Educating consumers about what they’re accepting and opting into is a priority for Klaviyo.KrizzDaPaul/Getty Images

Apple Has Made It Easier for Podcast Creators to Grow Subscriptions

Audio & Podcasting

Apple is launching Delegated Delivery where podcasters can upload, manage and deliver premium content through third-party hosting providers.


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In Four Months, Neeva has Grown to Half a Million Monthly Active Users

Platforms

U.S. based privacy-centric search engine Neeva plans to expand in Europe.

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Still a Valuable Currency of Advertising, Location Data Is Under the Microscope

Platforms

Abortion crackdowns across the country have put location data into focus. We breakdown how advertisers use it, and how that's changing.

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YouTube Hopes to Improve Reach With New Brand Safety Tools

Data Security

The new tools are not currently available but will be in the coming months.

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New Google Tools Give People More Control Over Specific Ads

Platforms

Google gives users complete control of ads from brands they would like to see and use of personal data.

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Tinder Parent Company Accuses Google of Holding It Hostage Over In-app Payments

Platforms

The issue at stake is Google’s mammoth influence and control over the Android app distribution.

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Ad-Tech Firm Redmill Solutions Names Jay Stevens as CEO

Leadership & Talent

He takes over from founder Hasan Arik who remains as chair and chief product officer.

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TikTok, Integral Ad Science Expand Brand Safety Partnership

Platforms

App-level coverage, invalid traffic, viewability are now included.

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TikTok, Foursquare Expand Partnership to Include Foursquare Attribution

Platforms

Advertisers on the video creation platform will get a clearer picture of how their campaigns drove foot traffic.

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This Refugee’s Journey to CMO of Appian Was Anything but Typical

Leadership & Talent

How Denise Broady started out as a programmer and now holds a top marketing job.

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Ad-Tech Stocks Expected to Hold Onto Valuations Amid Industry Headwinds

Ad Tech

Analysts forecast first quarter earnings for ad-tech companies, reporting this week and next.

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TAG: TikTok Achieves Trustworthy Accountability Group Certified Against Fraud Status

Platforms

The platform works with a white-labeled Media Rating Council-certified invalid traffic partner.

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Google Has Already Blocked More Than 8 Million Ads Related to the War in Ukraine

Programmatic

The tech platform is cracking down on advertisers and publishers looking to profit from controversy.

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Are CMOs Confident in Their Data Strategy? It’s Complicated

Digital Transformation

Just 26% of marketers feel assured by their audience data

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Connecticut’s Digital Privacy Law Is Uncompromising to Businesses

Data

The legislation, subject to the governor's approval, would become law in 2023.

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Cookieless Inventory: Today’s Incremental Revenue, Tomorrow’s Standard

Voice

The future is daunting, but it doesn’t have to be disastrous—publishers have the tools to thrive.