NBCU Says Time Spent on Digital Platforms Will Equal Linear By Late 2022
The company expects consumers to split time evenly between linear and digital.
Google Updates Cookie Crackdown Timeline
Rethinking the key facets of digital ads is no small feat.
Place Exchange Raises $20 Million to Support Spinoff From Intersection
“Programmatic out of home is now reaching a tipping point, and as it scales into the mainstream, we believe it is critically important to have open supply-side platforms that are [...]
Mediaocean Acquires Ad Server Flashtalking
The two companies have worked together since 2018 incorporating ad serving data in media buying services.
Connected TV Ad Fraud Drops Drastically as Impressions Accelerate
Fraud and sophisticated invalid traffic violation rates dropped 30% year over year.
Ampersand Offering Digital-Like Audience Building Tools With LiveRamp Partnership
Ampersand wants to 'democratize' the TV planning process with a LiveRamp integration that lets marketers create custom audiences.
Magnite Buys Ad Server SpringServe for $31 Million
Magnite has bought ad serving company SpringServe for $31 million.
Ad Tech’s Targeting Revolution Will Be Televised
Unified ID 2.0 is looking to be more than just a third-party cookie replacement as TV companies begin adopting the identifier
Spectrum Reach Has a New Cross-Screen Attribution Tool, Connecting TV With the Rest of Digital Advertising
It's done in partnership with Blockgraph and TVSquared.
IAB Tech Lab Offers to Keep Track of Transparency Tools
IAB Tech Lab offers to cross-match ads.txt and sellers.json data for publishers.
Here’s What Google’s Cookie Deprecation Delay Means for Publishers and Marketers
The more who block FLoCs, the more the quality could diminish.
Magnite Cuts Staff by 6% Following SpotX Acquistion
Supply-side platform Magnite is laying off nearly 60 employees as part of cost-saving measures following the $1.17 billion deal for SpotX.
Once Competitors, Xandr to Support OpenAP’s TV Identifier
Once competitors, Xandr will now support OpenAP's TV identifier ahead of the 2022 broadcast season.
Google Agrees to UK Oversight and 60-Day Buffer for Cookie Replacement
While these commitments address U.K. competition concerns, they have global implications to privacy sandbox.
A Year Out From Layoffs, OpenX Is Eyeing Growth and Identity Changes
The SSP has hired former Prebid and Xandr exec Tom Levesque to lead product.