Despite Lower Traffic, The Guardian US Exceeds End of Year Donation Revenue Goals
Despite lower traffic, the campaign exceeded its target of $1.25 million by 28% and was the biggest donation drive in its 4 year history.
Adweek’s Most Popular Stories of 2021
NFTs, work-life balance, an uncharacteristic marketing misstep and one little lad.
The Biggest TV Executive Departures of 2021
Ricky Strauss, Kim Godwin and Kelly Campbell were among more than a dozen key exits.
Top Branding Fails of 2021—and What (If Anything) Brands Learned
Here are the most original and memorable gaffes, from the grievous to the trivial, in a year that was loaded with them.
The Top 10 Weirdest Ads of 2021
This year's strangest marketing campaigns featured a creepy android, an album for cats and multiple mentions of cannibalism.
The 10 Most Important Convergent TV Moments of 2021
From acquisitions and mergers to de-accreditations, we look back on the decisions that shaped the industry's future.
15 Creative-First Agencies We’re Watching in 2022
From legacy shops like Ogilvy to rising players like Gut and We Are Rosie.
How Smart TV and Connected TV Platforms Measure Up at the End of 2021
Smart TVs were responsible for nearly all the growth among big screens in 3Q.
A Look Back at 2021’s Best Celebrity Partnership Meals
Putting stars on the menu is the kind of low-cost, efficient concept that made fast-food famous.
Cleaning Has Changed From a Chore to an Act of Care for Loved Ones
The industry is pushing this subtle yet significant shift in perception.
How the Biggest Streaming Services Stack Up at the End of 2021
Netflix, Disney+ and HBO Max lead the pack at the end of 2021.
Top 5 Plant-Based Food Campaigns of 2021
As plant-based food is expected to continue its double-digit growth, besting 2020's $7 billion in retail sales, marketing in the category has a new attitude.
Buyers Pick the Best—and Worst—Streaming Services
Here’s what they really (anonymously) think about Netflix, Hulu, Peacock and HBO Max.
Fastest Growing Brands of 2021 Include Streamers (Again), Vaccine Producers and Fin Tech
Paramount+ takes the top spot, with HBO Max, Moderna and TikTok close behind.
15 Popular TV Shows That Didn’t Air New Episodes in 2021
The pandemic sidelined Barry, Atlanta and Stranger Things—but they will be back soon.