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Social Marketing Artificial Intelligence Augmented Reality Chat & Messaging Influencers & Creators Metaverse Social Media Week Social Pro Daily Young Influentials

Social Media Week

How Sephora Is Partnering With Creators for Brand Impact

With an accelerator program and TikTok partnership, the beauty brand is elevating BIPOC brands and influencers

three people sitting in white chairs on stage with a red backdrop
Pierrah Hilaire, Brent Mitchell and Danisha Lomax at Social Media Week 2023.Ivan Piedra Photography
Headshot of Alexandra Bower
By Alexandra Bower

 

Consumers don’t just seek out a commitment to DEI, they expect it. Our new story with Amazon Ads showcases how innovators of inclusive advertising help brands ensure ads can be enjoyed by all. Read more. .

Brands are increasingly looking to leverage partnerships with content creators to make an impact—but one that’s significant and lasting, rather than one-off sponsored posts.

Content creator Pierrah Hilaire and Brent Mitchell, vp of social media and influencers at Sephora, joined Danisha Lomax, Digitas’ head of client inclusivity and impact, during Adweek’s Social Media Week to answer that question and provide actionable insights based on their experiences and strategies.

Using influence for positive impact

Sephora’s Accelerate program has a clear mission: to build a community of innovative and inspirational founders in the beauty industry.

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Alexandra Bower

  • @alexandra_cc1

Alexandra Bower is a freelance writer for Adweek.

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