The actual shifting of dollars to purpose-owned or led organizations has proven elusive.Master/Getty Images


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12 Hot AI Startups That Brands Are Working With

AI News

To make sense of this vibrant market, ADWEEK spoke to analysts, experts and startups to find 12 emerging startups (listed alphabetically) that capture brands’ attention.


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Brands Like Sweetgreen Are Wrestling With Google Search’s Growing Complexity

Programmatic

At Possible Miami, Sweetgreen shared how to adapt to a search remade by Performance Max and ad inflation.

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LinkedIn Makes Its Case for a Permanent Spot in Social Strategy

Social Media Week

At Social Media Week, LinkedIn's Melanie English and creator DeAndre Brown made the case for LinkedIn as brand building.

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Field & Stream Is Expanding Its Brand Across Hotels, Festivals and Merch

Publishing News

The 153-year-old publisher Field & Stream recently unveiled a hotel concept and music festival, among other extensions.

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AI Data Center Demand Is Grossly Underestimated. Takeaways From Gen AI Leaders

AI News

Enterprise spend on generative artificial intelligence is expected to reach an eye-popping $151.1 billion by 2027, per eMarketer, and advancements in the technology are progressing at a breakneck pace.

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How Hodinkee’s Big Bet on a Watch Business Backfired

Publishing News

After gutting much of Crown & Caliber, Hodinkee is scaling back its ambitious marketplace plans and refocusing its strategy. 

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Spotify’s Plan to Monetize Live Events

Events

The new offering will enable brands to integrate with Spotify's expanding slate of events.

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Agencies Tap Into Benefits of AI-Powered Focus Groups

AI News

Generating audience data from market research can often take several weeks and cost thousands of dollars.

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What Creators Really Think About Brand Deals, the Future of Platforms and Creativity

Creative Thinkers

Tefi Pessoa, Hunter Harris, Khalil Greene and Robyn DelMonte got famous on the Internet, but they don't see it as their ultimate future.

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Gen-AI Search Engine Perplexity Has a Plan to Sell Ads

AI News

The AI search engine claims it had over 10 million monthly active users in January. 

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3 Things Marketers Should Know About Magna’s Latest Ad Forecast

Data & Insights

Ad spend in the U.S. is on the rise, suggesting the market's recovering from last year's inflation scares.

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ADWEEK Announces Chief of Staff Appointment, Plus Promotions Across Company

Leadership & Talent

Mike Beyman joins ADWEEK as chief of staff and head of strategy & business operations.

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G/O Media Is Selling The A.V. Club and The Takeout

Merger & Acquisition News

ADWEEK reported in January G/O Media was looking to sell off its portfolio.

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Politically Charged Publisher Splinter Returns. Ad Monetizing Is Another Question

Media News

The politically charged nature of Splinter's content comes with ad revenue monetization challenges.

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Inside 5-Hour Energy Founder Manoj Bhargava’s Decision to Sacrifice Sports Illustrated

Merger & Acquisition News

It was roundly understood that the core business of Sports Illustrated has not been profitable for years

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Reddit’s Jen Wong Has a Plan to Juice Post-IPO Growth

Platforms

Reddit has a contextual-based ad business that is safe from the tremors of cookie deprecation.