Kelsey Sutton

Kelsey Sutton

Streaming Editor
Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television. She was previously a media reporter at Mic and Politico.

Short-Form Streamer Quibi Debuts, Revamps Marketing For Housebound Consumers

Marketed to on-the-go audiences, Quibi revamped its campaign in the home stretch now that its target demo is homebound.

Why HBO Is Streaming Its Most Popular Shows for Free

HBO is making several of its most popular shows—including The Sopranos, The Wire, Succession and Barry—available on its platforms for free.

SXSW’s 2020 Film Lineup Comes to Amazon Prime Video—for Free

The festival lineup will stream for free on Amazon Prime Video in a 10-day "online film festival" beginning later this month.

T-Mobile Offers Free Subscription to New Streamer Quibi

Some T-Mobile customers will get a free yearlong subscription to Quibi, a bid to boost early subscribers.

Twitter, Digitas, Amazon Among NewFronts Presenters Not Participating in Postponed Event

Digitas, Twitter and Amazon will sit out the newly postponed NewFronts event, while other presenters are reevaluating their approach.

Streamers Ramp Up Free Trials and Other Giveaways for Housebound Americans

Many streamers are handing out extended free trials, and some are dropping programming in front of their paywalls amid the COVID-19 crisis.

TV Time Spikes for Kids Stuck at Home During Coronavirus

Video games are the biggest driver of growth, according to Nielsen.

Binge-Watching Continues Soaring as Consumers Hunker Down

As the U.S. continues to hunker down, viewers are using their newfound downtime to binge-watch movies and old shows.

Linear Ad Sales Expected to Drop 12% in 2020 and 2021 Due to Coronavirus Crisis

Total linear ad sales are expected to decline by 12% in 2020 and 2021 due to the coronavirus crisis, according to Magna Global.

Tubi Reports Record Viewership as More People Stay Home

Tubi users spent more than 42 million hours streaming last week, a new record for the free, ad-supported streaming service.