Programmatic 3 Ways to Navigate First-Price Auction Adoption Google’s shift is indicative of a larger movement in the advertising industry, one embodied by the need for clarity and definitive value. Taking Media In-House Is not a Case of One Size Fits All Brands taking media in-house is not a case of one size fits all. How to Recalibrate Programmatic in 2020 With Renewed Purpose Programmatic advertising’s momentum is slowing, with just three entities cornering the market. Amazon Advertising, Explained Amazon Advertising will likely change a lot in 2020, but here's where it stands now. Ad Tech’s Response to Privacy Pushback and New Regulations Leans Toward a Post-Cookie World Media trading is evolving toward a post-cookie world. 4 Ways Programmatic Buyers Can Master First-Price Auctions While many SSPs have already made the jump, the industry is still far from having one unified system. Here’s How Ad-Tech Can Reduce Its Biggest Enemy: Latency The two most straightforward answers are to simply move data centers closer to users and exchanges or move the media itself closer via content delivery networks. NBCUniversal Will Centralize and Simplify Ad Buying on a Single Platform Ryan McConville takes newly created role heading up ad platforms and operations. How Google’s Upcoming AdX Changes Could Affect Media Buys Auction overhaul prompts a sigh from buyers as possibility of another tech tax looms. Ad Tech Is Giving Influencer Campaigns a Programmatic Boost Thanks to the burgeoning popularity of microinfluencers, more marketers are programmatically plugging in than ever.123…23Next »