Kelsey Sutton

Kelsey Sutton

Kelsey Sutton is Adweek’s streaming editor, where she covers the business of streaming television. She was previously a media reporter at Mic and Politico.

HBO Max Highlights Friends, Unveils New Slogan in First-Ever Teaser

WarnerMedia unveiled the first teaser for upcoming streaming service HBO Max, with a slogan describing it as 'where HBO meets so much more.'

Half of All U.S. Homes Will Be Cord Cutters or Cord-Nevers by 2024, Roku Projects

Roku says that by 2024, it expects about half of all U.S. households will have either cut the cord or will have never had a traditional cable or satellite subscription.

Streaming Services Are Here to Grow—More People Would Keep Watching or Add on Another

93% of consumers told Nielsen they will increase or not change the number of services they subscribe to.

CBS All Access Will Become an Expanded ‘House of Brands’ Under ViacomCBS

The free ad-supported offering will build out a broad subscription tier and expand on a premium offering anchored by Showtime.

Viceland, Still Struggling After Four Years, Quietly Changes Its Name to Vice TV

The cable channel is rebranding to Vice TV and continuing its push into news programming.

Disney+ Nets 28.6 Million Subscribers in Its First 3 Months

The subscription numbers represent a major win for Disney, which has pushed insistently into the streaming space.

Media Buyers to Netflix: Take Our Money!

Netflix reiterated that it won't offer an ad-supported tier, much to the dismay of media buyers desperate to find ways into the premium video space.

Streaming Services Mostly Focus on Brand Building in Super Bowl Ads

Four streaming services advertised in the Super Bowl, but Amazon Studios was the only one to spotlight a single show.

Disney+’s First-Ever Super Bowl Ad Highlights Upcoming Marvel Original Series

The service promoted Wandavision, Loki, and The Falcon and the Winter Soldier in the fourth quarter.

Tom Brady Vows ‘I’m Not Going Anywhere’ in Hulu Super Bowl Ad

It’s the streaming service’s first Super Bowl ad with a celeb spokesman in eight years.