Imagine if a company started accepting Bitcoin for payment back in 2011. Or what if a brand claimed a domain name years before its competitors got online? Either move would have put an organization at the forefront of emerging technology. Customer experience, marketing technology, effective branding and other aspects of building a successful brand improve when you focus on emerging technology. The following articles provide insight into the latest marketing technology and other areas where innovation is vital. You’ll discover the changes that will directly affect your industry. You’ll also learn how other brands have pivoted their strategies to find success by positioning themselves as leaders in new tech.

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AI Jobs in Marketing: Brands Are Reassessing Roles to Build Out New Capabilities

Brands have made ambitious promises to their board members regarding gen AI strategy, but are grappling to operationalize these investments.

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Qatar Airways Readies Gen AI Agent Sama to Help Book Travel

Qatar Airways' metaverse, Qverse, has seen 1,000% return on ad spend and over 200% product return on investment since its launch.

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Interactivity and Proprietary Data: Marketers Welcome Ads in Chatbots

By 2026, search marketing will lose market share to AI chatbots and other virtual agents.

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How Attention-Guaranteed Media Buys Will Impact the Industry

OMD and Playground xyz leaders offer perspectives on the attention economy.

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Diageo Tests the Waters of the Apple Vision Pro With Don Julio Tequila

The VR experience will showcase the process behind creating the tequila in Mexico.

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TechMagic Podcast: AI Hype Cycles and AR at Super Nintendo World

Host Cathy Hackl and guest host Lee Kebler discuss AI, spatial computing, and tech hype cycles.

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How Puma Measures Success Across New Tech

Puma's efforts in Web3 have earned it a rep with early tech adopters—a buzz that helps it drive buy-in internally.

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Sora’s Expected Impact on Marketers: In-Housing Creative and Pricing Changes

OpenAI's Sora has agencies bracing for yet another AI disruption.

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People Want to Know When AI Is Used in Ads, Research Confirms

A Publicis Media and Yahoo survey shows that people like to know when AI is used to create an ad.

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Half of Top News Sites Blocked OpenAI’s Crawlers in 2023

Reuters Institute study looked at print, digital-native publishers and broadcasters across 10 countries.

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Introducing Small Language Models, the Ad Industry’s Latest Gen-AI Fix

Move over, LLMs: More brands and agencies are testing the cheaper alternative, SLMs.

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How Generative AI Is Changing the Advertising Industry

Microsoft Advertising's Kya Sainsbury-Carter on how AI is improving the advertiser experience.

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OpenAI’s Web Search Product Aims to Challenge Google’s Search Supremacy

The ChatGPT maker is working on a web search product partially powered by Microsoft Bing.

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How Gatorade Debuted Its New iD Membership Program In Las Vegas During the Super Bowl

Gatorade is at the center of PepsiCo's performance and wellness universe, and now it has a membership program.

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Introducing AIQ: a New Podcast About Leveling Up Your AI IQ

The ADWEEK limited series, hosted by Cathy Hackl, is about the power of AI.