This AR App Imagines the Skyscraper Needed to House Toronto’s 116,000 At-Risk Families

Taxi Toronto and United Way strikingly visualize the extent of the city's poverty.
a small robot surrounded by boxes of text and calendars

How These 3 Brands Are Using Chatbots to Forge Stronger Relationships With Consumer

This emerging tech allows organizations to informally solve issues.
Players in a Tron-esque VR game

Audi’s Ambitious Mixed-Reality Game Pushes the Limits of Branded VR

The futuristic activation is a promotional stunt for the automaker's electric car.
Generative adversarial networks, or GANs

Patent Filings for Generative AI Have Grown 500% This Year as Brands Test Its Potential

Tech companies and consumer brands alike are experimenting with GANs.
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4 Ways to Ensure Your Branded Podcast Is Taking Advantage of Advertising Potential

Dedicated listeners will take in entire shows, ads and all.
Actor Jesse Williams standing next to other products

5 Product Launches That Have Grabbed Consumer Attention

They're unique ideas with eye-grabbing packaging.
The faux meat P.L.T. is a twist on the classic B.L.T.

Move Over, Big Mac—McDonald’s Joins the Beyond Burger Game

The plant-based company crafted a special patty for the fast-food chain.
Busiest robot in the office with a heavy workload on all of his six hands.

No, Artificial Intelligence Isn’t Coming After Copywriting Jobs

AI vies for a seat at the writers’ table.

What Would an AI Have Named the New XFL Teams?

So long, Wildcats. Let's cheer on the Warp Ravens and Blood Bombers.
microsoft and promoteiq logos

Microsoft’s Latest Acquisition Is a Well-Aimed Jab at Amazon

Competition for cloud-based services is heating up.