Your Startup Needs a Dedicated Growth Budget “If it ain’t broke, don’t fix it!” doesn’t apply to growth marketing. 
Twitter Debuts Twitter Pixel, Conversions API, App Purchase Optimization
They join performance marketing tools Site Visit Optimization, Aggregated Measurement, Events Manager, which were introduced in January.
Newsletter Strategy Is Content Strategy
If you have someone’s full attention, trust and permission to show up in their personal space every day, there should be more value available to capture.
Begin With the End: Reverse Engineering a More Personal Brand Experience
Every reason people convert is another potential purchase path.
Not All Customer Data Is Equally Valuable
Proper prioritization of functionality is important—granted there are all kinds of customer data, what would be the essential ones for the initial phases?
Vote Now for Adweek’s 2022 Readers’ Choice: Best of Tech Partner Awards
For the fourth straight year, we need your help recognizing the top advertising and marketing technology providers. That’s right: It’s once again time to vote in our Adweek Readers’ Choice: [...]
The Top 5 Innovations in Retail Media Here Today (and Coming Tomorrow)
In the last few years, with the explosion of ecommerce—and retail media specifically—the industry has undergone massive amounts of innovation. That's true digitally, technically, physically—and soon enough, it could be [...]
Gaston Taratuta on Becoming an Entrepreneur ‘by Force’
How a tuxedo rental led to building a worldwide digital advertising firm.
To Reach Gaming’s Massive Audience, Brands Go Bespoke
If anything gets gamers excited about advertising, it’s deeper integrations that put their favorite brands into games.
The New Rules for Performing in Today’s Adult Beverage Category
This is just the beginning of a deeper evolution—one driven not just by new competition, but by new business and partnership models.
Want to Attract Younger Consumers? Just Be Yourself
We all know personalization and micro targeting has become more and more prevalent, but it is a 'must have' instead of a 'nice to have' at this point for marketers.
The Mobile Loyalty Program Formula: Reduce Friction, Collect Valuable Data
How brands can maximize retention and customer experience.
Loyalty Programs Are the Strong Foundation of Customer Engagement
Taking a set-and-forget approach to loyalty campaigns means missing out on valuable opportunities.
Sara Moorthy Was Working With Data in Advertising Before It Was Cool
From old-school advertising to today's ad tech, this marketing executive has seen it all.
In Uncertain Times, a ‘Play It Safe’ Strategy for Brands Will Be Anything But
It’s understandable that marketers will be tempted to take the conservative route over the next few months—but the unique moment we’re facing requires fiscal responsibility coupled with daring vision.
From Reactive to Holistic: Exploring the Various Levels of Personalization
Let’s call “fulfilling customer’s explicit demand”—or “reactive personalization”—the first degree in personalization.
