They join performance marketing tools Site Visit Optimization, Aggregated Measurement, Events Manager, which were introduced in January.
Every reason people convert is another potential purchase path.
For the fourth straight year, we need your help recognizing the top advertising and marketing technology providers. That’s right: It’s once again time to vote in our Adweek Readers’ Choice: [...]
In the last few years, with the explosion of ecommerce—and retail media specifically—the industry has undergone massive amounts of innovation. That's true digitally, technically, physically—and soon enough, it could be [...]
How a tuxedo rental led to building a worldwide digital advertising firm.
If anything gets gamers excited about advertising, it’s deeper integrations that put their favorite brands into games.
This is just the beginning of a deeper evolution—one driven not just by new competition, but by new business and partnership models.
We all know personalization and micro targeting has become more and more prevalent, but it is a 'must have' instead of a 'nice to have' at this point for marketers.
How brands can maximize retention and customer experience.
Taking a set-and-forget approach to loyalty campaigns means missing out on valuable opportunities.
From old-school advertising to today's ad tech, this marketing executive has seen it all.
It’s understandable that marketers will be tempted to take the conservative route over the next few months—but the unique moment we’re facing requires fiscal responsibility coupled with daring vision.
Let’s call “fulfilling customer’s explicit demand”—or “reactive personalization”—the first degree in personalization.