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Xaxis Teams Up With Cavai for Post-Cookie Creative Offer

Digital Storytelling

A Xaxis-Cavai partnership will aim to develop creative conversations programmatically.

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Ad-Tech Veteran Neal Richter Leaves SpotX for Amazon

Programmatic

Ad-tech veteran Neal Richter is leaving SpotX ahead of Magnite's acquisition.

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Vizio’s Inscape Data Will Be Exclusively Available in Verizon Media’s DSP

Programmatic

Vizio's Inscape data will be exclusively available in Verizon Media's DSP, marking another connected TV platform's move to boost the value of their data.

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OpenAP Debuts OpenID to ‘Drag Linear TV Into 2020’

Programmatic

OpenAP has a new digital-like identifier called OpenID used for consistent cross-screen targeting and measurement.

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Alphabet’s Q1 Revenues Topped $55.3 Billion

Programmatic

Google’s parent company saw revenues rocket 34% year-on-year.

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Big CTV Platforms Gear Up for Upfront Season

Ad Tech

They talked through their upfront strategies during Adweek's Convergent TV Summit.

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Comscore Will Measure Sling TV’s National Addressable Data as Part of Renewed Dish Agreement

The new deal expands Comscore's national addressable advertising footprint.

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BuzzFeed Touts Lighthouse to Ease Third-Party Data Blackout Woes

Publishing

Most publishers are still unprepared for the disappearance of third-party data.

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The Daily Mail Sues Google for Allegedly Throttling Coverage of Royals

The publisher accuses the tech giant of rigging ad auctions and search results.

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DoubleVerify Eyes $4 Billion Valuation in IPO

NYSE float is the latest of several public listings in 2021.

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The Trade Desk, Magnite and Innovid Form CTV Pact

Innovid has partnered with The Trade Desk and Magnite to bring more interactive ads to CTV.

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Global Increases Programmatic Inventory By Adding the London Underground and National Rail

The new additions mean the company now reaches 95 million people a week.

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Verizon Media Now Has a Way to Target People When No User ID Is Present

Verizon Media now has targeting tech for instances when no identifier is available.

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Roku Expands Measurement Program to Track Ad Performance Across Screens

Roku's expanding its measurement program to help advertisers track performance across screens.

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Hinge Levels Up Virtual Dating With Launch of Video Prompts

The dating app sees virtual dating as the way of the future.