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Personalization Is a Team Effort, and Technology Is Only One Player

It's all about connecting the dots between technology, analytics and content.

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The First Rule of Personalization: How to Not Annoy the Customer

What does 'personalization' really mean? And how can marketers use it to truly connect with their customers without annoying them?

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Road to Challenger Brands: Artsy Brings Democratization and Data to the Art Market

The art market is a $60 billion-plus market, and there’s huge potential for Artsy to capture a large share of the current market

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The Biggest Obstacle to Personalization Is the Creative Element

In a world where everyone is exposed to constant marketing through every conceivable media channel every day, messages that are not relevant to the target will be utterly ignored. And [...]

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Don’t Blame Personalization After Messing It Up

In late 2019, Gartner predicted “80% of marketers who have invested in personalization efforts will abandon them by 2025 because of lack of ROI, the peril of customer data, or [...]

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5 Best Practices Media Companies Can Learn from European Publishers

With more people living in Europe than in the U.S. and Canada combined, there’s a massive knowledge pool among European publishers that many North American media companies have yet to [...]

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The Intersection of Personalization & Privacy: How to Communicate with Consumers

Consumers expect to get whatever they want, whenever they want it, delivered how they want it. You can credit (or blame) Amazon for setting expectations so high, but those same [...]

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‘Too Much’ Is a Relative Term for Promotional Marketing

If a marketer sends you 20 promotional emails in a month, is that too much? You may say “yes” without even thinking about it. Then why did you not opt [...]

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How to Make Actionable Sense of Customer Sentiment Analysis

Creating a better customer experience is a top priority for most businesses, with 72% of companies saying improving CX is their No. 1 goal, according to data from Forrester. However, [...]

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What Did You Do on Data Privacy Day 2020? Do Tell Us.

Each year, Jan. 28 is known as “Data Privacy Day” in the United States and globally — also Data Protection Day in other jurisdictions. As business organizations — and marketers [...]

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The Intersection of Personalization & Privacy: How Publishers Should Communicate with Consumers

Consumers expect to get whatever they want, whenever they want it, delivered how they want it. You can credit (or blame) Amazon for setting expectations so high, but those same [...]

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Dating Tips That’ll Help Marketers Get Their Client Relationships Unstuck

Committing to improvement is a good idea any time of year, but there’s something poetic about marketers revitalizing along with the calendar. So let’s talk about what we can learn [...]

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Why Include Direct Mail In Optichannel Marketing?

Direct mail is highly effective on its own; however, when you combine it with other marketing channels, it gets even better. Demand Metric, in partnership with PFL, conducted a benchmark [...]

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4 Ways Artificial Intelligence Can Impact Your Conversion Rates

At this point, there is little doubt that artificial intelligence is the future of business. The Salesforce “State of Marketing” report found that more than a fifth of businesses currently [...]

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3 Ways Publishers Are Using AI to Meet Reader Expectations

Companies like Netflix, Amazon, and Spotify are raising the bar on consumer expectations for personalized experiences. These companies are using technologies like artificial intelligence (AI) to provide customized recommendations to [...]