The Trade Desk Submits Unified ID 2.0 to Industry Body PRAM for Approval Programmatic It’s the first step to ensure the framework’s independence and boost adoption. 
Spotify Podcast Ads Extended to Germany, UK
They are bought on a title-by-title basis, and creative can run across pre-roll, mid-roll and post-roll placements.
Verizon Media Expands Its Ad Sales Deal With Microsoft
Programmatic
The telecom's ad-tech unit is finding its footing after a rocky upbringing.
6 Months After Merger, Magnite Rebrands Its Ad Stack
Programmatic
The company is debuting its Magnite CTV and DV+ platforms.
Facebook Continues to Prep Advertisers, Developers, Partners for iOS 14 Updates
Platform SDK version 9.0 was released, and a Limited Login mode for Facebook Login was introduced.
Simpli.fi Buys Advantage Software for More Than $100 Million
Programmatic
DSP will offer tools for agencies to streamline their media planning and reconciliation.
Ad Tech Is Primed for Its Own Roaring ’20s
Programmatic
Battles between Big Tech players and government oversight will shape the industry for the next decade.
‘Some Form of Programmatic’ Is the Future of All Advertising, Says Marc Pritchard
Programmatic
Leaders from P&G, NBCU and The Trade Desk on the fundamental changes rocking the ad industry.
How Should Brands Make Up for 2020 With Super Bowl Spots?
Programmatic
What will our story be in 2021?
The Trade Desk’s Unified ID 2.0 Counts SpotX as Another Supporter
Programmatic
Independent ad tech and publishers rally behind The Trade Desk-led initiative.
Media Rating Council Accredits Google’s Ads Data Hub
Programmatic
Comscore, DoubleVerify, Dynata, Kantar, Integral Ad Science, Moat by Oracle Data Cloud, Nielsen completely switched over.
Lotame’s Online Identifier Is the Latest to Gain Adoption
Programmatic
Publishers aren't expecting one post-cookie ID solution to rule them all (yet).
Tension Between Privacy and Competition Exposed in Google’s Latest Regulatory Probe
Programmatic
U.K. regulators are investigating browser proposals as dissent mounts over Privacy Sandbox.
‘The Balkanization of the Internet’: Amazon, Google and Twitter on Privacy Laws
At CES 2021, executives discussed the future of online consumer protection.
Jukin Media Gets Creative With CTV Ad Offerings
Programmatic
Content owners diversify their products in the face of heavy competition from distributors.
Amazon Marketing Cloud Enters Advanced Beta Testing
Programmatic
New rollout geared toward household brands steps up the competition with rival advertising giants.
