Microsoft’s Latest Acquisition Is a Well-Aimed Jab at Amazon

Competition for cloud-based services is heating up.

Perhaps 2019 Is Finally the Prophesized Year of Video for Marketers and Publishers

AI and other tech are making it easier to reach consumers in this way.

Scientists Encoded a Trove of Video Game Tips Into DNA, Then Mixed It Into an Energy Drink

The Rainbow Six Siege campaign puts a real emerging tech to baffling use.

3 Areas Where Marketers Can Focus Following the New iPhone iOS

Changes to data sources are coming.

This AR Project Tells the Story of One of England’s Richest and Most Influential Families

Sotheby's exhibit showcases art from Chatsworth House, including AR portraits.

5G Will Create Immense Creative Opportunity While Also Posing an Industry Challenge

It’s not just about improved mobile speed.

Live Nation Is Creating a Suite of Augmented Reality Tools for Brands at Music Festivals

Hyundai will be the first brand partner when features debut this fall.

Digitas and JFK Library Are Launching an Augmented Reality Rocket to Celebrate Apollo 11

The digital Saturn V will take off July 16.

Sonos and Google Fuse Light, Sound and Emotion in NY Pop-Up

The displays feature The National, Holly Herndon and indie artists.

How a Creative Studio Brought Elton John’s Career to Life in Virtual Reality

Spinifex Group explains the strategy behind his farewell tour kickoff.