This AR App Imagines the Skyscraper Needed to House Toronto’s 116,000 At-Risk Families

Taxi Toronto and United Way strikingly visualize the extent of the city's poverty.

How These 3 Brands Are Using Chatbots to Forge Stronger Relationships With Consumer

This emerging tech allows organizations to informally solve issues.

Audi’s Ambitious Mixed-Reality Game Pushes the Limits of Branded VR

The futuristic activation is a promotional stunt for the automaker's electric car.

Patent Filings for Generative AI Have Grown 500% This Year as Brands Test Its Potential

Tech companies and consumer brands alike are experimenting with GANs.

4 Ways to Ensure Your Branded Podcast Is Taking Advantage of Advertising Potential

Dedicated listeners will take in entire shows, ads and all.

5 Product Launches That Have Grabbed Consumer Attention

They're unique ideas with eye-grabbing packaging.

Move Over, Big Mac—McDonald’s Joins the Beyond Burger Game

The plant-based company crafted a special patty for the fast-food chain.

No, Artificial Intelligence Isn’t Coming After Copywriting Jobs

AI vies for a seat at the writers’ table.

What Would an AI Have Named the New XFL Teams?

So long, Wildcats. Let's cheer on the Warp Ravens and Blood Bombers.

Microsoft’s Latest Acquisition Is a Well-Aimed Jab at Amazon

Competition for cloud-based services is heating up.