Paul Wright has been appointed head of Uber Advertising for the U.K. and Ireland.
An emotional film for the holidays is brand Penny and agency Serviceplan's annual tradition.
Retailers need to create native, personalized media experiences that ensure shoppers are still seeing their most desired products.
CDCO Connie Braams has united digital, commerce and media teams.
The joint initiative will capitalize on the booming market across Europe and Latin America.
The company posted a 25% increase compared to Q3 2021.
The ride-hailing app's ad expansion sees the brand harnessing its first-party data.
Over the next year, we should have the ability to track and understand how effective retail media advertising actually is in closing the loop.
The agency network has increased its growth forecast to 8.5% and announced a bonus payment to 45,000 of its staff in November
The retailer's tech tracks emotional responses to its products.
UK supermarket Sainsbury's has placed OOH displays in rural farms.
The holding company-level offering provides support to agencies.
E-commerce wealth is concentrated with 20 retailers across 7 markets.
The new hierarchy will include COO Steve King becoming chairman for Europe.
Each retailer has some sort of offering that lands in each bucket, but then aligning that to the business outcomes that your brand is aiming for is probably the best [...]