Alexandra Bower is a freelance writer for Adweek. With a background in TV news as a reporter and anchor, in 2020 Alexandra transitioned to creating digital content.
Pepsi CMO is looking to create relevant consumer experiences in the next era of the internet.
Verizon’s history of creating groundbreaking consumer touchpoints and illuminating human stories that bridge differences from the early days of the Metaverse to now.
The wellness brand recently entered the Metaverse through a virtual sanctuary on Roblox.
The future of brand building is community-led.
The magic of the metaverse is a matter of now, not when.
The multi-hyphenate star is opening every door to find continued success.
NBCU Telemundo shares comprehensive report findings on the state of soccer and how to capture the American audience.
The timeless basketball brand is embracing unique marketing opportunities to reach a new generation of fans.
Achieving customer loyalty and connectivity through thick and thin.