Portrait of Kelsey Sutton

Kelsey Sutton

Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television. She was previously a media reporter at Mic and Politico.

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Here’s Why You Might Have to Pay to Watch US Olympic Men’s Basketball

Convergent TV

Peacock is hoping to learn from a paywall experiment.

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Ted Lasso and US Soccer Team Up Ahead of Season 2 and Tokyo Olympics

Streaming & OTT

New episodes of Apple TV+ comedy premiere on July 23 as the Games kick off.

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Netflix Premieres an Alien Watch Party at the Olympics

Streaming & OTT

The intergalactic spot, debuting Friday, is the streamer's second global brand campaign.

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HBO Max Adds Nearly 3 Million Subscribers as Streamer Finds Its Footing

Streaming & OTT

AT&T raised its forecast to expect between 70 million and 73 million streaming subscribers by year's end.

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NBCUniversal Readies Its First Always-On, Streaming-Heavy Olympics

Sports Marketing

The company's programming plan offers 'the best of both worlds.'

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VAB Asks Media Rating Council to Axe Nielsen Accreditation, Escalating Feud

Measurement

The companies have battled for months over ratings accuracy: 'All is not well.'

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As Domestic Growth Stalls, Netflix Plots Video Game Expansion

Streaming & OTT

The company is focusing on other ways to increase members’ screen time.

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HBO Max Lets Snapchatters Sample Original Shows

Streaming & OTT

The first episodes of more than two dozen series, including The Flight Attendant and Gossip Girl, are available for free on the platform.

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NBCU’s Biggest Franchises Lend Their Star Power to Summer Olympics Promos

Sports Marketing

Big-name athletes and characters push audiences to tune in.

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Netflix Gets Scary Good Results With Fear Street’s Weekly Releases

Convergent TV

The installments in the three-part film series, premiering on Fridays, are among the service's most-popular films.