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3 Ways to Navigate First-Price Auction Adoption

Google’s shift is indicative of a larger movement in the advertising industry, one embodied by the need for clarity and definitive value.
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Taking Media In-House Is not a Case of One Size Fits All

Brands taking media in-house is not a case of one size fits all.  
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How to Recalibrate Programmatic in 2020 With Renewed Purpose

Programmatic advertising’s momentum is slowing, with just three entities cornering the market.
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Amazon Advertising, Explained

Amazon Advertising will likely change a lot in 2020, but here's where it stands now.
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Ad Tech’s Response to Privacy Pushback and New Regulations Leans Toward a Post-Cookie World

Media trading is evolving toward a post-cookie world.
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4 Ways Programmatic Buyers Can Master First-Price Auctions

While many SSPs have already made the jump, the industry is still far from having one unified system.
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Here’s How Ad-Tech Can Reduce Its Biggest Enemy: Latency

The two most straightforward answers are to simply move data centers closer to users and exchanges or move the media itself closer via content delivery networks.
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NBCUniversal Will Centralize and Simplify Ad Buying on a Single Platform

Ryan McConville takes newly created role heading up ad platforms and operations.
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How Google’s Upcoming AdX Changes Could Affect Media Buys

Auction overhaul prompts a sigh from buyers as possibility of another tech tax looms.
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Ad Tech Is Giving Influencer Campaigns a Programmatic Boost

Thanks to the burgeoning popularity of microinfluencers, more marketers are programmatically plugging in than ever.