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Brands are increasingly looking to leverage partnerships with content creators to make an impact—but one that’s significant and lasting, rather than one-off sponsored posts.
Content creator Pierrah Hilaire and Brent Mitchell, vp of social media and influencers at Sephora, joined Danisha Lomax, Digitas’ head of client inclusivity and impact, during Adweek’s Social Media Week to answer that question and provide actionable insights based on their experiences and strategies.
Sephora’s Accelerate program has a clear mission: to build a community of innovative and inspirational founders in the beauty industry.