Chances are everyone you know uses at least one type of chat or messaging app, if not several. These once seemingly innocuous but now world-changing apps, such as Instagram, Messenger, and WhatsApp, have defined the face of today’s communication. The advertising and marketing industry must take note and remain abreast of each and adapt to consumer needs and expectations. This also signals changes in the consumer marketplace and indicates upcoming trends that advertising professionals can leverage to improve upon their own campaigns and branding strategies.
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Discord Nitro: How to Use App Themes on Desktop

Subscribers can choose from 16 colorful options.

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Instagram: How to Use the Basketball Chat Theme

A new option is available in time for March Madness.

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Messenger: How to Use the Basketball Chat Theme

Users can add a sports-themed background to conversations.

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Instagram: How to Use the Women’s History Month Chat Theme

This background option is also available in the Messenger application.

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Messenger: How to Use the Women’s History Month Chat Theme

This option adds shades of pink and orange to conversations.

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Discord: How to Send Silent Messages

Users can share content without alerting the recipient

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Instagram: How to Use End-to-End Encryption in Chats

This feature isn't currently available to everyone.

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Messenger: How to Change the Text Tone for a Chat

Users can have a different notification sound for each conversation.

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Instagram: How to Use the Valentine’s Day Chat Theme

A new background options adds shades of pink and purple to conversations.

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Messenger: How to Use the Valentine’s Day Chat Theme

Users can add pink hearts to their conversations.

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Instagram: How to Search for Messages in Chats on Mobile

Users can find content that was previously shared.

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Messenger: How to Search for Messages in Chats on Mobile

Users can find content that was previously shared.

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Messenger: How to Unpin Messages in a Chat

Users can remove flags they no longer need.

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Messenger: How to See All of the Pinned Messages in a Chat

Users can view every message that has been marked.