Long Live Longform: The Story of Hilton’s 10-Minute TikTok
‘People on TikTok want to be a part of the journey of the creators they follow.’
Long Live Longform: The Story of Hilton’s 10-Minute TikTok
'People on TikTok want to be a part of the journey of the creators they follow.'
How Sephora Is Partnering With Creators for Brand Impact
With an accelerator program and TikTok partnership, the beauty brand is elevating BIPOC brands and influencers.
How Brands Deliver Social Media Success With Eos and the NBA
Eos CMO Soyoung Kang and the NBA's Ashley Atwell speak at Social Media Week.
How Busy Philipps and Caissie St. Onge Are Doing Their Best
The comedy duo talk podcast strategy at Social Media Week.
For Influencer Marketing, AI May Not Be Just a New Tool, but a Sea Change
When information is commoditized and perspectives flood the internet generated en-masse by AI, who do you trust?
How Snap Fuels and Rewards Authenticity for Its Creators
Snap's head of fashion and beauty partnerships Rajni Jacques and Snapchat creator Alyssa McKay spoke at SMW.
How Shutterstock and the NFL Build Inclusion Into Their Creator Strategies
Meeckel Beecher and Sam Fink share their insights for effective inclusion through social media.
Beyond Virality: Understanding TikTok’s New Growth Patterns
Many creators have noticed their videos are taking longer to hit the For You page.
How TRESemmé Spotted Value in Social Comments to Create #MyStyleIsMyPower
Jessica Grigoriou of Unilever and Evan Horowitz from Movers+Shakers speak at Social Media Week.
Hilton’s TikTok Ad Changed the Social Marketing Game for Good
Enthusiasm for the spot has been absolutely unparalleled—to put it simply, the crowd went wild.
Visit Finland’s Happiness Masterclass Drives 150,000 Entries
The social media-led campaign highlighted the feeling of well-being inspired by the country.
Creators Are People, Not Ad Units. It’s Time for Brands to Catch Up
What if Nike had approached Michael Jordan the way many brands approach influencers today?
The Cost of Living Crisis Is Changing Creator Strategies
45% of U.S. and U.K. social media users seek out money-saving content.
Instagram Remains a Priority Platform for Marketers. Here’s Why
Research from HubSpot and BrandWatch shows a growing interest in micro influencer partnerships.
Snapchat: How to Use Ramadan Lenses
Users can choose from a variety of augmented reality content.
