Getting Accurate Data on Creators Is About to Get Tougher
Grin is removing data about scores of its creators, making measuring creator even more of a mystery for marketers.
Project Poirot, the DOJ and the Unintended Consequences of Google’s Divesture
Meanwhile, DSPs could potentially integrate closely with the sell-side as seen with Criteo, Amazon, The Trade Desk and Yahoo.
Despite a Bullish Market, Data Clean Rooms Face ROI and Privacy Challenges
The technology investment alone can reach $10 million per company, according to the IAB.
European Union Does Not Fear New Political Ad Rules Impacting Brands
New policies are set to be introduced to ban political micro-targeting ads and the use of children's data.
To Grow This Year, Data Clean Rooms Shoot for Interoperability
70% of 266 marketing professionals see the level of data collaboration in their companies increasing over the next 12 months.
Marketers Are Increasing Ad Spend on Children’s Content, But Publishers Are Missing Out
As a result, publishers are losing out on potential revenue of hundreds of millions of dollars annually.
Programmatic Ad Spend Is Getting Less Murky
Industry experts question validity and ability to generalize study.
Automattic Extends Tumblr Blaze Ad Tool to All WordPress.com Sites
Those using its Jetpack plugin can also transform their existing content into ads.
European Telecom Giants Bid to Develop Privacy-Led Digital Ad Platform
The EU's antitrust team will review the proposal from Vodafone, Deutsche Telekom, Orange and Telefonica.
Direct Deals Grow for Marketers, but Won’t Solve All of Programmatic Ad Buying’s Ills
It can’t alone fix the industry’s existential crisis of cookie deprecation.
Pinterest, LiveRamp Team Up on Clean Rooms
Albertsons Media Collective is the platform’s first advertising partner to participate.
With Galileo, The Trade Desk Is Making It Easier for Marketers to Use Their First-Party Data
The ad-tech giant is unveiling Galileo at CES as first-party data is poised to become more popular in 2023.
Yahoo Partners With Scope3 to Offset Carbon Emissions in Media Buying
Scope3's measured carbon emissions for over 1 trillion impressions since December 2021.
Twitter Reverses Its Ban on Political Ads
While some political ad buyers welcome the move, Twitter has work to do to encourage advertisers back to the platform.
Twitter’s New Buyers and Safari’s Ascendance: Experts’ Take on What 2023 Has in Store
2023 will see the need to collaborate between media companies, agencies, advertisers and measurement companies, along with technologies like programmatic and identity resolution.
Twitter Introduces Pre-Bid Adjacency Controls for Advertisers
The platform expanded its brand safety partnerships with DoubleVerify, Integral Ad Science.
