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Project Poirot, the DOJ and the Unintended Consequences of Google’s Divesture

Meanwhile, DSPs could potentially integrate closely with the sell-side as seen with Criteo, Amazon, The Trade Desk and Yahoo.

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Despite a Bullish Market, Data Clean Rooms Face ROI and Privacy Challenges

The technology investment alone can reach $10 million per company, according to the IAB.

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Programmatic Ad Spend Is Getting Less Murky

Industry experts question validity and ability to generalize study.

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European Telecom Giants Bid to Develop Privacy-Led Digital Ad Platform

The EU's antitrust team will review the proposal from Vodafone, Deutsche Telekom, Orange and Telefonica.

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Bloomberg Media’s CEO on Exiting the Programmatic Open Marketplace and Top 2023 Priorities

In its most recent quarter, Bloomberg Media reported a 25% increase in total advertising revenue.

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With Galileo, The Trade Desk Is Making It Easier for Marketers to Use Their First-Party Data

The ad-tech giant is unveiling Galileo at CES as first-party data is poised to become more popular in 2023.

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Platforms Are Pivoting to Video. Publishers, Again, Follow Suit

To combat slumping social traffic and revenue, publishers have retooled their strategies.

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Buyers Face Retail Media Growing Pains as Sector Booms

The IAB is working on creating standards for digital retail media buying in 2023.

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Uber Hires Ex-Apple and Amazon Exec to Lead UK Ad Business

Paul Wright has been appointed head of Uber Advertising for the U.K. and Ireland.

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‘Creative Dealmaking’: What Yahoo’s Stake in Taboola Says About Ad Tech’s Next Phase of M&A

The deal presents a new playbook for dealmaking as the economy enters a potential recession.

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Affiliate Marketing Needs a ‘Big Tent’ to Keep Growing

Joining a group like the IAB can help the industry reach its potential.

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Study Estimates Up to Half of Digital Ad Spend Was Wasted Targeting Early Voters During the Midterms

Nearly $3.6 billion was spent in political and issue ads this midterm cycle.

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Azerion Acquires International Digital Ad Business Hybrid Theory

Azerion currently works with over 19,000 gaming titles and the world’s largest digital media platforms.

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Email Marketers Seek New Standards for Authentication

Behind every "click me" button is an email marketer looking for proof of engagement.

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Publishers Are Moving Away From Open Auctions. Advertisers Must Follow

By leaning away from the open market and into direct, publishers can regain control over the advertisers with whom they do business, resolve privacy concerns and protect the user experience.