How New Hulu Chief Kelly Campbell Is Positioning the Streamer for Long-Term Success

And what it's like being a 'walking, talking, what-to-watch list'

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It wasn’t even three weeks into Kelly Campbell’s tenure as president of Hulu when the Covid-19 pandemic forced everyone at the streamer’s offices to work from home indefinitely. Hulu’s former chief marketing officer—who was promoted in late February following the surprise departure of Hulu CEO Randy Freer as part of a January reorganization that saw the streaming service fully integrated into parent company Disney—had to figure out how to steer Hulu confidently as the nation was thrown into disarray, affecting the streamer in more ways than she expected.  




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This story first appeared in the Sept. 28, 2020, issue of Adweek magazine. Click here to subscribe.