One new option is administrators of engaged businesses that were created in the past six, 12 or 24 monthslemono/iStock

e.l.f. Cosmetics Makes Its Mark on BeReal

Platforms

An organic post gave the first 150 users who friended its channel codes for free product.


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TikTok Faces Scrutiny in Australia After UK Outcry

Platforms

Concerns about China accessing user data continue to mount around the world.

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Twitter Brings Back #VMAStanMail for the 2022 MTV Video Music Awards

Platforms

Fans used 88 languages last year, with 87% of conversation coming from outside of the U.S.

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Move Over Google. TikTok Is the Go-To Search Engine for Gen Z

Voice

The social platform can’t be viewed as an exact search match, and that’s part of the appeal.

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Twitter, Opendorse Extend NIL Partnership to Personalized Game Highlights

Sports Marketing

Tempus Ex Machina’s technology is powering the initiative, which kicks off with Pac-12 football.

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Twitter Details Several Updates for Professionals on Its Platform

Platforms

Location Spotlight is now available globally.

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NASA Social Program Reignites for Upcoming Artemis 1 Launch

Platforms

A group of 100 diverse creators will have the same access as members of the media.

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Creator Content Shouldn’t Be Measured Like a Social Media Post

Columnist Network

You can fundamentally transform the ROI of a single influencer campaign—the only thing that changes is the attribution window.

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WWE Marks SummerSlam Weekend With YouTube Milestones

Sports Marketing

Its channel topped 70 billion views and is poised to pass the 90 million subscriber mark.

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Instagram Really Said ‘Change Is the Only Constant’

Voice

Similar to your ex, Instagram didn't listen and is continuing to push video features, much to users' dismay.

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Snap AR Has Billboard Covered for Its Lollapalooza-Themed Issue

Augmented Reality

Scanning the magazine’s cover with the Snapchat camera fires up an augmented reality experience.

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Twitter Salutes the #BeyHive With a Custom Hashtag-Triggered Emoji

Platforms

Beyoncé will release new album Renaissance July 29.

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Democratization of the Metaverse Requires Deliberate Work

Columnist Network

Most of us have already experienced the earliest iterations of the metaverse, but the best, most transformative experiences and opportunities lie ahead.

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LinkedIn Collective Community for B-to-B Marketers Debuts

B-to-B

LinkedIn Marketing Solutions topped $5 billion in revenue for the fiscal year ended June 30.

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Nextdoor Teams Up With Verizon on The Big Neighborhood MeetUp

Platforms

Events will be held in four cities during Neighbor Month in September.

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Pinterest Unwraps New Approach to Holiday Shopping Season for Brands

Platforms

The platform suggested a mix between big moments like Christmas and “micro-moments” like gift-wrapping parties or movie nights.