Portrait of Alexandra Bower

Alexandra Bower

Alexandra Bower is a freelance writer for Adweek. With a background in TV news as a reporter and anchor, in 2020 Alexandra transitioned to creating digital content.

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Connecting With the Next Generation of Shoppers on Social Media

Retailing

With the rise of influencer marketing, more brands are converging online and using the influence of creators to reach broader audiences.

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Rebecca Minkoff Is Betting on Fashion Entering the Metaverse

Retailing

The designer views Web3 as a way to offer consumers value beyond what’s available physically.

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Holiday Shoppers Want Reassurance and Social Commerce

Retailing

Insights into consumer sentiment with Deloitte.

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Klarna Is Here to Make Shopping Smoother and Smarter for Consumers

Retailing

The company differentiates itself by offering more than a BNPL solution.

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Livestream Shopping Delivers for Both Brands and Creators

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What makes video shopping click on Amazon Live.

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Why You Need to Build Communities Within Your Community

Retailing

Encouraging growth and human connection through the power of niche groups.

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How Top Marketers Are Navigating an Uncertain Economy

Marketing Innovation

Thought leaders from around the industry talk about their bold strategies for driving business growth in a down economy.

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Tactics for Recruiting Top Talent in a Shifting Labor Market

Brandweek

The predictions of Indeed's Jack Kennedy on the job sector over the next few months

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‘Context Is Key’: How UK Grocer Asda Got Buddy the Elf in Christmas Ad

Brandweek

When marketing gives something back to customers, that's holiday magic.

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The Continued Evolution of Streaming With Roku and RTL AdAlliance

Brandweek

Mike Shaw of Roku and Franck Litewka of RTL AdAlliance discuss what can be done to create a simpler, less fragmented streaming experience.