The company had hoped to raise $751 million from investors. Teads

IPG Announces It Will Join UID2 as Its First Closed Operator

NexTech

PG announced that it will be joining UID2 as a closed operator, meaning Kinesso and Acxiom will be the first operators of UID2 inside of IPG.


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Why Simply Having First-Party Data Is Only the Beginning

Programmatic

Marketers discuss how information can benefit both shoppers and brands.

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DoubleVerify Extends Turnkey Brand Safety Floor Controls, Brand Suitability Tiers to YouTube

Programmatic

A new Death and Injury category was added.

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Alphabet Revenue Soared 62% to Hit $61.9 Billion in Q2

Programmatic

Alphabet today posted revenues of almost $62 billion for the second quarter of 2021, a performance that reflects advertisers' continued investment in digital.

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‘You Ain’t Seen Nothing Yet’: S4 Capital’s Sir Martin Sorrell on Digital Growth

Programmatic

At Adweek's NexTech 2021, the ad industry veteran explained his firm's recent flurry of mergers.

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Publishers and Agencies ‘Brace for Fragmentation’ in Post-Cookie World

Programmatic

BuzzFeed, Vox Media and dentsu discuss first-party data solutions.

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CEO Mark Read Discusses WPP’s Data-Focused Shift Toward a New Digital Age

NexTech

The chief executive talked Adweek through his company's playbook for the future ahead of his NexTech 2021 appearance.

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What the Latest Move by Google on Cookie Deprecation Really Means for Marketers

Programmatic

The clock is ticking; marketers have two years to seek, test and implement cookieless strategies.

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Taboola to Pay $800 Million For Connexity

Ad Tech

Taboola is to purchase ecommerce company Connexity for $800m million.

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Google to Add New Planning Tools to Its Display & Video 360 Buy-Side Solution

Connected TV

The goal is to account for connected television and streaming in campaigns, in addition to YouTube.

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MRC to Begin Pre-Assessment Process of Twitter’s Brand Safety Practices

Platforms

The social network committed to undergo assessment in all four focus areas last December.

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Retail Brand M&S Consolidates Its Digital Ad Services for Online Consumer Increase

Programmatic

It has expanded the role of Incubeta to include programmatic display and social media.

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Captify Takes Majority Funding to Support International Growth

Programmatic

The search consultancy, led by CEO Dominic Joseph, will be supported by investment from SFW Capital Partners.

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Yelp Audiences Gives Brands an Off-Platform Solution Using Yelp Search Data

Platforms

Campaigns run on mobile apps, premium websites, video-streaming services.

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Why Apple’s IDFA Update Is Great for Out-of-Home Advertising

Programmatic

With the changes being imposed around the digital advertising ecosystem, DOOH is well-positioned.