‘Metaverse Is Not Dead’: Investment Turns to Interoperability and Success Metrics

Metaverse

Microsoft and Nvidia are investing in their metaverse strategies to develop the current infrastructure to make it a more perennial place for brands.


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Programmatic Advertising Comes to the New York Subway

Out of Home

The move from selling ads directly has attracted more advertisers.

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Marketers Lukewarm on Meta’s Twitter Clone App

Platforms

Meta stands at number 96 in reputation of the most visible brands in the U.S., survey finds.

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Meta Introduces Promotional Ads for Ecommerce Deals

Ecommerce

At its NewFronts earlier this month, Meta hinted at new ecommerce products to its advertiser audience.

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Marketers Are Clueless About Post-Cookie Solutions

Data Security

The smorgasbord of cookieless solutions in the market is overwhelming decision makers.

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Buyers Get More Transparency on Inventory and Measurement at This Year’s Upfronts

TV Upfronts

Publishers are agreeing to share more signals, but there is still too little data.

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You’ve Met Data Privacy Guidelines. But What About Data Ethics?

Voice

Respect your consumers enough to be transparent and give them a clear choice for their data.

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Late Programmatic Payments Reach Post-Covid High Amid Liquidity Crunch

Programmatic

In the first quarter, 53% of programmatic payments were late.

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What to Know About How Google Is Reimagining Its Search Engine With Generative AI

Artificial Intelligence

It will help identify synthetically generated content through watermarks.

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Meta’s In-App Purchase Push Poses Operational Issues for Marketers

Platforms

The traffic juiced from Shops remains low across most brands.

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The Trade Desk Embraces New IAB Video Specs, Spurring Adoption and Anxiety

Programmatic

There is no deadline for supply-side partners to adopt the new standards—yet.

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Mars and LG Join PubMatic’s SPO Push, Making Video Buying More Efficient

Programmatic

The SSP follows Magnite in moving beyond traditional publisher clients.