When It Comes to Martech, a Single Tool Is Never Enough
Depending on the business type, marketing goals and budget, a martech stack may include more than a dozen components
3 Major Ways Generative AI Is Redefining Search
The future is AI-driven, trust-centric dialogue between brands and consumers.
Brand Knowledge Will Level Up Your AI-Driven Search Engine Marketing
Start preparing now for the changes to conversational chatbots that will transform SEM.
The New ‘Mobile’ Marketing Means Taking Your Brand on Tour
Mobile tours are a fresh strategy, though they’re not simple to design.
Not Selling on Amazon? That Doesn’t Mean You Shouldn’t Advertise There
While no one is coming to Amazon or Walmart for insurance, real estate or streaming, people who purchase those services are most certainly shopping on retailer sites.
These B2B Innovation Award Winners Are Breathing New Life Into B2B Marketing
From unconventional full-funnel strategies to novel uses of artificial intelligence to provocative creative campaigns, B2B marketers are increasingly shaking off the notion that their style of marketing is staid and [...]
Adweek’s B2B Innovation Award Winners
Honoring 10 organizations and people bringing fresh ideas to B2B marketing.
With Personalization, Sales Needs to Catch Up to Marketing
Digital sales rooms can supercharge your go-to-market efforts.
Marketers Need to Get Subconscious With Their Data
For marketers, conversations about zero-party data need to go deeper.
Unpacking the Legacy of Antique Ad Signage
These signs influenced advertising trends for generations, and their enduring appeal is evident today in the businesses that continue to honor and display them.
In a World Blind to Search, All Eyes Are on Influencers
Many consumers may not even consider some influencers to be influencers at all, recognizing them primarily as someone they follow with similar interests or values.
When It Comes to Measurement, the Ad Industry Can Follow the FDA’s Lead
Incrementality matters more than ever for KPIs, and a trial framework may be the answer.
How Businesses Can Rethink Their Rewards Programs in the Age of Inflation
Emotional versus transactional loyalty is the new frontier.
Your Org Structure Is Showing—Close the Mid-Funnel Gap
While marketers have historically viewed bottom-of-funnel relationships as the key to revenue, this is changing with the potential for consumers to discover and purchase from a brand in one swipe [...]
Your Organization Needs an Updated Revenue Model to Align Under
The funnel's oversimplification can work against success.
Find Your ‘Why’ Behind Data Clean Rooms
Even with the right technology, successful implementation requires a clear strategic vision.
