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How Lil Nas X Turned a Legal Battle With Nike Into an Ad Strategy for ‘Industry Baby’

His teaser clip shows once again how backlash fuels his content rather than stifles it.

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YouTube Introduces Super Thanks for Fans to Support Creators of Uploaded Videos

It joins Super Chat and Super Stickers for livestreams and Premieres.

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TikTok Just Launched Spark Ads. What Does It Mean for Marketers?

Social Commerce

The platform is expanding its marketing capabilities with Spark Ads.

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eMarketer Sees 33.6% Jump in US Influencer Marketing Spend in 2021

The Insider Intelligence company projects a total of $4.14 billion for 2022.

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Beyond Influencers: How to Maximize Your Reach and Brand Loyalty

Tapping into user-generated content on social media can help a brand connect with its customers and build a community.

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These Beauty Brands Are Nailing Influencer Marketing in 2021

Mielle Organics, Patrick Ta Beauty and Tula score highest on Tribe Dynamics' metrics so far this year.

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Who Influences the Influencers?

Touchland gifted its hand sanitizer to influencers and never paid anyone for reviews. Afterward, it had over 2,000 collaboration requests in a single year.

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Everything’s Coming Up Mums for William Murray Golf

The business is on track to grow 100% year over year as of early June.

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Facebook’s Eric Toda and eos’ Soyoung Kang on Inspiring and Enacting Change

The two marketing leaders talk career paths and campaigns pivoting from their fast-paced community

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All in the Line of Duty: Jed Mercurio on What Drives him Creatively

Jed Mercurio, included in Adweek's 2021 Creative 100 list, talks about his career and engaging with the audience.

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Adweek Podcast: The 100 Most Creative Professionals in the World

Hear Adweek editors discuss our 2021 Creative 100 honorees. Creative 100 is an annual celebration of today's most fascinating creative professionals.

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Creative 100: Icons and Influencers

Get to know the celebrities and social media pioneers getting audiences' attention.

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Creative 100: Artists and Authors to Follow

Discover the writers and visual creators making sense of an increasingly complex world.

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Everyone’s an Influencer. Now What?

The supply of “influencers” is only going in one direction: up.

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Instagram’s Hippest Grandma Is the Face of Tillamook Ice Cream in This Colorful New Campaign

The PSA-style spots call out 'frozen dessert' brands for pumping air into their product.