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Key Insights:
- As lockdowns began, Campbell mobilized her team to capitalize on the spike in streaming use by homebound consumers.
- ‘Visible leadership’ has become a priority for Campbell during the pandemic.
It wasn’t even three weeks into Kelly Campbell’s tenure as president of Hulu when the Covid-19 pandemic forced everyone at the streamer’s offices to work from home indefinitely. Hulu’s former chief marketing officer—who was promoted in late February following the surprise departure of Hulu CEO Randy Freer as part of a January reorganization that saw the streaming service fully integrated into parent company Disney—had to figure out how to steer Hulu confidently as the nation was thrown into disarray, affecting the streamer in more ways than she expected.
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