Programmatic 4 Ad-Tech Stories You Need to Know This Week M&A continues in the sector but not at the heady heights of yesteryear, exchanges pledge further transparency. DataXu Seeks $300 Million Exit Video-centric DSP appoints GCA Advisors to seek potential sale options Tribune Inks Deal With Lotame to Better Mine Its First-Party Data Tribune Publishing is the debut client for the offering. 5 Major Themes from This Year’s Programmatic I/O Conference What’s on the minds of professionals in the programmatic space? If the conversations at Tuesday’s Programmatic I/O conference in New York are any indication: in-housing, AI applications and the future of […] These Ad Exchanges Are Calling for a More Transparent Programmatic Marketplace The CEOs of OpenX, PubMatic, Rubicon Project and more signed an open letter to better promote trust in programmatic. InMobi Purchases an Ad-Tech Unit From Sprint to Strengthen Its Marketing Cloud All-stock deal for Pinsight Media comes amid wider strategic partnership Advertisers Look for Better Transparency Through Private Programmatic Deals A new eMarketer report suggests private marketplace and programmatic direct deals will make up the majority of trading by 2020. YouTube Debuts Targeting Tools to Help Marketers Reach the Growing Legion of Cord Cutters It aims to enable better engagement with ‘Light TV Viewers.’ 3 Ad-Tech Stories You Need to Know This Week The industry leans in on addressable TV with dual launch, Twitter finds itself in GDPR crosshairs and more. Rubicon Project and The Guardian Resolve Legal Dispute Over ‘Hidden’ Fees Terms not disclosed but agreement 'does not assign any liability to either party'12Next »