The Current State of Digital Measurement by Attribution Is Flawed

Misguided metrics and the opportunity to use science to get measurement and optimization in digital marketing right this time.

Why You Can Take Omnichannel Marketing Off the Table

The disruption of a remote economy alongside the combination of the pandemic and protests has led people to change how they communicate and consume.

Google Takes Action Against Conservative Websites Over Comment Sections

Two sites were flagged for having comment sections that broke hate speech policies.

What Exactly Happens During a Supply Chain Optimization Audit?

Marketers are culling their programmatic partners by running supply path optimization audits. Here's how they work.

Connected TV Advertising Showed Signs of Rebounding as Early as April

Programmatic ad transactions rose in connected TV as buyers sought flexibility and to test new creative amid Covid-19.

Adweek Together: The Future of Programmatic Advertising

Xaxis CEO Nicolas Bidon talks about what a post-pandemic ad-tech world might look like.

Finding the Right Takeaways From CCPA for Brands

Our ecosystem would be better served if companies focused on building for brand marketers needs, rather than using the same mouse trap with new cheese.

With the US Stuck Inside, Where Does That Leave Out-of-Home Advertising?

Budgets are shifting, rather than being eliminated entirely.

3 Ways to Navigate First-Price Auction Adoption

Google’s shift is indicative of a larger movement in the advertising industry, one embodied by the need for clarity and definitive value.

Taking Media In-House Is not a Case of One Size Fits All

Brands taking media in-house is not a case of one size fits all.