Portrait of Kelsey Sutton

Kelsey Sutton

Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television. She was previously a media reporter at Mic and Politico.


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Ad-Supported Streamers Are Seeing Their Biggest Holiday Advertising Boost Ever

Streaming & OTT

Extended sales and an emphasis on ecommerce are driving retailers to OTT.

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HBO Max Will Binge-Release Remainder of Drama ‘Industry’ Over Thanksgiving Weekend

Streaming & OTT

The final 5 episodes of HBO’s freshman drama series Industry will land on HBO Max Friday, marking another move from the streamer to woo new subscribers.

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NBCUniversal Expands Today Show’s Shoppable Franchise to Peacock

Streaming & OTT

NBCU’s Today is expanding its Steals & Deals franchise to fledgling streamer Peacock with a shopping special.

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How Marketers Differentiate Ad-Supported Streaming Platforms, From Roku to Tubi

Streaming & OTT

Some AVODS are ideal for broad audience plays, while others work better for targeted efforts.

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Eddie Murphy’s Coming 2 America Shifts From Theaters to Amazon Prime Video

Streaming & OTT

It’s official: Amazon Prime Video has snapped up the worldwide streaming rights to Coming 2 America.

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Conan O’Brien’s Late-Night TBS Show Will End After 11 Years

Streaming & OTT

After ending his TBS show in June 2021, he will head to HBO Max with a weekly variety series.

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Virtual MVPD Service Hulu + Live TV Sets December Price Hike

Streaming & OTT

The service’s $65 a month price point is comparable to rival services like YouTube TV.

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HBO Max Strikes Distribution Deal With Amazon Fire TV

Streaming & OTT

Streamer will expand to more than 40 million devices ahead of 2021 debut of ad-supported tier.

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Gen Z and Millennials Fuel Disney+’s Seismic Year 1 Growth

Streaming & OTT

One-third of childless millennials tell Morning Consult they use Disney+ at least once a week.

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As Disney+ Turns 1, Streamer Clears 73 Million Subscribers

Streaming & OTT

Disney will reveal its international streaming plans to investors on Dec. 10.

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Samsung Mobile’s Jayanta Jenkins Tapped to Lead Disney+ Content Marketing

Streaming & OTT

Jayanta Jenkins will lead one streamlined marketing, publicity and media planning team as part of Disney's entertainment division restructure.

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NBCUniversal Plans to More Than Double Ecommerce Retail Partners by Next Year

Programming & Performance

Shoppable gift guides rolling out this week mark another step into NBCUniversal's broader ecommerce ambitions.

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NBCUniversal and PayPal Set Shoppable Push as Holiday Season Ramps Up

TV / Video

NBCU's content partnership with PayPal and an always-on retail partner network adds to the media company's growing ecommerce business.

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Jacqueline Parkes, CMO of ViacomCBS’ Entertainment and Youth Group, Sets Exit

TV / Video

She'll leave the company by the end of the year.

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ViacomCBS Touts Pluto TV Gains, Will Shutter a Smaller Streaming Service

TV / Video

CPMs were up in the low single digits during the upfronts, and the scatter market had high premiums.