AI was the hot topic at Adweek's annual tech conference.
The apparel giant partnered with Roc Nation and Legitimate to connect physical and digital worlds.
Adweek's media team share the biggest takeaways for marketers heading into 2024.
Products like Peacock Ad Manager are opening up streaming to small-business advertisers.
'Code My Crown' helps coders create textured and protective hairstyles for video games.
Contrary to popular belief, people want longer-form content.
Leaders from Virgin Voyages and McCann address misconceptions about the technology.
Jen Wong also spoke about the importance of search to the platform at NexTech
Building resilient brands that stand the test of time through storytelling.
Back in person for the first time since its inaugural summit in 2019, Adweek’s NexTech conference was held earlier this month. For two days, speakers discussed the trends that are [...]
What the future has in store for this rapidly expanding channel.
CTV is poised to offer the kind of attribution advertisers are used to seeing from Facebook and Google.
Programmatic experts explain the focus shift to identity and supply chain optimization.
NexTech panelists urge advertisers to see the end of the cookie as an opportunity.
What a 'very cloudy' market outlook means for brands in 2023.