Deloitte Digital’s CMO Is Claiming Territory Long Held by Traditional Shops and Holding Companies

Alicia Hatch is reshaping content and commerce, and delivering for clients

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Alicia Hatch plays to win, embracing substantial risks to reap big rewards at Deloitte’s agency group, as it continues driving deep into territory long held by traditional shops and holding companies.

“I grew up in the video games industry, which was a hotbed of innovation at the intersection of technology, marketing, retail and entertainment,” Hatch recalls of her nearly eight-year tenure at Microsoft through 2010 in Xbox business development. That experience “taught me to be at home in the land of things that had never been done before,” she says.

Matt Furman for Adweek

Applying such gamesmanship at Deloitte Digital—where she’s spent a half-dozen years, including the last two and a half as CMO—Hatch has become a key architect reshaping the content and commerce ecosystem.



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This story first appeared in the Nov. 27, 2017, issue of Adweek magazine. Click here to subscribe.