Twitter’s MoPub Mobile Monetization Platform Turns 10
It shared its Next 10 list of clients, partners setting the tone for the future.
TikTok Says Advertising Won’t Be Illegal Under Trump’s ‘Ban’
The new order limits new user downloads after Monday, but doesn’t affect ad buys.
Apple Will Delay Rollout of Part of iOS 14, a Relief to App Developers
They must obtain permission to track users starting early next year, rather than fall.
Infographic: Connected TV and Programmatic Are Major Players in Digital Political Marketing
This year's election cycle will see a shift in spending priorities, according to experts in the field.
Facebook Audience Network Felled by Apple’s iOS 14
The development shines a light on the constraints of data privacy.
A Universal ID Won’t Work. It Could Jeopardize Election Integrity
The stakes for politics and privacy are too high.
Adweek Podcast: Best of Tech and the Latest iOS Update
Exploring the digital frontier on Yeah, That's Probably an Ad.
The Current State of Digital Measurement by Attribution Is Flawed
Misguided metrics and the opportunity to use science to get measurement and optimization in digital marketing right this time.
Why You Can Take Omnichannel Marketing Off the Table
The disruption of a remote economy alongside the combination of the pandemic and protests has led people to change how they communicate and consume.
Google Takes Action Against Conservative Websites Over Comment Sections
Two sites were flagged for having comment sections that broke hate speech policies.
What Exactly Happens During a Supply Chain Optimization Audit?
Marketers are culling their programmatic partners by running supply path optimization audits. Here's how they work.
Connected TV Advertising Showed Signs of Rebounding as Early as April
Programmatic ad transactions rose in connected TV as buyers sought flexibility and to test new creative amid Covid-19.
Adweek Together: The Future of Programmatic Advertising
Xaxis CEO Nicolas Bidon talks about what a post-pandemic ad-tech world might look like.
Finding the Right Takeaways From CCPA for Brands
Our ecosystem would be better served if companies focused on building for brand marketers needs, rather than using the same mouse trap with new cheese.
With the US Stuck Inside, Where Does That Leave Out-of-Home Advertising?
Budgets are shifting, rather than being eliminated entirely.