What Generation Z’s Migration Away From Social Means for Marketers

Opinion: They’ll be back: These platforms are still relevant.

Resident Evil and Sony Led E3 Conversations on Facebook

The Last of Us had the most buzz on Instagram.

Why Airline Social Media Strategies Are Shifting to Private Interactions

Opinion: Few industries have suffered as many publicly damaging blunders.

Should TV Content Owners Fear Fair Use?

Opinion: Think of it as a strategy rather than an obstacle.

Top Communications Exec Elliot Schrage Is Leaving Facebook

He joined the social network from Google in May 2008.

Facebook Won’t Exclude News Publishers From Its Political Ads Policy

Head of global news partnerships Campbell Brown explains why.

Pinterest Marketing Partners Adds a Creative Specialty to Its Offerings

Smartly.io becomes an Advertising partner, as does Hootsuite for Content Marketing.

Facebook: Here’s How to Save Your Story Posts to Your Devices

Keep the photos and videos you share.

How Snapchat’s Pace of Innovation Is Pushing the Industry Forward

Opinion: 95 percent of impressions for Snap Ads were served programmatically.

3 Ways for Brands in Highly Regulated Industries to Win at Social Media

Opinion: Marketers who work in these fields have to think compliance-first.