The Garage Podcast: The Retail Media Network Maturity Curve
Pinterest's vp of retail on the challenges of standardization.
What Marketers Should Know About Adventr’s Interactive Digital Video Ads
The ad-tech company raised $5 million in seed capital, including an investment from John Legend.
The Garage Podcast: Measure Everything
If you don’t measure it, it doesn’t matter.
The Garage Podcast: Knowing Your Role With The Mars Agency
Where should retailers and agencies start when combining forces?
What Brands Need to Know About Creator Marketing in 2024
Retail study by LTK shows 57% of people look to creators to make purchase decisions.
Unlocking the Power of Retail Media Networks
The inaugural event was held at the Mall of America.
The Garage Podcast: Creating Space for Innovation and Identifying Retailer Assets
Initial episodes highlight the importance of diversity to accelerate innovation and the assets RMNs need for success.
The Big Impact of Intuit’s SMB MediaLabs on Small Business
Why the finance tech company is integrating its consumers into the retail media ecosystem.
How Cotopaxi’s Mission Informs Its Branding
Chief brand officer Brad Hiranaga shares how the outdoor apparel brand strikes meaningful collabs and experiential activations.
How General Mills Succeeds in Its Retail Media Partnership With Instacart
Learning and testing together.
Can Chobani’s CMO Slash CPG Marketing Stereotypes?
'We're actually so much more than a yogurt company, and people don't know that.'
Buyers Question Inventory Quality, Transparency on Google’s AI-powered Performance Max
The tool, which lets algorithms control placements, places significant percentages of inventory on the open web, a place some buyers would rather avoid.
Not Selling on Amazon? That Doesn’t Mean You Shouldn’t Advertise There
While no one is coming to Amazon or Walmart for insurance, real estate or streaming, people who purchase those services are most certainly shopping on retailer sites.
Inside Unilever’s Reorganization: Media Mix Modeling and Cross-Disciplinary Marketing Hubs
The CPG giant turned to Mindshare to fine-tune its online media investments and marketing structure.
The US Ad Industry Will Grow 5% in 2023, According to a New Forecast
Growth will return to pre-pandemic levels, says the Madison and Wall founder.