Consumers’ ‘Intent’ Starts With Consent, Says Analytics Platform Bombora Data provider raises $20 million in financing to expand artificial intelligence tools.
Consumers’ ‘Intent’ Starts With Consent, Says Analytics Platform Bombora
Data provider raises $20 million in financing to expand artificial intelligence tools.
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How to Boost Agency and Tech Performances Using Supply Chain Management
There will surely be a learning curve for some.
Sustainability Proves an Effective Way of Reaching Rideshare Passengers With Travel Ads
Nearly 70% of Uber and Lyft users cited climate change as either ‘very important’ or ‘my No. 1 concern about the future.’
Dick’s Sporting Goods Offers New Store Concepts With ‘Multi-Sport Experiences’
The retailer is expanding its footprint to 730 locations.
Uber’s Digital Ad Displays Are Coming to New York City Yellow Cabs
The Adomni-powered screens are active in five other markets.
Transaction Data Is the Most Powerful Predictor of Future Behavior
Knowing which questions to ask is key to accessing "clean" purchase information.
Why Marketers Plan to Continue Using QR Codes in a Post-Pandemic World
As the world begins to re-open and consumers once again return to stores and in-person activations, it's important for marketers that marketers ensure the opportunity presented by QR codes doesn't [...]
Consumers Are Checking Their Phones 60 Times a Day. Here’s How to Monetize These Micro-Moments
Marketers have a whole new method for engaging and interacting with their customers in real time.
Chipotle Is a Media Company That Also Makes Tacos and Burritos
Chipotle uses its social platforms to interact with superfans and give them the opportunity to impact the menu.
What Precision TV Targeting Meant for This At-Home Fitness Brand
TV has always "performed" for brands.
OLLY’s Pandemic Pivot Led to a Sell-Out First Month
The company is educating consumers—frequently millennials—about their line of vitamins and how they’re relevant to them.
Here’s the Key to Successful Email Marketing Campaigns
Insights from Brooklinen on reaching new and returning customers.
How Menswear Brand Mack Weldon Leveraged SMS Marketing to Tailor Its Pandemic-Era Messaging
Performance marketer Alieu Fye talked strategy today at Adweek's virtual event.