Organizations continue to make decisions merely because they were made that way in the past, even if they no longer make sense.Getty Images

Place Exchange Gets Inside Uber OOH as Riders Return

Performance Marketing

The deal comes as the industry has continued to point to signs of a comeback after last year’s spending in the category dropped by 29%.


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Video Advertisers Are Moving On From That ‘One Great Ad’ Approach

Columnist Network

Highly fragmented audiences on digital media are the biggest opportunity for digital video ads right now.

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Holiday Catalogs Feel the Impact of Labor Shortages, Supply Chain (and yes, the Pandemic)

Performance Marketing

Even the paper they’re printed on—and the specialists who make the presses run–are in short supply.

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As Privacy Diminishes Ad Attribution, Dentsu and Snap Beef Up Performance Measurement Alliance

Performance Marketing

The breadth of the agency’s scale, combined with the app platform’s own analytics represents one defense against the cookieless future.

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What’s in a Web Page Title? Google May Decide for You

Performance Marketing

The search giant's attempts at greater clarity for users may muddle marketers' messages.

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Despite Vaccines, It’s Another Ho-Hum Holiday Season

Consumer

This year's seasonal gatherings won't be like 2020—but they also won't resemble 2019.

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Lagunitas Shifted to Social When In-Person Wasn’t Doable

Performance Marketing

When concerts and festivals shut down, the beer brand had to pivot.

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Data Axle Genie Conjures a Solution for Aflac Amid the Pandemic

Technology

The data cleansing platform generated more than 2.1 million leads for agents.

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Hold On, We’ve Entered a Digital Marketing Time Warp

Performance Marketing

How performance marketers can leverage accelerated industry trends.

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6 Retail Marketing Predictions for 2022

Retailing

Retail media will remain a hot field but still won't close the loop, and more insights.

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With Workers Largely at Home, B-to-B Marketers Devise New Ways to Find Customers

Performance Marketing

Some have shifted budgets to digital, while others are hunting for home addresses.

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Google Ads Rolls Out Performance Max Globally

Ad Tech

Google Ads has announced Performance Max, a service it claims will help advertisers bolster incremental reach by as much as 13%.

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iProspect Seeks to Balance Being a Full-Service Agency With Performance Marketing

Performance Marketing

As online and offline transactions become more seamless, ads have to catch up.

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Do Americans Stop Buying From Companies With Striking Employees?

Consumer

Worker actions have led some to call October 'Striketober'.

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True Loyalty Rewards for Restaurants Comes Via Texting

Performance Marketing

Mobivity reports a 44% lift in visits by diners who subscribed to text messages.

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To Win Younger Members, AAA Is Crafting a ‘Behavioral Shift’

Performance Marketing

How the century-old car club is reaching millennials and Gen Z.