Events Manager is a centralized hub where advertisers can manage their Twitter Website Tag and associated web-based conversion eventsTwitter

Google’s FLoC 2.0, Topics, Trade Effectiveness for Privacy Compliance

Programmatic

Hitting privacy compliance and being effective will be Google’s next challenge.


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Zefr Rolls Out Brand Safety, Suitability Solution for TikTok In-Feed Ads

Platforms

Insights and campaign analytics map back to each of the 11 GARM categories.

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Brands Are Overconfident With Their Privacy Approach

Programmatic

Consumers feel privacy is an area that brands are falling short.

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17 Million Jobs In Jeopardy As New Privacy Bill Aims to Curtail Targeted Ads

Programmatic

“Surveillance advertising is a predatory and invasive practice,” said Sen. Booker.

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The Data Avalanche and What to Do With It

Voice

Take a page out of Apple’s book: prioritize privacy and ethics for business success.

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Ad Tech Company MNTN Acquires QuickFrame to Glue Together Creative and Media

Connected TV

The QuickFrame platform has produced video ads for over 1,000 clients across 20 verticals.

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Data Suggests Another Big Year of Ad Spend, According to UK Report

Data & Insights

The IPA's Bellwether expects 5.2% of advertising growth for 2022.

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RIP Open Rates: Study Finds Apple’s iOS 15 Update Shatters a Key Metric

Programmatic

Apple has accomplished its goal of privacy protection, and with it, said goodbye to the reliability of email open rates.

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Ampersand Now Official Seller of Altice’s Addressable Inventory

Programmatic

Ampersand is now the seller of 52 million addressable households across major cable networks.

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Facebook, Google Slapped With Hefty Fines by French Privacy Watchdogs

Ad Tech

Commission Nationale Informatique & Libertés is taking action against the two tech giants for violating EU privacy laws.

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Nielsen’s Latest CTV Tool Aims to Sharpen TV Ad Targeting

Programmatic

Streaming Signals aims to more accurately target CTV viewers beyond the household.

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AppLovin Closes $1.05B Acquisition of MoPub From Twitter

Platforms

The mobile monetization platform will sunset March 31.

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Programmatic Players Lunge Toward Connected TV in 2022

Outlook

Pain points worsened last year after early growth. Can technology solve the problems?

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PubMatic Teams Up With NewsGuard to Implement Additional Brand Safety Measures

Ad Tech

It's the latest SSP to use the database to weed out untrustworthy publishers.

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Amazon Public Policy Chief Lartease Tiffith Jumps to IAB

Ad Tech

Washington D.C. execs are permeating into tech firms and ad land.