How Marvin Chow's Efforts Made Google an Authority in Purpose Marketing

The vp of global marketing believes in a 'burn it down and start again' approach

Between a global social movement that raised the stakes around racial equity and the harrowing peak of the pandemic, the last year has made clear that a perfunctory approach to purpose-driven marketing is no longer going to cut it.

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This story first appeared in the Nov. 1, 2021, issue of Adweek magazine. Click here to subscribe.