Columnist Network
5 Cognitive Biases CMOs Should Watch For When Making Decisions
Place Exchange Gets Inside Uber OOH as Riders Return The deal comes as the industry has continued to point to signs of a comeback after last year’s spending in the category dropped by 29%. 
Video Advertisers Are Moving On From That ‘One Great Ad’ Approach
Highly fragmented audiences on digital media are the biggest opportunity for digital video ads right now.
Holiday Catalogs Feel the Impact of Labor Shortages, Supply Chain (and yes, the Pandemic)
Even the paper they’re printed on—and the specialists who make the presses run–are in short supply.
As Privacy Diminishes Ad Attribution, Dentsu and Snap Beef Up Performance Measurement Alliance
The breadth of the agency’s scale, combined with the app platform’s own analytics represents one defense against the cookieless future.
What’s in a Web Page Title? Google May Decide for You
The search giant's attempts at greater clarity for users may muddle marketers' messages.
Despite Vaccines, It’s Another Ho-Hum Holiday Season
This year's seasonal gatherings won't be like 2020—but they also won't resemble 2019.
Lagunitas Shifted to Social When In-Person Wasn’t Doable
When concerts and festivals shut down, the beer brand had to pivot.
Data Axle Genie Conjures a Solution for Aflac Amid the Pandemic
The data cleansing platform generated more than 2.1 million leads for agents.
Hold On, We’ve Entered a Digital Marketing Time Warp
How performance marketers can leverage accelerated industry trends.
6 Retail Marketing Predictions for 2022
Retail media will remain a hot field but still won't close the loop, and more insights.
With Workers Largely at Home, B-to-B Marketers Devise New Ways to Find Customers
Some have shifted budgets to digital, while others are hunting for home addresses.
Google Ads Rolls Out Performance Max Globally
Google Ads has announced Performance Max, a service it claims will help advertisers bolster incremental reach by as much as 13%.
iProspect Seeks to Balance Being a Full-Service Agency With Performance Marketing
As online and offline transactions become more seamless, ads have to catch up.
Do Americans Stop Buying From Companies With Striking Employees?
Worker actions have led some to call October 'Striketober'.
True Loyalty Rewards for Restaurants Comes Via Texting
Mobivity reports a 44% lift in visits by diners who subscribed to text messages.
To Win Younger Members, AAA Is Crafting a ‘Behavioral Shift’
How the century-old car club is reaching millennials and Gen Z.
