Lucinda Southern
Lucinda Southern is media editor at Adweek, where she covers the business of media including publishers, social media platforms and digital transformation.
‘Agility in Their DNA’: How Media Companies Will Lean Into Their Strengths
Media
They're bracing for some tough months ahead.
How a Column on Happiness Inspired The Atlantic’s 2021 Event Strategy
Media
The publisher aims to create virtual events that are "unique and meaningful."
Group Nine’s Blank-Check Company Goes Public, Seeks to Raise $200 Million
Media
Expect more SPAC offerings in 2021.
Media Buyers Are Practicing ‘Careful Calibration’ Amid More Political Tumult
Some pause ad spend, questioning when to return.
Stylist Is the Latest Publisher Retreating From the Programmatic Open Marketplace
Media
Programmatic advertising remains important, but so does control of its inventory.
‘Generation Alpha’: Publishers Leaned Into Youth-Focused Media in 2020
Media
Back in March, when Covid-19 was on the horizon but the lasting effects still unknown, current affairs publisher The Week went ahead with the U.S. launch of its title, The [...]
Luxe Brands Expected to Spur an Audio Ad ‘Gold Rush’ in 2021 at The New York Times
Media
Investment in podcasting and talent attracts brands like Chanel.
Adweek Exclusive: Publishers Predict Revenue Growth in 2021
Performance Marketing
Despite a flooded market and commoditization concerns, media companies will continue to embrace virtual events for their higher margin, lower cost base, greater reach and easier ability to draw in [...]
Concerns Mount Over Google’s Privacy Proposals
One the cookie is gone, will anyone be invited to play in Chrome's Privacy Sandbox?
‘The Evolution of Sales’: How Bloomberg Media Is Getting Closer to Advertisers
Brand health studies are driving revenue growth for the media firm.