Alexandra Bower
Alexandra Bower is a freelance writer for Adweek. With a background in TV news as a reporter and anchor, in 2020 Alexandra transitioned to creating digital content.
The Growth of Retail Media: Unveiling the Opportunities and Challenges
What the future has in store for this rapidly expanding channel.
Closing the Gap Between Ad Buyers and Publishers in Connected TV
CTV is poised to offer the kind of attribution advertisers are used to seeing from Facebook and Google.
What’s Next in the Ad-Tech Vendor Tussle?
Programmatic experts explain the focus shift to identity and supply chain optimization.
New Identifiers Present a ‘Watershed Moment in Marketing’
NexTech panelists urge advertisers to see the end of the cookie as an opportunity.
Economic Uncertainty Might Actually Drive More Ad Spending
What a 'very cloudy' market outlook means for brands in 2023.
Rhonesha Byng and Lisa Torres on Creating a More Equitable Media Landscape
The leaders of Her Media and Cultural Quotient explain what marketers can do to create a better future.
Evolving Social and Performance Marketing Targeting and Attribution
Advice for marketers struggling to tackle a cookieless digital environment.
Brands Need to Stop Putting Retail Media in a Separate Silo
Experts explain how to navigate and gain an edge.
Scope3’s Brian O’Kelley on the Greener, Safer Future of Programmatic Advertising
The future is green.
From Zero to Hero: Building Up Data Stores From Scratch
First-party data is at the top of the marketer’s wish list this holiday season. But actually having the systems, structures and privacy compliance procedures in place to enable transactions with [...]