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NBCU Says Time Spent on Digital Platforms Will Equal Linear By Late 2022

NexTech

The company expects consumers to split time evenly between linear and digital.

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Google Updates Cookie Crackdown Timeline

Rethinking the key facets of digital ads is no small feat.

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Place Exchange Raises $20 Million to Support Spinoff From Intersection

“Programmatic out of home is now reaching a tipping point, and as it scales into the mainstream, we believe it is critically important to have open supply-side platforms that are [...]

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Mediaocean Acquires Ad Server Flashtalking

The two companies have worked together since 2018 incorporating ad serving data in media buying services.

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Connected TV Ad Fraud Drops Drastically as Impressions Accelerate

Fraud and sophisticated invalid traffic violation rates dropped 30% year over year.

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Ampersand Offering Digital-Like Audience Building Tools With LiveRamp Partnership

Ampersand wants to 'democratize' the TV planning process with a LiveRamp integration that lets marketers create custom audiences.

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Magnite Buys Ad Server SpringServe for $31 Million

Programmatic

Magnite has bought ad serving company SpringServe for $31 million.

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Ad Tech’s Targeting Revolution Will Be Televised

Unified ID 2.0 is looking to be more than just a third-party cookie replacement as TV companies begin adopting the identifier

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IAB Tech Lab Offers to Keep Track of Transparency Tools

IAB Tech Lab offers to cross-match ads.txt and sellers.json data for publishers.

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Here’s What Google’s Cookie Deprecation Delay Means for Publishers and Marketers

Publishing

The more who block FLoCs, the more the quality could diminish.

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Magnite Cuts Staff by 6% Following SpotX Acquistion

Programmatic

Supply-side platform Magnite is laying off nearly 60 employees as part of cost-saving measures following the $1.17 billion deal for SpotX.

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Once Competitors, Xandr to Support OpenAP’s TV Identifier

Once competitors, Xandr will now support OpenAP's TV identifier ahead of the 2022 broadcast season.

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Google Agrees to UK Oversight and 60-Day Buffer for Cookie Replacement

While these commitments address U.K. competition concerns, they have global implications to privacy sandbox.

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A Year Out From Layoffs, OpenX Is Eyeing Growth and Identity Changes

The SSP has hired former Prebid and Xandr exec Tom Levesque to lead product.