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LinkedIn Provides a Peek at the Inner Workings of Its Ads Auction Process

Programmatic

The professional network said relevancy to members is a key factor in whether they are shown ads.


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What Brands Can Do With Search Until TV Provides Better Measurement

Programmatic

Measurability is at the heart of TV’s problem.

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Ad Tech Needs More Women at the Top

Programmatic

How to make the ad tech industry more inviting to female leaders.

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PubMatic Files for IPO on Nasdaq

Ad Tech & Mar Tech

By filing its IPO, PubMatic joins the ranks of The Trade Desk, Magnite, Criteo and LiveRamp to become one of the handful of ad-tech companies traded in the public markets.

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How the Ad Industry Is Lobbying the Corridors of Power

Politics

The prospect of an incoming Democratic presidential administration alongside the new-look composition of both Congressional chambers has leaders in the marketing industry pondering what the next four years will hold [...]

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Let’s Keep the Psychological Impact of the Lockdown in Mind: Body Dysmorphia

Programmatic

The pandemic has exacerbated the focus on the physical self.

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PepsiCo Wants to Grow Its In-House Ad Measurement Unit

Ad Tech & Mar Tech

The brand uses ROI Engine to measure campaign effectiveness across channels.

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Nextdoor Neighborhood Sponsorships Enable Businesses to Advertise on a ZIP Code Level

Platforms

Two ad formats are available: Tips & Advice Ads and Conversation Starters Ads.

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‘Our Strength Has Always Been Our Community’: The Information Invests in Virtual Events

Programmatic

The publisher has found success in taking its marquee events online.

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Can Streetwear Darling Supreme Keep Its Cool Factor Under a New Corporate Owner?

Programmatic

The streetwear darling trades its independence for the security of a deep-pocketed conglomerate.

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LinkedIn Details 2 Measurement Issues It Discovered and Corrected

Platforms

Over 418,000 advertisers may have been impacted, but more than 90% of them saw impacts of below $25.

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Watching Consumer Behavior Changes Helped Who What Wear Make Pandemic Pivots

Programmatic

The shopping-focused fashion site has valuable data for advertisers.

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Google Goes from Frying Pan to Fire; WPP Merges AKQA and Grey: Thursday’s First Things First

First Things First

Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer [...]

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How The Telegraph Is Building a Future Free From Third-Party Cookies

Programmatic

Publisher's first-party data tool already contributes to a 'substantial' amount of ad revenue.

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What’s Next for the Antitrust Case Against Google?

Ad Tech & Mar Tech

The site's search apparatus is already in the DOJ's crosshairs, but some believe the probe could delve deeper.