AI Jobs in Marketing: Brands Are Reassessing Roles to Build Out New Capabilities

Mondelēz International plans $180 million AI investment, 13% for hiring new roles

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As the breathless excitement around how brands can theoretically use generative AI morphs into marketers finding actual use cases for the technology, like elevating consumer experience through chatbots, some brands, in addition to making C-suite investments in AI titles, have begun adding more effective roles at the vp and director level, while bolstering their teams in product, data and engineering.

Previously, brands such as UnitedHealth Group and Dell Technologies hired a chief AI officer (CAIO). To that, there are 201 CAIOs, mostly within technology consulting firms, as seen on LinkedIn by Simon Lusty, CMO at recruiting firm Aquent.



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