Imagine if a company started accepting Bitcoin for payment back in 2011. Or what if a brand claimed a domain name years before its competitors got online? Either move would have put an organization at the forefront of emerging technology. Customer experience, marketing technology, effective branding and other aspects of building a successful brand improve when you focus on emerging technology. The following articles provide insight into the latest marketing technology and other areas where innovation is vital. You’ll discover the changes that will directly affect your industry. You’ll also learn how other brands have pivoted their strategies to find success by positioning themselves as leaders in new tech.
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Just Because You Have the Data Doesn’t Mean You Should Use It

While the technological changes from Web2 to Web3 matter, the values-based changes are just as essential.

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The Best Way to Develop Web3 Savviness Is Cautious Participation

Learn about this new technical landscape through cautious participation.

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Ford Has No Desire to Be the ‘Apple of the Automotive Industry’

Ford of Europe's ad boss wants to bring American 'swagger' to EV marketing.

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Customer Experience Has Been Pretty Bad in Web3. Here’s What You Can Do About It

An NFT project is just another touch point in a broader consumer ecosystem that could drive brand value.

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How PMG’s Alli Data Platform Tailors Madewell’s Media Strategy

Inside the tech platform that also won over Nike

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Crypto Payments Startup MoonPay Buys Web3 Agency to Build One-Stop Shop for Brands

The payments provider is buying tech-focused agency Nightshift.

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A Reddit Exec’s Advice for Brands Still Thinking About Entering Web3

Practical takeaways from the success of CryptoSnoo NFTs.

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Marketing Morsels: The Brand That Made Fetch Happen and More

Welcome to Marketing Morsels, Adweek’s weekly sampling of the most delectable brand stunts and campaigns we saw this week (but weren’t able to cover elsewhere). This week, discover offerings from [...]

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The Biggest Tech Trends at CES 2023, According to Marketers

From retail media networks to augmented reality.

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Marketers Could Reshuffle Priorities as Emerging Tech Hype Shifts

Metaverse experiences and NFTs are in decline, while AI continues to grow.

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10 Certain Retail Predictions for an Uncertain Year

What’s in store for retail media, the metaverse, AI content generation and more?

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Why Generative AI Could Reach a Tipping Point in 2023

Between ultra-realistic text and image generators, synthetic content could transform creative work.

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What Marketers Should Expect From CES This Year

The trade show is back for its first full-fledged in-person show since 2020.

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For Crypto Publishers, Boom and Bust Are Two Sides of the Same Coin

Chaos in the sector has led to an influx of eyeballs but an exodus of ad spend.

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​​Art Basel Miami Community Embraced Web3—But Use Cases Remain Stuck in Web2

This was not the year of bright shiny objects—rather, of defining community and how it shaped and expanded the tools that have alternatively inspired and perplexed the wider public.