Average People Now Run the Influencer Economy, and Brands Must Embrace User-Generated Content
Is user-generated content threatening the influencer economy?
3 Themes for Micro-influencers to Keep in Mind When Working with Brands
The community offers advice on the challenges micro-creators face
Moldy Whopper Sequel: Burger King Bans 120 Artificial Ingredients
Nelly, Anitta and Lil Huddy lend their real names to new celebrity meals, now with no additives.
Kim Kardashian and Gwyneth Paltrow Start a Sleep Competition
Ōura Ring wearable tracker turns organic mentions into an Instagram challenge.
TikTok’s New Creator Marketplace API Is Its Latest Appeal to Advertisers
TikTok is strengthening its ties with influencer marketing agencies.
At the Root of Marketing at Cameo: Human Connection
SVP of marketing Emily Boschwitz talks relationship-building at work and why she helps teammates schedule time off.
Influencing Back-to-School Style as Classrooms Reopen
The key marketing strategy to get your brand in front of families.
British Influencer Agency Seen Connects Expands Into US With LuluLemon and Panasonic Briefs
The appointment by sporting apparel brand Lululemon followed a competitive pitch run in Los Angeles and will see SeenConnects aim to support personal trainers as they represent the company. The [...]
TikTok Royalty Charli D’Amelio and Family Partner With Cesar Millan’s Halo to Keep Pups Safe
The social media stars use the pet safety technology for all 4 of their dogs.
How Lil Nas X Turned a Legal Battle With Nike Into an Ad Strategy for ‘Industry Baby’
His teaser clip shows once again how backlash fuels his content rather than stifles it.
YouTube Introduces Super Thanks for Fans to Support Creators of Uploaded Videos
It joins Super Chat and Super Stickers for livestreams and Premieres.
TikTok Just Launched Spark Ads. What Does It Mean for Marketers?
The platform is expanding its marketing capabilities with Spark Ads.
eMarketer Sees 33.6% Jump in US Influencer Marketing Spend in 2021
The Insider Intelligence company projects a total of $4.14 billion for 2022.
Beyond Influencers: How to Maximize Your Reach and Brand Loyalty
Tapping into user-generated content on social media can help a brand connect with its customers and build a community.
These Beauty Brands Are Nailing Influencer Marketing in 2021
Mielle Organics, Patrick Ta Beauty and Tula score highest on Tribe Dynamics' metrics so far this year.