Bannister left the video game world for web consulting jobs during the dot-com era.

How Ad Tech Wound Up Monetizing Sanctioned Russian Websites

Programmatic

The industry is without a standard definition of disinformation.


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Condé Nast and Verizon Media Are Swapping Content for Ad Tech

Programmatic

Condé Nast and the soon-to-be-sold Verizon Media are swapping content for ad tech in an expanded partnership.

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Viant’s Q1 Revenues Top $40 Million

Briefly

Viant has posted revenues of $0.1 million for the opening quarter of 2021 with the company heralding the growth of CTV spend on its platform.

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Video Spurs PubMatic’s Q1 Revenues to $43.6 Million

Programmatic

PubMatic posted revenues of $43.6 million for the opening quarter of 2021 as video and CTV spend bolstered revenues.

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How Europe’s ‘Mr. TikTok’ Sees the App Growing in Importance, for Users and Advertisers

Programmatic

The rise of TikTok continues globally and specifically in Europe, where the social media app now reaches more than 100 million monthly users. That audience is growing beyond Gen Z, [...]

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Magnite Centers Future on CTV Following $60 Million Q1

Programmatic

Magnite, which just bought SpotX, pins its hopes on CTV following $60 million in the first quarter of 2021.

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Twitter’s MoPub Adds Inclusive Inventory Program

Diversity, Equity and Inclusion

Apps from companies owned by Blacks, Latinx, women can be discovered easily by ad buyers.

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The Trade Desk Posts Q1 Revenues of $220 Million, Takes Aim at Google’s ‘Opaque Cohorts’

The Future of Identity

The Trade Desk teased new security updates for Unified ID 2 while it posted revenues of $219.8 million for Q1 2021.

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How Shutterstock Thinks About User Base Through Platform Partnerships

Columnist Network

While smart, manageable growth is a constant focus, it paradoxically becomes more challenging the bigger you get.

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Why Networks Don’t Prioritize Programmatic as They Move Into Streaming

Programmatic

TV’s old guard still values upfront commitments over the real-time nature of programmatic.

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How Sierra Space, a Rival of Elon Musk’s SpaceX, Built an Ad Strategy Around His SNL Debut

Programmatic

The commercial spaceflight underdog will run ads around the episode's YouTube clips.

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Criteo Is Testing Unified ID 2.0’s Single Sign-On Solution

The Future of Identity

Criteo is developing OpenPass, the single sign-on solution for Unified ID 2.0.

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What’s Next for Verizon Media After the $5 Billion Sale to Apollo?

Programmatic

What's next for Verizon Media after it sells to Apollo later this year for $5 billion?

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Verizon Sells AOL and Yahoo for $5 Billion

Programmatic

It’s 2021 and Yahoo and AOL are back in the news. Verizon announced Monday that it is selling its media assets to the private equity firm Apollo Global Management for [...]

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With Cookies Crumbling, Publishers Push Brand Metrics

Programmatic

Over three months, the publisher has built up a database to inform ad buyers' planning.

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Ad-Tech Veteran Neal Richter Leaves SpotX for Amazon

Programmatic

Ad-tech veteran Neal Richter is leaving SpotX ahead of Magnite's acquisition.