Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!
Qatar Airways is giving its digital cabin crew, Sama, a generative artificial intelligence makeover to improve its customer service experience and ultimately drive sales.
Developed in collaboration with UneeQ, Sama 2.0 is a more humanlike AI digital entity, complete with expressions and simulated breathing. This is a departure from her former gamelike character appearance and signals a shift in Qatar Airways’ approach to passenger interaction.
In its next phase, Sama will be able to book flights and complete transactions on behalf of people, pivoting to agent AI—the industry’s next AI evolution, the company said.
Sama 2.0
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in