Performance Marketing
To Reverse Declines, Direct Mail Updates Old Methods With Digital Touches
How GlaxoSmithKline Used Emotion Tracking to Hone Its Marketing for Arthritis Drug The drug maker partnered with System One on its campaign for Voltaren. 
Mobile Ad Dollars Will Top Direct Mail Spending in Local Media for the First Time
For direct mail specialists, the shrinking of its slice of the ad spend pie is not a surprise. As with most things right now, the change in the category’s fortunes [...]
Out of Home Recovery Continues, Driven By Restaurants, Real Estate, Insurance
For the first half of 2021, the strongest categories among the top 10 categories were restaurants, insurance and real estate, automotive dealers and services, retail, local miscellaneous services and amusements, [...]
How to Start Preparing for the 2021 Holiday Season Now
What performance marketers need to know about driving sales growth across multiple generations of shoppers.
BarkBox Reveals the Serious Process Behind Fun Dog Toys
Transparency about its pet products is designed to meet consumers' high expectations.
Avoid These Partnership Marketing Pitfalls
There’s an understandable impulse, when a company enters the partnership marketing space for the first time, to start small. But there are two reasons why this isn’t an ideal approach [...]
Publicis Veteran Danielle Gonzales Joins iProspect as Its First North America CEO
“Danielle is a get it done, master practitioner that truly knows the how, the what and the why—which allows her to push the status quo and stay ahead of what’s [...]
As Events and Meetings Go Hybrid, Can Real-Time Sentiment Analysis Help ‘Read’ the Room?
“Bad meetings waste time and impact morale, yet studies show at least half of meetings are classified as unproductive,” Shim, who serves as Read’s co-founder and CEO, told Adweek. “Read [...]
Personalization Is a Long-term Commitment
Make customer-centric practices an organizational goal, not an occasional experiment.
Just Hold On, We’re Out of Home: Drake Takes OOH to Social Media for New Album
To promote Certified Lover Boy, the rapper turned an OOH campaign into a viral hit.
Beauty Brands Must Bridge Their In-Store and Digital Media Strategies
Cosmetics marketers need to take a second look at their websites.
3 Ways to Boost Digital Engagement With Better Accessibility Solutions
The online experience for 1.3 billion people with disabilities remains woefully limited at best.
Avoid Opportunistic Marketing During Hispanic Heritage Month
Adjustments in your marketing strategy will be necessary as we transition into a multicultural mainstream.
Despite Some Risks, More Brands Are Blowing Up Consumers’ Phones With Texts
When done correctly, SMS marketing can strengthen customer relationships, but it can also turn consumers off.
How Your B-to-B Marketing Strategy Can Pack an Emotional Punch
More than ever, business customers are looking for partners they can build a meaningful relationship with, not just a transactional vendor-customer arrangement.
Restaurants That Thrived During Covid Can Thank On-the-Go Diners
This consumer base was pandemic proof, and courting them requires investing in digital.
