Programmatic

The offering promises to ‘deliver effective advertising while giving users privacy and control.’

From app fraud to AI's diversity crisis, these are some numbers that stood out.

Privacy advocates say there’s still some ‘loopholes’ in CCPA and want them plugged.

Improvado and 6sense collectively pocket $35 million from VCs and industry luminaries.

They say the idea of a network of trusted publishers puts the onus on the entirely wrong party.

Grievances cited in latest legal filing date back to a round of layoffs in January.

More heritage brands buy up ad tech and IAB attempts to answer marketers’ calls to clean up programmatic.

Though initially stressful, it could have long-term benefits.

The company is also working with Index Exchange to reduce publisher reliance on cookies.

Estimates vary, but some say the company cut as much as 80 employees in a single day.