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Plug Into Adweek’s 2021 NexTech Conference

For the third straight year, brand executives and technology leaders gathered to discuss the relationship between technology and business.

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How Publishers Are Pushing Forward After Third-Party Cookie Deprecations

For marketers and publishers, it's critical to leverage privacy as a competitive differentiator.

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Streamlytic’s Angela Benton on Creating Ethical Spaces in a Digital World

The future of data-driven decisions won’t be about the individual anymore

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CreativeX’s Anastasia Leng on What Data from 1M Ads Reveals About Creative Effectiveness

To stand out in a sea of content, brands need to measure their Creative Quality Score.

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How McKinsey Is Approaching the Future of Connecting With Consumers

According to partners Quentin George and Kelsey Robinson, the key to fueling tomorrow's growth is being prepared for the unexpected.

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Google’s Tara Walpert Levy on What’s Driving a Shift in TV Viewership

Although some things may go back to how they were before the pandemic, Sullivan and Levy agree that TV consumption is not one of them.

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IPG Announces It Will Join UID2 as Its First Closed Operator

PG announced that it will be joining UID2 as a closed operator, meaning Kinesso and Acxiom will be the first operators of UID2 inside of IPG.

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Why Simply Having First-Party Data Is Only the Beginning

Marketers discuss how information can benefit both shoppers and brands.

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Mark Read Talks About How WPP Shifted During Covid

During the pandemic, the company continues its trajectory by restructuring the company, recruiting new talent and forming data agency Choreograph.

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‘You Ain’t Seen Nothing Yet’: S4 Capital’s Sir Martin Sorrell on Digital Growth

At Adweek's NexTech 2021, the ad industry veteran explained his firm's recent flurry of mergers.

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NBCU Says Time Spent on Digital Platforms Will Equal Linear By Late 2022

The company expects consumers to split time evenly between linear and digital.

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Television Industry Braces for a ‘Bumpy Road’ as Connected TV Scales Up

Measurement, fragmentation and rise of programmatic are all part of the growing pains.

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Publishers and Agencies ‘Brace for Fragmentation’ in Post-Cookie World

BuzzFeed, Vox Media and dentsu discuss first-party data solutions.

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Adweek Podcast: How to Market Commercial Space Travel

On today’s episode, we're joined by Trevor Beattie, who himself has a ticket to be aboard one of Virgin Galactic’s first flights.

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CEO Mark Read Discusses WPP’s Data-Focused Shift Toward a New Digital Age

The chief executive talked Adweek through his company's playbook for the future ahead of his NexTech 2021 appearance.