Facebook’s Revenue Chief David Fischer Reflects on His Tenure Facebook’s chief revenue officer David Fischer announced two weeks ago that he is departing the company after 11 years. The former Google executive joined Facebook in 2010 to build out […] 
Diageo Acquires Another Ready-to-Drink Alcohol Brand Loyal 9
Performance Marketing
This follows a recent purchase of Lone River Ranch Water.
Flowcode Teams Up With Nascar to Put a QR Code on the Hood of a Race Car
The company partnered with Stewart-Haas Racing and Hunt Brothers Pizza.
Is Your Brand Ready for Its Retail Media Moment?
Performance Marketing
You still have time to prepare.
With Sales Up, Silk Looks to Turn More Shoppers to Plant-Based Milk
Performance Marketing
A new marketing push aims to show viewers that almond milk is grown, not made.
Hinge Levels Up Virtual Dating With Launch of Video Prompts
The dating app sees virtual dating as the way of the future.
Consumers’ ‘Intent’ Starts With Consent, Says Analytics Platform Bombora
Data provider raises $20 million in financing to expand artificial intelligence tools.
Vote Now for the 2021 Adweek Readers’ Choice: Best of Tech Partner Awards
Help us choose the top advertising and marketing technology providers
How to Boost Agency and Tech Performances Using Supply Chain Management
Performance Marketing
There will surely be a learning curve for some.
Sustainability Proves an Effective Way of Reaching Rideshare Passengers With Travel Ads
Performance Marketing
Nearly 70% of Uber and Lyft users cited climate change as either ‘very important’ or ‘my No. 1 concern about the future.’
Local Search 101: What You Need to Know
If you're not working on discovery, you're hurting your business.
Dick’s Sporting Goods Offers New Store Concepts With ‘Multi-Sport Experiences’
The retailer is expanding its footprint to 730 locations.
Uber’s Digital Ad Displays Are Coming to New York City Yellow Cabs
The Adomni-powered screens are active in five other markets.
Transaction Data Is the Most Powerful Predictor of Future Behavior
Performance Marketing
Knowing which questions to ask is key to accessing "clean" purchase information.
Why Marketers Plan to Continue Using QR Codes in a Post-Pandemic World
As the world begins to re-open and consumers once again return to stores and in-person activations, it's important for marketers that marketers ensure the opportunity presented by QR codes doesn't [...]
Consumers Are Checking Their Phones 60 Times a Day. Here’s How to Monetize These Micro-Moments
Marketers have a whole new method for engaging and interacting with their customers in real time.
