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Bring Down the Berlin Wall Using Augmented Reality in Minecraft Earth

Virtual simulation puts users in the shoes of those participating in the historic moment.

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How BBC and HBO Are Using Interactive AR Fantasy to Promote His Dark Materials

The immersive tech is a natural fit for the dimension-hopping fantasy series.

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The Pandemic Doomed Walmart’s In-Store Robots

But it's not the only experiment with retail automation.

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Once Considered Gimmicky, Branded AR Is Having Its Moment

The tech has come into its own as a marketing tool as the pandemic surges.

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Volkswagen Designed a Tiny Model of a Dealership to Promote its AR Showroom

The automaker is the latest brand to turn to AR shopping experiences amid the pandemic.

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Walmart Revs Up a Self-Driving Delivery Pilot with a Twist

Walmart is testing self-driving delivery pilot again in Arizona, with Cruise.

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Samsung Transforms 18th Century House Into Spooky Halloween Haunt Using Hi-Tech Projection

Stunt by British PR firm saw building transformed into Halloween show backdrop.

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Brands Are Finding Deepfakes Increasingly Appealing for Ad Campaigns

State Farm, Hulu and Spotify have all explored the tech.

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Ford Shows Off Electric Mustang With Instagram Augmented Reality Series

The campaign spans 10 video shorts centered on AR models.

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Barefoot’s Black Eyed Peas Partnership Brings an AR Experience to Wine Lovers

Band Together program activates an animated remix of the group's new song and donations to two nonprofits.

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Walmart Adds Drones to Its Delivery Repertoire

It's a fast way to get seven hamburgers on a sunny, wind-free day.

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Burger King Shrank This British Rapper so He Could Perform on a Whopper

AR packaging lets Tinie Tempah perform his latest track, ‘Whoppa,’ on your burger.

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Quiz: Test Your Knowledge of AI as a Creative Tool

How much to do you know about how creators use machine learning?

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Peyton Manning Lands a Starring Role in Caddyshack for New Michelob Ultra Ad

Using deepfake technology, the beer brand inserts the NFL star into old movie clips.

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4 Ways Publishers Can Adapt to Survive the Pandemic

In periods of crisis, the businesses that thrive are often the ones that focus on action, taking small steps to adjust their activity for the best possible results now and [...]