Using OOH to Make a Splash at the Super Bowl
GameDay’s mobile retargeting strategy helps target key audiences and drives online conversions.
It’s the Era of ‘The Great Reinvention.’ How Do We Keep Up?
Performance Marketing
Former Publicis executive Rishad Tobaccowala on staying ahead in an ever-changing world at Outlook 2021.
4 Ways AI Will Make You a Better Marketer in 2021
Performance Marketing
Getting to your customer in the right moment is essential. Brands fight for a customer’s attention. AI helps deliver a message to the subscriber on the right channel, at the [...]
You Need a Rapid-Response Team for the New Era of Fast Advertising
Performance Marketing
Fast advertising is here to stay.
Networking Is the Biggest Challenge Virtual Event Marketers Face in 2021
Performance Marketing
Bizzabo’s new study also finds 50% of registrants convert to attendees.
Virtual Try-On Tech, the Pandemic-Accelerated Trend, Is Here to Stay and Save Headaches
Performance Marketing
A pandemic-fueled ecommerce spike is accelerating the trend.
