The deal is the latest in a flurry of M&A activity in the mobile advertising space. AdColony, Digital Turbine
NBCU Expands Addressable Offerings Through Charter Partnership Programmatic An “unprecedented cooperation.” 
PubMatic Posts Record Revenues in First Post-IPO Quarter
Ad-tech firm is now valued at $2 billion.
Vizio Accelerates Its Streaming Ads Business as the CTV Arms Race Heats Up
Smart TV makers really don’t want to miss out on the streaming boom.
The Trade Desk’s Q4 Revenue Leaps 48% to $320 Million
Total spend on the platform was $4.2 billion in 2020.
The Trade Desk to Hand Control of Unified ID 2.0 to Prebid
A neutral body will be in charge of the collaborative replacement to third-party cookies.
The ANA Lays Groundwork for Digital Supply Chain Audit
Trade body appoints Mark Stewart to head up Media Leadership Consortium.
Ad-Tech Mavens Back ‘Founder-Friendly’ Investment Syndicate
Ari Paparo, Ben Barokas, JT Batson and Joe Zawadski among supporters of First Party Capital.
Facebook Audience Network Rolls Out Information, Resources for App Developers, Publishers
They include gaming monetization guides, learning tools, success stories, details on bidding.
To Grow Its Ad Business, LG Taps SpotX as Primary SSP
Move comes after the smart TV maker invested $80 million in data company Alphonso.
MySpace Owner Viant Wants Advertisers to Move Away From Individual Tracking
COO Chris Vanderhook explains the DSP's strategy on the day it goes public.
Criteo Heralds ‘Transformation,’ But Primes Itself for the Privacy Pinch
Apple and Google headwinds prompt warning of $16 million revenue hit.
YouTube Receives Content-Level Brand Safety Accreditation From Media Rating Council
The Google-owned video site is the first digital platform to achieve this.
District M and Sharethrough to Merge as Ad-Tech M&A Shows No Sign of Slowing
The supply-side platforms are raising $19 million as part of the deal.
LiveRamp Marks Latest Earnings Release With Purchase of DataFleets
The final quarter of 2020 ends on revenues of $120 million.
Magnite Will Buy SpotX for $1.17 Billion to Create Dominant Independent CTV Platform
The deal would better position the SSP against big players like Google and Comcast.
FuboTV Is the First Streamer to Join Unified ID 2.0
The identity initiative, led by The Trade Desk, now has a connected TV footprint.
