Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!
During a recent session featuring Black women in gaming at Adweek’s Nextech event, COEXIST founder Jaye “Letta J” Watts’ opening remarks pointed to how the industry’s top two games—NBA2K and Madden NFL—prominently feature athletes of color, citing their popularity as strong indicators of the importance people of color hold in the space. Watts also noted that mobile gaming, the most lucrative revenue generators in the industry at over $100 billion, is predominantly led by women.
Yet, with millions of Black gamers, many of whom are women, and years of sophisticated software developments enabling the creation of more realistic hair and skin texture depictions for video game characters, there remains a significant stride to be made when it comes to more accurately depicting the texturized hair and the natural and protective styles worn by people of color.
Armed
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in