Influencer marketing is undoubtedly a strong force in any brand's marketing and advertising strategy. Influencers and content creators can engage on a deeper level than brands ever could. But how do you know which influencers are right for your brand? Read the latest influencer marketing news and insider tips from the pros in the industry. From marketing professionals to influencers themselves, you'll learn what to look for, how to manage influencer ads and campaigns, and how to maximize the dollars you spend.
With their unique ability to build trust with their audiences, influencers and content creators can build influencer ads that truly connect with your customers. With their influence, you can grow your brand awareness online and boost conversions. Yes, you can start seeing sales today with the right influencer strategy. Keep reading to learn more.

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Owning Your Crown: The Importance of Celebrating Black Hair in Advertising

It is becoming abundantly clear that working in an environment that champions individuality can lead to a surge of creativity.

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Creators in Super Bowl Ads Signal a Shift in the Industry

Instead of choosing between creators and celebrities, brands see success in harnessing the power of both.

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Most European Influencers Fail to Disclose Ads, a Sweep Finds

A cross-country look at the accounts of 576 influencers found that only 20% revealed when they were posting ads.

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How CeraVe and Michael Cera Pulled Off an Epic Prank for the Brand’s First Super Bowl Campaign

With actor Michael Cera, CeraVe and Ogilvy created an elaborate prank over the weeks leading up to the Super Bowl for an immersive and innovative marketing campaign.

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Breaking Traditions: Gen Z and Millennial Women Transform Super Bowl

How brands can ensure women are engaged and represented meaningfully during the Big Game and beyond.

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Leveling Up Your Social Strategy With the Elevator Boys

The social media mavens on playing the long game in an online career.

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Naomi Osaka Chose a Taboo Path. Bobbie Walked With Her

Naomi Osaka chose a taboo path. Formula brand Bobbie walked with her.

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Solo Stove and Snoop Dogg: A Once Lauded Partnership Now Up in Smoke

Was this a case of a poorly spent marketing budget? Or unrealistic ROI expectations?

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Why Nike and Tiger Woods’ Breakup Feels Like a Cliffhanger

The end of the 27-year sports marketing partnership leaves us yearning.

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A Gen Z Marketer’s Playbook for Engaging Advertising

With 99% of Gen Z consumers skipping ads, a new approach is needed.

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Why the Edible Pop-Tarts Bowl Mascot Will Live On in Marketing

What marketers can learn from the character that stole hearts (and stomachs).

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Beyond the DM: The Creatorverse Exchange Unlocked a Wide Breadth of Opportunities

The program created by Adweek and Meta held valuable lessons for both brands and creators.

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Creators and Brands Can Showcase Parenthood With More Nuanced Narratives

Marketers benefit from embracing multifaceted identities.

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The Creatorverse Exchange Reel: Calista Tee and Charlotte Watson

Reel from Creator Calista Tee and Charlotte Watson, CMO at Olaplex