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CANNES, France—The British Airways campaign “A British Original” has been awarded the Outdoor Grand Prix at Cannes Lions.
The work was the first created for the brand by London-based Uncommon Creative Studio and featured 500 unique print, digital and outdoor executions.
Each nodded to the box-ticking question most travelers happen across when booking a vacation or work trip: “What is the purpose of your visit?”
However, beneath the standard “business” and “leisure” options, the ad copy offered hundreds of alternatives ranging from “because this weather sucks” to “to eat a tomato that actually tastes like a tomato” and “I still love her.”
With
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