Some users felt that not seeing like counts led to less pressure NatanaelGinting/iStock

Great Clips Lets NHL Fans Pick Their ‘Legendhairy Lineup’

Social Marketing

The interactive campaign features a weekly fantasy team based on current and former players’ hairstyles.


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Busch Dog Brew Wants to Hire Your Dog

Social Marketing

The bone broth concoction for canines is seeking a chief tasting officer and paying the pooch $20,000.

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Gucci Beauty Rolls Out Snapchat Try-On Lens to Back Its New Line

Social Marketing

Users can sample hybrid lipstick Rouge De Beauté Brillant via AR.

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Kraft Singles Grilled Cheese-cense Brings the Smell of Grilled Cheese to Your Home

Social Marketing

The incense is being given away via Twitter in honor of National Grilled Cheese Sandwich Day.

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Scotts Miracle-Gro Video Series Lets 6 Real-Life Customers Share ‘How I Grow’

Video Marketing

The project came from integrated agency of record VaynerMedia.

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WhatsApp Catalogs Can Now Be Updated via Web, Desktop

Social Marketing

Businesses can hide items that are unavailable or out of stock.

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Spotify Adds to Feature Deck for Promo Cards

Social Marketing

Artists can now use them to mark follower milestones, chart success.

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WWE Backs WrestleMania 37 With Big Presence on TikTok

Social Marketing

Over 10 hours of live programming are set over multiple days.

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Asian-Owned Businesses Can Now Self-Identify on Yelp

Diversity, Equity and Inclusion

The platform took similar steps last June to help Black-owned businesses.

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Paywalls Are Coming to Twitter as Platforms Adjust to the Creator Economy

Platforms

Twitter is the latest to adapt with its new Super Follows tweet paywall.

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On Repeat Becomes Second Spotify Personalized Playlist Available for Sponsorship

Social Marketing

TurboTax is first up in the U.S.

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Red Nose Day Remains Digital for 2021

Platforms

Comic Relief US, Walgreens once again offer filters across Facebook, Instagram, Snapchat to back the charitable initiative.

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TikTok Begins Grooming Itself for National Pet Day

Platforms

The platform is teaming up with Hill’s Pet Nutrition to raise money for Greater Good Charities' pet programs.

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Pandemic Triggers More Local Uses for Google Maps, Search, YouTube

Search Engine Marketing

Queries for “local” and “business” or “businesses” were up over 80% year-over-year in February.

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Facebook Introduces Dynamic Ads for Streaming

Social Marketing

Services can upload their catalogs and ensure that people see titles that are relevant to them.

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Pinterest Begins Bringing its Ad Platform to Latin America, Starting With Brazil

Platforms

Mexico will be added later in 2021, followed by Argentina, Chile, Colombia.