Continually adapting accessibility solutions produces better outcomes that engage more users.Alem Omerovic/Getty Images

Avoid Opportunistic Marketing During Hispanic Heritage Month

Columnist Network

Adjustments in your marketing strategy will be necessary as we transition into a multicultural mainstream.


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Despite Some Risks, More Brands Are Blowing Up Consumers’ Phones With Texts

Customer Experience

When done correctly, SMS marketing can strengthen customer relationships, but it can also turn consumers off.

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How Your B-to-B Marketing Strategy Can Pack an Emotional Punch

Performance Marketing

More than ever, business customers are looking for partners they can build a meaningful relationship with, not just a transactional vendor-customer arrangement.

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Restaurants That Thrived During Covid Can Thank On-the-Go Diners

Voice

This consumer base was pandemic proof, and courting them requires investing in digital.

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How Oats Overnight Puts Subscribers ‘in the Driver’s Seat’

Ecommerce

A VIP Facebook group is just one of the ways the oatmeal brand makes consumers part of the process.

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What Is Google AMP and How Does It Impact SEO?

Performance Marketing

Faster load times for a mobile web page makes all the difference in the competition for clicks.

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The Growth of Online Marketplaces in 2021—and Beyond

Mar Tech

In 2021, more online marketplaces are entering the digital landscape to capture the rapidly-growing popularity of online shopping as the pandemic continues.

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Affiliate Marketing Modernization Brings New Possibilities

Performance Marketing

The goals of advertisers and publishers have changed, and this category needs to keep up.

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How Hospitality Brands Can Win Back Customer Loyalty

Voice

Gaining back commerce lost during lockdown.

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Foursquare and Clear Channel Outdoor Partner to Advance Cross-Platform DOOH Measurement

Performance Marketing

Their combined measurement tools aim to bring the oldest mass ad format up to speed.

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Understanding Why TikTok Appeals to Young People Is Key to Brands Reaching Them

Performance Marketing

The video sharing app is a prime target for performance marketers looking to rise above the digital clutter.

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Sweetgreen Courts US Open Fans With OOH Placements Starring Naomi Osaka

Performance Marketing

The salad chain's out of home campaign arrives with the U.S. Open.

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Infiniti Turns WTC Oculus Transit Hub Into a Showroom Floor

Performance Marketing

With the New York International Auto Show scrapped this year, the brand took its marketing to Lower Manhattan.

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Personalization Is a Team Effort, and Technology Is Only One Player

Performance Marketing

It's all about connecting the dots between technology, analytics and content.

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The 4 Questions Part III: How Leaders Can Rise to Today’s Challenges

Voice

From globalization to the rise of AR and remote work, leaders are being tested like never before.

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Is Out of Home Ready for Outer Space?

Performance Marketing

No, the stars won't be obscured by interstellar billboards.