Brands use pixels to communicate with each other and track users across the web. Adweek/Getty Images

Republican Buyers Are Enthusiastic About Getting Back on Twitter Post Its Political Ads Ban

Platforms

Republican ad buyers allocate nearly 25% of their media budget to Twitter, and the range for Democratic advertisers is between 1%-5%.


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Some Advertisers Slowly Test Other Platforms Ahead of TikTok’s Congress Testimony

Platforms

Top 1,000 U.S. advertisers boosted their ad spend on TikTok by 66% to $467 million from September to October 2022.

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Advertisers Get Ahead of Potential Privacy Hiccups in Data Clean Rooms

Data

There are several areas to uphold data privacy within clean rooms that buyers and sellers should be aware of.

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Bank Collapses Cause Ripple Effects Across the Digital Advertising Industry

Programmatic

Publishers and ad-tech firms are seeking liquidity and looking to mitigate risk after major SVB failure spreads across tech industry.

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Ad Industry Responds to UK GDPR and ‘Annoying Pop-Ups’ Focus

Programmatic

Data regulation will impact marketers' data collection and measurement strategies.

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LinkedIn: How to Reschedule a Scheduled Post on Mobile

Augmented Reality

Users can change when content will be shared.

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TelevisaUnivision’s Post-Cookie Targeting Shows Promise for Seller-Defined Audiences

Programmatic

The first case study of Google's PPS provides early data for the viability of seller-defined audiences to describe audiences.

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Agencies Adopt a Cautious Approach to Gathering Metaverse Data

Data

Metaverse-related technologies and AI, which is a hot topic right now, is something that's on the mind of regulators.

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Audi, Mars, Nespresso Embrace Ad Effectiveness With New Attention Metrics

Ad Tech

Major DSPs, SSPs, agencies and brands like DV360 and Mars are looking to buy media based on the likelihood an ad placement will elicit high attention.

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To Drum Up Ad Revenue, Best Buy Opens Self-Serve Platform to Advertisers

Retail Media

Earlier this year, My Ads started working with seven consumer electronics brands, including Dyson

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Messenger: How to Use the Women’s History Month Chat Theme

Chat & Messaging

This option adds shades of pink and orange to conversations.

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How Generative AI Is Already Changing How Creatives Do Their Jobs

Artificial Intelligence

Agencies have incorporated ChatGPT and image generators into workflows.

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LinkedIn: How to Turn On Open to Work

Platforms

Professionals can let others know they're interested in new opportunities.

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Marketers Prove Skeptical of Advertising In Chat-Based Search Engines

Artificial Intelligence

Amid breathless excitement over ChatGPT, marketers have questions about its applicability to advertising.