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As Marketers Enter the Metaverse, They Must Learn to ‘Think in 3D’

AB InBev’s Lindsey McInerney and author Cathy Hackl share advice on how brands can embrace emerging tech.

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Agency to Auction Integrated Campaign as an NFT for U.K. Charity

The auction will be open to bidders for a week in August to win a campaign by Ekstasy including TV, digital, DOOH and radio advertising to raise money for U.K. [...]

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NFTs 2.0: What’s Next?

The downsides and areas of possibilities for the future of the virtual assets.

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AI Tool Shows How Machine Learning Could Make Video Editing More Efficient

Runway ML is attempting to make recent advances in the tech more accessible to creatives.

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Anthony Bourdain Deepfake Controversy Points to Pitfalls of AI-Generated Content

As synthetic media grows more popular as a creative tool, creators must navigate new ethical ground.

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AT&T Doubles Down on AR and Cloud Gaming in Effort to Get Consumers Excited About 5G

The telecom unveiled a flurry of new tech partnerships this week.

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El Pollo Loco’s VP of Digital Takes The Brand (And Its Food) To New Heights

Andrew Rebhun keeps innovation at the heart of unique customer experience

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General Mills’ Snack Brand Event Aims to Blur Physical and Virtual World for Creators

Nature Valley is supporting The Aphetor Games over five days to create TikTok and Instagram content.

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Budweiser Becomes VaynerNFT’s Maiden Client to Extend Brand Assets Into the Metaverse

VaynerNFT has been established to help companies strategize the use of NFTs within their marketing projects and to drive new revenue streams.

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Augmented Reality Ads See Better Reception Than Other Digital Formats

A recent study from Ericsson found that consumers are more likely to interact with mixed-reality ads.

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Kellogg’s Is Making Its Cereal Boxes for Blind and Visually Impaired Consumers

The company will add a special code to its boxes that can be scanned and translated through voice in 2022.

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U.K. Advertising Watchdog to Clamp Down on Cryptocurrency Advertising as a ‘Key Priority’

The organization intends to carry out “proactive monitoring and enforcement” of advertising and aims to offer additional guidance in the coming weeks.

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Diageo’s Virtual Platform Explores the Relationship Between Drinks and Tech

The online space includes partnerships with Pinterest, Verizon and Threedium.

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This Intricate AR Sculpture Warns of the Dangers of Climate Change

Agency Droga5 and the National Wildlife Federation commissioned artist Dustin Yellin to design the interactive piece.