Portrait of Kelsey Sutton

Kelsey Sutton

Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television. She was previously a media reporter at Mic and Politico.

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NBCUniversal and Capital One Partner for College Bowl Reboot

Convergent TV

Summer quiz show, hosted by Peyton Manning, will give away $1 million in tuition.

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Nielsen, Networks Face Off Over Pandemic TV Audience Measurement

Convergent TV

The Video Advertising Bureau says the measurement firm “systemically under-counted” viewers in 2020.

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Discovery+ Heads to Xfinity Flex, X1 in Distribution Deal

Convergent TV

The partnership will increase distribution for the three-month-old streamer as it looks to scale up.

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MTV Entertainment Group Taps Jason White as CMO

Convergent TV

White replaces Jacqueline Parkes, who stepped down at the end of 2020.

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Hulu Unveils Brand Redesign as the Streaming Competition Heats Up

Brand Marketing

New design elements for ‘One Hulu’ lean into simplicity in a confused and chaotic streaming landscape.

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Hulu’s New Marketing Campaign Goes Back to Basics

Brand Marketing

Disney-operated streaming service has tapped people like Keeping Up with the Kardashian’s Kris Jenner, Los Angeles Rams defensive tackle Aaron Donald and The U.S. vs. Billie Holiday star Andra Day [...]

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Advertising Spend Expected to Trickle Back to TV as Consumers Embrace Streaming

Streaming & OTT

Even as advertisers contemplate a return to normal, there are some changes that are here to stay.

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NBCUniversal Urges Viewers to ‘Make a Plan’ For Vaccination in Companywide Campaign

Convergent TV

Amber Ruffin, Mike Tirico and BD Wong lend their voices to the second phase of a months-long public service message.

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Black Widow, Delayed Another 2 Months, Will Debut Simultaneously in Theaters and Disney+

Streaming & OTT

The move is one of several shifts to Disney’s 2021 theatrical slate as businesses continue to grapple with the ongoing effects of the pandemic.