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Deepfakes At The Gas Pump Scares Up Data Privacy Awareness

Programmatic

The video is part of a follow-up campaign to viral 2011 stunt “Take This Lollipop.”


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GroupM Continues Supply Chain Optimization Efforts with SpotX Partnership

Programmatic

The agency is adding video to its Premium Supply marketplace in the U.S.

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Digital Audio Continues To Rise Despite Mobile Stagnation

Programmatic

The company's new audio trends report finds that listenership is still growing despite flagging mobile numbers.

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Former Marriott Chief Marketer Joins Atlas Obscura’s Board of Directors

Programmatic

Atlas Obscura, the media and experiences company that promises to take travelers off the beaten path, has expanded its board of directors to include former Marriott global marketing officer Karin [...]

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WhatsApp to Boost Investments in Business Features

Programmatic

The Facebook-owned messaging app eyes shopping, hosting services, business sales.

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Connected TV’s Growing But Unclear Role in Political Advertising

Programmatic

Linear still dominates political ad buys despite the spike in CTV audiences driven by the pandemic.

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Pernod Ricard Addresses Online Hate Speech With New ‘Engage Responsibly’ Initiative

Programmatic

Pernod Ricard's Engage Responsibly initiative serves as a follow up to July's Stop Hate For Profit boycott.

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YouTube Adds Zefr to Measurement Program

Ad Tech & Mar Tech

The two parties are teaming up on a brand safety and suitability measurement solution.