This post was created in partnership with Fetch Fetch, a rewards-driven app where consumers earn points for shopping, has teamed up with OpenAI to launch FAST (Fetch AI Semantic Technology), […]
This year’s summit is anticipated to draw over 450 attendees and feature more than 35 speakers.
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Adobe and Amazon have launched a new data partnership to help advertisers pinpoint ideal audiences, improve their campaigns, and tap into valuable data about how customers shop. Announced Monday, Amazon [...]
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Kantar, a data firm with a long-standing foothold in the U.K., has shifted its center of power to the U.S. as it races to develop an AI-driven platform.
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Exact prescriptions for success with GEO, or Generative Engine Optimization, remain elusive, but understanding how LLMs determine what content should be prioritized is a good place to start.
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As the technology we have at our fingertips continues to evolve, the opportunities for creative personalization grow commensurately.
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With search and AI each playing a distinct role in how people move from discovery to decision, marketers need a new playbook.
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Digital marketing is extra confusing right now because two huge changes are happening at the same time.
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This post was created in partnership with Monks Marketing costs are rising at the same time as AI’s capabilities. No one wants AI to take over their creative roles, but [...]
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This post was created in partnership with Integral Ad ScienceWith the influx of AI tools, companies now have more data signals than ever to leverage for an enhanced consumer experience. [...]
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Beneath the festival’s polished surface, marketing faces an existential threat few on the Croisette will acknowledge.
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Marketers rush to set up tests—control groups, creative, the whole nine yards—without ever asking what they’re actually trying to learn.
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Think of this as a roadmap, allowing you to strategically chart a course toward a more impactful alliance.
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A cryptic ad with the right context can spark conversation faster than a paragraph of copy ever could.
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Privacy is part of a larger mosaic of trust.
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Limiting your competitive analysis limits your understanding of potential threats—a mistake you can’t afford to make.
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