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Connecting with your creative side is crucial to effectively communicate brand values. Highlighting these in marketing grows customer loyalty and strengthens reputation, all while driving the change needed in an ever-evolving market.
Dara Treseder, chief marketing officer of Autodesk, and Andréa Mallard, chief marketing and communications officer at Pinterest, sat down for a seaside chat at Adweek’s Whalar House during Cannes Lions.
The panelists talked about how they’re driving their brand missions, discovering new ideas and implementing positive change in the marketing industry.
Unleashing the creative value of your brand
Treseder kicked off the conversation by emphasizing the importance of knowing where your brand made a difference and using creativity to convey these moments.
“Unlocking
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