The Cookieless Future Calls for Reinvestment in Customer Relationship Management The loss of identity is not just an ad tech issue—it’s a measurement, attribution and, eventually, activation issue that needs resolving. 
“There is a type of audience today that loves beautiful content and stunning music; and when done so with cutting-edge technology and all those things together, it’s a powerful kind [...]
Going Beyond Modeling to Find New Customer Acquisition Targets
When looking for new segments, do not stop short by habitually running customer profiles against the general population.
Why You Should Care More About Customer Satisfaction Than You Currently Do
And how to measure what your shoppers are feeling.
Harnessing Gen Z’s Summer Travel Wanderlust
Younger travelers like choices, spontaneity and loyalty rewards when they travel. Here’s how marketers can harness these and other trends when selling summer travel.
Why Brand-Creator Partnerships Are Prioritizing Expertise and Diversity Over Fame
Celebrity is hardly the foundation of the most effective marketing partnerships.
It’s Time to Address Email’s Image Problem
There's a difference between compelling imagery and burying content in photos.
4 Search Trends Retailers Need to Watch Out For
Google understands that a search can have multiple purchasing intents.
Don’t Leave Your Email Marketing Capabilities on the Table
Here are six ways a good email campaign can elevate your KPIs.
The Tools and Tech You’ll Need to Level Up Your Influencer Marketing
Companies often need help scaling their programs, measuring reach and determining ROI.
3 Keys to Successful Lead Generation in a Post-Cookie World
The insurance industry can teach marketers about acquiring new customers without cookies—here's how.
To Realize the Full Potential of Retail Media, It’s Brand Consistency or Bust
The beauty of having your catalog up to speed is that you ensure your brand voice, story and offering are buttoned up across all channels. A consistent brand is a [...]
Connecting Online and Offline Customer Profiles to the Real World
Building trust in data science, not just going on gut feelings.
Affiliate Content Is Bringing Brand and Performance Marketing Together
Marketers no longer need to sacrifice powerful branding for measurable clicks, or the latter for the former—with affiliate content, they can get both.
The Future of B-to-B Marketing Is Hiding in Plain Sight
Going forward, the b-to-b buying process will increasingly be dominated by online searches and virtual interactions.
Luxury Goods Are Becoming as Attainable as Fast Fashion
How marketers are bridging the gap between millennials' and Gen Z's love of upscale goods and desire for economy.
