Who doesn't have a podcast these days? Podcasts are a huge part of digital content, and it's where many people turn for trusted news and quality content. There are so many ways to leverage podcasting and other audio developments to connect with your audience and engage with them even further. But how does podcasting work, and how can it work for you specifically? Read on to find out how podcasting has worked for similar brands. Bonus: You'll find out what didn't work so you can avoid those same mistakes. Find out how podcasting can change your business model and marketing strategy, allowing you to connect with new users altogether. Build a loyal and engaged community with the right podcasting techniques.

Alt Image Text

The Succession Podcast Is Adweek’s 2023 Podcast of the Year

HBO's Succession podcast is Adweek's Podcast of the Year.

Alt Image Text

Shira Atkins Founded Wonder Media Network to Amplify Underrepresented Voices

Adweek's Podcast Executive of the Year pairs podcasts with bespoke ads for well-known brands.

Alt Image Text

Why Wendy’s Has Launched a True Crime Podcast

Marketing director Lisa Deletroz talks about the creation of The Burger Files.

Alt Image Text

Mattress Firm’s Branded Podcast Drives In-Store Sales With iHeartMedia

It’s a rare look at how podcast advertising can drive lower-funnel results.

Alt Image Text

Adweek Audio Awards Jury Revealed Including Acast, Spotify and SiriusXM Execs

The initiative has been rebranded from the Adweek Podcast of the Year Awards.

Alt Image Text

SiriusXM Is Using Data to Drive Growth Beyond the Car

Former WSJ CMO Suzi Watford has brought her own blend of newsroom thinking to the audio giant.

Alt Image Text

The Muppets’ Electric Mayhem Band Records a New Single With Spotify in Star-Studded Spot

The Electric Mayhem, like many bands making a comeback, is recording new music, including their first single exclusive to Spotify.

Alt Image Text

See Yourself in Sound With Bang & Olufsen’s Interactive Global Campaign

Developed by Dept, the aim is to promote the new brand direction.

Alt Image Text

Trevor Noah’s Next Act? A Spotify Original Podcast

The former Daily Show host outlines his future after late-night.

Alt Image Text

British Airways’ 500 Unique Billboards Win Outdoor Grand Prix at Cannes

AnNahar takes home Print & Publishing Grand Prix at Cannes Lions, while telco Skinny secures top Audio and Radio prize.

Alt Image Text

How Busy Philipps and Caissie St. Onge Are Doing Their Best

The comedy duo talk podcast strategy at Social Media Week.

Alt Image Text

The New York Times Unveils Its Stand-Alone Audio App

The product is its latest bid to retain digital subscribers.

Alt Image Text

Live Audio Is Not Dead. It’s Niche

While major platforms like Spotify are scaling back, it can still be the perfect outlet to connect with consumers.

Alt Image Text

Spotify Redesigns Around Video to Counter TikTok’s Dominance

The audio company aims to bolster its bona fides as a source of music discovery.

Alt Image Text