17 Million Jobs In Jeopardy As New Privacy Bill Aims to Curtail Targeted Ads
“Surveillance advertising is a predatory and invasive practice,” said Sen. Booker.
RIP Open Rates: Study Finds Apple’s iOS 15 Update Shatters a Key Metric
Apple has accomplished its goal of privacy protection, and with it, said goodbye to the reliability of email open rates.
Ampersand Now Official Seller of Altice’s Addressable Inventory
Ampersand is now the seller of 52 million addressable households across major cable networks.
Teads Promotes Monique Pintarelli to Chief Revenue Officer to Lead US Operations
She succeeds its U.S. CEO Jim Daily.
T-Mobile Enters Rideshare Advertising with Acquisition of Octopus Interactive
The terms of the deal were not disclosed.
Comscore Creates Its Own Unified Measurement Offering to Rival Nielsen’s
Called Comscore Everywhere, it will roll out this year.
Nielsen’s Latest CTV Tool Aims to Sharpen TV Ad Targeting
Streaming Signals aims to more accurately target CTV viewers beyond the household.
Cookie Quest: How the Ad Industry Tackled Identity in 2021
This year there have been high and low points in the industry’s identity quest.
Amazon Public Policy Chief Lartease Tiffith Jumps to IAB
Washington D.C. execs are permeating into tech firms and ad land.
AT&T Sells Xandr to Microsoft
The deal bolsters Microsoft's CTV ad capabilities.
Samsung Ads Partners with Data Platforms to Bring more Marketer Dollars to TV
Samsung Ads is partnering with data providers including Acxiom, Adobe, Experian, LiveRamp, Merkle, and Oracle.
What To Know About the 200 Publishers’ Antitrust Lawsuits Against Facebook and Google
This is another case to add to the long list of antitrust probes.
How Ranker Grew Revenue Fourfold Thanks to Its First-Party Data Play
Ranker used its data to target audiences in more sophisticated ways beyond context.
Index Exchange Hires to Cement its CTV Future
The ad tech platform has 50 tech roles currently open to manage its new exchange.
Optable Names Former Index Exchange James Prudhomme as CRO
Prudhomme will oversee Optable's global commercial growth and expansion.