(L. to r.) Cheyenne Anthony, marketing manager at Roc Nation; David Ballin, senior brand strategist at Puma; Calvin Chan, CEO of Legitimate; and Christine Lane of Adweek discuss Puma’s campaign during a NexTech panel. Ivan Piedra Photography
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NBCUniversal Aims to Democratize CTV Through More Accessible Tech for Ad Buyers

NexTech

Products like Peacock Ad Manager are opening up streaming to small-business advertisers.


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What Would a TikTok Ban or Sale Mean for Advertisers?

Platforms

Brands continue to spend on TikTok despite the House voting to ban it.

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Theoretical Physics Prepared Jonathan Roberts for a Career in Ad Tech

Lessons Learned

The Oxford academic found a stimulating complexity in both worlds.

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Google’s Gen AI Search Threatens Publishers With $2B Annual Ad Revenue Loss

Publishing News

Publishers are retooling their SEO strategies, investing in content expertise and diversifying traffic, to combat traffic loss from Google's SGE.

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Creator Monet McMichael Is Striking Big Brand Deals and Connecting With Fans

Hot List

ADWEEK's Digital & Tech Creator of the Year on fostering brand connections and remaining authentic.

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Large Brands Are Still Advertising on Made-for-Advertising Websites After Industry Outcry

Ad Tech Industry News

Hundreds of brands, facilitated by almost every major ad-tech firm, are paying to advertise on spammy websites.

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Exclusive: Cookie Deception Sparks Tension Between Buy and Sell Side in IAB Tech Lab

Data

In meetings within the IAB Tech Lab, not previously reported, the buy-side says they've been duped about SSPs solutions for cookieless environments.

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In the W3C, the Post-Cookie Conversation Finds Consensus

Programmatic

Browsers have been finding common ground on privacy-centric advertising solutions in the W3C.

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OpenAI’s Web Search Product Aims to Challenge Google’s Search Supremacy

AI News

The ChatGPT maker is working on a web search product partially powered by Microsoft Bing.

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Exclusive: The Trade Desk’s Media-Quality Product, SP500+, Puts Publishers at the Center

Programmatic

The Trade Desk SP500+ makes it easy for buyers to target high-quality publishers.

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Some Cookieless Alternatives … Still Use Cookies

Programmatic

While some cookieless solutions still rely on third-party cookies, it gets misleading to buyers when they are ID bridging, using cookies to target in environments where they already do not [...]

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Microsoft Returns to the Super Bowl to Launch Its AI-Powered Copilot

Super Bowl Commercials

Microsoft's Super Bowl ad positions AI as an everyday companion.

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Perfection Thwarting Progress: Response to IAB Tech Lab’s Missive on Google’s Privacy Sandbox

Programmatic

The IAB Tech Lab's missive against Google's post-cookie solutions, Privacy Sandbox.

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Buyers Can’t Test Privacy Sandbox APIs in Google’s Ad Platform DV360

Programmatic

There is no user interface on Google's DSP to test Google's Privacy Sandbox APIs.

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The 2024 Ad-Tech Battleground: Identity and Politics

Voice

It is essential that these disparate efforts are unified under a common vision and framework.

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3 Ways the Murky Programmatic Industry Made Strides Toward Progress in 2023

Platforms

This year, the industry shortened supply chains, spotted low quality inventory and advertised in new places as it worked to solve intractable problems.