Captivate CEO on Riding the Covid-19 Crisis: ‘I Endured Many Sleepless Nights’ Programmatic We started thinking about how we could reach a similar audience at home, at play, in health care facilities and the best ways to do that with limited cash and […]
Captivate CEO on Riding the Covid-19 Crisis: ‘I Endured Many Sleepless Nights’
We started thinking about how we could reach a similar audience at home, at play, in health care facilities and the best ways to do that with limited cash and […]
Investors Want Proof That Digital Ads Aren’t Funding Misinformation
Check My Ads co-founder Claire Atkin is 'optimistic' that recent demands could spell change.
The Trade Desk Submits Unified ID 2.0 to Industry Body PRAM for Approval
It's the first step to ensure the framework’s independence and boost adoption.
Verizon Media Expands Its Ad Sales Deal With Microsoft
The telecom's ad-tech unit is finding its footing after a rocky upbringing.
6 Months After Merger, Magnite Rebrands Its Ad Stack
The company is debuting its Magnite CTV and DV+ platforms.
Facebook Continues to Prep Advertisers, Developers, Partners for iOS 14 Updates
Platform SDK version 9.0 was released, and a Limited Login mode for Facebook Login was introduced.
Simpli.fi Buys Advantage Software for More Than $100 Million
DSP will offer tools for agencies to streamline their media planning and reconciliation.
Ad Tech Is Primed for Its Own Roaring ’20s
Battles between Big Tech players and government oversight will shape the industry for the next decade.
‘Some Form of Programmatic’ Is the Future of All Advertising, Says Marc Pritchard
Leaders from P&G, NBCU and The Trade Desk on the fundamental changes rocking the ad industry.
How Should Brands Make Up for 2020 With Super Bowl Spots?
What will our story be in 2021?
The Trade Desk’s Unified ID 2.0 Counts SpotX as Another Supporter
Independent ad tech and publishers rally behind The Trade Desk-led initiative.
Media Rating Council Accredits Google’s Ads Data Hub
Comscore, DoubleVerify, Dynata, Kantar, Integral Ad Science, Moat by Oracle Data Cloud, Nielsen completely switched over.
Lotame’s Online Identifier Is the Latest to Gain Adoption
Publishers aren't expecting one post-cookie ID solution to rule them all (yet).
Tension Between Privacy and Competition Exposed in Google’s Latest Regulatory Probe
U.K. regulators are investigating browser proposals as dissent mounts over Privacy Sandbox.
‘The Balkanization of the Internet’: Amazon, Google and Twitter on Privacy Laws
At CES 2021, executives discussed the future of online consumer protection.