The Garage Podcast: The Future of Media Through Optimization and Personalization
Clinch CEO Oz Etzioni on AI and adapting to changing tech on The Garage podcast.
Hershey’s AI-Powered Ad Campaign Sold More Candy and Gave It Leverage With Retailers
The candymaker shared at Possible Miami how it's using custom algorithms to create its own media strategy more optimized to sales goals, which makes the company less beholden to media [...]
The Top 8 Retail Media Networks for Advertisers In 2024
Based on conversations with experts, analysts and the retailers themselves, ADWEEK compiled a list of the most important retail media networks for advertisers to know in 2024.
Retail Media’s New Secret Weapon Is Incremental ROAS
Traditional metrics may not accurately reflect the impact of new brand initiatives.
Retail Media Measurement Must Extend Beyond Search and Across Channels
Lookback periods should vary by platform and channel.
Physical Retail Is the New TV
We are one step closer to the in-store equivalent of Nielsen TV ratings.
How Hellmann’s Expands the Funnel Through Retail Media
Hellmann's shares how a retail media campaign expanded the brand's customers beyond holidays.
Let’s Talk About Consent and the Future of Permission-Based Marketing
It's time for a new path forward in permission-based marketing.
Revolutionizing Retail Media and Inclusive Leadership at Roundel
In this episode of Brave Commerce, Sarah Travis, president at Roundel, shares insights into the challenges and opportunities shaping the future of retail media.
Buying Retail Media Off-Site Could Worsen Transparency Issues for Brands
Off-site retail media is growing, but it restricts buyer control.
As Cookies Fade Out, Retail Media Steps Into the Spotlight
Analyst Andrew Lipsman on the current state and future trajectory of retail media.
The Garage Podcast: The Future of Retail Discovery
Kargo founder and CEO Harry Kargman on the evolution of consumer experiences.
In-Store Retail Media in 2024: Hype or Happening?
Being an early mover on this evolving trend can be advantageous for brands.
How Instacart Moved Beyond Groceries to Become a Retail Media Power
Instacart excels in understanding the intricacies of grocery purchasing behavior, which differs from shopping on platforms like Amazon.
Adweek Podcast: The How, Why and ‘Who Cares’ Podcast of Retail Media Innovation
The Adweek Podcast family welcomes the latest additions from Albertsons Media Collective.