Deloitte Digital’s CMO Is Claiming Territory Long Held by Traditional Shops and Holding Companies

Alicia Hatch is reshaping content and commerce, and delivering for clients

Hatch guides an increasingly diverse and connected web of data, technology and more than 10,000 pieces of human capital. Matt Furman for Adweek

Alicia Hatch plays to win, embracing substantial risks to reap big rewards at Deloitte’s agency group, as it continues driving deep into territory long held by traditional shops and holding companies.

This story first appeared in the Nov. 27, 2017, issue of Adweek magazine. Click here to subscribe.
@DaveGian David Gianatasio is a longtime contributor to Adweek, where he has been a writer and editor for two decades. Previously serving as Adweek's New England bureau chief and web editor, he remains based in Boston.