Axios Local Slows Its Rapid Expansion After Missing Revenue Goals
The nationwide program—now in almost 30 markets—generated $8.6 million in 2022.
The Promise and Perils of Adland Taking Climate Action
It's not up to marketers to reinvent the wheel.
Google Introduces Chatbot, Other Generative AI Creation Tools for Marketers
Long in the background, Google brought its AI tools to the front-end at its Google Marketing Live conference.
Meta Sells Giphy to Shutterstock in $53 Million Deal
Meta had originally agreed to purchase the platform for $315 million in 2020.
Pay to Play: Focus Turns to How Platform Verification Subscriptions Impact Reach
Maintaining visibility online has gotten pricier.
With Help From Succession, New York Magazine Tops 1 Million Email Subscribers
The publisher has used pop-up, subscriber-only newsletters to boost retention.
The New York Times Unveils Its Stand-Alone Audio App
The product is its latest bid to retain digital subscribers.
Adweek Podcast: The Ever-Evolving Role of Moms in the Media
Brands are finally doing the work to undo the outdated, unrealistic portrayal of motherhood.
Vogue’s Met Gala Livestream Notched 53 Million Views in 24 Hours
Inside Vogue's diversified strategy that drove huge viewership growth and subscribers.
Live Audio Is Not Dead. It’s Niche
While major platforms like Spotify are scaling back, it can still be the perfect outlet to connect with consumers.
How Microinfluencers Are Upending Brand Marketing and Customer Interactions
For companies, working with user-generated content has pros and cons.
Meta Pitches AR Ads to Advertisers at NewFronts
As a part of its pitch to advertisers, Meta announced augmented reality with Reels ads and Facebook Stories at Thursday’s NewFronts presentation.Brands such as Sephora and Tiffany & Co. tested [...]
Vevo Positions Itself as FAST Powerhouse at J Balvin-Headlined NewFront
The company announced new programming lineups and data offerings in a news-lite presentation.
Condé Nast Unveils Expanded Digital Video Slate During NewFronts
The media company is also growing its portfolio of experiential franchises, such as Vogue World.
Microsoft Details How Advertising Works on Bing’s AI-Driven Chat-Based Search
The company is also moving Bing from limited preview to open preview and announced a slew of new generative AI feature.
One Year After Removing Its Paywall, Quartz’s Traffic Continues to Drop
The publisher has struggled under its new G/O Media ownership.
