Why Your Brand Should Pivot From DTC to Retail—and How to Do It Right
The move isn’t without risks, but CPG companies can mitigate them.
Tailor Your Content, Media and Messaging With Intent Data
Account-based marketing needs these signals from clients and prospects to stay as efficient as possible.
How Do We Sift Through the Ever-Expanding Array of Retail Media Networks?
The answer lies within the networks themselves.
Automation Is Rewriting the Performance Marketing Playbook
Marketers are retraining as new tools from Google and Meta make keywords and targeting skills less relevant.
Your Website Is Getting Less Traffic From Google Searches Than It Used to
To boost online visibility, it’s time to shake things up and make strategic choices that will capture customer attention and earn clicks while building brand recognition.
4 Retail Media Marketing Predictions for 2023
If you make the predictions before the end of January, they still can come true.
Texting Boundaries Apply to Brands, Too
Going about it the right way will be the difference between building long-term customer relationships or creating new enemies.
How to Promote Accessibility in Your Email Marketing Campaigns
Always consider how assistive devices will interpret the elements you include in your messages.
Spotify Calls for More Regulatory Action Against Apple
Signatories include Basecamp and European media companies Deezer, Proton and Schibsted.
Cannes Lions Is Asking Sustainability Questions for 2023 Submissions. Here’s What That Means
Agencies applaud the move, but standard measurement is needed.
High-Performing B-to-Bs Are Tapping Employees as Frontline Brand Marketers
Understanding advocacy as a marketing function and leveraging it on LinkedIn.
Not All Retail Media Loyalty Programs Are Created Equal
One of the biggest mistakes today is not providing transparency into the collection methodology, strength and segmentation capabilities of loyalty programs.
Before Performance Max, There Was Google’s App Campaigns, Muddying Transparency
As the ad giant roles out its Performance Max tool for the web, advertisers spot a controversial playbook.
Evolving Social and Performance Marketing Targeting and Attribution
Advice for marketers struggling to tackle a cookieless digital environment.
Art Basel Miami Community Embraced Web3—But Use Cases Remain Stuck in Web2
This was not the year of bright shiny objects—rather, of defining community and how it shaped and expanded the tools that have alternatively inspired and perplexed the wider public.
It Was a Busy Holiday Weekend for Elon Musk, Twitter
New performance advertising solutions were introduced, along with updates on users, hate speech, verification.