Portrait of Alexandra Bower

Alexandra Bower

Alexandra Bower is a freelance writer for Adweek. With a background in TV news as a reporter and anchor, in 2020 Alexandra transitioned to creating digital content.

Alt Image Text

Authentic Storytelling Is the Key to Influencer Marketing

Social Media Week

How Bayer found the right fit with @NYCFitFam's Jamie Hess.

Alt Image Text

Amplifying Impact Through Strategic Social Media Engagement

Social Pro Daily

Unleashing the potential of collaborative partnerships with Duolingo and Intuit.

Alt Image Text

Long Live Longform: The Story of Hilton’s 10-Minute TikTok

Social Media Week

'People on TikTok want to be a part of the journey of the creators they follow.'

Alt Image Text

How Sephora Is Partnering With Creators for Brand Impact

Social Media Week

With an accelerator program and TikTok partnership, the beauty brand is elevating BIPOC brands and influencers.

Alt Image Text

How Brands Deliver Social Media Success With Eos and the NBA

Social Media Week

Eos CMO Soyoung Kang and the NBA's Ashley Atwell speak at Social Media Week.

Alt Image Text

How Busy Philipps and Caissie St. Onge Are Doing Their Best

Social Media Week

The comedy duo talk podcast strategy at Social Media Week.

Alt Image Text

How Snap Fuels and Rewards Authenticity for Its Creators

Social Media Week

Snap's head of fashion and beauty partnerships Rajni Jacques and Snapchat creator Alyssa McKay spoke at SMW.

Alt Image Text

What Marketers Need to Know About the UN’s Race to Zero Campaign

Sustainability

Marketers are facing a new sustainability landscape in 2023. Race to Zero, a United Nations-backed campaign to support efforts to reach net zero carbon emissions by 2050, is updating its [...]

Alt Image Text

Here’s What Works For These Brands When it Comes to Sustainability

Sustainability

For some brands, the climate has been a consideration since their inception. Now, as marketers from all different sectors look to build more sustainable practices into their work, early adopters [...]

Alt Image Text

Accelerating the Sustainability Journey Amid Economic Headwinds 

Sustainability

Recessionary pressures are squeezing brand budgets. As a result, marketers have to make tough decisions to fulfill sustainability-related commitments and reach emissions-reduction goals this year. Chief marketers from Reckitt and [...]