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How Food Brand Cava’s Partnership With Emma Chamberlain Created a Best Seller

Cava harnessed social listening and a Gen Z star to launch the biggest campaign in the restaurant's history.

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She Got Harassed by TikTok Trolls—Then Her Brand Deals Suffered

Creators see lulls in sponsorships and platform accessibility when they reject convention.

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How Rich Kleiman Built an Enterprise With NBA Superstar Kevin Durant

In today's episode of The Speed of Culture Podcast, Matt Britton talks to Rich Kleiman about his motivation behind building a multi-faceted enterprise.

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YouTube and Google on How Brands Can Build Trust With the Diverse Creator Community

Experts shared key insights on how markets can foster lasting creative connections during the 2022 NewFronts.

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23 Brands, Including Coca-Cola, PepsiCo, Britvic, Pledge to Improve Influencer Diversity and Pay

The charter is being led by ISBA and also has 13 talent agencies signed up too.

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Why Influencer Agency Fanbytes Sold to Brainlabs

Chief executive Tim Armoo discusses the reason behind the sale and the potential of the global social media offer.

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Why LTK Chose Deloitte Digital as Its First AOR to Lead Its Mass Market Debut

LiketoKnow.it will transform into a standalone platform with new agency of record, Deloitte Digital.

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The 6 Biggest Mistakes Brands Make When Working With Influencers

It's not all about high follower counts.

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Adweek’s 2022 Creator Visionary Awards: See All the Winners

Our second annual honors celebrate the innovators and influencers doing the most groundbreaking work on social media.

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Reddit Pledges $1M Toward Community Funds Program

The nomination process will kick off in June.

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YouTube Extends Super Thanks to Creators Across 68 Locations

The monetization feature debuted last July.

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A Marketer’s Guide to Casting Hosts for Live Shopping

Not everyone can be a TikTok sensation—here are a few things for brands to keep in mind.

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Why Brand-Creator Partnerships Are Prioritizing Expertise and Diversity Over Fame 

Celebrity is hardly the foundation of the most effective marketing partnerships.

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Anderson .Paak Makes an Anthemic Banger for Budweiser and Creators Everywhere

'Yours to Take' kicks off a campaign that celebrates an artist's hustle.

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When Does a Celebrity Hit the Oversaturation Threshold for Advertising?

“I much prefer to use a celebrity that hasn't overexposed themselves." - Greg Hahn, CCO, Mischief @ No Fixed Address.

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