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Between a global social movement that raised the stakes around racial equity and the harrowing peak of the pandemic, the last year has made clear that a perfunctory approach to purpose-driven marketing is no longer going to cut it.
With these wake-up calls in mind, Google vp of global marketing Marvin Chow has emerged as a leading voice in modeling a new approach to cause marketing, one that engages with big societal issues in a sincere and impactful manner.
“I’ve experienced the renewing energy that comes from being jolted out of autopilot,” Chow, one of our 2021 Adweek 50 recipients, says.
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