Meghan Trainor on the set of e.l.f. Cosmetics’ Holiday Glow Storm Shoot in Los AngelesMichael Simon

Logitech Runs ‘12 Days of Deals’ Organic Campaign on BeReal

Platforms

The app’s users gain access to exclusive offers, surprise deals on computer peripherals.


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Edelman, LinkedIn: Thought Leadership Can Propel B-to-B Marketers Through Economic Downturn

B-to-B

63% of C-suite executives said their organizations have tightened up their procurement processes.

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LinkedIn Details 3 B-to-B Marketing Trends That Will Shape 2023

B-to-B

Relationship building is becoming a key performance indicator.

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Adidas, Snap Team Up on Bitmoji Drop

Augmented Reality

Snapchatters can spend 250 Snap Tokens on an Into the Metaverse track jacket.

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Yelp Rolls Out Projects Tab for Users, Revamped Inbox for Businesses

B-to-C

The aim is to better organize engagement with Request a Call, Request a Quote actions on both sides.

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Snap, H&M Team Up on AR Try On-Powered Digital Collection

Fashion & Apparel

The lenses were co-designed by the retailer and the Institute of Digital Fashion.

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LinkedIn Details Updates for B-to-B Advertisers

B-to-B

New features were also rolled out for pages on the professional network.

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Snap, New Balance Team Up on Holiday Gifting Concierge Lens

Augmented Reality

Product recommendations are unveiled in a unique unboxing experience.

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Outfront Media Takes Social, OOH Combo to Next Level With Revamped Prime Offering

Out of Home

e.l.f. Cosmetics, HBO Max, (Red) are currently on board.

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Fake Brand Accounts Are Also a Problem for Twitter’s Emerging Rivals

Platforms

Mastodon and Hive Social are growing in popularity, bringing advertiser issues as a consequence.

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That’s Not All, Folks: How Looney Tunes Is Growing Its Following on TikTok

Platforms

Social media agency Movement Strategy and the fictional ACME Intern have led it to over 1.6 million followers.

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Watch All of Social Media Week Europe 2022

Premium Events

Creativity and authenticity were hot topics of conversation.

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Reddit Looks Back at Its First Year in Germany

Platforms

The company’s team there has tripled, and the country now represents its fourth-largest user base.

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Snapchat Rolls Out AR Lens for Disney’s Avatar: The Way of Water

Augmented Reality

The feature film hits theaters in the U.S. Dec. 16.

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How Hubilo’s Senior Marketer Flourishes Amid Constant Change

Leadership & Talent

'Social is my true north,' said Rachel Moore of the event technology firm.

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Ketchup Giant Asks Diners to Leave a ‘Tip for Heinz’ at Restaurants Using Different Brands

Food & Beverage

The first 10 businesses that commit to switch will receive one year’s supply free.