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How a Cat in a Shark Costume Provided the Best Marketing Roomba Could’ve Hoped For

A Mars mission and toy doll were among its first customers.

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Amazon Sidewalk Will Push Neighbors to Share Wi-Fi Through Smart Devices

Users of small Echo and Ring smart devices have a week to opt out.

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Consider the Machine-Learning Approach as You Dive Into AI

Syracuse research on the challenges and benefits of artificial intelligence.

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Ikea’s Research Lab Releases New Privacy Concepts for Smart Homes of the Future

The furniture giant's experiments aim to make consumer trust fun and stylish.

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This New Tool Lets Brands Create Digital Humans That Are More Lifelike Than Ever

Soul Machines has generated virtual brand ambassadors for companies like Nestle and Procter & Gamble.

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Why EE Took Actor Tom Ellis Up a Welsh Hill to Be Shaved by a Robot

The EE campaign, the latest from Saatchi & Saatchi, shows Kevin Bacon watching a remotely controlled robotic barber shaving Lucifer actor Tom Ellis.

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Snap Is Rolling Out a New Pair of Augmented Reality Glasses

The launch comes as the technology has seen a spike in adoption amid the pandemic.

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Sephora Invites You to Find Your Perfect Eyebrows in New AR Ad Campaign

The try-on functionality mirrors Anastasia Beverly Hills’ new Brow App.

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More Than Half of Consumers Say the Pandemic Has Made AR More Important to Them

A new study from Deloitte and Snap looks at how covid accelerated the tech.

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Why BitClout Is the Platform Brands and Marketers Must Watch

Bitclout is described as a social crypto for celebrities or a social currency for influencers.

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Burger King AR Game Allows Customers to Enter the World of Angry Birds

The Burger King AR game experience will be available upon purchase of a King Jr meal.

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Marketers Embrace AI for Content Creation and Creative Inspiration

Startups and agencies are curbing its more eccentric tendencies.

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What Life Could Be Like in a Decentralized World, Thanks to Ralph Merkle

Technology that promises personal data sovereignty.

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BMW Projected AI-Generated Art Onto Its Cars for New Campaign

The campaign is the latest example of agencies making use of a nascent type of creative AI.

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Stella Artois Will Auction NFTs to Raise Money for UK Bar Staff

Stella Artois will auction NFTs to raise money for U.K. bar staff hit hard by pub closures during the pandemic.