The Adweek 50 50 Indispensable Media, Marketing and Tech Players and the Bold Moves They Made for Brands They were driven by intangibles like storytelling, authenticity, empathy and inclusion. With 2 Cyber-Savvy Execs Leading the Charge, Walmart Is Finding New Ways to Be Nimble Thinking like a startup has brought results for the retail giant. Deloitte Digital’s CMO Is Claiming Territory Long Held by Traditional Shops and Holding Companies Alicia Hatch is reshaping content and commerce, and delivering for clients Adweek 50: These Media, Marketing and Tech Execs Are Leading the Charge Toward Transformation These pioneers are harnessing the power of bots, machine learning, big data and more. At NewFronts, Hulu Will Tout Its Most Ambitious Move Yet—a New Live TV Bundle Launching This Month The streaming service is also doubling its original content output and introducing a personalized user interface it believes will set it apart from competitors. Here Are the Most Indispensable Executives in Marketing, Media and Tech Marketing chiefs represent the single largest cohort in this year’s Adweek 50, our annual list of the most indispensable executives behind the CEO across the marketing, media and tech disciplines.