B-to-B Marketers Must Remember to Target the Humans Behind the Brands Injecting more emotion into the otherwise overly rational can yield huge dividends and allows a b-to-b brand to differentiate itself in a sea of sameness. 
What Accounts for Performance Marketers’ Reluctant Embrace of Out-of-Home Advertising?
It might be time to give the medium another look. This ain’t Don Draper’s market anymore.
Abusers of Consumer Data Will Be Punished
The first lesson is that customers are much more informed now, and they will not tolerate any abuse of data originated from them
This Year’s World Cup Is a Key Performance Marketing Opportunity for US Brands
Given the ethnic diversity in America, marketing campaigns can be tailored around many of the 32 national teams playing in the World Cup.
Personalization and Privacy Can Live Under One Roof
It’s hard to fault customers for wanting to have their cake and eat it, too.
Why the Surprising Rise of Direct Mail Is No Surprise at All
The USPS reported that marketing mail volume dropped 15% between 2019 and 2020, while shipping/package volume increased 18%.
Adweek 2022 Readers’ Choice: Best of Tech Partner Awards
Vote on your favorite nominees during Round 2.
Are You Using Social Media to Inspire Younger Buyers?
Social networks are the new search engines. How performance marketers can leverage this trend.
The Key to Creative Affiliate Sales Strategy During Back to School: Improvisation
There are new lessons to learn this shopping season.
Retail Media Is the Fast Lane for the Customer Purchase Path
Each retailer has some sort of offering that lands in each bucket, but then aligning that to the business outcomes that your brand is aiming for is probably the best [...]
A Liquor Brand’s Challenge: When Marketing a New Spirit Requires Building an Entirely New Category
"We do things our own way. Taking a flavor-first approach means that we don’t pay attention to the conventional categories that traditionalists often want to cast us into."
Google Topics Will Require Supplemental Signals to Succeed
Privacy-safe should not equate to “not always accurate.”
What Should Performance Marketers Know Before Testing CTV?
Keep these 7 tips in mind to set yourself and your campaigns up for success.
Turn Performance Marketing Into Performance Branding
It's is about creating an impression, an abiding memory that exists beyond a transactional affair.
Your Startup Needs a Dedicated Test Budget
"If it ain't broke, don't fix it!" doesn't apply to growth marketing.
Twitter Debuts Twitter Pixel, Conversions API, App Purchase Optimization
They join performance marketing tools Site Visit Optimization, Aggregated Measurement, Events Manager, which were introduced in January.
