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Agency Highsnobiety Just Put TikTok’s Favorite Trainspotter in the Conductor’s Seat for Gucci

Francis Bourgeois is the latest face of the luxury brand and The North Face.

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How Access to TikTok’s API Is Crucial for Influencer Marketing Agencies

Influencer marketing agencies set themselves apart from the competition when they gain access to the platform's API.

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Grey Group Exec Alex Morrison Is Leaving the Agency to Build Up the Creator Economy

Alex Morrison, a former global partner at Grey Group, is now Pearpop's first CMO.

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How Agencies Are Confronting the Influencer Pay Gap

Influencer marketing platforms and shops address income inequality in the space

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Adweek’s Most Popular Stories of 2021

NFTs, work-life balance, an uncharacteristic marketing misstep and one little lad.

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DirecTV’s Latest Marketing Play Is a Latinx TikTok Creator House

DirecTV sponsors Familiia Fuego, a TikTok house with five latinx creators.

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What Influencers Look for in Brand Deals

Creators share how they sort through all the pitches to make the right business choices.

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From the Creator’s Perspective, Here’s What Makes a Good Influencer Marketing Agency

Creators share their red flags when it comes to management.

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Study Reveals a Significant Racial Pay Gap in Influencer Marketing

To address pay inequalities among Black and BIPOC influencers, MSL Group released “Time to Face the Influencer Pay Gap."

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China Leads on Social Commerce. Can Western Brands Catch Up?

Deft's Ian Crocombe looks East to help brands up their social game.

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With Abercrombie & Fitch Sitting Pretty, Its Sister Brands Get a Makeover

Gilly Hicks has a new look, plus the arrival of Charli and Dixie D'Amelio's Social Tourist.

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Two Former ViacomCBS Execs’ New Consultancy IF7 Will Help Clients Reach Gen Z

IF7 aims to be a one-stop shop for brands looking to connect with Gen Z.

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Athleta and Simone Biles to Offer Limited Edition Line This Fall

Collection will serve as a 'sneak peak' for the full line the two are developing for the spring.

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Gabrielle Union: ‘My Overall Goal Is to Increase Diversity and Inclusion in a Real Way’

The multi-hyphenate discusses how her endeavors center the experiences of marginalized communities.

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To Better Measure ROI on Influencer Marketing, CreatorIQ Acquires Tribe Dynamics

End-to-end influencer marketing platform CreatorIQ just acquired Tribe Dynamics.