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Sen. Ron Wyden Calls for ‘Tough Love’ on Ad Industry, Giving Control to Consumers

Ad Tech

'There are some aspects of digital advertising that are going to have to change,' he said at today's IAB virtual annual leadership meeting.

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Hey Google! So, What’s Next for Publishers?

Publishing

Market dominance leaves few alternatives.

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South China Morning Post’s Digital Revenue Fell 25% After Leaving the Open Exchange 

Publishing

After withdrawing from the programmatic open marketplace in Asia at the start of 2021, a quarter of SCMP's digital revenue disappeared overnight.

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Disney Shows Off Enhanced Programmatic, Addressable Platform Offerings Ahead of Upfront

TV Upfronts

Tech showcase for marketers touts evolution to unified advertising approach.

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Roku Buys Nielsen’s Advanced Video Advertising Business, Accelerating DAI Capabilities

The platform will be able to replace linear TV ads in real time with targeted buys.

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Magnite’s Tight Relationship with Disney Now Extends Beyond Hulu

CTV now generates one-third of the platform's revenue.

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PubMatic Posts Record Revenues in First Post-IPO Quarter

Programmatic

Ad-tech firm is now valued at $2 billion.

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Vizio Accelerates Its Streaming Ads Business as the CTV Arms Race Heats Up

Programmatic

Smart TV makers really don’t want to miss out on the streaming boom.

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The Trade Desk to Hand Control of Unified ID 2.0 to Prebid

Programmatic

A neutral body will be in charge of the collaborative replacement to third-party cookies.

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Scripps Sells Triton Digital to iHeartMedia for $230 Million

Deal will expand iHeartMedia’s podcast business and programmatic offerings.

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To Grow Its Ad Business, LG Taps SpotX as Primary SSP

Programmatic

Move comes after the smart TV maker invested $80 million in data company Alphonso.

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MySpace Owner Viant Wants Advertisers to Move Away From Individual Tracking

COO Chris Vanderhook explains the DSP's strategy on the day it goes public.

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Magnite Will Buy SpotX for $1.17 Billion to Create Dominant Independent CTV Platform

The deal would better position the SSP against big players like Google and Comcast.