Infographic: Consumers Want a Safe Holiday That Still Preserves Some Tradition Many are looking for an escape from this difficult year.
What Joe Biden’s Changes to USPS Leadership May Mean for Marketers
President-elect's postal service board appointments could change a lot, but not the Jan. 24 rate hike.
3 Digital Marketing Trends to Come in 2021
Performance Marketing
Creators, brands and marketers were all forced to navigate a new normal in 2021.
Fan Controlled Football Signs Progressive as a Partner Ahead of First Season
Performance Marketing
The new sports concept has attracted big-name celebrities and brands.
How After 25 Years, MLS Transformed Into a Sports Powerhouse
From its original business plan to becoming the third best-attended sport in the U.S.
How Domino’s Plans to Beat the Food Delivery Boom
With a new ad agency and growing budget, the pizza chain is committed to taking a different approach than the competition.
Disney+ Aims for 100 New Titles a Year; 5 Creative Projects by Young Marketers: Friday’s First Things First
Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer [...]
What’s Next for Shopify, the Other Giant of US Ecommerce
It has built a reputation as something of the anti-Amazon.
Users Can Now Block Alcohol and Gambling Ads From Google
This new control will first appear on YouTube.
Shopping Via Instagram Reels Rolls Out Globally
Businesses and creators can tag products, add branded content tags.
10 Lessons from 2020’s Most Creative Activations; Facebook, the Monopoly?: Thursday’s First Things First
Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer [...]
The Fastest Growing Brands of 2020 Are Streamers, Ecommerce and Videoconferencing
TikTok, Peacock and DoorDash were go-to choices, with Zoom topping the list.
Vrbo Tries Catch Up With Airbnb as Short-Term Rentals Rebound
Performance Marketing
The brand has spent nearly 10 times as much on marketing as its primary competitor.
A Beginner’s Guide to Google’s Latest Ranking Factor: Core Web Vitals
How to navigate the search giant's new ranking metrics for website functionality.
The Best Shows of 2020; Foursquare, Hinge Get Glowups: Wednesday’s First Things First
Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer [...]
Sexy Colonel Sanders Gets a Lifetime Movie; 20 Best Holiday Ads of 2020: Tuesday’s First Things First
Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer [...]















