Republican Buyers Are Enthusiastic About Getting Back on Twitter Post Its Political Ads Ban
Republican ad buyers allocate nearly 25% of their media budget to Twitter, and the range for Democratic advertisers is between 1%-5%.
Some Advertisers Slowly Test Other Platforms Ahead of TikTok’s Congress Testimony
Top 1,000 U.S. advertisers boosted their ad spend on TikTok by 66% to $467 million from September to October 2022.
Advertisers Get Ahead of Potential Privacy Hiccups in Data Clean Rooms
There are several areas to uphold data privacy within clean rooms that buyers and sellers should be aware of.
Bank Collapses Cause Ripple Effects Across the Digital Advertising Industry
Publishers and ad-tech firms are seeking liquidity and looking to mitigate risk after major SVB failure spreads across tech industry.
Ad Industry Responds to UK GDPR and ‘Annoying Pop-Ups’ Focus
Data regulation will impact marketers' data collection and measurement strategies.
The Next Brand Safety Battlefield Is AI-Based Audio, and It’s Surging on TikTok and YouTube
Over 90% of these videos are monetizable.
LinkedIn: How to Reschedule a Scheduled Post on Mobile
Users can change when content will be shared.
TelevisaUnivision’s Post-Cookie Targeting Shows Promise for Seller-Defined Audiences
The first case study of Google's PPS provides early data for the viability of seller-defined audiences to describe audiences.
Agencies Adopt a Cautious Approach to Gathering Metaverse Data
Metaverse-related technologies and AI, which is a hot topic right now, is something that's on the mind of regulators.
Audi, Mars, Nespresso Embrace Ad Effectiveness With New Attention Metrics
Major DSPs, SSPs, agencies and brands like DV360 and Mars are looking to buy media based on the likelihood an ad placement will elicit high attention.
To Drum Up Ad Revenue, Best Buy Opens Self-Serve Platform to Advertisers
Earlier this year, My Ads started working with seven consumer electronics brands, including Dyson
Messenger: How to Use the Women’s History Month Chat Theme
This option adds shades of pink and orange to conversations.
How Generative AI Is Already Changing How Creatives Do Their Jobs
Agencies have incorporated ChatGPT and image generators into workflows.
LinkedIn: How to Turn On Open to Work
Professionals can let others know they're interested in new opportunities.
Discord: How to Change Your Video Upload Quality on Mobile
Users can choose from three options.
Marketers Prove Skeptical of Advertising In Chat-Based Search Engines
Amid breathless excitement over ChatGPT, marketers have questions about its applicability to advertising.
