The impact of privacy has been felt at the top end of the funnels as cross-domain identity and third-party cookie identity go away.Getty Images

Beatport and Microsoft Surface Go Full-On ‘Party Mode’ With the Promise of Hybrid Livestreaming Events

Experiential

“There is a type of audience today that loves beautiful content and stunning music; and when done so with cutting-edge technology and all those things together, it’s a powerful kind […]


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Going Beyond Modeling to Find New Customer Acquisition Targets

Customer Acquisition

When looking for new segments, do not stop short by habitually running customer profiles against the general population.

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Harnessing Gen Z’s Summer Travel Wanderlust

Travel & Transportation

Younger travelers like choices, spontaneity and loyalty rewards when they travel. Here’s how marketers can harness these and other trends when selling summer travel.

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Why Brand-Creator Partnerships Are Prioritizing Expertise and Diversity Over Fame 

Performance Marketing

Celebrity is hardly the foundation of the most effective marketing partnerships.

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It’s Time to Address Email’s Image Problem

Email Marketing

There's a difference between compelling imagery and burying content in photos.

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4 Search Trends Retailers Need to Watch Out For

Search Engine Marketing

Google understands that a search can have multiple purchasing intents.

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Don’t Leave Your Email Marketing Capabilities on the Table

Email Marketing

Here are six ways a good email campaign can elevate your KPIs.

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The Tools and Tech You’ll Need to Level Up Your Influencer Marketing

Influencers & Creators

Companies often need help scaling their programs, measuring reach and determining ROI.

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3 Keys to Successful Lead Generation in a Post-Cookie World

Lead Generation

The insurance industry can teach marketers about acquiring new customers without cookies—here's how.

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To Realize the Full Potential of Retail Media, It’s Brand Consistency or Bust

Retail Media

The beauty of having your catalog up to speed is that you ensure your brand voice, story and offering are buttoned up across all channels. A consistent brand is a [...]

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Connecting Online and Offline Customer Profiles to the Real World

Performance Marketing

Building trust in data science, not just going on gut feelings.

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Affiliate Content Is Bringing Brand and Performance Marketing Together

Content Marketing

Marketers no longer need to sacrifice powerful branding for measurable clicks, or the latter for the former—with affiliate content, they can get both.

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The Future of B-to-B Marketing Is Hiding in Plain Sight

B-to-B

Going forward, the b-to-b buying process will increasingly be dominated by online searches and virtual interactions.

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Luxury Goods Are Becoming as Attainable as Fast Fashion

Performance Marketing

How marketers are bridging the gap between millennials' and Gen Z's love of upscale goods and desire for economy.

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7 Digital Marketing Strategies to Boost Lead Generation

Lead Generation

According to a survey by Demand Gen Report, 47% of buyers viewed at least three to five pieces of content before engaging with a sales executive.