Alexandra Bower
Alexandra Bower is a freelance writer for Adweek. With a background in TV news as a reporter and anchor, in 2020 Alexandra transitioned to creating digital content.
Uber Eats and Visa Help Small Businesses Make Big Changes
The companies teamed up to provide access to the sustainability consumers want.
Glow Recipe Found Cross-Category Success on TikTok
The upstart skincare brand used social media to level the playing field.
How Taco Bell Created Fast-Food’s Most Viral Moment of the Year
The unicorn of culturally relevant brand partnerships, forged by Mexican Pizza and Doja Cat.
Brands Taking Action With Autodesk and Pinterest
Express your company values—then have the courage to stand for them.
Authentic Storytelling Is the Key to Influencer Marketing
How Bayer found the right fit with @NYCFitFam's Jamie Hess.
Amplifying Impact Through Strategic Social Media Engagement
Unleashing the potential of collaborative partnerships with Duolingo and Intuit.
Long Live Longform: The Story of Hilton’s 10-Minute TikTok
'People on TikTok want to be a part of the journey of the creators they follow.'
How Sephora Is Partnering With Creators for Brand Impact
With an accelerator program and TikTok partnership, the beauty brand is elevating BIPOC brands and influencers.
How Brands Deliver Social Media Success With Eos and the NBA
Eos CMO Soyoung Kang and the NBA's Ashley Atwell speak at Social Media Week.
How Busy Philipps and Caissie St. Onge Are Doing Their Best
The comedy duo talk podcast strategy at Social Media Week.