Save 50% on your Social Media Week pass! Join leading brands and agencies in NYC this April 9–11 to learn about emerging trends, tools and strategies. Register now—savings expire Dec. 11.
Brands are increasingly looking to leverage partnerships with content creators to make an impact—but one that’s significant and lasting, rather than one-off sponsored posts.
Content creator Pierrah Hilaire and Brent Mitchell, vp of social media and influencers at Sephora, joined Danisha Lomax, Digitas’ head of client inclusivity and impact, during Adweek’s Social Media Week to answer that question and provide actionable insights based on their experiences and strategies.
Using influence for positive impact
Sephora’s Accelerate program has a clear mission: to build a community of innovative and inspirational founders in the beauty industry.

WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in