TikTok kicked off Advertising Week in New York with a flurry of announcements covering artificial intelligence-powered automated performance tools, enhanced measurement capabilities, and new privacy technologies for advertisers.
How top brands partner with authentic influencers for meaningful engagement and impactful campaigns.
The biggest news for advertisers on day one of Meta Connect 2024 was the expansion of Meta’s business AI chatbots to brands running click-to-message ads in English on messaging apps [...]
Advertisers have far more control over how and where ads in TikTok’s search results appear with Tuesday’s rollout of Search Ads Campaign, giving them the opportunity to connect with high-intent [...]
They need more understanding and validation.
Brands including Verizon and Zillow are moving fast as Brat Summer gives way to Demure Fall.
If you don't have a strategy for navigating the presidential election, it's not too late.
AI tools have improved Reddit staffers' productivity.
The 2024 Paris Summer Games athletes going for gold on Instagram and TikTok.
A brand’s lore is a club where only those in-the-know have access to enter—access that inevitably becomes coveted.
Marketers must be familiar with trending topics and advertising rules.
Two people ask for recommendations in their Reddit communities every second, taking actions based on those recommendations.
At Social Media Week, experts discussed Instagram's ceiling and testing content on X.
When influencers are paid for every visit, post and shout-out, the magic of genuine recommendation is lost.
Lions Creators event reflects the growing power of the creator economy.
When brands abide by a rigid rule book, it eliminates the space to play.
