Tula Capitalizes on Influencer Marketing, Doubling Sales Year to Date
The beauty brand also generated $56 million in earned media value in 2020.
Adweek Podcast: Adweek’s Creator Visionary Awards
Senior Editor Shannon Miller chats with Travis Scott about his creative process and inspiration. Plus, a conversation on the state of social media with Social Media Week founder and Adweek [...]
This Elaborate Escape Room in a Box Helps Hype HBO’s New Fantasy Series, The Nevers
Agency RQ's kits play off the past but hint at the future of influencer outreach.
Sunwink’s First-Ever Campaign Encourages People to Redefine Wellness on Their Own Terms
Comedian Robyn Schall stars in a spot illustrating how the space often gives consumers conflicting advice.
These 10 Peloton Instructors Have Evolved Into Their Own Brands
The at-home exercise platform has developed some top fitness influencers.
Simmons Taps the D’Amelio Sisters to Promote a Co-Designed Mattress on TikTok
The partnership highlights how beds often serve as an office for Gen Z.
West Elm Unveils Its First Ambassador Program for Content Creators
As the West Elm Collective continues growing, Ortega hopes it remains a force for positive influencing.
Why Lil Nas X Is the Best Marketer in the Game
Call me by your marketer.
Clubhouse Will Now Let You Tip Your Favorite Creators
While company has repeatedly said it does not intend to introduce traditional advertising on the app, this doesn’t appear to be a revenue play either.
The David Dobrik Vlog Squad Scandal Reinforces Group Influencer Standards
Advertisers can also learn much from the events surrounding David Dobrik about creator contracts.
Why Brands Might Want to Reconsider Upcoming Influencer Campaigns
New study suggests that the average consumer can spread the word just as well.
5 Ways to Take the Ivy Park Approach to Marketing
Beyonce knows how to prime her audience for Icy Park.
Influencers’ Kids Are the New Child Stars, but the Rules Are Just Being Written
Kids in influencer posts—sponsored posts, in particular—is still a largely unexplored arena, particularly when it comes to longer-term consequences.
Influencer Marketing Is Especially Vulnerable to Racism. What’s Being Done About It?
Changes are in play for influencers of color.
Rick Astley, Now a TikTok Star, Isn’t Sure He Could Have Broken Out in 2020
Rick Astley is back, and has a song only for TikTok.