Portrait of Lucinda Southern

Lucinda Southern

Lucinda Southern is media editor at Adweek, where she covers the business of media including publishers, social media platforms and digital transformation. Before joining Adweek in 2020, Lucinda spent 5 years at Digiday. Lucinda holds an MA from the University of Bristol.

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The Daily Mail Sues Google for Allegedly Throttling Coverage of Royals

Social Marketing

The publisher accuses the tech giant of rigging ad auctions and search results.

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Time Magazine Is Getting Paid in Bitcoin to Produce a Video Series

Media

The publisher made nearly $500,000 selling NFTs.

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‘Making the Leap to a Broadcast Model:’ Inside The Independent’s TV Ambitions

Media

The digital-only news site grew profit by 18% in 2020.

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Brand Appetite Around Green Thinking Is Growing for The Financial Times

Media

Over the last 24 months, the value of campaigns related to sustainability has tripled.

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The Washington Post Expects International Revenue to Grow 50% This Year

Media

This will be spurred by breaking news hubs in London and Seoul.

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Time’s NFT Covers Sold at Auction for $435,000

Publishing

The publisher is the latest to explore how NFTs fit into their brand.

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Google’s Post-Cookie Targeting Plans Stumble at a GDPR Hurdle

Ad Tech

The online giant will delay FLoC experiments in Europe over privacy requirements.

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Livingly Media Is Seeing Revenue Windfalls Thanks to its Third-Party Cookie Phase-Out

Publishing

Despite the public declarations kicking the third-party cookie habit can be tough. To help persuade marketers, lifestyle publisher Livingly Media allows media buyers to test third-party data with its own [...]

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Cosmo Wants to Own Commerce With Livestreaming and Clubhouse

Publishing

“Livestream is definitely the next big thing in retail."

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Hey Google! So, What’s Next for Publishers?

Publishing

Market dominance leaves few alternatives.