Attention vendors use a variety of methods, including eye-tracking and feedback from focus groups, to determine the value of specific ad products.Adweek/Getty Images

Axios Local Slows Its Rapid Expansion After Missing Revenue Goals

Newsletters

The nationwide program—now in almost 30 markets—generated $8.6 million in 2022.


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The Promise and Perils of Adland Taking Climate Action

Voice

It's not up to marketers to reinvent the wheel.

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Google Introduces Chatbot, Other Generative AI Creation Tools for Marketers

Artificial Intelligence

Long in the background, Google brought its AI tools to the front-end at its Google Marketing Live conference.

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Meta Sells Giphy to Shutterstock in $53 Million Deal

Platforms

Meta had originally agreed to purchase the platform for $315 million in 2020.

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With Help From Succession, New York Magazine Tops 1 Million Email Subscribers

Newsletters

The publisher has used pop-up, subscriber-only newsletters to boost retention.

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The New York Times Unveils Its Stand-Alone Audio App

Audio & Podcasting

The product is its latest bid to retain digital subscribers.

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Adweek Podcast: The Ever-Evolving Role of Moms in the Media

Adweek Podcasts

Brands are finally doing the work to undo the outdated, unrealistic portrayal of motherhood.

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Vogue’s Met Gala Livestream Notched 53 Million Views in 24 Hours

Video Marketing

Inside Vogue's diversified strategy that drove huge viewership growth and subscribers.

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Live Audio Is Not Dead. It’s Niche

Voice

While major platforms like Spotify are scaling back, it can still be the perfect outlet to connect with consumers.

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How Microinfluencers Are Upending Brand Marketing and Customer Interactions

Adweek Original Video

For companies, working with user-generated content has pros and cons.

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Meta Pitches AR Ads to Advertisers at NewFronts

NewFronts

As a part of its pitch to advertisers, Meta announced augmented reality with Reels ads and Facebook Stories at Thursday’s NewFronts presentation.Brands such as Sephora and Tiffany & Co. tested [...]

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Vevo Positions Itself as FAST Powerhouse at J Balvin-Headlined NewFront

NewFronts

The company announced new programming lineups and data offerings in a news-lite presentation.

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Condé Nast Unveils Expanded Digital Video Slate During NewFronts

NewFronts

The media company is also growing its portfolio of experiential franchises, such as Vogue World.

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Microsoft Details How Advertising Works on Bing’s AI-Driven Chat-Based Search

Artificial Intelligence

The company is also moving Bing from limited preview to open preview and announced a slew of new generative AI feature.

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One Year After Removing Its Paywall, Quartz’s Traffic Continues to Drop

Publishing

The publisher has struggled under its new G/O Media ownership.