Jamie Hess of @NYCFitFam (left) and Bayer Consumer Health’s Denise Vitola at Social Media Week.Ivan Piedra Photography

Long Live Longform: The Story of Hilton’s 10-Minute TikTok

Social Media Week

‘People on TikTok want to be a part of the journey of the creators they follow.’


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Long Live Longform: The Story of Hilton’s 10-Minute TikTok

Social Media Week

'People on TikTok want to be a part of the journey of the creators they follow.'

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How Sephora Is Partnering With Creators for Brand Impact

Social Media Week

With an accelerator program and TikTok partnership, the beauty brand is elevating BIPOC brands and influencers.

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How Brands Deliver Social Media Success With Eos and the NBA

Social Media Week

Eos CMO Soyoung Kang and the NBA's Ashley Atwell speak at Social Media Week.

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How Busy Philipps and Caissie St. Onge Are Doing Their Best

Social Media Week

The comedy duo talk podcast strategy at Social Media Week.

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For Influencer Marketing, AI May Not Be Just a New Tool, but a Sea Change

Voice

When information is commoditized and perspectives flood the internet generated en-masse by AI, who do you trust?

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How Snap Fuels and Rewards Authenticity for Its Creators

Social Media Week

Snap's head of fashion and beauty partnerships Rajni Jacques and Snapchat creator Alyssa McKay spoke at SMW.

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How Shutterstock and the NFL Build Inclusion Into Their Creator Strategies

Social Media Week

Meeckel Beecher and Sam Fink share their insights for effective inclusion through social media.

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Beyond Virality: Understanding TikTok’s New Growth Patterns

Voice

Many creators have noticed their videos are taking longer to hit the For You page.

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How TRESemmé Spotted Value in Social Comments to Create #MyStyleIsMyPower

Social Media Week

Jessica Grigoriou of Unilever and Evan Horowitz from Movers+Shakers speak at Social Media Week.

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Hilton’s TikTok Ad Changed the Social Marketing Game for Good

Voice

Enthusiasm for the spot has been absolutely unparalleled—to put it simply, the crowd went wild.

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Visit Finland’s Happiness Masterclass Drives 150,000 Entries

Travel & Transportation

The social media-led campaign highlighted the feeling of well-being inspired by the country.

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Creators Are People, Not Ad Units. It’s Time for Brands to Catch Up

Voice

What if Nike had approached Michael Jordan the way many brands approach influencers today?

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The Cost of Living Crisis Is Changing Creator Strategies

Creator Economy

45% of U.S. and U.K. social media users seek out money-saving content.

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Instagram Remains a Priority Platform for Marketers. Here’s Why

Creator Economy

Research from HubSpot and BrandWatch shows a growing interest in micro influencer partnerships.

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Snapchat: How to Use Ramadan Lenses

Augmented Reality

Users can choose from a variety of augmented reality content.