Year in Review

From Pillsbury to Airbnb, these marketing moves paid off.

It was a sink-or-swim year in which transformation and disruption became the new normal.

NBC, ESPN and TBS were tops among networks.

HGTV was the most-watch network in 2017.

In a time of rapidly evolving viewer behavior, bold moves and quality programming were vital.

From real-time traffic data to social content.

From Away to HQ Trivia, these companies had a big year.

Inclusion was key, for those who could get it right. Those who couldn't became textbook entries for 'brand fail.'

It was a year of activism, inspiration and controversy.

New and returning shows came up short, but one horrific trend eclipsed them all.