WPP Scales Influencer Marketing Offer With the Acquisition of The Goat Agency
The agency will join with INCA sitting within GroupM
Do Consumers Still Care About Brands Backed by Big Names?
As the attainability of stardom escalates, the masses are increasingly intrigued by expertise.
Pricing for the Creator Economy Is All Over the Map
A new report from Later and Mavrck finds that 37% of creators set their rates initially by guessing.
Timberland Honors Hip-Hop Trailblazers Who Made Blue Collar Boots Cool
The yellow boot maker celebrates the hip-hop community with "Built for the Bold."
How KFC Canada Quickly Reclaimed the Chicken Narrative During McDonald’s Chicken Big Mac Debut
With a simple 'fix,' AOR Courage's reactive campaign turned up the heat on social media and OOH.
Marketers Should Care About De-influencing, the TikTok Trend that Won’t Quit
Tired of overhyped products, discerning Gen-Zers are telling people what not to buy.
Coltrane Curtis Wants Brands to Rethink the Definition of Influence
The founder and managing partner of Team Epiphany breaks down inequities in creator culture.
Ownership Will Define the New Era of Black Influence
The exodus to smaller, closed social networks isn’t just motivated by a need for security.
Rihanna and Fenty Beauty Played the Super Bowl Long Game, and Won
Why Riri's halftime performance was the best Big Game commercial of them all.
Plastic Surgeons Are Pausing BBLs to Promote Breakfast Cereals—for Free
Three Wishes convinced six viral doctors to review its brand facelift—for free.
‘We’re More Than Just a Commercial:’ These 17 Creators Are Leading the Conversation on Climate
Pique Action and Harvard C-CHANGE identify top green influencers.
Instagram Wants to Turn Your Photos Into NFTs
Creators are ready to show off more than their pictures and videos.
When McKinney Sought to Buy an Influencer Agency, Here’s How It Landed on August United
The transaction strengthens the agency's reach into the mid-tier and micro influencer space.
Dylan Mulvaney on TikTok Fame and Living Without Fear
The actress and comedian's guide to life on your terms.
L’Oréal Hands Over the Creative Reins to Influencers Over 40
The beauty giant is spotlighting an overlooked demographic with its latest product launch.