Media
Analysis of the fast-evolving media landscape, from streaming and publishing to social platforms and programmatic, impacting how brands reach audiences.
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Tilly Norwood Tells AllThis story was originally published in On Background with Mark Stenberg, a free, weekly newsletter that explores the key themes shaping the media industry. You can sign up for it here.On […]
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Meta Beats Q3 Expectations With Strong EarningsThe company says its AI investments are already paying off for advertisers
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Substack Brings Dynamic Ad Insertion to PodcastsPodcasters will be able to sell their own campaigns or fill ad breaks through third-party marketplaces, with monetization slated for 2027.
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Pitch Deck: Cuttable Raises $20M to Turn Brands’ Photos and Videos Into Meta AdsThe Australian startup is betting that creative is the last part of ad buying left to automate.
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Semafor’s Upcoming Tech Summit Is Already an Eight-Figure BusinessSilicon Valley & The World has signed 24 commercial partners ahead of its November debut, the latest sign of how central events have become to the publisher.
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Parade Founder Cami Tellez Taps UTA Exec to Scale Her ‘Post-Follower’ AgencySocial media has moved past the follower count, but influencer marketing has not. With her new venture, Cami Tellez is trying to change that.Tellez, the 29-year-old marketing guru who in […]
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A Meta-Morphosis: Frontier Foray and TikTok BlockA version of this story was originally published in AI, Tech & Money, a free, weekly newsletter packed with news and exclusive analysis on all things tech, platforms, and deals […]
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Content-to-Commerce Publishers Have Struggled. Could Outdoor Life Be the Exception?The new owner of the 128-year-old title plans to transform the brand into an AI-powered marketplace, despite the strategy’s spotty track record.
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The Power of Shared ExperiencesThis post was created in partnership with Screenvision MediaThe cinema is one of the few places where brands can count on undivided attention—if they can earn it. During an ADWEEK House […]
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When Paid and Earned Media Join Forces, Everyone WinsThis post was created in partnership with Weber ShandwickKey takeawaysPaid and earned teams have long waged battles over budget and direction, but these silos no longer make sense as impacts […]
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