This is a Profile

Twitter’s MoPub Mobile Monetization Platform Turns 10

Programmatic

It shared its Next 10 list of clients, partners setting the tone for the future.

This is a Profile

TikTok Says Advertising Won’t Be Illegal Under Trump’s ‘Ban’

The new order limits new user downloads after Monday, but doesn’t affect ad buys.

This is a Profile

Apple Will Delay Rollout of Part of iOS 14, a Relief to App Developers

They must obtain permission to track users starting early next year, rather than fall.

This is a Profile

Infographic: Connected TV and Programmatic Are Major Players in Digital Political Marketing

This year's election cycle will see a shift in spending priorities, according to experts in the field.

This is a Profile

Facebook Audience Network Felled by Apple’s iOS 14

The development shines a light on the constraints of data privacy.

This is a Profile

A Universal ID Won’t Work. It Could Jeopardize Election Integrity

The stakes for politics and privacy are too high.

This is a Profile

Adweek Podcast: Best of Tech and the Latest iOS Update

Exploring the digital frontier on Yeah, That's Probably an Ad.

This is a Profile

The Current State of Digital Measurement by Attribution Is Flawed

Misguided metrics and the opportunity to use science to get measurement and optimization in digital marketing right this time.

This is a Profile

Why You Can Take Omnichannel Marketing Off the Table

The disruption of a remote economy alongside the combination of the pandemic and protests has led people to change how they communicate and consume.

This is a Profile

Google Takes Action Against Conservative Websites Over Comment Sections

Two sites were flagged for having comment sections that broke hate speech policies.

This is a Profile

What Exactly Happens During a Supply Chain Optimization Audit?

Marketers are culling their programmatic partners by running supply path optimization audits. Here's how they work.

This is a Profile

Connected TV Advertising Showed Signs of Rebounding as Early as April

Programmatic ad transactions rose in connected TV as buyers sought flexibility and to test new creative amid Covid-19.

This is a Profile

Adweek Together: The Future of Programmatic Advertising

Xaxis CEO Nicolas Bidon talks about what a post-pandemic ad-tech world might look like.

This is a Profile

Finding the Right Takeaways From CCPA for Brands

Our ecosystem would be better served if companies focused on building for brand marketers needs, rather than using the same mouse trap with new cheese.

This is a Profile

With the US Stuck Inside, Where Does That Leave Out-of-Home Advertising?

Budgets are shifting, rather than being eliminated entirely.