Portrait of Lucinda Southern

Lucinda Southern

Lucinda Southern is media editor at Adweek, where she covers the business of media including publishers, social media platforms and digital transformation.


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‘Shrinkage Seems Inevitable’ in BuzzFeed and HuffPost Deal

Digital

One analyst called the acquisition a "defensive horizontal merger."

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Shortened Sales Cycles and Cancellation Clauses Stoke Publisher Concern in 2021

Digital

Media companies need to be flexible without leaving themselves financially vulnerable.

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‘The Heat Has Ratcheted Up’: What to Know About New York’s Latest Anti-SLAPP Ruling

Publishing

In a win for publishers, New York has upped protections for journalists and media organizations that face threatening, but ultimately bogus, lawsuits against them.  Last week, New York Governor Andrew [...]

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How The Telegraph Is Building a Future Free From Third-Party Cookies

Programmatic

Publisher's first-party data tool already contributes to a 'substantial' amount of ad revenue.

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Publishers Look Beyond Politics to Mitigate Deflating ‘Trump Bump’

Media

In the weeks and months before Election Day, media organizations have been considering the possibilities of life after President Donald Trump and what that means for traffic and subscription rates.  [...]

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The Washington Post Beefs Up Contextual Targeting in the Post-Cookie Era

Media

Signal's launch represents the Post's desire to act as a deeper partner with brands.

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Blocklists Are ‘Surgery With a Guillotine,’ So Dow Jones Built a Brand Safety Tool

Digital Transformation

Dow Jones has grown its volume of monetizable inventory threefold and improved the reach and effectiveness of advertiser campaigns.