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Lizzo Helps Logitech Continue to ‘Defy Logic’

The campaign debuted with Lil Nas X in the 2021 Super Bowl.

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Walmart Invests in Vertical Farming Company Plenty

Greens grown in the startup's farms will appear in California stores later this year.

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Miller Lite’s Super Bowl Ad Will Air Exclusively in the Metaverse

The beer brand will host a virtual bar during the Big Game.

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Postmates Spinoff Claims Its Delivery Robots Require No Human Assistance

The advance would mark a milestone for the autonomous delivery industry.

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Smart Home Tech Is Excluding Certain Diverse Audiences, Study Finds

74% of multicultural renters feel these products are not designed to meet their needs.

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Decrypt Media’s New NFT Production Studio Is Generating 6-Figure Revenues

The blockchain-centric production house launched by Decrypt Media has traded almost 30 non-fungible tokens since its soft launch in July.

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A College Football Rivalry Helped Walmart Show Off Its Drone Delivery Service

The first-ever campaign allowed customers to see drones in action

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Is 2022 the Year Brands Get Serious About Crypto?

The tech will have a dedicated space on the marketing floor at CES for the first time.

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The Show Will Go On, in Person and Virtually, for CES 2022

With the rise in Covid-19 cases, big brands began pulling out.

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5 NFT Trends for Brands in the New Year

From partnerships to virtual real estate, the NFT revolution holds massive potential for brands.

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Nike Acquires Virtual Sneaker Maker With Sights Set on Metaverse Shopping

The athletic-wear company is laying a stake in the metaverse with the acquisition of virtual sneaker seller RTFKT.

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New Data Shows What Marketers Are Looking for With Media Agency Relationships

Tech, co-location and in-housing are top of mind, compared to interests from five years ago.

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Martin Sorrell Predicts an Economic Boom Will Drive a Digital Growth Spree Through 2022

Sir Martin Sorrell says digital will grow alongside GDP.

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Lessons Learned During My First NFT Adventure

How buying a ‘Stoner Cat’ unlocked a look into the tech phenomenon and opened doors to an exclusive community.

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Lowe’s Unveils New Space Measurement Tool Powered by Lidar Scanner

The retailer will first deploy the Measure Your Space feature for flooring.