Portrait of Alexandra Bower

Alexandra Bower

Alexandra Bower is a freelance writer for Adweek. With a background in TV news as a reporter and anchor, in 2020 Alexandra transitioned to creating digital content.

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How Web3 Is Creating Space for a ‘Phygital’ Experience

Brandweek

Pepsi CMO is looking to create relevant consumer experiences in the next era of the internet.

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Miami: Web3’s Home Base

Brandweek

Web3 investor and the president of Vayner NFT talk bringing the next generation of tech entrepreneurs to the Magic City.

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Building Community and Connection in the Metaverse

Brandweek

Verizon’s history of creating groundbreaking consumer touchpoints and illuminating human stories that bridge differences from the early days of the Metaverse to now.

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Alo Yoga’s Web3 Mission: Wellness, Inclusivity and Safe Spaces

Brandweek

The wellness brand recently entered the Metaverse through a virtual sanctuary on Roblox.

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Expanding Your Community by Tapping Into Web3 to Innovate and Inspire

Brandweek

The future of brand building is community-led.

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The Limitless Metaverse: Not Just a Moment, but a Movement

Brandweek

The magic of the metaverse is a matter of now, not when.

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Kevin Hart Talks Taking Risks, Embracing the New and Always Doing More

Brandweek

The multi-hyphenate star is opening every door to find continued success.

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More Than a Game: Taking Hispanic Soccer Fandom and Viewership to the Next Level

Brandweek

NBCU Telemundo shares comprehensive report findings on the state of soccer and how to capture the American audience.

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Building a Global Entertainment Brand With the Harlem Globetrotters

Brandweek

The timeless basketball brand is embracing unique marketing opportunities to reach a new generation of fans.

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How Marriott Stays Relevant by Leveraging Marketing Driven by Today’s Consumer Trends

Brandweek

Achieving customer loyalty and connectivity through thick and thin.