Lucinda Southern
Lucinda Southern is media editor at Adweek, where she covers the business of media including publishers, social media platforms and digital transformation. Before joining Adweek in 2020, Lucinda spent five years at Digiday. Lucinda holds an M.A. from the University of Bristol.
Google’s FLoC 2.0, Topics, Trade Effectiveness for Privacy Compliance
Hitting privacy compliance and being effective will be Google’s next challenge.
2022 Will Be a Year of Unintended Consequences From the Pivot to Privacy
Publishers and platforms brace for a battle over contextual data.
Cookie Quest: How the Ad Industry Tackled Identity in 2021
This year there have been high and low points in the industry’s identity quest.
How Ranker Grew Revenue Fourfold Thanks to Its First-Party Data Play
Ranker used its data to target audiences in more sophisticated ways beyond context.
What to Know About Google’s Grant of Greater Oversight of Privacy Sandbox by UK Watchdog
As part of an ongoing antitrust investigation into Google’s Privacy Sandbox, the tech giant has agreed to an expanded set of commitments.
How News UK’s Times Radio Is Driving Ad Revenue and New Subscribers
Times Radio had 30 commercial partners before listener figures were reported.
For Pinterest, User Numbers Are Down While Revenue and Stock Are Up
Revenue is up because the platform is generating higher revenue per user.
What to Know About Facebook’s Latest Effort to Woo Creators With Subscriptions
The updates aim to let creators keep more of the money they make.
NFTs Face a Setback as Brands and Publishers Consider Environmental Implications
Still looking for that lean, green, nonfungible token minting machine.