Portrait of Alexandra Bower

Alexandra Bower

Alexandra Bower is a freelance writer for Adweek. With a background in TV news as a reporter and anchor, in 2020 Alexandra transitioned to creating digital content.

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The Growth of Retail Media: Unveiling the Opportunities and Challenges 

NexTech

What the future has in store for this rapidly expanding channel.

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Closing the Gap Between Ad Buyers and Publishers in Connected TV

NexTech

CTV is poised to offer the kind of attribution advertisers are used to seeing from Facebook and Google.

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What’s Next in the Ad-Tech Vendor Tussle?

NexTech

Programmatic experts explain the focus shift to identity and supply chain optimization.

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New Identifiers Present a ‘Watershed Moment in Marketing’

NexTech

NexTech panelists urge advertisers to see the end of the cookie as an opportunity.

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Economic Uncertainty Might Actually Drive More Ad Spending

NexTech

What a 'very cloudy' market outlook means for brands in 2023.

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Rhonesha Byng and Lisa Torres on Creating a More Equitable Media Landscape

NexTech

The leaders of Her Media and Cultural Quotient explain what marketers can do to create a better future.

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Evolving Social and Performance Marketing Targeting and Attribution 

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Advice for marketers struggling to tackle a cookieless digital environment.

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Brands Need to Stop Putting Retail Media in a Separate Silo

NexTech

Experts explain how to navigate and gain an edge.

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From Zero to Hero: Building Up Data Stores From Scratch 

NexTech

First-party data is at the top of the marketer’s wish list this holiday season. But actually having the systems, structures and privacy compliance procedures in place to enable transactions with [...]