Kelsey Sutton

Kelsey Sutton

Streaming Editor
Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television. She was previously a media reporter at Mic and Politico.

Amazon Prime Video Has the Deepest TV Streaming Library—But Not the Highest Quality One

Amazon Prime Video has the deepest TV library of all streaming services, while Netflix and Hulu have higher-quality catalogs.

Streaming Services’ Churn Rates Rise During Pandemic

40% of households who canceled an OTT service did so to cut expenses, Parks Associates found.

Bozoma Saint John Joins Netflix as New CMO

Bozoma Saint John will succeed Jackie Lee-Joe, who only joined the streaming service a year ago as its CMO.

YouTube TV’s Price Has Nearly Doubled in 3 Years

With YouTube TV's latest price hike to $65 per month, the cost of the virtual MVPD service has nearly doubled in three years.

YouTube Emphasizes Flexible Ad Buys Following CTV Viewership Spike

YouTube pitched to marketers in personalized Brandcast presentations, emphasizing flexible ad buys following CTV viewership spike.

Vice Media Urges Marketers to Reassess ‘Antiquated’ Blocklists  

For a second year, Vice uses NewFronts to call for industry change.

Ellen Digital Inks New Projects With Sarah Hyland and Tiffany Haddish

The digital network has nine upcoming digital series with other stars like Ellie Kemper and Tabitha Brown.

Streaming Subscriptions Are Up—But So Is Churn

Nearly one-quarter of U.S. consumers added a subscription video service during the pandemic, according to data from Deloitte.

Hulu Finally Unveils Transactional Ad Format, GatewayGo, at NewFronts

Hulu is emphasizing its Disney ties in its pitch to marketers.

Tubi Touts Family-Friendly Programming During First-Ever NewFronts

A Spanish-language channel and a frequency management tool are also coming to Tubi.