Meta Quest is the official virtual reality headset of the NBA and WNBA.National Basketball Association/Meta

Verizon Taps Eli Manning to Quarterback Social Campaign Backing ‘Welcome Unlimited’ Plan

Sports Marketing

The wireless carrier is giving away 20 pairs of tickets to the next three Super Bowls.


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Ice on the Beach? Truly Hard Seltzer NHL All-Star Beach Festival Details Revealed

Sports Marketing

The NHL All-Star Game will face off Saturday, Feb. 4, at FLA Live Arena.

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Pinterest Combines Communications, Marketing Teams, Promotes Andréa Mallard

C-Suite

She joined the company as its first ever CMO in November 2018 and is now chief marketing and communications officer.

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YouTube Returns as Title Sponsor of VidCon Anaheim 2023

Platforms

It held that spot from 2013 through 2019 before giving way to the pandemic, TikTok.

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NHL Opens Up Nominations for Willie O’Ree Community Hero Award

Sports Marketing

There are now two separate honors for Canada (presented by Hyundai) and the U.S.

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Marketers Welcome TikTok’s Transparency Play, Despite Political Tensions

Social Media

If the deal falls through, the U.S. government could either force ByteDance to sell parts of its operations or exit the U.S. market.

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Pepsi Zero Sugar NHL Goalie Challenge Weekly Pick ‘em Game Debuts

Sports Marketing

Fans choose three netminders each week for the chance to win prizes.

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Meta Continues to Refine How Teens Experience Ads Across Its Apps

Platforms

Engagement across its platforms will no longer be used to inform ads served to users under 18.

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With Fewer Resources, Creators Will Be Forced to Evolve—Quickly

Voice

The concept of ownership will continue to be paramount for most creators, particularly as the low-hanging fruit presented by brand sponsorship dries up.

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Bell, Snap Team Up on 5G AR Multiuser Experience at Toronto Raptors Games

5G

The lens will be available at four Welcome Toronto games at Scotiabank Arena.

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Forrester: Brands Shouldn’t Bail on Twitter Altogether

Platforms

The research firm suggests treating the beleaguered platform like an emerging channel.

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What Marketers Need to Consider for 2023 While Weathering Twitter’s Maelstrom

Platforms

Other platforms are forging ahead as the platform tries to figure out what it wants to accomplish.

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Chipotle Teams Up With Snap on AR Lens for Quitter’s Day

Food & Beverage

People are most likely to abandon their New Year’s resolutions on the second Friday of January.

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Discover, NHL Detail Multiyear Extension of US Partnership

Sports Marketing

The financial services firm will continue as the title partner of the Winter Classic.

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NHL Partner MassMutual to Debut ‘On and Off the Ice’ Spot During Winter Classic

Sports Marketing

It stars Boston Bruins defenseman Charlie McAvoy and his father.