Sandy Archila
Sandy Archila is a marketing executive in the television entertainment industry. She is a brand and integrated marketer with over 14+ years of experience in consumer marketing, specializing in strategy, culture and innovation through inclusive marketing.
The Skims and NBA Partnership Is a Masterclass in Brand Repositioning
At the convergence of fashion and sports marketing.
What Sets Latinx Influencers Apart From the Rest of The Creator Economy
Creators like Jenny Lorenzo and Mike Alfaro are bridging cultural gaps with pride and humor.
The Spanglish Advantage in Advertising
For many Spanglish speakers, it's not just slang or a fad; it's a way of navigating between two worlds.
Automation Can Never Replace Human Ownership of Social Media
KFC's recent scandal shows the importance of having a full-fledged social team.
The Real Difference Between Multicultural and Inclusive Marketing
Marketers need to reimagine who they think of as their audience and look deeper.
The ‘Seduction’ of Latinx Audiences: Where Is the Long-Term Commitment?
Recent cancellations in film and TV spotlight the entertainment industry's inclusion gaps.