Meta’s AI-fueled Advantage+ Shopping Campaigns Underwhelm Marketers
Earlier this month the company added more tools to its Advantage suite of products.
Meta’s AI-fueled Advantage+ Shopping Campaigns Underwhelm Marketers
Earlier this month the company added more tools to its Advantage suite of products.
Bloomberg Media Restructures Sales Team to Streamline Events, Integrated Marketing
The publisher's live events revenue increased 48% year over year.
Time Is of the Essence With God-is Rivera
The CCO of Essence Ventures shares her journey in media and what's ahead.
ATTN:’s New Creative Shop Is on Track to Net 70% Revenue Growth
Launched last year, 63% of its growth came from existing clients.
Client Briefs, Campaign Performance: How Ad Agencies Are Using Generative AI Today
Accelerated ad campaign output has led to winning new business for some agencies.
Evolving a Legacy Brand With the CMO of Dreyer’s Ice Cream
Championing tradition in a modern world with Elizabell Rivera Marquez.
Ad Buyers Dismiss Google’s Claim of 5% Ad Price Hike as ‘Too Low’
Inflation during search auction can exceed 100%.
At Insider, Video Consumption Peaks as CTV Viewing Tops 50%
A shift in content strategy, as well as increased focus on watch-time, are responsible for the uptick.
Microsoft Unveils New Big Ad Format, AI Assistant Copilot
The artificial intelligence feature will be embedded in Windows.
Following Its Failed Acquisition of The National Enquirer, Vinco Ventures Is Unraveling
Its former co-CEO, MoviePass chairman Ted Farnsworth, was jailed last month.
Climate Week NYC Draws Out Sustainable Brands and World-Class Greenwashers
Despite brand activity, the value of Climate Week is in what happens behind the scenes.
Nearly 300 Agencies—and 6 Major Holding Companies—Are Working for Fossil Fuel Clients
So far, more than 700 agencies, 1,900 individual creatives and 55 creators have signed Clean Creatives' pledge to turn down work for fossil fuel companies.
Why Major SSPs Monetize the Majority of the Web’s Low-Quality Websites
New data reveals the industry's continued reliance on sub-premium inventory.
Lights, Camera, Ads: Performance Advertisers See Revenue Gains From Cinema Ads
NCM's data-driven audience platform combined with an audience scale exceeding 10 million moviegoers, have enabled NCM to win both old and new ad accounts.
Evolving Beyond Virality: Building Sustainable, Long-Term Careers in the Digital Realm
Viral Nation's Joe Gagliese on leveraging online fame into lasting and diverse careers.
