Reddit users can choose from four Stranger Things-themed avatar costumesReddit

Meta Unveils WhatsApp Cloud API at Its Conversations Event

Chat & Messaging

Businesses worldwide can easily establish a presence on the messaging app via free secure cloud hosting services.


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Yelp’s First Campaign Since 2016 Celebrates Restaurants’ Ability to ‘Turn the Tables’

Food & Beverage

London-based Seed Animation Studio worked on illustration, 3D design.

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Twitter Spaces Stars in Promotional Video Aimed at Raising Awareness

Audio & Podcasting

75% of Americans 13 and older listen to audio content on a monthly basis.

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TikTok Offers Brands, Creators a Branded Mission, Should They Choose to Accept

Platforms

The new branded content initiative is currently in beta in over one-dozen markets.

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Adweek Launches Creator Network to Support and Connect Ad Industry Social Experts

Social Media

Those focused on marketing, advertising and media will collaborate and receive benefits.

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Potential Customers on Yelp Can Now Request a Call From Service Businesses

Platforms

The new feature builds on the platform’s existing Request a Quote option.

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Marketers Up! Lessons From the Kentucky Derby on Reaching Young Audiences

Voice

The event embraced its tradition and its future and leaned into social media marketing.

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Colleen DeCourcy Joins Snap as Chief Creative Officer

Leadership & Talent

Former Wieden+Kennedy president and CCO will lead global creative efforts.

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What Is the Optimal Marketing Mix of Linear TV, Streaming Services, TikTok?

Streaming & OTT

53% of television watchers are multitasking while watching every time or almost every time.

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2 Dozen-Plus NHL Partners in Canada, US Set 2022 Stanley Cup Playoffs Activations

Sports Marketing

Chipotle, Clutch, TikTok are new for this year’s postseason.

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Content Marketing Maintains Momentum as Pandemic Restrictions Ease

Media

Meta Branded Content Project, Borrell Associates release a new study.

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Applications Due June 1 for 4th Edition of NHL Power Players Youth Advisory Board

Sports Marketing

Fans 13 through 17 in Canada and the U.S. can shoot their shot.

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Jack in the Box Opens a Drive-Thru Window on Twitch

Streaming & OTT

Fans can scan a QR code for discounted food, rewards from gaming partners.

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Healey Brothers Auto Group Test Drives Pinterest’s Catalogs, Product Pins

Automotive

It directly tracked 150 vehicles sold over a three-month period to exposure on the platform.

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Billboard Music Awards Sets Up From Sound to Song Hub on TikTok

Platforms

Tracks that started as sounds on the video creation platform and ended up on the charts will be featured.