West Elm Unveils Its First Ambassador Program for Content Creators
As the West Elm Collective continues growing, Ortega hopes it remains a force for positive influencing.
Why Lil Nas X Is the Best Marketer in the Game
Call me by your marketer.
Clubhouse Will Now Let You Tip Your Favorite Creators
While company has repeatedly said it does not intend to introduce traditional advertising on the app, this doesn’t appear to be a revenue play either.
The David Dobrik Vlog Squad Scandal Reinforces Group Influencer Standards
Advertisers can also learn much from the events surrounding David Dobrik about creator contracts.
Why Brands Might Want to Reconsider Upcoming Influencer Campaigns
New study suggests that the average consumer can spread the word just as well.
5 Ways to Take the Ivy Park Approach to Marketing
Beyonce knows how to prime her audience for Icy Park.
Influencers’ Kids Are the New Child Stars, but the Rules Are Just Being Written
Kids in influencer posts—sponsored posts, in particular—is still a largely unexplored arena, particularly when it comes to longer-term consequences.
Influencer Marketing Is Especially Vulnerable to Racism. What’s Being Done About It?
Changes are in play for influencers of color.
Rick Astley, Now a TikTok Star, Isn’t Sure He Could Have Broken Out in 2020
Rick Astley is back, and has a song only for TikTok.
Travis Scott Creates a Tequila-Inspired Hard Seltzer With Anheuser-Busch
The drink, called Cacti, drops in March and will be available in three flavors.
A Brief Ad History of Santa Claus, the Greatest Ambassador
Santa Claus is the forever, feel-good ambassador.
Paris Hilton Is Rebranding Herself During ‘One of the Most Empowering Times’ of Her Life
Paris Hilton discussed the future of her brand at Adweek’s Women Trailblazers Summit.
Black Barbershops and Salons Are a Marketing Opportunity Hiding in Plain Sight
Black-owned salons and barbershops have an audience of over 100 million, creating a powerful, authentic platform.
‘No Community Without Comments’: Snapchat’s Spotlight Hits Snags In its Creator Ambitions
“You could argue that this is injecting toxicity into a vain, superficial, eye-roll, influencer culture,” said Giselle Ugarte, director of marketing and communications at Media Bridge Advertising.
The Oprah Effect Endures, Giving Black-Owned Businesses on Amazon a Big Boost
She increased the sales rank of one product by 110,071%.