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How a Genealogy Site Used Deepfake Tech and Old Family Photos to Create a Viral App

While deepfakes have made headlines for their potential for fake news and other nefarious uses, brands have also increasingly turned to them as a creative tool in ads.

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SXSW Will Build a Virtual Downtown Austin for Attendees to Experience in VR

Participants can attend panels, meetups and events through the platform.

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Ikea Created an Augmented Reality ‘Escape Room’ on Snapchat

The campaign comes as AR is becoming more important than ever for retailers.

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Why Amazon Is Turning to Crowdsourcing to Decide Which Smart Gadgets to Produce

The company has a new Kickstarter-like program called Built It.

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New Spatial Audio System Allows Low-Vision Tennis Fans to Better Follow Australian Open

Emerging Tech

Tennis Australia and AKQA developed the system in partnership with Monash University.

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French Anti-Racism PSA Uses Deepfake Tech to Show Many Faces of Prejudice

Emerging Tech

Racism has many faces—and it stems from ignorance and fear, according to a new PSA for the International League Against Racism and Anti-Semitism (Ligue Internationale Contre le Racisme et l’Antisémitisme, or LICRA, in French).

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Dolly Parton Inverts ‘9 to 5’ for Squarespace’s Hustle-Themed Super Bowl Ad

The new anthem is a nod to the gig economy.

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Virtual Try-On Tech, the Pandemic-Accelerated Trend, Is Here to Stay and Save Headaches

A pandemic-fueled ecommerce spike is accelerating the trend.

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Which Quarantine-Fueled Technologies Will Outlast the Pandemic?

Experts believe brands will continue using many digital tools, like virtual events and AR.

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Wallace and Gromit Embark on an Augmented Reality Adventure in Inventive New Game

The animation studio behind it wants to pioneer new ways of telling stories.

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The 3 Booming Technologies That Will Push Marketing Forward in 2021

AR, 5G and AI-generated media are poised to shape the way marketers do their jobs in the next year.

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How Complex Converted Its Flagship Festival Into a Sprawling Online Video Game

It's like a cross between World of Warcraft and Coachella for sneakerheads.

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Bring Down the Berlin Wall Using Augmented Reality in Minecraft Earth

Virtual simulation puts users in the shoes of those participating in the historic moment.

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How BBC and HBO Are Using Interactive AR Fantasy to Promote His Dark Materials

The immersive tech is a natural fit for the dimension-hopping fantasy series.