Portrait of Lucinda Southern

Lucinda Southern

Lucinda Southern is Adweek's managing editor of media and technology where she oversees the business of media including publishers, social media platforms, ad tech and digital transformation. Before joining Adweek in 2020, Lucinda spent five years at Digiday. Lucinda holds an M.A. from the University of Bristol.

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Publishers Embrace Subscriber Audiences to Power 2023 Ad Revenue 

Outlook

Thriving in an economic downturn means eliminating advertising and subscription silos.

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Bloomberg Media’s CEO on Exiting the Programmatic Open Marketplace and Top 2023 Priorities

Publishing

In its most recent quarter, Bloomberg Media reported a 25% increase in total advertising revenue.

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Publishers Embrace Subscriber Audiences to Power 2023 Ad Revenue 

Outlook

Thriving in an economic downturn means eliminating advertising and subscription silos.

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Google Reports Disappointing Earnings Due to Headwinds and Competitors

Platforms

Increased hiring and unusually strong quarters in previous years took a slice out of the tech giant’s profits

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Group Black CEO Travis Montaque Helps Brands Invest in a More Inclusive Future

Hot List

Adweek's Media Executive of the Year helped facilitate $500 million in Black-owned media ad spend, and he's just getting started.

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Adweek 2022 Readers’ Choice: Best of Tech Partner Awards

Awards & Honors

Vote on your favorite nominees during Round 2.

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How Trusted Media Brands Is Getting Advertisers to Ditch Third-party Cookies

Premium

TMB runs weekly reports on the open exchange with benchmarks of what CPMs brands are spending.

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‘I Have Given Up’: Adverse Blocking Continues to Burn LGBTQ+ Publishers

Diversity, Equity and Inclusion

As the value of the pink dollar grows, so does the urgency for marketers to reach these communities effectively.

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Dotdash Meredith Highlights How Its 50-plus Titles Focus on Driving Action

NewFronts

This week’s 15-minute virtual presentation marked the company’s first as a merged entity.

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A Volatile Future for Advertisers on Twitter

Platforms

Twitter's user grow has slowed, and advertisers are searching for signs of innovation.