Google’s FLoC 2.0, Topics, Trade Effectiveness for Privacy Compliance Hitting privacy compliance and being effective will be Google’s next challenge.
Google’s FLoC 2.0, Topics, Trade Effectiveness for Privacy Compliance
Hitting privacy compliance and being effective will be Google’s next challenge.
Zefr Rolls Out Brand Safety, Suitability Solution for TikTok In-Feed Ads
Insights and campaign analytics map back to each of the 11 GARM categories.
Brands Are Overconfident With Their Privacy Approach
Consumers feel privacy is an area that brands are falling short.
17 Million Jobs In Jeopardy As New Privacy Bill Aims to Curtail Targeted Ads
“Surveillance advertising is a predatory and invasive practice,” said Sen. Booker.
Ad Tech Company MNTN Acquires QuickFrame to Glue Together Creative and Media
The QuickFrame platform has produced video ads for over 1,000 clients across 20 verticals.
Data Suggests Another Big Year of Ad Spend, According to UK Report
The IPA's Bellwether expects 5.2% of advertising growth for 2022.
RIP Open Rates: Study Finds Apple’s iOS 15 Update Shatters a Key Metric
Apple has accomplished its goal of privacy protection, and with it, said goodbye to the reliability of email open rates.
Ampersand Now Official Seller of Altice’s Addressable Inventory
Ampersand is now the seller of 52 million addressable households across major cable networks.
Teads Promotes Monique Pintarelli to Chief Revenue Officer to Lead US Operations
She succeeds its U.S. CEO Jim Daily.
Facebook, Google Slapped With Hefty Fines by French Privacy Watchdogs
Commission Nationale Informatique & Libertés is taking action against the two tech giants for violating EU privacy laws.
Nielsen’s Latest CTV Tool Aims to Sharpen TV Ad Targeting
Streaming Signals aims to more accurately target CTV viewers beyond the household.
AppLovin Closes $1.05B Acquisition of MoPub From Twitter
The mobile monetization platform will sunset March 31.
Programmatic Players Lunge Toward Connected TV in 2022
Pain points worsened last year after early growth. Can technology solve the problems?
PubMatic Teams Up With NewsGuard to Implement Additional Brand Safety Measures
It's the latest SSP to use the database to weed out untrustworthy publishers.
Amazon Public Policy Chief Lartease Tiffith Jumps to IAB
Washington D.C. execs are permeating into tech firms and ad land.