Lack of Revenue Benefits and Access to Data Thwart Media's Green Progress

Challenges include a lack of data and slow industry adoption

Achieving ‘Mainstream Green’ is key to a more sustainable economy. Read the new report on the CMO Sustainability Accelerator hub to learn more and take action.

As brands, publishers, agencies and programmatic adtech firms work to make media plans that emit less carbon, new challenges emerge, from publishers needing more data to make their sites cleaner, to low adoption from the buy side.

Current challenges were a key theme at the Green Media Summit in New York last week, where around 400 people gathered at the Javits Center to discuss how marketers can contribute to slowing climate change. The crowd grew by over 100 from last year, when the focus was more on education than implementation.

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