There Are More Ways to Reach Football Fans Than Linear TV How to reach fragmented audiences this NFL season. 
LinkedIn Marketing Solutions Begins Notifying Customers About Measurement Issues
Since corrected, they affected some 8% of customers, with an impact of less than $25 for more than two-thirds of them.
Facebook to Update Cookie Consent Controls in Europe
The goal is to align with GDPR, ePrivacy Directive.
Facebook Has Been Underreporting iOS Web Conversions by Roughly 15%
The company warned that the impact of Apple’s privacy changes will more severely impact its Q3 earnings.
Navigating the Virtual Wild West That Is Programmatic Advertising
Industry leaders like The Trade Desk giddyup to bring transparency, efficiency and accountability to the ecosystem.
The Crypto Crackdown: How Ad Regulators and Platforms Are Targeting Scammers
Legitimate blockchain businesses support educating consumers but fear getting lumped in with fraudsters.
Apple iOS 15 Has Marketers Poised for Hardship
Apple is rolling out iOS 15 which will have unknown consequences for marketers.
Adobe and Yahoo Strike Identity Pact
Adobe and Yahoo have announced an integration meaning the latter's first-party data can be used to tailor marketing interventions on the Adobe Experience Platform.
IDG Buys Mar-tech Firm KickFire
IDG, the publisher of tech titles like PCWorld and Tech Advisory, has purchased mar-tech outfit KickFire.
Yahoo Woos CPG Ad Buyers With Further ConnectID Tie-Ups
Deals with IRI, mParticle and NCSolutions further its bid to scale post-cookie targeting tool.
ZeoTap Lands $11 Million in Additional Series C Funding
ZeoTap has landed $11 million in funding led by Liberty Global Ventures building on its earlier C-round investments.
Mediaocean’s M&A Merry-Go-Round Takes Another Twist
Private equity pairing CVC and TA's purchase demonstrates ad tech's next phase.
What Marketers Should Consider as They Gear Up for the Holiday Season
Questions are swirling from brands and consumers alike about the future of online shopping.
DoubleVerify Expands EMEA Presence With Meetrics Acquisition
DoubleVerify has made its first purchase since listing as a public company with the acquisition of fellow verification company Meetrics for an undisclosed sum.
Coinbase Hires Facebook Vet Rouch as CMO to Polish the Brand’s Image
The cryptocurrency exchange finds that now is the time to create a lead marketing role.
Ad-Tech Firm Cavai Raises $9 Million as It Eyes US Expansion and IPO
The company aims to build ahead of a potential stock market entry in 2022.
