Social Marketing
Coverage of the world’s top advertising media and creative agencies, holding companies, independents, and boutiques, shaping brand strategy and the business of marketing.
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Meta’s TikTok Link Ban Could Hobble Media Buyers’ Creator CampaignsBlocking a rival makes sense, buyers say, but stopping brands from linking to TikTok is another matter.
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Nominations Open for 2027 ADWEEK Brand Genius CreatorsADWEEK’s Brand Genius Creators, a spinoff of our decorated Brand Genius program, recognizes standout social media creators who are shaping the future of brand communication. These individuals are not only […]
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ADWEEK Launches Inaugural Creator Economy Power ListADWEEK has launched and is now accepting entries for the 2026 Creator Economy Power List, honoring the executives building the business behind the creator boom.While the creators themselves normally get […]
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Meta Eyes Enterprise Spend With Muse for Small Business LaunchThe new offering aims to put Meta’s new agent to work for the roughly 200 million brands that operate on its platform.
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AI Is Changing How Marketers Respond to Social SignalsThis post was created in partnership with HootsuiteSocial signals are scattered across a fragmented media landscape, and the brands that win know how to find them—and put them to work.During […]
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Viewing Social Media as an Extension of Human InstinctThis post was created in partnership with Viral NationWhile social media is constantly evolving, human nature hasn’t changed in millions of years.During a Brandweek 2026 session co-hosted by Viral Nation, […]
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What Primates Can Teach Us About Social Media MarketingThe difference between reaching people and moving them.
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Meta’s Push on Rivals May Be PR Genius, If It Doesn’t Overplay Its HandMeta is pressuring TikTok and YouTube to adopt restrictive teen-safety protocols it’s being forced to implement, and PR pros say the gambit may just work.
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Social Marketing That Moves at the Speed of SportsThis post was created in partnership with Viral NationDynamic action and big plays are what make live sports so compelling to audiences, but traditional brand partnerships that take time to […]
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The Campaign That Listened Before It LaunchedThis post was created in partnership with Collectively The campaign for SheaMoisture’s Silk Press in a Bottle generated millions of views and sales that doubled in peak retail weeks. The strategy […]
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