A crackdown is coming on companies that don’t demonstrate respect for consumers’ online information, warns Stephen H. Yu.Donald Iain Smith/Getty Images

This Year’s World Cup Is a Key Performance Marketing Opportunity for US Brands

Sports Marketing

Given the ethnic diversity in America, marketing campaigns can be tailored around many of the 32 national teams playing in the World Cup.


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Personalization and Privacy Can Live Under One Roof

Personalization

It’s hard to fault customers for wanting to have their cake and eat it, too.

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Why the Surprising Rise of Direct Mail Is No Surprise at All

Direct Mail Marketing

The USPS reported that marketing mail volume dropped 15% between 2019 and 2020, while shipping/package volume increased 18%.

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Adweek 2022 Readers’ Choice: Best of Tech Partner Awards

Awards & Honors

Vote on your favorite nominees during Round 2.

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Are You Using Social Media to Inspire Younger Buyers?

Performance Marketing

Social networks are the new search engines. How performance marketers can leverage this trend.

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Retail Media Is the Fast Lane for the Customer Purchase Path

Retail Media

Each retailer has some sort of offering that lands in each bucket, but then aligning that to the business outcomes that your brand is aiming for is probably the best [...]

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A Liquor Brand’s Challenge: When Marketing a New Spirit Requires Building an Entirely New Category

Beer & Spirits

"We do things our own way. Taking a flavor-first approach means that we don’t pay attention to the conventional categories that traditionalists often want to cast us into."

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Google Topics Will Require Supplemental Signals to Succeed

Ad Tech

Privacy-safe should not equate to “not always accurate.”

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What Should Performance Marketers Know Before Testing CTV?

Connected TV

Keep these 7 tips in mind to set yourself and your campaigns up for success.

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Turn Performance Marketing Into Performance Branding

Columnist Network

It's is about creating an impression, an abiding memory that exists beyond a transactional affair.

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Your Startup Needs a Dedicated Test Budget

Marketing Innovation

"If it ain't broke, don't fix it!" doesn't apply to growth marketing.

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Twitter Debuts Twitter Pixel, Conversions API, App Purchase Optimization

Platforms

They join performance marketing tools Site Visit Optimization, Aggregated Measurement, Events Manager, which were introduced in January.

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Newsletter Strategy Is Content Strategy

Email Marketing

If you have someone’s full attention, trust and permission to show up in their personal space every day, there should be more value available to capture.

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Begin With the End: Reverse Engineering a More Personal Brand Experience

Customer Acquisition

Every reason people convert is another potential purchase path.

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Not All Customer Data Is Equally Valuable

Data

Proper prioritization of functionality is important—granted there are all kinds of customer data, what would be the essential ones for the initial phases?