How Marvin Chow's Efforts Made Google an Authority in Purpose Marketing

The vp of global marketing believes in a 'burn it down and start again' approach

Brandweek will feature live discussions with marketing pros at ULTA Beauty, Converse, UPS and more. Meet us in Miami Sept. 11–14 to boost your business and elevate your brand.

Between a global social movement that raised the stakes around racial equity and the harrowing peak of the pandemic, the last year has made clear that a perfunctory approach to purpose-driven marketing is no longer going to cut it.

With these wake-up calls in mind, Google vp of global marketing Marvin Chow has emerged as a leading voice in modeling a new approach to cause marketing, one that engages with big societal issues in a sincere and impactful manner. 


image

“I’ve experienced the renewing energy that comes from being jolted out of autopilot,” Chow, one of our 2021 Adweek 50 recipients, says.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Adweek magazine cover
Click for more from this issue

This story first appeared in the Nov. 1, 2021, issue of Adweek magazine. Click here to subscribe.