Spotify Redesigns Around Video to Counter TikTok's Dominance

With new products, the audio company aims to be a source of music discovery

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Spotify unveiled a host of new features, advertising products and tools for creators at its annual Stream On event Wednesday. The moves reflect the increasing priority the company has placed on discovery and short-form video.

Speaking to a crowd of audio creators at its Los Angeles campus, chief executive Daniel Ek shared the redesigned mobile home page that prominently displays video previews of music, podcasts and audiobooks in a clickable slideshow. 

“This marks the biggest change to Spotify since we launched mobile 10 years ago,” Ek said.



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