‘The fact that you can target specific audiences programmatically all the way to the aisle in the store is a very powerful thing,’ Anna Bager, president of the Out of Home Advertising Association of America, told Adweek.Getty Images

Online Communities Are Key to Understanding Your Audience

Columnist Network

Brands looking for a signal in the noise should look to the internet’s most engaged spaces to understand real consumer sentiment.


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6 Important Google Ads Changes You Need to Know

Performance Marketing

Marketers are left confused in the middle of the holiday shopping season.

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5 Cognitive Biases CMOs Should Watch For When Making Decisions

Columnist Network

We sometimes overvalue our own opinion instead of listening to research or consumer insights.

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Place Exchange Gets Inside Uber OOH as Riders Return

Performance Marketing

The deal comes as the industry has continued to point to signs of a comeback after last year’s spending in the category dropped by 29%.

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Video Advertisers Are Moving On From That ‘One Great Ad’ Approach

Columnist Network

Highly fragmented audiences on digital media are the biggest opportunity for digital video ads right now.

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Holiday Catalogs Feel the Impact of Labor Shortages, Supply Chain (and yes, the Pandemic)

Performance Marketing

Even the paper they’re printed on—and the specialists who make the presses run–are in short supply.

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As Privacy Diminishes Ad Attribution, Dentsu and Snap Beef Up Performance Measurement Alliance

Performance Marketing

The breadth of the agency’s scale, combined with the app platform’s own analytics represents one defense against the cookieless future.

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What’s in a Web Page Title? Google May Decide for You

Performance Marketing

The search giant's attempts at greater clarity for users may muddle marketers' messages.

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Despite Vaccines, It’s Another Ho-Hum Holiday Season

Consumer

This year's seasonal gatherings won't be like 2020—but they also won't resemble 2019.

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Lagunitas Shifted to Social When In-Person Wasn’t Doable

Performance Marketing

When concerts and festivals shut down, the beer brand had to pivot.

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Data Axle Genie Conjures a Solution for Aflac Amid the Pandemic

Technology

The data cleansing platform generated more than 2.1 million leads for agents.

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Hold On, We’ve Entered a Digital Marketing Time Warp

Performance Marketing

How performance marketers can leverage accelerated industry trends.

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6 Retail Marketing Predictions for 2022

Retailing

Retail media will remain a hot field but still won't close the loop, and more insights.

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With Workers Largely at Home, B-to-B Marketers Devise New Ways to Find Customers

Performance Marketing

Some have shifted budgets to digital, while others are hunting for home addresses.

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Google Ads Rolls Out Performance Max Globally

Ad Tech

Google Ads has announced Performance Max, a service it claims will help advertisers bolster incremental reach by as much as 13%.

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iProspect Seeks to Balance Being a Full-Service Agency With Performance Marketing

Performance Marketing

As online and offline transactions become more seamless, ads have to catch up.