Portrait of Alexandra Bower

Alexandra Bower

Alexandra Bower is a freelance writer for Adweek. With a background in TV news as a reporter and anchor, in 2020 Alexandra transitioned to creating digital content.

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In the Sustainable Spotlight With REI and Philips 

Commerce Week

Letting authentic brand values shine through 

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Shop, Click, Drive With General Motors 

Commerce Week

Fueling the next generation of car-buying with hybrid purchasing options  

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Unlocking Omnichannel Experiences With KraftHeinz 

Commerce Week

The importance of data-informed brand and consumer interrelationships 

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Celebrating 50 Years of Title IX: The Evolution and Impact 

Women Trailblazers

How Title IX helped their careers and the work that still needs to be done 

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Making an Impact by Redefining Work-Life Fit   

Women Trailblazers

Why work-life balance is not attainable and how to replace it with work-life fit 

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Michelle Yeoh on Opening Paths in Hollywood for Generations to Come 

Women Trailblazers

A ‘weird, wacky, and wonderful’ rise to fame as an Asian woman  

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Learn-and-Earn: Securing a Future in Web3 for All  

Women Trailblazers

Why now is the time for all women to start embracing Web3 

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The Road to Increasing Gender Parity on Boards 

Women Trailblazers

What women should be doing right now to increase diversity on boards for future generations 

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Turning Passion Into Purpose With Jasmin Foster 

Women Trailblazers

Turning a lifelong hobby into a history-making business to empower women of color 

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Pushing Boundaries and Growing an Orbit of Influence With e.l.f. Beauty 

Women Trailblazers

How e.l.f. beauty stays at the forefront of inclusivity, positivity, and accessibility