StarKist is one of the brands turning to social listening to learn about consumer habits and trends. StarKist, Getty Images

Why Affiliate Marketing Is Poised to Rise as Third-Party Cookies Crumble

Performance Marketing

Authenticity is the key to marketers responding to consumers’ new expectations.


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Why Mover Marketing Needs a Gut Renovation

Performance Marketing

Brands have made substantial investments in technology and data to reach the right consumers but miss obvious opportunities in all of that complexity.

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GivingTuesday and Pulsar on How to Measure Cultural Change

Events

The two organizations worked together to learn how audiences impact generosity.

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The Next Era of Branded Entertainment Has Arrived. Here’s Why We Must Embrace It

Performance Marketing

The six-second video is out; award-winning storytelling is in.

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São Paulo Museum of Modern Art Opens Its Virtual Doors in Minecraft

Performance Marketing

The 'MAM no Minecraft' initiative brings culture to the pixelated juggernaut.

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What’s the Difference Between Performance and Brand Marketing?

Performance Marketing

A new survey from 3Q Digital shows that even marketers don’t know—and that’s bad for business.

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Want to Elevate Your Pride Outreach? Ask Yourself These 5 Questions

Performance Marketing

Avoid just 'checking the box' and truly support the queer community.

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This Retro-Style Arcade Game Is Helping the Fight Against Malnutrition

Performance Marketing

The simple act of playing a video game triggers a donation to a child in need.

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What Is the Role of Performance Marketing?

Marketing Innovation

The great advantage of this approach is its business model. No company must take on any financial risks in order to try out these strategies.

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Infographic: Cooped-Up Consumers Are Champing at the Bit to Experience Live Events Again

Performance Marketing

It's bound to be a summer of experiential.

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6 SEO Tools Every Small-Business Owner Should Know

Search Engine Optimization

Feeling overwhelmed with all the search marketing tools available?

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When Travel Stalled, Airbnb Rewound, Leaned Local and Remained Relevant Against All Odds

Experiential

Adweek's Experiential Brand of the Year emphasized unique, targeted experiences in response to consumers' altered expectations.

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Adweek’s 2021 Experiential Awards: See All the Winners

Performance Marketing

The year's most remarkable executives and activations in one of marketing’s most dynamic disciplines.

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How Sales Associates Use Their Digital Independence to Drive Sales

Marketing Innovation

The pandemic forced retailers to accelerate their digital clienteling plans—and the results are impressive.

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Personalization Is Not About Product, Channel or Brand

Data Management

Creating golden records is not something for which you just turn on AI-based software and call it a day.

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Untapped Opportunity: Putting the Power of Voice to Work

Performance Marketing

As more consumers expand their use of voice search, more companies will be looking for ways to optimize voice-based search.