How Lil Nas X Turned a Legal Battle With Nike Into an Ad Strategy for ‘Industry Baby’
His teaser clip shows once again how backlash fuels his content rather than stifles it.
YouTube Introduces Super Thanks for Fans to Support Creators of Uploaded Videos
It joins Super Chat and Super Stickers for livestreams and Premieres.
TikTok Just Launched Spark Ads. What Does It Mean for Marketers?
The platform is expanding its marketing capabilities with Spark Ads.
eMarketer Sees 33.6% Jump in US Influencer Marketing Spend in 2021
The Insider Intelligence company projects a total of $4.14 billion for 2022.
Beyond Influencers: How to Maximize Your Reach and Brand Loyalty
Tapping into user-generated content on social media can help a brand connect with its customers and build a community.
These Beauty Brands Are Nailing Influencer Marketing in 2021
Mielle Organics, Patrick Ta Beauty and Tula score highest on Tribe Dynamics' metrics so far this year.
Who Influences the Influencers?
Touchland gifted its hand sanitizer to influencers and never paid anyone for reviews. Afterward, it had over 2,000 collaboration requests in a single year.
Everything’s Coming Up Mums for William Murray Golf
The business is on track to grow 100% year over year as of early June.
Facebook’s Eric Toda and eos’ Soyoung Kang on Inspiring and Enacting Change
The two marketing leaders talk career paths and campaigns pivoting from their fast-paced community
All in the Line of Duty: Jed Mercurio on What Drives him Creatively
Jed Mercurio, included in Adweek's 2021 Creative 100 list, talks about his career and engaging with the audience.
Adweek Podcast: The 100 Most Creative Professionals in the World
Hear Adweek editors discuss our 2021 Creative 100 honorees. Creative 100 is an annual celebration of today's most fascinating creative professionals.
Creative 100: Icons and Influencers
Get to know the celebrities and social media pioneers getting audiences' attention.
Creative 100: Artists and Authors to Follow
Discover the writers and visual creators making sense of an increasingly complex world.
Everyone’s an Influencer. Now What?
The supply of “influencers” is only going in one direction: up.
Instagram’s Hippest Grandma Is the Face of Tillamook Ice Cream in This Colorful New Campaign
The PSA-style spots call out 'frozen dessert' brands for pumping air into their product.