How the Pandemic Accelerated Restaurants’ Digital Transformation The industry gained a “treasure trove” of first-party data to personalize marketing.
How the Pandemic Accelerated Restaurants’ Digital Transformation
The industry gained a “treasure trove” of first-party data to personalize marketing.
OOH Ad Platform Receives $30 Million in Series B Funding From Lamar Advertising
The infusion of cash is another sign the market is returning as the public emerges from the pandemic.
How Deep Learning AI Can Transform Challenger Brands Into Cutting-Edge Leaders
By investing in AI technology, it ups long-term customer acquisition game and targets the 'unusual suspects.'
Making Up for Lost Time: How Younger Consumers Are Spending Their Summers
What Gen Y and Z are doing and how performance marketers can reach them where they are.
Place Exchange Raises $20 Million to Support Spinoff From Intersection
“Programmatic out of home is now reaching a tipping point, and as it scales into the mainstream, we believe it is critically important to have open supply-side platforms that are [...]
How Hickory Farms Used Search Queries to Learn What Customers Want in Their Gift Baskets
The cured meat and cheese purveyor realized a 1,000% increase in traffic from searches around keywords like ‘wine,’ ‘wine gifting’ and ‘gift basket.’
You Can Watch Blue Origin’s Space Launch Live on a Billboard in Times Square
Branded Cities will broadcast the historic event outside in Las Vegas and Toronto, too.
The Trade Desk’s Philippa Snare on Solimar, Data Awakening and Facebook
She joined the DMP from Facebook in March 2020 to lead its EMEA growth.
The First Rule of Personalization: How to Not Annoy the Customer
What does 'personalization' really mean? And how can marketers use it to truly connect with their customers without annoying them?
Privacy and the Intersection of Ethics From a Data Perspective
Some consumers appreciate the way their ads are tailored to their interests and habits.
How Small Brands Turn Customer Feedback Into Marketing Strategies
DTC marketers are listening, from focus groups to surveys and Instagram polls.
What Marketers Can Learn From TikTok and Dating Apps About Loyal Customer Relationships
Brands must focus more on the 'why' than the 'what' in terms of consumer behavior.
Taking a Page From DTC Brand Strategies, Gap, Aldo Look Backward—and Forward—to TikTok
“Knowing that TikTok is centered around dance and humor above all, the idea of having this campaign come to life on this fresh and interactive platform was a no-brainer,” said [...]
For a Specialty Tomato Varietal, ‘Bomb’ Is the Flavor—and the Name
How a tomato hater learned to love and market a line of sugar-sweet heirlooms and taught consumers to feel the same way.
How Prima Is Leading the Wellness Space With Transparency and Education
Consumers' expectations are shifting beyond "clean" products.