NexTech Watch the Keynotes and Presentations From NexTech 2019 From Adstream to Xaxis with Google, Hulu and NBCU in between. For EA, In-Housing Was a ‘Fluid, Cyclical Journey’ Driven by Data Security Being 'player-first' was also a motivating factor, according to the brand's head of global marketing intelligence. 12 Key Takeaways on Ad Tech From Industry Leaders Martin Sorrell, Linda Yaccarino and more shared their thoughts during Adweek's NexTech Conference. Here’s What Needs to Change to Get More Women Into Ad Tech Misconceptions about skills continue to keep women out, according to female executives at Adweek's NexTech Conference. How Dotdash Built a Profitable Media Empire From the Ashes of About.com CEO Neil Vogel explains what it took to turn the now-defunct explainer site into a successful organization. Hey Marketers, Do You Know Who You’re Targeting? Behavior, transaction and contextual data all make up our online identity. How Executives Can Push for Inclusion and Diversity in Their Own Businesses GE's Linda Boff and AT&T's Fiona Carter spoke on the subject at Adweek's NexTech event. Inside TAG’s Ad Fraud Battle Plan The organization's COO explains how the digital advertising industry is working together to fight crime. How Google Is Thinking About Its Upcoming Changes for User Privacy Chetna Bindra, Google’s senior product manager for user trust and privacy, said the company is working on a number of tools that give users more control over their data that could begin rolling out later this year. Why a Surprise Drop Can Be a Great Marketing Ploy for Brands Hulu and Beyoncé have pioneered a new way to generate hype.123…11Next »