Kelsey Sutton Study: Marketers Want More Demographic Data—But Only If It’s High Quality Data accuracy was most important factor among brand marketers. Mobile Facebook Will ‘Figure Out’ Ads on WhatsApp but Is Focusing on Business Tools for Now The social network's vice president of business and marketing partnerships wouldn’t rule out the possibility of advertising on the messaging platform. What AT&T’s Acquisition of AppNexus Means The deal, reportedly worth around $1.6 billion, will bring the tech company's digital advertising capabilities under the telecom giant's expanding roof. This Blockchain-Powered Podcast Allows Listeners to Pay for Content That Matters to Them The podcast ZigZag will partner with Civil, who are applying the emerging technology to the journalism industry. Cannes Lions What Makes a ‘Living Business’? Staying Relevant and Remaining Flexible According to Accenture, companies risk missing out on $1 trillion in revenue if they aren't. Cannes Lions Trust in Social Media Platforms Is Eroding—and Brands Have a Lot to Lose About 40 percent of digitally connected people worldwide said they had deleted at least one of their social media accounts in the past year because they didn’t trust that the platform would properly handle personal information. YouTube is Running Ads for Major Brands on Fake Medical News Videos Objectionable content is still slipping through the site's safeguards. Data & Insights Advertisers Are More Concerned Than Ever About Brand Safety, According to New Study Nearly half of respondents said social media platforms were doing a poor job addressing advertiser concerns.