How Can Brands Redefine the ‘Culture of Customer Experience’? Power appears to be shifting in the C-suite from tech to marketing decision-makers. 
Disney Studios Taps Salesforce to ‘Reimagine’ the Way Filmmakers and Marketers Collaborate
The partnership promises better executive decision-making by providing a 360 real-time view of the performance of media properties.
How Companies Are Helping Us Sleep Better
The rest-focused category has grown in recent years..
Traditional Trade Shows and Live Events Are Returning—and Better This Time
The hybrid event is here to stay—and for good reason.
Away From the Ordinary Is Taking the Virtual Whisky Tasting Experience Global
Performance Marketing
People that once traveled to Scotland through Away From the Ordinary have now joined the virtual whisky tastings.
Adobe Streamlines Marketing Offerings With New Customer Journey Tool
The software giant's product allows marketers to customize to each consumer's purchase path.
‘Vegas Is Back’—According to Clear Channel Outdoor’s New Massive Digital Displays
In terms of advertisers, Levi said the focus will be on spirits/beverage brands, social media, tech, entertainment and retail categories, “which are integrating these displays into their plans.”
Eventbrite Preps In-Person Group Organizers for the Post-Pandemic Period
Performance Marketing
Digital will still have big role to play when live gatherings return.
Artsy Fills Newly Created Post Promoting Growth Marketing
Former Spotify and Headspace exec Robert Lamvik will manage efforts to further scale the online art marketplace.
It Can’t Rain Forever: Finding the Bright Side to IDFA
There's a lot to like about the future of Apple's in-app advertising.
AB InBev and Dentsu Look for Better Ways to Gauge Consumer Attention
The aim of the brewing giant is to achieve a return proportional to its investment.
How Salesforce Is Undergoing a Digital Transformation
The pace and scale of companies overhauling their tech has accelerated amid the pandemic.
How the Pandemic Changed Ulta Beauty’s Digital Strategy
The beauty retailer's top marketers discuss how the brand switched to a more flexible strategy.
White Castle Celebrates 100 Years With Designer Uniforms—and Fans Can Get In on the Action
A similar collection from Popeyes quickly sold out last year.
Advertising’s Oldest Medium Is Primed to Fill the Cookie Gap
Advances in ad tech provide a means to target audiences without compromising their privacy.
TikTok: How to Connect Your YouTube Account to Your Profile
Direct other users to your channel.
