Influencer marketing is undoubtedly a strong force in any brand's marketing and advertising strategy. Influencers and content creators can engage on a deeper level than brands ever could. But how do you know which influencers are right for your brand? Read the latest influencer marketing news and insider tips from the pros in the industry. From marketing professionals to influencers themselves, you'll learn what to look for, how to manage influencer ads and campaigns, and how to maximize the dollars you spend.
With their unique ability to build trust with their audiences, influencers and content creators can build influencer ads that truly connect with your customers. With their influence, you can grow your brand awareness online and boost conversions. Yes, you can start seeing sales today with the right influencer strategy. Keep reading to learn more.

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Lil Yachty’s Instagram Stunt Proves the Power of Inclusive Campaigns

Rooting work in the community is crucial to success, Instagram and Wieden+Kennedy leaders said at Social Media Week.

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How LTK Powers Seamless (and Lucrative) Deals for Creators and Brands

At ADWEEK's Social Media Week, LTK general manager Kristi O'Brien and longtime creator Lucie Fink spoke with ADWEEK chief content officer Zoë Ruderman about what works, what doesn't, and how [...]

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What We Lose When Influencers Only Post Paid Content

When influencers are paid for every visit, post and shout-out, the magic of genuine recommendation is lost.

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Creators Get Their Own Exclusive Festival at Cannes Lions 2024

Lions Creators event reflects the growing power of the creator economy.

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There’s a Better Way to Do Influencer Trips

The marketing tactic works, but recent voyages have garnered criticism.

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What Creators Really Think About Brand Deals, the Future of Platforms and Creativity

Tefi Pessoa, Hunter Harris, Khalil Greene and Robyn DelMonte got famous on the Internet, but they don't see it as their ultimate future.

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Creating With Purpose: 15 Brazilian Pioneers Challenging the Ad Industry

While the rest of adland is chasing awards, these creatives are questioning the status quo.

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Coca-Cola Follows Stray Kids and Itzy Deep Into K-Pop Culture

Coca-Cola Creations partners with producer JYP, Nmixx, Stray Kids and Itzy to delve more deeply into K-pop culture and explore the fandoms' love of music, technology and fashion.

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Reformation’s Monica Lewinsky Campaign Reflects Power, Purpose and Promise

The brand featured the former White House intern-turned-activist in this year's voter advocacy campaign.

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Influencer Marketing Needs to Adapt: A Cautionary Lesson From Tarte Cosmetics

What brands can learn from the #TrippinWithTarte Bora Bora backlash.

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B2B Influencer Marketing: It’s Not Rocket Science

82% Of biz decision-makers consider B2B monotonous. But it doesn't have to be.

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Owning Your Crown: The Importance of Celebrating Black Hair in Advertising

It is becoming abundantly clear that working in an environment that champions individuality can lead to a surge of creativity.

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Creators in Super Bowl Ads Signal a Shift in the Industry

Instead of choosing between creators and celebrities, brands see success in harnessing the power of both.

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Most European Influencers Fail to Disclose Ads, a Sweep Finds

A cross-country look at the accounts of 576 influencers found that only 20% revealed when they were posting ads.

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How CeraVe and Michael Cera Pulled Off an Epic Prank for the Brand’s First Super Bowl Campaign

With actor Michael Cera, CeraVe and Ogilvy created an elaborate prank over the weeks leading up to the Super Bowl for an immersive and innovative marketing campaign.