Alt Image Text

Tula Capitalizes on Influencer Marketing, Doubling Sales Year to Date

The beauty brand also generated $56 million in earned media value in 2020.

Alt Image Text

Adweek Podcast: Adweek’s Creator Visionary Awards

Senior Editor Shannon Miller chats with Travis Scott about his creative process and inspiration. Plus, a conversation on the state of social media with Social Media Week founder and Adweek [...]

Alt Image Text

This Elaborate Escape Room in a Box Helps Hype HBO’s New Fantasy Series, The Nevers

Agency RQ's kits play off the past but hint at the future of influencer outreach.

Alt Image Text

Sunwink’s First-Ever Campaign Encourages People to Redefine Wellness on Their Own Terms

Comedian Robyn Schall stars in a spot illustrating how the space often gives consumers conflicting advice.

Alt Image Text

These 10 Peloton Instructors Have Evolved Into Their Own Brands

The at-home exercise platform has developed some top fitness influencers.

Alt Image Text

Simmons Taps the D’Amelio Sisters to Promote a Co-Designed Mattress on TikTok

The partnership highlights how beds often serve as an office for Gen Z.

Alt Image Text

West Elm Unveils Its First Ambassador Program for Content Creators

As the West Elm Collective continues growing, Ortega hopes it remains a force for positive influencing.

Alt Image Text

Why Lil Nas X Is the Best Marketer in the Game

Call me by your marketer.

Alt Image Text

Clubhouse Will Now Let You Tip Your Favorite Creators

While company has repeatedly said it does not intend to introduce traditional advertising on the app, this doesn’t appear to be a revenue play either.

Alt Image Text

The David Dobrik Vlog Squad Scandal Reinforces Group Influencer Standards

Advertisers can also learn much from the events surrounding David Dobrik about creator contracts.

Alt Image Text

Why Brands Might Want to Reconsider Upcoming Influencer Campaigns

New study suggests that the average consumer can spread the word just as well.

Alt Image Text

5 Ways to Take the Ivy Park Approach to Marketing

Beyonce knows how to prime her audience for Icy Park.

Alt Image Text

Influencers’ Kids Are the New Child Stars, but the Rules Are Just Being Written

Kids in influencer posts—sponsored posts, in particular—is still a largely unexplored arena, particularly when it comes to longer-term consequences.

Alt Image Text

Influencer Marketing Is Especially Vulnerable to Racism. What’s Being Done About It?

Changes are in play for influencers of color.

Alt Image Text

Rick Astley, Now a TikTok Star, Isn’t Sure He Could Have Broken Out in 2020

Rick Astley is back, and has a song only for TikTok.