Who doesn't have a podcast these days? Podcasts are a huge part of digital content, and it's where many people turn for trusted news and quality content. There are so many ways to leverage podcasting and other audio developments to connect with your audience and engage with them even further. But how does podcasting work, and how can it work for you specifically? Read on to find out how podcasting has worked for similar brands. Bonus: You'll find out what didn't work so you can avoid those same mistakes. Find out how podcasting can change your business model and marketing strategy, allowing you to connect with new users altogether. Build a loyal and engaged community with the right podcasting techniques.

The Latest

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    How Crocs Made a Punchline Into a Competitive Advantage

    Reilly’s career has spanned Stanley, HeyDude, and Crocs, and he’s never fled. In so doing, he’s built one of the most culturally-resonant brands of the last decade.

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    EXCLUSIVE: Viral Tech Podcast TBPN Will Air Regional Super Bowl Ad Featuring Former Guests

    TBPN, the hourslong daily tech podcast hosted by the young, brash entrepreneur-investors Jordi Hays and John Coogan, spun up significant cultural cachet—and big sponsorship dollars—in the year-and-change since its debut. Now, [...]

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    The Meme Lord of Adland

    In this episode, you’ll hear from the creator of the Instagram meme account Digital_chadvertising about how he went from private joke to the industry’s digital water cooler.

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    Craig Brommers and the Summer of Sweeney

    In this episode of Adspeak, American Eagle CMO Craig Brommers sits down with editor in chief Ryan Joe to recap what happened during the tumultuous Summer of Sydney Sweeney.

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    The Succession Podcast Is Adweek’s 2023 Podcast of the Year

    HBO's Succession podcast is Adweek's Podcast of the Year.

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    Shira Atkins Founded Wonder Media Network to Amplify Underrepresented Voices

    Adweek's Podcast Executive of the Year pairs podcasts with bespoke ads for well-known brands.

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    Why Wendy’s Has Launched a True Crime Podcast

    Marketing director Lisa Deletroz talks about the creation of The Burger Files.

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    Mattress Firm’s Branded Podcast Drives In-Store Sales With iHeartMedia

    It’s a rare look at how podcast advertising can drive lower-funnel results.

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    Adweek Audio Awards Jury Revealed Including Acast, Spotify and SiriusXM Execs

    The initiative has been rebranded from the Adweek Podcast of the Year Awards.

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    SiriusXM Is Using Data to Drive Growth Beyond the Car

    Former WSJ CMO Suzi Watford has brought her own blend of newsroom thinking to the audio giant.

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    The Muppets’ Electric Mayhem Band Records a New Single With Spotify in Star-Studded Spot

    The Electric Mayhem, like many bands making a comeback, is recording new music, including their first single exclusive to Spotify.

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    See Yourself in Sound With Bang & Olufsen’s Interactive Global Campaign

    Developed by Dept, the aim is to promote the new brand direction.

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    Trevor Noah’s Next Act? A Spotify Original Podcast

    The former Daily Show host outlines his future after late-night.

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    British Airways’ 500 Unique Billboards Win Outdoor Grand Prix at Cannes

    AnNahar takes home Print & Publishing Grand Prix at Cannes Lions, while telco Skinny secures top Audio and Radio prize.

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