Alexandra Bower
Alexandra Bower is a freelance writer for Adweek. With a background in TV news as a reporter and anchor, in 2020 Alexandra transitioned to creating digital content.
In the Sustainable Spotlight With REI and Philips
Letting authentic brand values shine through
Shop, Click, Drive With General Motors
Fueling the next generation of car-buying with hybrid purchasing options
Unlocking Omnichannel Experiences With KraftHeinz
The importance of data-informed brand and consumer interrelationships
Celebrating 50 Years of Title IX: The Evolution and Impact
How Title IX helped their careers and the work that still needs to be done
Making an Impact by Redefining Work-Life Fit
Why work-life balance is not attainable and how to replace it with work-life fit
Michelle Yeoh on Opening Paths in Hollywood for Generations to Come
A ‘weird, wacky, and wonderful’ rise to fame as an Asian woman
Learn-and-Earn: Securing a Future in Web3 for All
Why now is the time for all women to start embracing Web3
The Road to Increasing Gender Parity on Boards
What women should be doing right now to increase diversity on boards for future generations
Turning Passion Into Purpose With Jasmin Foster
Turning a lifelong hobby into a history-making business to empower women of color
Pushing Boundaries and Growing an Orbit of Influence With e.l.f. Beauty
How e.l.f. beauty stays at the forefront of inclusivity, positivity, and accessibility