Sandy Archila is a marketing executive in the television entertainment industry. She is a brand and integrated marketer with over 14+ years of experience in consumer marketing, specializing in strategy, culture and innovation through inclusive marketing.
At the convergence of fashion and sports marketing.
Creators like Jenny Lorenzo and Mike Alfaro are bridging cultural gaps with pride and humor.
KFC's recent scandal shows the importance of having a full-fledged social team.
Marketers need to reimagine who they think of as their audience and look deeper.
Recent cancellations in film and TV spotlight the entertainment industry's inclusion gaps.