Leadership & Talent
Paul Bannister Saw the Internet Grow Up. Now He’s Developing New Web Standards
How Ad Tech Wound Up Monetizing Sanctioned Russian Websites Programmatic The industry is without a standard definition of disinformation. 
Condé Nast and Verizon Media Are Swapping Content for Ad Tech
Programmatic
Condé Nast and the soon-to-be-sold Verizon Media are swapping content for ad tech in an expanded partnership.
Viant’s Q1 Revenues Top $40 Million
Viant has posted revenues of $0.1 million for the opening quarter of 2021 with the company heralding the growth of CTV spend on its platform.
Video Spurs PubMatic’s Q1 Revenues to $43.6 Million
Programmatic
PubMatic posted revenues of $43.6 million for the opening quarter of 2021 as video and CTV spend bolstered revenues.
How Europe’s ‘Mr. TikTok’ Sees the App Growing in Importance, for Users and Advertisers
Programmatic
The rise of TikTok continues globally and specifically in Europe, where the social media app now reaches more than 100 million monthly users. That audience is growing beyond Gen Z, [...]
Magnite Centers Future on CTV Following $60 Million Q1
Programmatic
Magnite, which just bought SpotX, pins its hopes on CTV following $60 million in the first quarter of 2021.
Twitter’s MoPub Adds Inclusive Inventory Program
Diversity, Equity and Inclusion
Apps from companies owned by Blacks, Latinx, women can be discovered easily by ad buyers.
The Trade Desk Posts Q1 Revenues of $220 Million, Takes Aim at Google’s ‘Opaque Cohorts’
The Trade Desk teased new security updates for Unified ID 2 while it posted revenues of $219.8 million for Q1 2021.
How Shutterstock Thinks About User Base Through Platform Partnerships
While smart, manageable growth is a constant focus, it paradoxically becomes more challenging the bigger you get.
Why Networks Don’t Prioritize Programmatic as They Move Into Streaming
Programmatic
TV’s old guard still values upfront commitments over the real-time nature of programmatic.
How Sierra Space, a Rival of Elon Musk’s SpaceX, Built an Ad Strategy Around His SNL Debut
Programmatic
The commercial spaceflight underdog will run ads around the episode's YouTube clips.
Criteo Is Testing Unified ID 2.0’s Single Sign-On Solution
Criteo is developing OpenPass, the single sign-on solution for Unified ID 2.0.
What’s Next for Verizon Media After the $5 Billion Sale to Apollo?
Programmatic
What's next for Verizon Media after it sells to Apollo later this year for $5 billion?
Verizon Sells AOL and Yahoo for $5 Billion
Programmatic
It’s 2021 and Yahoo and AOL are back in the news. Verizon announced Monday that it is selling its media assets to the private equity firm Apollo Global Management for [...]
With Cookies Crumbling, Publishers Push Brand Metrics
Programmatic
Over three months, the publisher has built up a database to inform ad buyers' planning.
Ad-Tech Veteran Neal Richter Leaves SpotX for Amazon
Programmatic
Ad-tech veteran Neal Richter is leaving SpotX ahead of Magnite's acquisition.
