‘Metaverse Is Not Dead’: Investment Turns to Interoperability and Success Metrics
Microsoft and Nvidia are investing in their metaverse strategies to develop the current infrastructure to make it a more perennial place for brands.
Programmatic Advertising Comes to the New York Subway
The move from selling ads directly has attracted more advertisers.
Marketers Lukewarm on Meta’s Twitter Clone App
Meta stands at number 96 in reputation of the most visible brands in the U.S., survey finds.
Meta Introduces Promotional Ads for Ecommerce Deals
At its NewFronts earlier this month, Meta hinted at new ecommerce products to its advertiser audience.
Ad Industry Will Get a Taste of a World Without Cookies Before They Completely Disappear
It gives developers time to experiment for a cookieless world.
Marketers Are Clueless About Post-Cookie Solutions
The smorgasbord of cookieless solutions in the market is overwhelming decision makers.
Buyers Get More Transparency on Inventory and Measurement at This Year’s Upfronts
Publishers are agreeing to share more signals, but there is still too little data.
What Marketers Expect From Elon Musk’s ‘Best Hope’ Linda Yaccarino at Twitter
The former NBCU executive is Elon Musk's 'best hope.'
You’ve Met Data Privacy Guidelines. But What About Data Ethics?
Respect your consumers enough to be transparent and give them a clear choice for their data.
Publishers Voice Copyright Concerns and Interface Questions Over Microsoft’s Chatbot API
The tool would help publishers monetize chatbot technology with ads.
Late Programmatic Payments Reach Post-Covid High Amid Liquidity Crunch
In the first quarter, 53% of programmatic payments were late.
What to Know About How Google Is Reimagining Its Search Engine With Generative AI
It will help identify synthetically generated content through watermarks.
Audi, Diageo and Others Block High-Carbon Publishers With Scope3’s Climate Shield Plug-In for DSPs
The tech allows media buyers to block high-carbon publishers.
Meta’s In-App Purchase Push Poses Operational Issues for Marketers
The traffic juiced from Shops remains low across most brands.
The Trade Desk Embraces New IAB Video Specs, Spurring Adoption and Anxiety
There is no deadline for supply-side partners to adopt the new standards—yet.
Mars and LG Join PubMatic’s SPO Push, Making Video Buying More Efficient
The SSP follows Magnite in moving beyond traditional publisher clients.
