IPG Announces It Will Join UID2 as Its First Closed Operator PG announced that it will be joining UID2 as a closed operator, meaning Kinesso and Acxiom will be the first operators of UID2 inside of IPG.
IPG Announces It Will Join UID2 as Its First Closed Operator
PG announced that it will be joining UID2 as a closed operator, meaning Kinesso and Acxiom will be the first operators of UID2 inside of IPG.
Why Simply Having First-Party Data Is Only the Beginning
Marketers discuss how information can benefit both shoppers and brands.
DoubleVerify Extends Turnkey Brand Safety Floor Controls, Brand Suitability Tiers to YouTube
A new Death and Injury category was added.
Alphabet Revenue Soared 62% to Hit $61.9 Billion in Q2
Alphabet today posted revenues of almost $62 billion for the second quarter of 2021, a performance that reflects advertisers' continued investment in digital.
‘You Ain’t Seen Nothing Yet’: S4 Capital’s Sir Martin Sorrell on Digital Growth
At Adweek's NexTech 2021, the ad industry veteran explained his firm's recent flurry of mergers.
Publishers and Agencies ‘Brace for Fragmentation’ in Post-Cookie World
BuzzFeed, Vox Media and dentsu discuss first-party data solutions.
Infographic: Social Media Conversations Around Crypto and NFTs Soar in 2021
Let's talk about bitcoin, baby.
CEO Mark Read Discusses WPP’s Data-Focused Shift Toward a New Digital Age
The chief executive talked Adweek through his company's playbook for the future ahead of his NexTech 2021 appearance.
What the Latest Move by Google on Cookie Deprecation Really Means for Marketers
The clock is ticking; marketers have two years to seek, test and implement cookieless strategies.
Google to Add New Planning Tools to Its Display & Video 360 Buy-Side Solution
The goal is to account for connected television and streaming in campaigns, in addition to YouTube.
MRC to Begin Pre-Assessment Process of Twitter’s Brand Safety Practices
The social network committed to undergo assessment in all four focus areas last December.
Retail Brand M&S Consolidates Its Digital Ad Services for Online Consumer Increase
It has expanded the role of Incubeta to include programmatic display and social media.
Captify Takes Majority Funding to Support International Growth
The search consultancy, led by CEO Dominic Joseph, will be supported by investment from SFW Capital Partners.
Yelp Audiences Gives Brands an Off-Platform Solution Using Yelp Search Data
Campaigns run on mobile apps, premium websites, video-streaming services.
Why Apple’s IDFA Update Is Great for Out-of-Home Advertising
With the changes being imposed around the digital advertising ecosystem, DOOH is well-positioned.