Lucinda Southern
Lucinda Southern is media editor at Adweek, where she covers the business of media including publishers, social media platforms and digital transformation. Before joining Adweek in 2020, Lucinda spent 5 years at Digiday. Lucinda holds an MA from the University of Bristol.
Google Updates Cookie Crackdown Timeline
Rethinking the key facets of digital ads is no small feat.
With Its First Podcast, Newsweek Bets on Franchises as a Foundation to Subscriptions
Media
The publisher launched a metered paywall in summer 2020.
With Its Third NFT Art Drop, Playboy Exposes Full Crypto Commitment
Media
The latest NFT art collection is inspired by Miami life.
Facebook’s Antitrust Dismissal Shows the Slow Grind of Big Tech Regulation
The commission can file an amended suit within 30 days.
Here’s What Google’s Cookie Deprecation Delay Means for Publishers and Marketers
Media
The more who block FLoCs, the more the quality could diminish.
BuzzFeed Acquires Complex Networks for $300 Million in Latest SPAC
Media
Digital media darlings need scale to compete with walled gardens like Facebook and Google.
City of Chicago and Telenor Pakistan Win Cannes Lions Media Grand Prix
The jury awarded 2 Grand Prix and 10 gold Lions
‘It’s Whack-a-Mole’: How The Root Is Navigating Blocklists
Media
Ad revenue for The Root is up 445% year-to-date.
Vanity Fair Zeros In on Hollywood News With Latest Vertical
Awards Insider will cover industry gossip, news and trends.
Google Commits to Opening Up Its Ad Stack, Marketers Remain Skeptical
For years, publishers and advertisers have criticized Google for using its market dominance to its own advantage.