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Chances are everyone you know uses at least one type of chat or messaging app, if not several. These once seemingly innocuous but now world-changing apps, such as Instagram, Messenger, and WhatsApp, have defined the face of today’s communication. The advertising and marketing industry must take note and remain abreast of each and adapt to consumer needs and expectations. This also signals changes in the consumer marketplace and indicates upcoming trends that advertising professionals can leverage to improve upon their own campaigns and branding strategies.

The Latest

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    Snapchat Users Will Soon Be Able to Chat Directly with Agentic Ads Served to Them Via DM

    By Kendra Barnett

    A new offering lets Snapchat users interact directly with branded Snaps served in their inbox, turnings ads themselves into AI chatbots.

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    Meta to Start Including Ads in WhatsApp

    By Mark Mwachiro

    WhatsApp assured users that personal communications will remain encrypted, private, and not include ads.

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    XChat to Feature ‘Bitcoin-Style’ Encryption and New Features, Elon Musk Says

    By Mark Mwachiro

    Users will also have access to features such as vanishing messages, video and audio calling, and sending any kind of file.

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    WhatsApp Now Available on iPad

    By Mark Mwachiro

    WhatsApp users can make video and audio calls with up to 32 people.

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    Mastercard Small Business AI Chatbot Begins Pilot Test

    By David Cohen

    Mastercard began a pilot Monday of gen AI chatbot tool Mastercard Small Business AI.

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    Snapchat Begins Testing 2 New Ad Placements

    By David Cohen

    Snap said Tuesday that it began testing two new placements for ads on the Snapchat platform: Sponsored Snaps and Promoted Places on Snap Map.

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    Meta Extends Business AI Chatbots to Ads and Brings Back Celebrities to Voice its AI

    By David Cohen

    The biggest news for advertisers on day one of Meta Connect 2024 was the expansion of Meta’s business AI chatbots to brands running click-to-message ads in English on messaging apps [...]

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    Snapchat Augmented Reality Lenses Come to Microsoft Teams

    By Brandy Shaul

    Users can choose from more than 20 AR lenses.

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    Instagram: How to Use the Bloom Chat Theme

    By Brandy Shaul

    This option is also available in the Messenger application.

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    Messenger: How to Use the Bloom Chat Theme

    By Brandy Shaul

    Users can add colorful flowers to their conversations.

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    Messenger: How to Change a Conversation’s Quick Reaction

    By Brandy Shaul

    Users can switch the thumbs up emoji to something else.

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    Reddit: How to Leave a Chat on Mobile

    By Brandy Shaul

    Users can exit conversations they no longer want to participate in.

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    LinkedIn: How to Send a Post to Multiple Users at the Same Time

    By Brandy Shaul

    Professionals can share the same content with more than one person.

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    Reddit: How to Mute Notifications for a Chat

    By Brandy Shaul

    Users can silence conversations without leaving them.

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    Discord Nitro: How to Use App Themes on Desktop

    By Brandy Shaul

    Subscribers can choose from 16 colorful options.

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