We’re going to get more metrics, for sure, like attempts at attribution for online to in-store.Guoya/Getty Images

Texting Boundaries Apply to Brands, Too

Mobile Marketing

Going about it the right way will be the difference between building long-term customer relationships or creating new enemies.


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How to Promote Accessibility in Your Email Marketing Campaigns

Email Marketing

Always consider how assistive devices will interpret the elements you include in your messages.

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Spotify Calls for More Regulatory Action Against Apple

Audio & Podcasting

Signatories include Basecamp and European media companies Deezer, Proton and Schibsted.

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High-Performing B-to-Bs Are Tapping Employees as Frontline Brand Marketers

B-to-B

Understanding advocacy as a marketing function and leveraging it on LinkedIn.

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Not All Retail Media Loyalty Programs Are Created Equal

Retail Media

One of the biggest mistakes today is not providing transparency into the collection methodology, strength and segmentation capabilities of loyalty programs.

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Before Performance Max, There Was Google’s App Campaigns, Muddying Transparency

Mobile Marketing

As the ad giant roles out its Performance Max tool for the web, advertisers spot a controversial playbook.

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Evolving Social and Performance Marketing Targeting and Attribution 

NexTech

Advice for marketers struggling to tackle a cookieless digital environment.

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​​Art Basel Miami Community Embraced Web3—But Use Cases Remain Stuck in Web2

Emerging Tech

This was not the year of bright shiny objects—rather, of defining community and how it shaped and expanded the tools that have alternatively inspired and perplexed the wider public.

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It Was a Busy Holiday Weekend for Elon Musk, Twitter

Platforms

New performance advertising solutions were introduced, along with updates on users, hate speech, verification.

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Affiliate Marketing Needs a ‘Big Tent’ to Keep Growing

Programmatic

Joining a group like the IAB can help the industry reach its potential.

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Email Marketers Seek New Standards for Authentication

Email Marketing

Behind every "click me" button is an email marketer looking for proof of engagement.

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How User Experience Affects Retail Media’s Performance

Retail Media

Retailers need to create native, personalized media experiences that ensure shoppers are still seeing their most desired products.

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Infographic: Not Texting? You’re Missing Out on Sales

Data Points

Acceptance of SMS marketing is nearly universal. Here's how to do it right.

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Awareness Isn’t Cutting It for Cannabis Anymore

Voice

How can performance marketing propel the industry’s latest growth phase?

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Personalize Consumer Messaging With Information They’ve Already Shared

Mobile Marketing

Permission means permission. You either have it or you don’t.