X to Double Down on SMBs Following Musk’s Advertiser Attack
The platform also clarified that ad revenue losses would be between $10 million to $12 million
BuzzFeed Inc. Granted Extension on Nasdaq Delisting
The company will have a further 180 days to get its stock price above $1.
Elon Musk’s Latest Comments Spur More Quiet Quitting From Brands
Brands face a new reputation dilemma on whether they stay or leave X (formerly Twitter).
X CEO Linda Yaccarino Defends Musk’s ‘Go F*ck Yourselves’ Statement to Advertisers
The owner of the social media platform launched a foul mouth attack on brands leaving his platform
Cyber Week Generates Record $37B in Online Spend
Adobe and Criteo data point to a successful year for online retailers, with Cyber Monday up 9.6%
Advertisers Are Investing in TikTok Shops Despite Mostly Tepid Results
BK Beauty finds success that other brands are struggling to replicate.
Don’t Rely on Tired Social Tactics. Build an Algorithm-Beating D2C Brand
Liquid Death, Stories & Ink and Gymshark—all started as D2C—have never solely relied on social.
Adweek Podcast: Real LGBTQ+ Allyship From Brands Matters Now, More than Ever
Post the Bud-Dylan Mulvaney backlash, these powerful, personal stories are a must-hear for all marketers.
Girl Meets Farm’s Molly Yeh on Cooking and Cultivating Community
The Food Network star on bringing her Midwestern recipes to the world.
Creators Can Help Brands Cut Through the Noise, Here’s How
BuzzFeed Inc, We Are Social and Butterfly 3ffect talk breaking social media algorithms.
11 Things We Learned About the Creatorverse at Social Media Week Europe
Creatorverse lessons from PepsiCo, BuzzFeed, Estee Lauder and more.
Creators Should be Part of Every Brief–Even When They Make Brands Uncomfortable
The Virgin Media O2 team partnered with creators who seemingly had nothing to do with their marketing objectives.
Burger King’s TikTok Strategy Continues Its Mission to Give Consumers Their Way
Social agency Coolr and the fast food giant on growing together in the U.K. at Social Media Week Europe.
What Sets Latinx Influencers Apart From the Rest of The Creator Economy
Creators like Jenny Lorenzo and Mike Alfaro are bridging cultural gaps with pride and humor.
Why Brands Should Foster Long-Term Relationships With the LGBTQ+ Community
Booking.com is one of a few brands actively prioritizing investments in understanding the LGBTQ+ community.
