Google’s Latest Privacy Changes Will Conceal ‘Contextual Content’ on AdX

Google's AdX takes additional steps to safeguard user privacy by taking away contextual content on inventory.

If You Want Ad Transparency, Stop Playing the Blame Game

It's the only way to move forward.

Metrics Companies Emphasize Competitive Ecosystem at Adweek Convergent TV Summit

And ensuring representation in a multicultural consumer landscape.

How Programmatic Disruption Is Creating a Fourth Era of Digital Marketing

While there is still some resistance from a handful of players, we’re moving toward a model in which all media is bought by AI-driven platforms.

How Zefr Uses Humans to Help YouTube’s Less-Than-Perfect Targeting

It's an approach that drives clicks and conversions.

AdFin’s Bid to Bring Transparency to Programmatic Ends as It Shutters Its Doors

Oct. 11 was the last day for the company's remaining employees.

Outdoor Advertising Startup Firefly Can Now Target Ads Based on Weather

Backed by Google funding, the company has teamed with AccuWeather to expand its targeting capabilities.

TikTok’s Toying Around With Ads That Anyone Can Play

The news comes on the heels of similar announcements from Facebook.

Brands Can Avoid Ad Fraud by Understanding Its Ever-Changing Nature

When new detection methods come about, fraudsters learn how to sidestep them.

Essential Second-Quarter Stats for Ad Tech and Platforms

The ups and downs of various industry leaders.