Who doesn't have a podcast these days? Podcasts are a huge part of digital content, and it's where many people turn for trusted news and quality content. There are so many ways to leverage podcasting and other audio developments to connect with your audience and engage with them even further. But how does podcasting work, and how can it work for you specifically? Read on to find out how podcasting has worked for similar brands. Bonus: You'll find out what didn't work so you can avoid those same mistakes. Find out how podcasting can change your business model and marketing strategy, allowing you to connect with new users altogether. Build a loyal and engaged community with the right podcasting techniques.
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How Busy Philipps and Caissie St. Onge Are Doing Their Best

The comedy duo talk podcast strategy at Social Media Week.

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The New York Times Unveils Its Stand-Alone Audio App

The product is its latest bid to retain digital subscribers.

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Live Audio Is Not Dead. It’s Niche

While major platforms like Spotify are scaling back, it can still be the perfect outlet to connect with consumers.

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Spotify Redesigns Around Video to Counter TikTok’s Dominance

The audio company aims to bolster its bona fides as a source of music discovery.

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To Lure Bigger Budgets, iHeartMedia Improves Brand Safety Tech

Developed by Sounder, the tool aims to give media buyers more confidence.

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Spotify Calls for More Regulatory Action Against Apple

Signatories include Basecamp and European media companies Deezer, Proton and Schibsted.

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SiriusXM Appoints Ex-Wall Street Journal CMO as First Chief Growth Officer

The company saw a decline in subscriptions in Q3 2022 compared to Q3 2021.

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Clubhouse Debuts House Lounges for Web

All of the features from the mobile app version are included.

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Warner Music Group Becomes Exclusive Distribution Partner of Drink Champs Podcast

WMG's Interval Presents started in April 2022 to help market and grow podcasts.

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Sonic Branding Will Give ‘Voice’ to New Tech in 2023

As we evolve into an even more audio-first world, 2023 could be the year of the sonic boom. 

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Clubhouse: How to Rename a House

Users can edit a group after it's been created.

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Clubhouse: How to Change Your Notification Settings for a House

Users can receive alerts related to a specific group.

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Clubhouse: How to Add a Description to a House

Users can give members more information about a group.

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Clubhouse: How to Delete a House

Users can remove private groups they no longer need.