Portrait of Alexandra Bower

Alexandra Bower

Alexandra Bower is a freelance writer for Adweek. With a background in TV news as a reporter and anchor, in 2020 Alexandra transitioned to creating digital content.

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How Innovation Keeps Sunday Night Football the No. 1 Show on TV 

Sports Marketing

Deciding which innovations are effective with NBC and Flowcode 

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TV’s Role in Measuring DTC Success  

TV Upfronts

Leveraging TV to drive retention

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How Media Buyers Are Bouncing Back For This Year’s Upfront

TV Upfronts

The return to the in-person upfront and what the future holds for media buying 

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Building a Successful Branded Content Playbook With Colman Domingo 

TV Upfronts

How the multi-hyphenate creator has found success by being himself 

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Convergence in Streaming News With NBCU News Group and ABC News 

TV Upfronts

How network news is evolving to meet audience demand for streaming  

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NBCU’s Mark Marshall Gives Glimpse Into May Upfront Plans

TV Upfronts

Peacock, new ad tracking partner to take center stage  

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The Magic of Marketing With Amazon Prime Video and Studios  

Streaming & OTT

Ukonwa Ojo unveils Amazon’s recipe to marketing success 

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Pamela Adlon on the End of Better Things and What’s Next 

Streaming & OTT

The multi-hyphenate creative puts authenticity at the center of her success 

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Inspiring Content That Drives Subscriptions With Showtime  

Programming & Performance

Showtime's journey to finding a balance between old and new content

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A Taste of the Greener Future With Clif Bar and Pepsi 

Sustainability

Having an eco-friendly brand strategy has taken center stage for leaders in the food and beverage space in recent years. Pepsi’s chief marketing officer, Todd Kaplan, and Clif Bar & [...]

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