Everything’s Coming Up Mums for William Murray Golf
The business is on track to grow 100% year over year as of early June.
Facebook’s Eric Toda and eos’ Soyoung Kang on Inspiring and Enacting Change
The two marketing leaders talk career paths and campaigns pivoting from their fast-paced community
All in the Line of Duty: Jed Mercurio on What Drives him Creatively
Jed Mercurio, included in Adweek's 2021 Creative 100 list, talks about his career and engaging with the audience.
Adweek Podcast: The 100 Most Creative Professionals in the World
Hear Adweek editors discuss our 2021 Creative 100 honorees. Creative 100 is an annual celebration of today's most fascinating creative professionals.
Everyone’s an Influencer. Now What?
The supply of “influencers” is only going in one direction: up.
Instagram’s Hippest Grandma Is the Face of Tillamook Ice Cream in This Colorful New Campaign
The PSA-style spots call out 'frozen dessert' brands for pumping air into their product.
NBA’s DeAndre Jordan Spreads the Gospel of Going Plant-Based With His Show, Cooking Clean
Sponsors Bounty, Beyond Meat and Just Egg are baked into its 8 episodes.
TikTok Creators Are Remaking Old Spice’s Most Iconic Ad as P&G Partners With the Platform
Isaiah Mustafa's 2010 ad gets a new life (and new transitions) from UK influencers.
What Pabst Hard Coffee’s Nightmare Fuel Can Teach Marketers About Working With Creators
Agency 72andSunny's partnership with animators and artists shows the value in getting out of the way.
When Art and Artificial Intelligence Beautifully Collide
Learn like a human, scale like a machine
Tula Capitalizes on Influencer Marketing, Doubling Sales Year to Date
The beauty brand also generated $56 million in earned media value in 2020.
Adweek Podcast: Adweek’s Creator Visionary Awards
Senior Editor Shannon Miller chats with Travis Scott about his creative process and inspiration. Plus, a conversation on the state of social media with Social Media Week founder and Adweek [...]
This Elaborate Escape Room in a Box Helps Hype HBO’s New Fantasy Series, The Nevers
Agency RQ's kits play off the past but hint at the future of influencer outreach.