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As ChatGPT, Bard and AI-enhanced Bing have rolled out to the public, the question on every marketer’s mind has been, “When can we advertise in these results?”

OpenAI, Google and Microsoft have been tight-lipped about when these capabilities will be available, but they’ve certainly alluded to their future. Google has already provided examples of shopping results within its conversational AI-based chat feature, and OpenAI just launched ChatGPT Enterprise, so we know they’re coming.

All of us who perform any level of search engine marketing (SEM)—bloggers, solopreneurs, ecommerce sellers and, yes, SEO professionals—will need to adapt our strategy or risk becoming obsolete.



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