Kelsey Sutton
Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television. She was previously a media reporter at Mic and Politico.
NBCUniversal and Capital One Partner for College Bowl Reboot
Convergent TV
Summer quiz show, hosted by Peyton Manning, will give away $1 million in tuition.
Nielsen, Networks Face Off Over Pandemic TV Audience Measurement
Convergent TV
The Video Advertising Bureau says the measurement firm “systemically under-counted” viewers in 2020.
Discovery+ Heads to Xfinity Flex, X1 in Distribution Deal
Convergent TV
The partnership will increase distribution for the three-month-old streamer as it looks to scale up.
MTV Entertainment Group Taps Jason White as CMO
Convergent TV
White replaces Jacqueline Parkes, who stepped down at the end of 2020.
Hulu Unveils Brand Redesign as the Streaming Competition Heats Up
Brand Marketing
New design elements for ‘One Hulu’ lean into simplicity in a confused and chaotic streaming landscape.
Hulu’s New Marketing Campaign Goes Back to Basics
Brand Marketing
Disney-operated streaming service has tapped people like Keeping Up with the Kardashian’s Kris Jenner, Los Angeles Rams defensive tackle Aaron Donald and The U.S. vs. Billie Holiday star Andra Day [...]
For Some Streamers, Global Expansion May Not Be Possible Without Rebranding
Global appeal is essential to branding.
Advertising Spend Expected to Trickle Back to TV as Consumers Embrace Streaming
Even as advertisers contemplate a return to normal, there are some changes that are here to stay.
NBCUniversal Urges Viewers to ‘Make a Plan’ For Vaccination in Companywide Campaign
Convergent TV
Amber Ruffin, Mike Tirico and BD Wong lend their voices to the second phase of a months-long public service message.
Black Widow, Delayed Another 2 Months, Will Debut Simultaneously in Theaters and Disney+
The move is one of several shifts to Disney’s 2021 theatrical slate as businesses continue to grapple with the ongoing effects of the pandemic.