Since 2021, Auntie Anne’s has evolved its content strategy from exclusively posting crave-worthy pretzel pictures to culturally relevant content.Instagram: @auntieannespretzels
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Most European Influencers Fail to Disclose Ads, a Sweep Finds

Influencers & Creators

A cross-country look at the accounts of 576 influencers found that only 20% revealed when they were posting ads.


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The Art of Making Pretzels Part of Every Conversation

Voice

A BTS look at Auntie Anne’s social content strategy and viral posts.

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Most European Influencers Fail to Disclose Ads, a Sweep Finds

Influencers & Creators

A cross-country look at the accounts of 576 influencers found that only 20% revealed when they were posting ads.

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How to Make Noise During Advertising’s Biggest Day

Voice

When everyone's talking about one thing, how can brands remain relevant on social and beyond?

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Inside Barilla’s Award-Winning Leftover Pasta TikTok Series

Social Media

Le Pub and the Italian brand on fighting food waste with 'a new kind of storytelling.'

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Meta’s Ad-Free Tier Will Reveal How Hungry Users Really Are for Data Privacy

Voice

Creating content and value for consumers is the best trade for their data.

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WhatsApp Business Brings in Dentsu to Evolve Customer Relationships

Platforms

A new proprietary platform will enable companies to enhance customer relationships.

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X to Double Down on SMBs Following Musk’s Advertiser Attack

Platforms

The platform also clarified that ad revenue losses would be between $10 million to $12 million

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BuzzFeed Inc. Granted Extension on Nasdaq Delisting

Earnings Reports

The company will have a further 180 days to get its stock price above $1.

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Elon Musk’s Latest Comments Spur More Quiet Quitting From Brands

Platforms

Brands face a new reputation dilemma on whether they stay or leave X (formerly Twitter).

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X CEO Linda Yaccarino Defends Musk’s ‘Go F*ck Yourselves’ Statement to Advertisers

Platforms

The owner of the social media platform launched a foul mouth attack on brands leaving his platform

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Cyber Week Generates Record $37B in Online Spend

Retail News

Adobe and Criteo data point to a successful year for online retailers, with Cyber Monday up 9.6%

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Advertisers Are Investing in TikTok Shops Despite Mostly Tepid Results

Social Commerce

BK Beauty finds success that other brands are struggling to replicate.

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Don’t Rely on Tired Social Tactics. Build an Algorithm-Beating D2C Brand

Voice

Liquid Death, Stories & Ink and Gymshark—all started as D2C—have never solely relied on social.

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Enter The Creatorverse

Premium Events

Social Media Week Europe was all about the creator.

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Adweek Podcast: Real LGBTQ+ Allyship From Brands Matters Now, More than Ever

Adweek Podcasts

Post the Bud-Dylan Mulvaney backlash, these powerful, personal stories are a must-hear for all marketers.