Great Clips Lets NHL Fans Pick Their ‘Legendhairy Lineup’ Social Marketing The interactive campaign features a weekly fantasy team based on current and former players’ hairstyles. 
Busch Dog Brew Wants to Hire Your Dog
Social Marketing
The bone broth concoction for canines is seeking a chief tasting officer and paying the pooch $20,000.
Gucci Beauty Rolls Out Snapchat Try-On Lens to Back Its New Line
Social Marketing
Users can sample hybrid lipstick Rouge De Beauté Brillant via AR.
Kraft Singles Grilled Cheese-cense Brings the Smell of Grilled Cheese to Your Home
Social Marketing
The incense is being given away via Twitter in honor of National Grilled Cheese Sandwich Day.
Scotts Miracle-Gro Video Series Lets 6 Real-Life Customers Share ‘How I Grow’
The project came from integrated agency of record VaynerMedia.
WhatsApp Catalogs Can Now Be Updated via Web, Desktop
Social Marketing
Businesses can hide items that are unavailable or out of stock.
Spotify Adds to Feature Deck for Promo Cards
Social Marketing
Artists can now use them to mark follower milestones, chart success.
WWE Backs WrestleMania 37 With Big Presence on TikTok
Social Marketing
Over 10 hours of live programming are set over multiple days.
Asian-Owned Businesses Can Now Self-Identify on Yelp
Diversity, Equity and Inclusion
The platform took similar steps last June to help Black-owned businesses.
Paywalls Are Coming to Twitter as Platforms Adjust to the Creator Economy
Twitter is the latest to adapt with its new Super Follows tweet paywall.
On Repeat Becomes Second Spotify Personalized Playlist Available for Sponsorship
Social Marketing
TurboTax is first up in the U.S.
Red Nose Day Remains Digital for 2021
Comic Relief US, Walgreens once again offer filters across Facebook, Instagram, Snapchat to back the charitable initiative.
TikTok Begins Grooming Itself for National Pet Day
The platform is teaming up with Hill’s Pet Nutrition to raise money for Greater Good Charities' pet programs.
Pandemic Triggers More Local Uses for Google Maps, Search, YouTube
Queries for “local” and “business” or “businesses” were up over 80% year-over-year in February.
Facebook Introduces Dynamic Ads for Streaming
Social Marketing
Services can upload their catalogs and ensure that people see titles that are relevant to them.
Pinterest Begins Bringing its Ad Platform to Latin America, Starting With Brazil
Mexico will be added later in 2021, followed by Argentina, Chile, Colombia.
