Amazon Adds More Fire TV Inventory to its Ad-Tech Stack
Amazon is establishing itself as a challenger to the digital advertising duopoly of Facebook and Google.
Social Media Summer Ad Spend Shifted To Snap
Snap posted massive revenue gains and increased its user base to 249 million amid a tough Q3 for Facebook and TikTok.
Nielsen Boosts Addressable TV Ambitions With Tru Optik Tie-Up
Nielsen starts an addressable TV initiative.
How Ad Tech Might Work in a Post-Cookie World
The back-and-forth of Google’s Chrome Privacy Sandbox proposals.
Google Continues to Court Advertisers in Face of Antitrust Suit
While Google faces a reportedly imminent antitrust case, the company is rolling out more products to attract advertisers from businesses of all sizes. The U.S. Department of Justice and states’ [...]
P&G’s Marc Pritchard Demands Cross-Platform Ad Measurement by September 2021
P&G's chief brand officer compared the industry’s history of failed promises to the film Groundhog Day.
TransUnion to Buy Tru Optik
The nation's third-largest credit reporting agency wants in on the CTV boom.
DOJ’s Probe of Google Shifts to Search Dominance
Due to the government's new legal approach to the case, DoubleClick may escape regulation (for now).
Oracle Launches Outcome-Based Measurement Tool
Collaborations with Visa and PlaceIQ to help marketers link digital ads to in-store visits.
Twitter’s MoPub Mobile Monetization Platform Turns 10
It shared its Next 10 list of clients, partners setting the tone for the future.
TikTok Says Advertising Won’t Be Illegal Under Trump’s ‘Ban’
The new order limits new user downloads after Monday, but doesn’t affect ad buys.
Apple Will Delay Rollout of Part of iOS 14, a Relief to App Developers
They must obtain permission to track users starting early next year, rather than fall.
Infographic: Connected TV and Programmatic Are Major Players in Digital Political Marketing
This year's election cycle will see a shift in spending priorities, according to experts in the field.
Facebook Audience Network Felled by Apple’s iOS 14
The development shines a light on the constraints of data privacy.
A Universal ID Won’t Work. It Could Jeopardize Election Integrity
The stakes for politics and privacy are too high.