Instagram: How to Use the Bloom Chat Theme

This option is also available in the Messenger application

Spring is here, and to celebrate, Instagram released a “Bloom” chat theme that adds flowers and pastel colors to a conversation’s background.

Our guide will show you how to use the Bloom chat theme in the Instagram mobile application.

Note: These screenshots were captured in the Instagram app on iOS.

Step 1: Open the Instagram conversation you want to customize and tap the conversation name at the top of the screen.

Screenshot of an Instagram conversation with a red arrow pointing at the conversation name at the top of the screen

Step 2: Tap “Theme.”

Screenshot of the "Details" screen for an Instagram conversation with a red arrow pointing at "Theme"

Step 3: Tap the “Bloom” chat theme. Note: There is no preview screen or confirmation window. Once you tap the “Bloom” chat theme, the conversation will be updated.

Screenshot of Instagram's "Chat theme" window with a red arrow pointing at the "Bloom" chat theme
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Brandy Shaul

Brandy is a freelance writer for Adweek covering augmented reality.