Alexandra Bower
Alexandra Bower is a freelance writer for Adweek. With a background in TV news as a reporter and anchor, in 2020 Alexandra transitioned to creating digital content.
How Innovation Keeps Sunday Night Football the No. 1 Show on TV
Deciding which innovations are effective with NBC and Flowcode
How Media Buyers Are Bouncing Back For This Year’s Upfront
The return to the in-person upfront and what the future holds for media buying
Building a Successful Branded Content Playbook With Colman Domingo
How the multi-hyphenate creator has found success by being himself
Convergence in Streaming News With NBCU News Group and ABC News
How network news is evolving to meet audience demand for streaming
NBCU’s Mark Marshall Gives Glimpse Into May Upfront Plans
Peacock, new ad tracking partner to take center stage
The Magic of Marketing With Amazon Prime Video and Studios
Ukonwa Ojo unveils Amazon’s recipe to marketing success
Pamela Adlon on the End of Better Things and What’s Next
The multi-hyphenate creative puts authenticity at the center of her success
Inspiring Content That Drives Subscriptions With Showtime
Showtime's journey to finding a balance between old and new content
A Taste of the Greener Future With Clif Bar and Pepsi
Having an eco-friendly brand strategy has taken center stage for leaders in the food and beverage space in recent years. Pepsi’s chief marketing officer, Todd Kaplan, and Clif Bar & [...]