Alexandra Bower is a freelance writer for Adweek. With a background in TV news as a reporter and anchor, in 2020 Alexandra transitioned to creating digital content.
Authentic Storytelling Is the Key to Influencer Marketing
How Bayer found the right fit with @NYCFitFam's Jamie Hess.
Amplifying Impact Through Strategic Social Media Engagement
Unleashing the potential of collaborative partnerships with Duolingo and Intuit.
Long Live Longform: The Story of Hilton’s 10-Minute TikTok
'People on TikTok want to be a part of the journey of the creators they follow.'
How Sephora Is Partnering With Creators for Brand Impact
With an accelerator program and TikTok partnership, the beauty brand is elevating BIPOC brands and influencers.
How Brands Deliver Social Media Success With Eos and the NBA
Eos CMO Soyoung Kang and the NBA's Ashley Atwell speak at Social Media Week.
How Busy Philipps and Caissie St. Onge Are Doing Their Best
The comedy duo talk podcast strategy at Social Media Week.
How Snap Fuels and Rewards Authenticity for Its Creators
Snap's head of fashion and beauty partnerships Rajni Jacques and Snapchat creator Alyssa McKay spoke at SMW.
What Marketers Need to Know About the UN’s Race to Zero Campaign
Marketers are facing a new sustainability landscape in 2023. Race to Zero, a United Nations-backed campaign to support efforts to reach net zero carbon emissions by 2050, is updating its [...]
Here’s What Works For These Brands When it Comes to Sustainability
For some brands, the climate has been a consideration since their inception. Now, as marketers from all different sectors look to build more sustainable practices into their work, early adopters [...]
Accelerating the Sustainability Journey Amid Economic Headwinds
Recessionary pressures are squeezing brand budgets. As a result, marketers have to make tough decisions to fulfill sustainability-related commitments and reach emissions-reduction goals this year. Chief marketers from Reckitt and [...]