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17 Million Jobs In Jeopardy As New Privacy Bill Aims to Curtail Targeted Ads

“Surveillance advertising is a predatory and invasive practice,” said Sen. Booker.

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RIP Open Rates: Study Finds Apple’s iOS 15 Update Shatters a Key Metric

Apple has accomplished its goal of privacy protection, and with it, said goodbye to the reliability of email open rates.

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Ampersand Now Official Seller of Altice’s Addressable Inventory

Ampersand is now the seller of 52 million addressable households across major cable networks.

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Comscore Creates Its Own Unified Measurement Offering to Rival Nielsen’s

Called Comscore Everywhere, it will roll out this year.

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Nielsen’s Latest CTV Tool Aims to Sharpen TV Ad Targeting

Streaming Signals aims to more accurately target CTV viewers beyond the household.

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Cookie Quest: How the Ad Industry Tackled Identity in 2021

This year there have been high and low points in the industry’s identity quest.

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Amazon Public Policy Chief Lartease Tiffith Jumps to IAB

Washington D.C. execs are permeating into tech firms and ad land.

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AT&T Sells Xandr to Microsoft

The deal bolsters Microsoft's CTV ad capabilities.

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Samsung Ads Partners with Data Platforms to Bring more Marketer Dollars to TV

Samsung Ads is partnering with data providers including Acxiom, Adobe, Experian, LiveRamp, Merkle, and Oracle.

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What To Know About the 200 Publishers’ Antitrust Lawsuits Against Facebook and Google

This is another case to add to the long list of antitrust probes.

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How Ranker Grew Revenue Fourfold Thanks to Its First-Party Data Play

Ranker used its data to target audiences in more sophisticated ways beyond context.

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Index Exchange Hires to Cement its CTV Future

The ad tech platform has 50 tech roles currently open to manage its new exchange.

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Optable Names Former Index Exchange James Prudhomme as CRO

Prudhomme will oversee Optable's global commercial growth and expansion.