Plug Into Adweek’s 2021 NexTech Conference
For the third straight year, brand executives and technology leaders gathered to discuss the relationship between technology and business.
How Publishers Are Pushing Forward After Third-Party Cookie Deprecations
For marketers and publishers, it's critical to leverage privacy as a competitive differentiator.
Streamlytic’s Angela Benton on Creating Ethical Spaces in a Digital World
The future of data-driven decisions won’t be about the individual anymore
CreativeX’s Anastasia Leng on What Data from 1M Ads Reveals About Creative Effectiveness
To stand out in a sea of content, brands need to measure their Creative Quality Score.
How McKinsey Is Approaching the Future of Connecting With Consumers
According to partners Quentin George and Kelsey Robinson, the key to fueling tomorrow's growth is being prepared for the unexpected.
Google’s Tara Walpert Levy on What’s Driving a Shift in TV Viewership
Although some things may go back to how they were before the pandemic, Sullivan and Levy agree that TV consumption is not one of them.
IPG Announces It Will Join UID2 as Its First Closed Operator
PG announced that it will be joining UID2 as a closed operator, meaning Kinesso and Acxiom will be the first operators of UID2 inside of IPG.
Why Simply Having First-Party Data Is Only the Beginning
Marketers discuss how information can benefit both shoppers and brands.
Mark Read Talks About How WPP Shifted During Covid
During the pandemic, the company continues its trajectory by restructuring the company, recruiting new talent and forming data agency Choreograph.
‘You Ain’t Seen Nothing Yet’: S4 Capital’s Sir Martin Sorrell on Digital Growth
At Adweek's NexTech 2021, the ad industry veteran explained his firm's recent flurry of mergers.
NBCU Says Time Spent on Digital Platforms Will Equal Linear By Late 2022
The company expects consumers to split time evenly between linear and digital.
Television Industry Braces for a ‘Bumpy Road’ as Connected TV Scales Up
Measurement, fragmentation and rise of programmatic are all part of the growing pains.
Publishers and Agencies ‘Brace for Fragmentation’ in Post-Cookie World
BuzzFeed, Vox Media and dentsu discuss first-party data solutions.
Adweek Podcast: How to Market Commercial Space Travel
On today’s episode, we're joined by Trevor Beattie, who himself has a ticket to be aboard one of Virgin Galactic’s first flights.
CEO Mark Read Discusses WPP’s Data-Focused Shift Toward a New Digital Age
The chief executive talked Adweek through his company's playbook for the future ahead of his NexTech 2021 appearance.