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Average People Now Run the Influencer Economy, and Brands Must Embrace User-Generated Content

Is user-generated content threatening the influencer economy?

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3 Themes for Micro-influencers to Keep in Mind When Working with Brands

The community offers advice on the challenges micro-creators face

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Moldy Whopper Sequel: Burger King Bans 120 Artificial Ingredients

Nelly, Anitta and Lil Huddy lend their real names to new celebrity meals, now with no additives.

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Kim Kardashian and Gwyneth Paltrow Start a Sleep Competition

Ōura Ring wearable tracker turns organic mentions into an Instagram challenge.

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TikTok’s New Creator Marketplace API Is Its Latest Appeal to Advertisers

TikTok is strengthening its ties with influencer marketing agencies.

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At the Root of Marketing at Cameo: Human Connection

SVP of marketing Emily Boschwitz talks relationship-building at work and why she helps teammates schedule time off.

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Influencing Back-to-School Style as Classrooms Reopen

The key marketing strategy to get your brand in front of families.

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British Influencer Agency Seen Connects Expands Into US With LuluLemon and Panasonic Briefs

The appointment by sporting apparel brand Lululemon followed a competitive pitch run in Los Angeles and will see SeenConnects aim to support personal trainers as they represent the company. The [...]

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TikTok Royalty Charli D’Amelio and Family Partner With Cesar Millan’s Halo to Keep Pups Safe

The social media stars use the pet safety technology for all 4 of their dogs.

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How Lil Nas X Turned a Legal Battle With Nike Into an Ad Strategy for ‘Industry Baby’

His teaser clip shows once again how backlash fuels his content rather than stifles it.

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YouTube Introduces Super Thanks for Fans to Support Creators of Uploaded Videos

It joins Super Chat and Super Stickers for livestreams and Premieres.

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TikTok Just Launched Spark Ads. What Does It Mean for Marketers?

The platform is expanding its marketing capabilities with Spark Ads.

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eMarketer Sees 33.6% Jump in US Influencer Marketing Spend in 2021

The Insider Intelligence company projects a total of $4.14 billion for 2022.

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Beyond Influencers: How to Maximize Your Reach and Brand Loyalty

Tapping into user-generated content on social media can help a brand connect with its customers and build a community.

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These Beauty Brands Are Nailing Influencer Marketing in 2021

Mielle Organics, Patrick Ta Beauty and Tula score highest on Tribe Dynamics' metrics so far this year.