Portrait of Lucinda Southern

Lucinda Southern

Lucinda Southern is media editor at Adweek, where she covers the business of media including publishers, social media platforms and digital transformation. Before joining Adweek in 2020, Lucinda spent 5 years at Digiday. Lucinda holds an MA from the University of Bristol.

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Google Updates Cookie Crackdown Timeline

Programmatic

Rethinking the key facets of digital ads is no small feat.

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With Its First Podcast, Newsweek Bets on Franchises as a Foundation to Subscriptions

Media

The publisher launched a metered paywall in summer 2020.

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With Its Third NFT Art Drop, Playboy Exposes Full Crypto Commitment

Media

The latest NFT art collection is inspired by Miami life.

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Here’s What Google’s Cookie Deprecation Delay Means for Publishers and Marketers

Media

The more who block FLoCs, the more the quality could diminish.

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BuzzFeed Acquires Complex Networks for $300 Million in Latest SPAC

Media

Digital media darlings need scale to compete with walled gardens like Facebook and Google.

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‘It’s Whack-a-Mole’: How The Root Is Navigating Blocklists

Media

Ad revenue for The Root is up 445% year-to-date.

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Vanity Fair Zeros In on Hollywood News With Latest Vertical

Publishing

Awards Insider will cover industry gossip, news and trends.

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Google Commits to Opening Up Its Ad Stack, Marketers Remain Skeptical

Advertising

For years, publishers and advertisers have criticized Google for using its market dominance to its own advantage.