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Can Retail Media Crash the Cool Kids’ Party? 

Commerce and social media are converging—but on whose terms?

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Best Buy Expands Its Ad Business With Revamped In-House Media Unit

The retailer looks to leverage its relationship with customers and growing first-party data.

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8 Ways Shopping Will Evolve in 2022

It’s a series of small yet (mostly) familiar changes.

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6 Retail Marketing Predictions for 2022

Retail media will remain a hot field but still won't close the loop, and more insights.

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Lowe’s Has a New Way for Brands to Find ‘Home Lifestyle Customers’

Retailer's One Roof Media Network aims to monetize data and drive sales.

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5 Things Brands Need to Know About Finding the Right Retail Media Network

It’s not as simple as allocating big budgets to big retailers.

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Ahead of Q4, Comparing Retail Media Networks Like Walmart, Target, Kroger and More

To help make your planning process a little less painful, here’s a short and sweet scorecard for a high-level view of the pros and watchouts of key retail media players.

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Prime Day Boosts Ad Spend on Other Retail Media Networks

The event spurs more than just copycat sales.

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Criteo’s New Look Signals the Rise of Retail Media

The poster child for ad retargeting sheds its old look to signal a new direction.

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How to Budget for Retail Media Advertising in 2021

As retail media options explode, many marketers are finding themselves in a bind.

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Is Your Brand Ready for Its Retail Media Moment?

You still have time to prepare.