Data-driven campaigns help Seamless get to know its customers.Courtesy Seamless

Outer Brings Drop Culture to the Furniture Space

Performance Marketing

Outer curated a one-of-a-kind user experience by taking their customers through the product innovation process and capping it off with lifestyle imagery—a powerful way to let the visitors own and […]


Alt Image Text

Volvo’s Reddit Campaign Calls on Community to Share Terrifying Car Crash Stories

Automotive

‘A Million More’ encouraged Reddit users to tell their own (often terrifying) car crash stories and how safety belts saved their lives.

Alt Image Text

The Dos and Don’ts of Link-Building and Driving Traffic (Beyond SEO Tricks)

Websites

How do you get those high quality links to your site to establish your authority? You do it through link-building.

Alt Image Text

14 Ways Brands Can Put One-to-One Marketing Back to Work

Data

Understanding both 'action' (what you did) and 'reaction' (what recipients did in response) is key.

Alt Image Text

How Can Brands Redefine the ‘Culture of Customer Experience’?

Customer Experience

Power appears to be shifting in the C-suite from tech to marketing decision-makers.

Alt Image Text

Disney Studios Taps Salesforce to ‘Reimagine’ the Way Filmmakers and Marketers Collaborate

Performance Marketing

The partnership promises better executive decision-making by providing a 360 real-time view of the performance of media properties.

Alt Image Text

How Bedding Companies Are Marketing Better Sleep

Performance Marketing

The rest-focused category has grown in recent years..

Alt Image Text
Alt Image Text

Away From the Ordinary Is Taking the Virtual Whisky Tasting Experience Global

Experiential

People that once traveled to Scotland through Away From the Ordinary have now joined the virtual whisky tastings.

Alt Image Text

Adobe Streamlines Marketing Offerings With New Customer Journey Tool

Performance Marketing

The software giant's product allows marketers to customize to each consumer's purchase path.

Alt Image Text

‘Vegas Is Back’—According to Clear Channel Outdoor’s New Massive Digital Displays

Out of Home

In terms of advertisers, Levi said the focus will be on spirits/beverage brands, social media, tech, entertainment and retail categories, “which are integrating these displays into their plans.”

Alt Image Text

Eventbrite Preps In-Person Group Organizers for the Post-Pandemic Period

Experiential

Digital will still have big role to play when live gatherings return.

Alt Image Text

Artsy Fills Newly Created Post Promoting Growth Marketing

Performance Marketing

Former Spotify and Headspace exec Robert Lamvik will manage efforts to further scale the online art marketplace.

Alt Image Text

It Can’t Rain Forever: Finding the Bright Side to IDFA

Voice

There's a lot to like about the future of Apple's in-app advertising.

Alt Image Text

AB InBev and Dentsu Look for Better Ways to Gauge Consumer Attention

Mediaweek

The aim of the brewing giant is to achieve a return proportional to its investment.

Alt Image Text

How Salesforce Is Undergoing a Digital Transformation

Mediaweek

The pace and scale of companies overhauling their tech has accelerated amid the pandemic.