Known for its technical outdoor blankets, the company is branching out with its latest offering: the Merino SoftWool blanket.Rumpl

Understanding Web Spam and How to Avoid It With Smarter SEO Practices

Performance Marketing

Advertisers often don’t realize they’re using tactics that Google considers off-limits.


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Reminder to Marketers: Don’t Be Creepy

Performance Marketing

Personalization is about gentle nudging.

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How Panda Express Reversed a Sales Slump With Direct Mail

Performance Marketing

The quick service Chinese food chain connected with nearby customers' mailboxes.

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To Reverse Declines, Direct Mail Updates Old Methods With Digital Touches

Performance Marketing

Despite supply issues and increased costs, direct mail is finding ways to be effective and yes, modern.

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How GlaxoSmithKline Used Emotion Tracking to Hone Its Marketing for Arthritis Drug

Performance Marketing

The drug maker partnered with System One on its campaign for Voltaren.

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Mobile Ad Dollars Will Top Direct Mail Spending in Local Media for the First Time

Direct Mail Marketing

For direct mail specialists, the shrinking of its slice of the ad spend pie is not a surprise. As with most things right now, the change in the category’s fortunes [...]

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Out of Home Recovery Continues, Driven By Restaurants, Real Estate, Insurance

Out of Home

For the first half of 2021, the strongest categories among the top 10 categories were restaurants, insurance and real estate, automotive dealers and services, retail, local miscellaneous services and amusements, [...]

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How to Start Preparing for the 2021 Holiday Season Now

Performance Marketing

What performance marketers need to know about driving sales growth across multiple generations of shoppers.

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BarkBox Reveals the Serious Process Behind Fun Dog Toys

Performance Marketing

Transparency about its pet products is designed to meet consumers' high expectations.

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Avoid These Partnership Marketing Pitfalls

Performance Marketing

There’s an understandable impulse, when a company enters the partnership marketing space for the first time, to start small. But there are two reasons why this isn’t an ideal approach [...]

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Publicis Veteran Danielle Gonzales Joins iProspect as Its First North America CEO

Leadership & Talent

“Danielle is a get it done, master practitioner that truly knows the how, the what and the why—which allows her to push the status quo and stay ahead of what’s [...]

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As Events and Meetings Go Hybrid, Can Real-Time Sentiment Analysis Help ‘Read’ the Room?

Performance Marketing

“Bad meetings waste time and impact morale, yet studies show at least half of meetings are classified as unproductive,” Shim, who serves as Read’s co-founder and CEO, told Adweek. “Read [...]

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Personalization Is a Long-term Commitment

Performance Marketing

Make customer-centric practices an organizational goal, not an occasional experiment.

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Just Hold On, We’re Out of Home: Drake Takes OOH to Social Media for New Album

Performance Marketing

To promote Certified Lover Boy, the rapper turned an OOH campaign into a viral hit.

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Beauty Brands Must Bridge Their In-Store and Digital Media Strategies

Retailing

Cosmetics marketers need to take a second look at their websites.

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3 Ways to Boost Digital Engagement With Better Accessibility Solutions

Web Design

The online experience for 1.3 billion people with disabilities remains woefully limited at best.