Marketing Platform Klaviyo Now Offers PrestaShop Integration Performance Marketing Merchants can automate personalized messaging to customers using data from the ecommerce hub. 
How Investing Makes for a Better Marketer
Performance Marketing
How investing can make you a better performance marketer.
Why Data Presentation Needs to Be Digestible and Insightful
Data presentation is all about cutting down the noise.
And Here We Are, at the End of 2020
Performance Marketing
This year will forever be remembered as a year of loss—the loss of patience, privilege, jobs and loved ones. We experienced what it’s like to lose the things we’ve done [...]
Marketers Hoping for Change at the USPS Are in for a Nail-Biter
If the Senate confirms a Trump nominee, the USPS board will remain Republican.
What Can 2020 Teach Us About the Future?
Time will tell what will change and what will remain the same.
Performance Marketers Need to Watch These 5 Consumer Trends in 2021
Performance Marketing
After a year of chaos and uncertainty, these are some of the interests and behaviors that are here to stay.
How 2020 Forever Changed the Way We Work
In 2017, professor Robert Kelly, better known as the BBC dad, went viral after his kids interrupted an on-air interview. Three years later, Kelly is all of us struggling to [...]
4 Keys to Effective Performance Marketing in 2021
Performance Marketing
Pandemic-prompted pivots helped brands innovate and will aid in future success.
What You Should Do About the SolarWinds Hack
Making sure you have a system to protect your information is a top priority.
Cold Lead Gen Outreach on LinkedIn Is Not Advised, But It’s Still Happening
B2B salespeople sending messages to decision-makers seem to be playing a numbers game.
TikTok Phenom Nathan Apodaca Stars in David Guetta, Morten Remix of ‘Dreams’
A swig of Ocean Spray Cran-Raspberry on a skateboard goes a long way these days.
Snapchat Salutes Brands for Creative Use of AR in 2020
The platform named its most inspiring campaigns of the year.
Despite Efforts by Instagram, Search Results for Covid-19 Vaccine Are Still Sketchy
Performance Marketing
Users are directed to credible resources like the CDC first, and must click through, but when they do …
How The Turbulence of 2020 Affected Facebook Ad Prices
Performance Marketing
A new report analyzes the effects of the advertiser boycott and social justice protests on Facebook.
Instagram: How to Use Multi-Capture in Stories
Create and share more than one post at once.
