Portrait of Lucinda Southern

Lucinda Southern

Lucinda Southern is media editor at Adweek, where she covers the business of media including publishers, social media platforms and digital transformation.

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‘Agility in Their DNA’: How Media Companies Will Lean Into Their Strengths

Media

They're bracing for some tough months ahead.

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How a Column on Happiness Inspired The Atlantic’s 2021 Event Strategy

Media

The publisher aims to create virtual events that are "unique and meaningful."

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Stylist Is the Latest Publisher Retreating From the Programmatic Open Marketplace

Media

Programmatic advertising remains important, but so does control of its inventory.

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‘Generation Alpha’: Publishers Leaned Into Youth-Focused Media in 2020

Media

Back in March, when Covid-19 was on the horizon but the lasting effects still unknown, current affairs publisher The Week went ahead with the U.S. launch of its title, The [...]

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Luxe Brands Expected to Spur an Audio Ad ‘Gold Rush’ in 2021 at The New York Times

Media

Investment in podcasting and talent attracts brands like Chanel.

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Adweek Exclusive: Publishers Predict Revenue Growth in 2021

Performance Marketing

Despite a flooded market and commoditization concerns, media companies will continue to embrace virtual events for their higher margin, lower cost base, greater reach and easier ability to draw in [...]

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Concerns Mount Over Google’s Privacy Proposals

Ad Tech

One the cookie is gone, will anyone be invited to play in Chrome's Privacy Sandbox?

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‘The Evolution of Sales’: How Bloomberg Media Is Getting Closer to Advertisers

Publishing

Brand health studies are driving revenue growth for the media firm.