Data in terms of ‘who responded to what offer through what channel’ must be maintained consistently.We Are/Getty Images

Vote Now for Adweek’s 2022 Readers’ Choice: Best of Tech Partner Awards

Performance Marketing

For the fourth straight year, we need your help recognizing the top advertising and marketing technology providers. That’s right: It’s once again time to vote in our Adweek Readers’ Choice: […]


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The Top 5 Innovations in Retail Media Here Today (and Coming Tomorrow)

Retail Media

In the last few years, with the explosion of ecommerce—and retail media specifically—the industry has undergone massive amounts of innovation. That's true digitally, technically, physically—and soon enough, it could be [...]

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Gaston Taratuta on Becoming an Entrepreneur ‘by Force’

Leadership & Talent

How a tuxedo rental led to building a worldwide digital advertising firm.

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To Reach Gaming’s Massive Audience, Brands Go Bespoke

Gaming

If anything gets gamers excited about advertising, it’s deeper integrations that put their favorite brands into games.

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The New Rules for Performing in Today’s Adult Beverage Category

Food & Beverage

This is just the beginning of a deeper evolution—one driven not just by new competition, but by new business and partnership models.

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Want to Attract Younger Consumers? Just Be Yourself

Performance Marketing

We all know personalization and micro targeting has become more and more prevalent, but it is a 'must have' instead of a 'nice to have' at this point for marketers.

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The Mobile Loyalty Program Formula: Reduce Friction, Collect Valuable Data

Mobile Marketing

How brands can maximize retention and customer experience.

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Loyalty Programs Are the Strong Foundation of Customer Engagement

Customer Experience

Taking a set-and-forget approach to loyalty campaigns means missing out on valuable opportunities.

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Sara Moorthy Was Working With Data in Advertising Before It Was Cool

Leadership & Talent

From old-school advertising to today's ad tech, this marketing executive has seen it all.

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In Uncertain Times, a ‘Play It Safe’ Strategy for Brands Will Be Anything But

Performance Marketing

It’s understandable that marketers will be tempted to take the conservative route over the next few months—but the unique moment we’re facing requires fiscal responsibility coupled with daring vision.

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From Reactive to Holistic: Exploring the Various Levels of Personalization

Personalization

Let’s call “fulfilling customer’s explicit demand”—or “reactive personalization”—the first degree in personalization.

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Despite the Bear Market, Younger Generations Should Embrace ‘Buy and Hold’ Strategies Crypto, Neobanks, NFTs

Fin Tech

Some of the shifts can be traced to the rise of “neobanks,” or those fin tech firms offering up apps, software and other technologies that help streamline mobile and online [...]

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It’s Not a Popularity Contest: Rewarding Publishers for Their Quality of Audience

Publishing

Publishers deliver value far beyond that last click, but advertisers are finding that some of the most strategic partners don’t always have the biggest audience.

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To Stop the CMO Revolving Door, Bring Brand and Performance Together

Measurement

While brand marketing certainly needs to become more data-driven, performance teams need to bring more of their data to creative conversations.

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Customers Want Personal Advisors, Not Advertisers

Social Commerce

Social media now transcends marketing: It’s the new search bar, the new storefront and the new help desk altogether.

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Optimize Your Affiliate Marketing Efforts With Keyword Research

Search Engine Optimization

Identifying a profitable niche can take more than just focusing on what you’re passionate about.