Digital advertising started to bounce back by the end of 2020. Malte Mueller/Getty Images

Facebook Preps Advertisers, App Developers, Audience Network Clients for iOS 14.5 Next Week

Platforms

It warned that Apple’s SKAdNetwork will restrict, aggregate and delay reporting.


Alt Image Text

Facebook Begins Testing In-Stream Video Topics

Platforms

Instagram Reels ads, custom stickers ads for Stories are being trialed, as well.

Alt Image Text

BuzzFeed Touts Lighthouse to Ease Third-Party Data Blackout Woes

Publishing

Most publishers are still unprepared for the disappearance of third-party data.

Alt Image Text

LinkedIn Updates Its Measurement Efforts

Measurement

The professional network detailed its work with IAS, DoubleVerify, MRC.

Alt Image Text

Outbrain Is Going Public

Ad Tech

Outbrain is seeking a $2 billion valuation via an initial public offering after its earlier aborted merger with Taboola.

Alt Image Text

DoubleVerify Eyes $4 Billion Valuation in IPO

Programmatic

NYSE float is the latest of several public listings in 2021.

Alt Image Text

Facebook Makes Its Foray Into Different Types of Audio

Platforms

The social giant adds components for podcasting and social audio.

Alt Image Text

The Trade Desk, Magnite and Innovid Form CTV Pact

Programmatic

Innovid has partnered with The Trade Desk and Magnite to bring more interactive ads to CTV.

Alt Image Text

Google Confirms Fledge Origin Trials to Kick Off Sooner Than Anticipated

Ad Tech

'Advertiser testing' to subsequently occur later in the year as the 2022 deadline looms.

Alt Image Text

What’s Next for PRAM as Ad Targeting Fundamentally Changes?

Mediaweek

What's next for PRAM as Apple and Google change the rules on ad targeting?

Alt Image Text

Google Unveils Automated Brand Safety Tool to Create ‘Dynamic Exclusion Lists’

Ad Tech

The aim is to streamline the manual processes of campaign management.

Alt Image Text

AppLovin Goes Public as a $28.6 Billion Company

Ad Tech

Applovin IPOs at $28.6 billion valuation.

Alt Image Text

Adweek Special Report: The Death of Cookies

Ad Tech

The impact on ad tech, media, brands and agencies.

Alt Image Text

Google Shelves Fledge Trials Until Late 2021

Mediaweek

Sources doubt truly scaled Privacy Sandbox experiments will take place this year.

Alt Image Text

Verizon Media Now Has a Way to Target People When No User ID Is Present

Programmatic

Verizon Media now has targeting tech for instances when no identifier is available.

Alt Image Text

Roku Expands Measurement Program to Track Ad Performance Across Screens

Programmatic

Roku's expanding its measurement program to help advertisers track performance across screens.