Performance Marketing
Networking Is the Biggest Challenge Virtual Event Marketers Face in 2021
Virtual Try-On Tech, the Pandemic-Accelerated Trend, Is Here to Stay and Save Headaches Performance Marketing A pandemic-fueled ecommerce spike is accelerating the trend. 
3 Important Search Trends to Look Out For in 2021
Performance Marketing
There probably won't be game-changing disruptions in search this year.
Yes! The Madam Vice President Is ‘My’ Madam Vice President
I am proud that I can say “Madam Vice President” to the first Southeast Asian-American, the first African-American and the first female vice president in U.S. history. I am energized [...]
How to Impact Diversity When All Brands Are at Stake
Performance Marketing
The questions we must about about DEI in 2021.
4 Health Innovations From CES 2021 Influenced by the Pandemic
The conference goes virtual for the first time in its history due to Covid-19.
Marketing Platform Klaviyo Now Offers PrestaShop Integration
Merchants can automate personalized messaging to customers using data from the ecommerce hub.
How Investing Makes for a Better Marketer
Performance Marketing
How investing can make you a better performance marketer.
Why Data Presentation Needs to Be Digestible and Insightful
Data presentation is all about cutting down the noise.
And Here We Are, at the End of 2020
Performance Marketing
This year will forever be remembered as a year of loss—the loss of patience, privilege, jobs and loved ones. We experienced what it’s like to lose the things we’ve done [...]
Marketers Hoping for Change at the USPS Are in for a Nail-Biter
If the Senate confirms a Trump nominee, the USPS board will remain Republican.
What Can 2020 Teach Us About the Future?
Time will tell what will change and what will remain the same.
Performance Marketers Need to Watch These 5 Consumer Trends in 2021
Performance Marketing
After a year of chaos and uncertainty, these are some of the interests and behaviors that are here to stay.
How 2020 Forever Changed the Way We Work
In 2017, professor Robert Kelly, better known as the BBC dad, went viral after his kids interrupted an on-air interview. Three years later, Kelly is all of us struggling to [...]
4 Keys to Effective Performance Marketing in 2021
Performance Marketing
Pandemic-prompted pivots helped brands innovate and will aid in future success.
What You Should Do About the SolarWinds Hack
Making sure you have a system to protect your information is a top priority.
Cold Lead Gen Outreach on LinkedIn Is Not Advised, But It’s Still Happening
B2B salespeople sending messages to decision-makers seem to be playing a numbers game.
