The pop-up is described as ‘a love letter to bachata,’ said Jessica Vargas, director of multicultural marketing and the lead of HBO Max Pa’lante.HBO Max, PORTL

Meet the Winners of the 2021 Adweek Readers’ Choice: Best of Tech Partner Awards

Ad Tech

These ad-tech and mar-tech solutions were tops in their categories, according to our community.


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How the Pandemic Accelerated Restaurants’ Digital Transformation

Performance Marketing

The industry gained a "treasure trove" of first-party data to personalize marketing.

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OOH Ad Platform Receives $30 Million in Series B Funding From Lamar Advertising

Out of Home

The infusion of cash is another sign the market is returning as the public emerges from the pandemic.

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How Deep Learning AI Can Transform Challenger Brands Into Cutting-Edge Leaders

Performance Marketing

By investing in AI technology, it ups long-term customer acquisition game and targets the 'unusual suspects.'

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Making Up for Lost Time: How Younger Consumers Are Spending Their Summers

Performance Marketing

What Gen Y and Z are doing and how performance marketers can reach them where they are.

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Place Exchange Raises $20 Million to Support Spinoff From Intersection

Programmatic

“Programmatic out of home is now reaching a tipping point, and as it scales into the mainstream, we believe it is critically important to have open supply-side platforms that are [...]

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How Hickory Farms Used Search Queries to Learn What Customers Want in Their Gift Baskets

Performance Marketing

The cured meat and cheese purveyor realized a 1,000% increase in traffic from searches around keywords like ‘wine,’ ‘wine gifting’ and ‘gift basket.’

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You Can Watch Blue Origin’s Space Launch Live on a Billboard in Times Square

Out of Home

Branded Cities will broadcast the historic event outside in Las Vegas and Toronto, too.

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The Trade Desk’s Philippa Snare on Solimar, Data Awakening and Facebook

Performance Marketing

She joined the DMP from Facebook in March 2020 to lead its EMEA growth.

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The First Rule of Personalization: How to Not Annoy the Customer

Personalization

What does 'personalization' really mean? And how can marketers use it to truly connect with their customers without annoying them?

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Privacy and the Intersection of Ethics From a Data Perspective

Data

Some consumers appreciate the way their ads are tailored to their interests and habits.

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How Small Brands Turn Customer Feedback Into Marketing Strategies

Performance Marketing

DTC marketers are listening, from focus groups to surveys and Instagram polls.

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What to Do If Your Search Rankings Drop on Google

Performance Marketing

Knowing Google's rationale for algorithm changes can help you get back on its good side.

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What Marketers Can Learn From TikTok and Dating Apps About Loyal Customer Relationships

Voice

Brands must focus more on the 'why' than the 'what' in terms of consumer behavior.

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Taking a Page From DTC Brand Strategies, Gap, Aldo Look Backward—and Forward—to TikTok

Retailing

“Knowing that TikTok is centered around dance and humor above all, the idea of having this campaign come to life on this fresh and interactive platform was a no-brainer,” said [...]

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For a Specialty Tomato Varietal, ‘Bomb’ Is the Flavor—and the Name

Branding

How a tomato hater learned to love and market a line of sugar-sweet heirlooms and taught consumers to feel the same way.