Q&A: AT&T’s Chief Branding Officer on ‘Emotional Equity’ and the Importance of Attention

Fiona Carter spoke with Adweek about she's learned helming the telecom giant's brand.

IBM and Adweek Partner to Create the Institute for Brand Marketing, an Educational Resource

The free program aims to 'fill a void in the marketplace' for continual learning.

AT&T and Verizon Roll Out New Enhancements to Buy-Side Programmatic Offerings

A strong data set doesn't necessarily lead to solid ad tech.

Dstillery Closes Data-Driven $5.9 Million Funding Round

The company rebranded itself this year as an 'audience solutions partner.'

As Third-Party Cookies Crumble, Ad Tech Works to Prep Publishers for Change

Index Exchange wants to lure buyers away from walled gardens with people-based solutions.

What Amazon’s Intention to Acquire Sizmek Means for the Advertising Industry

And how it will shape the way they create and deliver ads.

How Automation Is Coming to the Local TV Ad Market

Startups plan to streamline the multi-billion-dollar space.

Advertisers Will Spend More Than $1 Billion on Kid-Centric Ads by 2021

New research highlights the need for checks and balances to protect the youngest end of the digital ad ecosystem.

AT&T’s New Buy-Side Tool Aims to ‘De-Silo’ Media Buying Across Screens

Xandr Invest to unify campaign execution.

Q&A: Dotdash’s CEO Explains What Quality Content Means to Him

Neil Vogel spoke about his success rebranding an age-old pub for the modern era.