Initial testing of Dynamic Product Ads saw costs per acquisition improve by 30% to 88%Twitter

Affiliate Marketing Needs a ‘Big Tent’ to Keep Growing

Programmatic

Joining a group like the IAB can help the industry reach its potential.


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Email Marketers Seek New Standards for Authentication

Email Marketing

Behind every "click me" button is an email marketer looking for proof of engagement.

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How User Experience Affects Retail Media’s Performance

Retail Media

Retailers need to create native, personalized media experiences that ensure shoppers are still seeing their most desired products.

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Infographic: Not Texting? You’re Missing Out on Sales

Data Points

Acceptance of SMS marketing is nearly universal. Here's how to do it right.

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Awareness Isn’t Cutting It for Cannabis Anymore

Voice

How can performance marketing propel the industry’s latest growth phase?

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Personalize Consumer Messaging With Information They’ve Already Shared

Mobile Marketing

Permission means permission. You either have it or you don’t.

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In the Game: 3 Reasons Why Brands Should Leverage Live Sports

Out of Home

If we’re willing to pay $10 for a hot dog, the overall experience should offer more fun, engaging and memorable reasons for fans to get off the couch and into [...]

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To Survive the Converging Election and Holiday Seasons, Start Planning Now

Email Marketing

Email marketers will have to go above and beyond usual efforts to cut through the noise, catch the attention of their recipients and hit their aggressive goals.

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Is CTV Ready for a Performance Marketing Windfall?

Connected TV

TV by nature is a different animal. And CTV advertising is a sector that is both highly complex and still quite immature.

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Go Omnichannel to Level Up Your Customer Loyalty

Columnist Network

For Ulta Beauty, the mobile app is the face of its omnichannel universe.

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Clicks Versus Search: 5 Lessons Learned in the War Over Marketing Budget

Search Engine Optimization

Instead of trying to convince stakeholders that your channel’s priorities are better than the other channel’s, see which site implementations can service both.

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Mix, Message and Measure to Start Thinking Like a ‘Big Brand’

Voice

Many DTC brands don’t have the budget or interest to spend 60% on something as difficult to measure or understand as brand growth.

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Performing All Around the World With Affiliate Marketing

Ecommerce

Affiliate marketing is a low-risk way for brands to take that first step in a new market and start realizing returns on their investments right away.

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Uber Puts Retail Media on Wheels

Retail Media

The ride-hailing app's ad expansion sees the brand harnessing its first-party data.

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Kroger Precision Marketing Meets Albertsons Media Collective: What a Merger Means for Retail Media

CPG & Grocery

Over the next year, we should have the ability to track and understand how effective retail media advertising actually is in closing the loop.

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Don’t Blur the Lines When Marketing to Millennials and Gen Z

Generational Marketing

Gen Z places less value on high price tags and material goods, whereas millennials buy pricey bottles, designer goods and trips.