The Trade Desk SP500+ makes it easy for buyers to target high-quality publishers.
While some cookieless solutions still rely on third-party cookies, it gets misleading to buyers when they are ID bridging, using cookies to target in environments where they already do not [...]
The IAB Tech Lab's missive against Google's post-cookie solutions, Privacy Sandbox.
OpenX's Cookieless Deal Library lets buyers test alt IDs and benchmark results.
Among the critics of Google's cookie alternatives, Privacy Sandbox, is the IAB Tech Lab, which plans on publishing an analysis on the Google Chrome suite of replacement solutions soon.
Google Privacy Sandbox proposal Related Website Sets lets publishers track users across five domains.
Metrics like CPA and CPM are less fit for a world without third-party cookies.
There is no user interface on Google's DSP to test Google's Privacy Sandbox APIs.
Google's cookie deprecation and gen AI is upending the open web and search.
It is essential that these disparate efforts are unified under a common vision and framework.
As Google continues to deprecate third-party cookies in Chrome this year, many marketers plan to rely on IP addresses to target audiences.
CPG giant Kimberly-Clark started in-housing its programmatic contracts in 2022.
The clean room has generated 2,000 reports on behalf of brands since October 2021.
Some of the world’s best marketers have been told that what used to be called “breakthrough” media is now less important.
As advertisers adjust to signal loss and retail media grows in prominence, the efficacy of purchase data comes under more scrutiny.