Lucinda Southern
Lucinda Southern is Adweek's managing editor of media and technology where she oversees the business of media including publishers, social media platforms, ad tech and digital transformation. Before joining Adweek in 2020, Lucinda spent five years at Digiday. Lucinda holds an M.A. from the University of Bristol.
Publishers Reeling From Carbon Emissions ‘Shakedown’
Publishers could see between 5-50% of buying opportunities blocked, as the various players scale their practices.
Reddit’s CMO Busts Platform Myths
Two people ask for recommendations in their Reddit communities every second, taking actions based on those recommendations.
Reddit’s Jen Wong Has a Plan to Juice Post-IPO Growth
Reddit has a contextual-based ad business that is safe from the tremors of cookie deprecation.
Eater’s EIC Stephanie Wu on Recipes for Success
ADWEEK's Editor of the Year outlines how the title goes beyond the rinse and repeat to reach new audiences.
How Puma Measures Success Across New Tech
Puma's efforts in Web3 have earned it a rep with early tech adopters—a buzz that helps it drive buy-in internally.
OpenX Deal Library Makes Testing Cookieless Targeting Easier for Buyers
OpenX's Cookieless Deal Library lets buyers test alt IDs and benchmark results.
Outlook 2024: Publishers Push to Prove Their Value Amid Cookie Collapse
Google's cookie deprecation and gen AI is upending the open web and search.
Livestream Shopping in the US Awaits Its Breakout Creator Era
Livestream shopping is poised to grow through TikTok Shop and its connection with creators.
Google Chrome’s Cookie Phase-Out: What You Need to Know
As with tech adoption before it, it’s a chicken-and-egg situation.
Irritation Over AI Washing Peaks for Marketers in 2023
The term follows the same logic as greenwashing and rainbow washing.