Facebook Preps Advertisers, App Developers, Audience Network Clients for iOS 14.5 Next Week It warned that Apple’s SKAdNetwork will restrict, aggregate and delay reporting. 
Facebook Begins Testing In-Stream Video Topics
Instagram Reels ads, custom stickers ads for Stories are being trialed, as well.
BuzzFeed Touts Lighthouse to Ease Third-Party Data Blackout Woes
Most publishers are still unprepared for the disappearance of third-party data.
LinkedIn Updates Its Measurement Efforts
The professional network detailed its work with IAS, DoubleVerify, MRC.
Outbrain Is Going Public
Outbrain is seeking a $2 billion valuation via an initial public offering after its earlier aborted merger with Taboola.
DoubleVerify Eyes $4 Billion Valuation in IPO
NYSE float is the latest of several public listings in 2021.
Facebook Makes Its Foray Into Different Types of Audio
The social giant adds components for podcasting and social audio.
The Trade Desk, Magnite and Innovid Form CTV Pact
Innovid has partnered with The Trade Desk and Magnite to bring more interactive ads to CTV.
Google Confirms Fledge Origin Trials to Kick Off Sooner Than Anticipated
'Advertiser testing' to subsequently occur later in the year as the 2022 deadline looms.
What’s Next for PRAM as Ad Targeting Fundamentally Changes?
What's next for PRAM as Apple and Google change the rules on ad targeting?
Google Unveils Automated Brand Safety Tool to Create ‘Dynamic Exclusion Lists’
The aim is to streamline the manual processes of campaign management.
Adweek Special Report: The Death of Cookies
The impact on ad tech, media, brands and agencies.
Google Shelves Fledge Trials Until Late 2021
Sources doubt truly scaled Privacy Sandbox experiments will take place this year.
Verizon Media Now Has a Way to Target People When No User ID Is Present
Verizon Media now has targeting tech for instances when no identifier is available.
Roku Expands Measurement Program to Track Ad Performance Across Screens
Roku's expanding its measurement program to help advertisers track performance across screens.
