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Amazon Adds More Fire TV Inventory to its Ad-Tech Stack

Amazon is establishing itself as a challenger to the digital advertising duopoly of Facebook and Google.

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Social Media Summer Ad Spend Shifted To Snap

Snap posted massive revenue gains and increased its user base to 249 million amid a tough Q3 for Facebook and TikTok.

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Nielsen Boosts Addressable TV Ambitions With Tru Optik Tie-Up

Nielsen starts an addressable TV initiative.

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How Ad Tech Might Work in a Post-Cookie World

The back-and-forth of Google’s Chrome Privacy Sandbox proposals.

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Google Continues to Court Advertisers in Face of Antitrust Suit

While Google faces a reportedly imminent antitrust case, the company is rolling out more products to attract advertisers from businesses of all sizes. The U.S. Department of Justice and states’ [...]

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P&G’s Marc Pritchard Demands Cross-Platform Ad Measurement by September 2021

P&G's chief brand officer compared the industry’s history of failed promises to the film Groundhog Day.

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TransUnion to Buy Tru Optik

The nation's third-largest credit reporting agency wants in on the CTV boom.

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DOJ’s Probe of Google Shifts to Search Dominance

Due to the government's new legal approach to the case, DoubleClick may escape regulation (for now).

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Oracle Launches Outcome-Based Measurement Tool

Collaborations with Visa and PlaceIQ to help marketers link digital ads to in-store visits.

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Twitter’s MoPub Mobile Monetization Platform Turns 10

It shared its Next 10 list of clients, partners setting the tone for the future.

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TikTok Says Advertising Won’t Be Illegal Under Trump’s ‘Ban’

The new order limits new user downloads after Monday, but doesn’t affect ad buys.

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Apple Will Delay Rollout of Part of iOS 14, a Relief to App Developers

They must obtain permission to track users starting early next year, rather than fall.

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Infographic: Connected TV and Programmatic Are Major Players in Digital Political Marketing

Data Points

This year's election cycle will see a shift in spending priorities, according to experts in the field.

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Facebook Audience Network Felled by Apple’s iOS 14

The development shines a light on the constraints of data privacy.

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A Universal ID Won’t Work. It Could Jeopardize Election Integrity

The stakes for politics and privacy are too high.