How Puma Measures Success Across New Tech

4 million people have claimed its digital goods in Roblox

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Puma has some previous experience connecting with new and existing audiences in novel ways.

The 75-year-old sportswear brand has worked on Web3 tactics like NFTs (nonfungible tokens), artificial intellgience, metaverse platforms like Roblox and virtual reality, partnering with Meta in January on fitness experience The World’s Smallest Gym on the Meta Quest 3 headset in its Berlin flagship store.

This activity has built it a reputation with early technology adopters that it’s willing to embrace new platforms, said Ivan Dashkov, the company’s head of emerging technology and media, speaking on stage at ADWEEK’s Commerceweek New York.



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