Coverage of the business of how advertising dollars are spent on retailers' websites and apps.
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Uber Hires Ex-Apple and Amazon Exec to Lead UK Ad Business

Paul Wright has been appointed head of Uber Advertising for the U.K. and Ireland.

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Ambitious German Retailer’s Holiday Campaign Aims to Fix Societal Divisions

An emotional film for the holidays is brand Penny and agency Serviceplan's annual tradition.

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How User Experience Affects Retail Media’s Performance

Retailers need to create native, personalized media experiences that ensure shoppers are still seeing their most desired products.

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Unilever Is Gearing Up for a Serious Retail Media Boom

CDCO Connie Braams has united digital, commerce and media teams.

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Carrefour and Publicis Launch Retail Media Venture

The joint initiative will capitalize on the booming market across Europe and Latin America.

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Amazon Outpaces Snap, Meta, Alphabet in Q3 Ad Revenue

The company posted a 25% increase compared to Q3 2021.

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Uber Puts Retail Media on Wheels

The ride-hailing app's ad expansion sees the brand harnessing its first-party data.

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Kroger Precision Marketing Meets Albertsons Media Collective: What a Merger Means for Retail Media

Over the next year, we should have the ability to track and understand how effective retail media advertising actually is in closing the loop.

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Sapient and Epsilon Business Transformation Services Continue to Fuel Publicis Groupe Growth

The agency network has increased its growth forecast to 8.5% and announced a bonus payment to 45,000 of its staff in November

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Argos Hopes AI Can Convince People to Break Up With Their Boring Neutral Décor

The retailer's tech tracks emotional responses to its products.

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These Billboards Are So Fresh You Can Harvest Fruit and Veg Through Them

UK supermarket Sainsbury's has placed OOH displays in rural farms.

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Omnicom Brings Transact, Its Tech-Powered Ecommerce Consulting Practice, to North America

The holding company-level offering provides support to agencies.

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Retail Media Ad Revenue and E-Commerce Sales Keep Chugging Along

E-commerce wealth is concentrated with 20 retailers across 7 markets.

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Publicis Groupe Forms New Leadership Structure as It Bets on Creative Commerce

The new hierarchy will include COO Steve King becoming chairman for Europe.

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Retail Media Is the Fast Lane for the Customer Purchase Path

Each retailer has some sort of offering that lands in each bucket, but then aligning that to the business outcomes that your brand is aiming for is probably the best [...]