Ad-Supported Streamers Are Seeing Their Biggest Holiday Advertising Boost Ever
Extended sales and an emphasis on ecommerce are driving retailers to OTT.
HBO Max Will Binge-Release Remainder of Drama ‘Industry’ Over Thanksgiving Weekend
The final 5 episodes of HBO’s freshman drama series Industry will land on HBO Max Friday, marking another move from the streamer to woo new subscribers.
NBCUniversal Expands Today Show’s Shoppable Franchise to Peacock
NBCU’s Today is expanding its Steals & Deals franchise to fledgling streamer Peacock with a shopping special.
How Marketers Differentiate Ad-Supported Streaming Platforms, From Roku to Tubi
Some AVODS are ideal for broad audience plays, while others work better for targeted efforts.
Eddie Murphy’s Coming 2 America Shifts From Theaters to Amazon Prime Video
It’s official: Amazon Prime Video has snapped up the worldwide streaming rights to Coming 2 America.
Conan O’Brien’s Late-Night TBS Show Will End After 11 Years
After ending his TBS show in June 2021, he will head to HBO Max with a weekly variety series.
Virtual MVPD Service Hulu + Live TV Sets December Price Hike
The service’s $65 a month price point is comparable to rival services like YouTube TV.
HBO Max Strikes Distribution Deal With Amazon Fire TV
Streamer will expand to more than 40 million devices ahead of 2021 debut of ad-supported tier.
Gen Z and Millennials Fuel Disney+’s Seismic Year 1 Growth
One-third of childless millennials tell Morning Consult they use Disney+ at least once a week.
As Disney+ Turns 1, Streamer Clears 73 Million Subscribers
Disney will reveal its international streaming plans to investors on Dec. 10.
Samsung Mobile’s Jayanta Jenkins Tapped to Lead Disney+ Content Marketing
Jayanta Jenkins will lead one streamlined marketing, publicity and media planning team as part of Disney's entertainment division restructure.
NBCUniversal Plans to More Than Double Ecommerce Retail Partners by Next Year
Shoppable gift guides rolling out this week mark another step into NBCUniversal's broader ecommerce ambitions.
NBCUniversal and PayPal Set Shoppable Push as Holiday Season Ramps Up
TV / Video
NBCU's content partnership with PayPal and an always-on retail partner network adds to the media company's growing ecommerce business.
Jacqueline Parkes, CMO of ViacomCBS’ Entertainment and Youth Group, Sets Exit
TV / Video
She'll leave the company by the end of the year.
ViacomCBS Touts Pluto TV Gains, Will Shutter a Smaller Streaming Service
TV / Video
CPMs were up in the low single digits during the upfronts, and the scatter market had high premiums.