‘It’s one thing to be trending—another to leave a lasting impression’Twitter

Yelp, Kelton Review People’s Thoughts on Online Reviews

Platforms

Those solicited by businesses were deemed untrustworthy, but 71% of respondents said they would still write them if incentivized.


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Life After Facebook: Inside the Platform Strategy for Cosmetics Company Lush

Platforms

Lush went off the grid on Nov. 26, deactivating its accounts on Facebook, Instagram, Snapchat and TikTok.

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The Home Depot Sponsors Nextdoor’s Cheer Map

Platforms

The interactive local guide to each area’s best holiday décor will also feature the retailer’s nearby locations.

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Meta Loosens Restrictions on Cryptocurrency Advertising

Blockchain

27 regulatory licenses are now accepted, up from three.

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Social Confidential: Slim Jim on the Power of Meat, Memes and Community

Branding

The brand's social media minds explain how a parody account led to a massive online community.

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YouTube Reveals Its Best of 2021 Lists

Platforms

Alexa's Body from Amazon was the year's top ad in the U.S.

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Meta Quest Teams Up With VMLY&R on Holiday Campaign

Artificial Intelligence

The video, created in Horizon Worlds, showcases the Meta Quest 2 VR headset.

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TikTok Shares Its Inaugural Culture Driver List

Platforms

14 collaborations between brand marketers and creators were spotlighted.

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Meta Looks to Prep Businesses for the Metaverse

Metaverse

In its early stages, people will still experience it through 2D apps.

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Have You Heard of Kum & Go’s Kyle Scheele Meale? A Look Inside the Stunt That Swept TikTok

AdFreak

If you've spent any time on TikTok over the past few days, you may have seen the story of author Kyle Scheele and Midwestern convenience store chain Kum & Go. [...]

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Jennifer Prince Leaves Twitter to Huddle Up With the NFL’s Los Angeles Rams

Sports Marketing

She will become the club’s first-ever chief commercial officer.

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Twitter Promotes Jean-Philippe Maheu to VP, Global Client Solutions

Leadership & Talent

He fills the role formerly held by chief customer officer Sarah Personette.

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Rewatch This Year’s Social Media Week: London

Social Media Week

Adweek continued exploring this year's global theme of reinvention with the third and final installment of Social Media Week events.

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Voting for All 32 Categories in the 2021 American Music Awards Took Place on TikTok

Audio & Podcasting

Favorite Trending Song nominees were based on the year’s viral songs on the video creation app.

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LinkedIn Revamps Sales Navigator Homepage, Adds Priority Accounts Section

B-to-B

Sellers can now collaborate on Account Maps.