How Taco Bell Created Fast-Food's Most Viral Moment of the Year

The unicorn of culturally relevant brand partnerships, forged by Mexican Pizza and Doja Cat

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Doja Cat’s iconic collaboration with Taco Bell is a wild unicorn of brand partnerships. After the rapper tweeted at the fast food chain to bring back the Mexican Pizza, a brand partnership of epic proportions was born, rooted in transparency and genuine fan connection.

Taco Bell, Deutsch LA, and Doja Cat’s team joined Adweek at Whalar House during Cannes Lions for a seaside chat to share the meaty details of the collaboration.

Unleashing a cultural whirlwind

According to Taylor Montgomery, Taco Bell’s U.S.



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