Deepfakes At The Gas Pump Scares Up Data Privacy Awareness The video is part of a follow-up campaign to viral 2011 stunt “Take This Lollipop.” 
GroupM Continues Supply Chain Optimization Efforts with SpotX Partnership
The agency is adding video to its Premium Supply marketplace in the U.S.
Digital Audio Continues To Rise Despite Mobile Stagnation
The company's new audio trends report finds that listenership is still growing despite flagging mobile numbers.
Former Marriott Chief Marketer Joins Atlas Obscura’s Board of Directors
Programmatic
Atlas Obscura, the media and experiences company that promises to take travelers off the beaten path, has expanded its board of directors to include former Marriott global marketing officer Karin [...]
WhatsApp to Boost Investments in Business Features
Programmatic
The Facebook-owned messaging app eyes shopping, hosting services, business sales.
Connected TV’s Growing But Unclear Role in Political Advertising
Linear still dominates political ad buys despite the spike in CTV audiences driven by the pandemic.
Pernod Ricard Addresses Online Hate Speech With New ‘Engage Responsibly’ Initiative
Programmatic
Pernod Ricard's Engage Responsibly initiative serves as a follow up to July's Stop Hate For Profit boycott.
A Look at Google’s Marketing Strategy as It Goes Up Against the US Government
The ad giant says the DOJ's lawsuit is 'deeply flawed.'
YouTube Adds Zefr to Measurement Program
The two parties are teaming up on a brand safety and suitability measurement solution.
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