The deal is the latest in a flurry of M&A activity in the mobile advertising space. AdColony, Digital Turbine

NBCU Expands Addressable Offerings Through Charter Partnership

Programmatic

An “unprecedented cooperation.”


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Vizio Accelerates Its Streaming Ads Business as the CTV Arms Race Heats Up

Programmatic

Smart TV makers really don’t want to miss out on the streaming boom.

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The Trade Desk’s Q4 Revenue Leaps 48% to $320 Million

Ad Tech

Total spend on the platform was $4.2 billion in 2020.

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The Trade Desk to Hand Control of Unified ID 2.0 to Prebid

Programmatic

A neutral body will be in charge of the collaborative replacement to third-party cookies.

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The ANA Lays Groundwork for Digital Supply Chain Audit

Ad Tech

Trade body appoints Mark Stewart to head up Media Leadership Consortium.

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Ad-Tech Mavens Back ‘Founder-Friendly’ Investment Syndicate

Ad Tech

Ari Paparo, Ben Barokas, JT Batson and Joe Zawadski among supporters of First Party Capital.

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Facebook Audience Network Rolls Out Information, Resources for App Developers, Publishers

Platforms

They include gaming monetization guides, learning tools, success stories, details on bidding.

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To Grow Its Ad Business, LG Taps SpotX as Primary SSP

Programmatic

Move comes after the smart TV maker invested $80 million in data company Alphonso.

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MySpace Owner Viant Wants Advertisers to Move Away From Individual Tracking

Programmatic

COO Chris Vanderhook explains the DSP's strategy on the day it goes public.

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Criteo Heralds ‘Transformation,’ But Primes Itself for the Privacy Pinch

Ad Tech

Apple and Google headwinds prompt warning of $16 million revenue hit.

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YouTube Receives Content-Level Brand Safety Accreditation From Media Rating Council

Ad Tech

The Google-owned video site is the first digital platform to achieve this.

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District M and Sharethrough to Merge as Ad-Tech M&A Shows No Sign of Slowing

Ad Tech

The supply-side platforms are raising $19 million as part of the deal.

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LiveRamp Marks Latest Earnings Release With Purchase of DataFleets

Ad Tech

The final quarter of 2020 ends on revenues of $120 million.

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Magnite Will Buy SpotX for $1.17 Billion to Create Dominant Independent CTV Platform

Programmatic

The deal would better position the SSP against big players like Google and Comcast.

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FuboTV Is the First Streamer to Join Unified ID 2.0

Programmatic

The identity initiative, led by The Trade Desk, now has a connected TV footprint.