Adweek’s Social Pro Daily section is a timely feed of news, trends and tips for social media marketers. We cover it all—from new feature rollouts and how social media platforms are optimizing for ecommerce, to the news about the latest algorithm changes. We also cover breakout social media campaigns by the industry's heaviest hitters like Amazon, Apple and Android, to social media giants like TikTok and Snapchat. Adweek is your go-to source for a deep dive into innovative social media content, memes and campaigns from influencers and regular Joes who are making waves industrywide.
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God-is Rivera Is Leaving Twitter; Bukky Ojeifo Will Assume Her Role

Rivera joined the social network from VMLY&R in November 2018 and spearheaded its #TwtterVoices initiative.

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Twitter Debuts 2 Updates for Videos

The social network detailed its new immersive player, carousel on its Explore page.

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Chopard Backs New My Happy Hearts Collection With Snapchat AR Try On Lens

The Swiss luxury fashion house worked with creative studio Busterwood, media agency Keyade.

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Meta Extends NFT Sharing to All Facebook, Instagram Users in US, 100+ Countries

It began testing digital collectibles with a handful of creators on Instagram in the U.S. in May.

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Snap Hopes to Make Mark in European Soccer With LaLiga Deal

Users will see weekly game highlights, top goals, saves of the year.

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Twitter: How to Add Alt Text to Images on Mobile

Users can add text descriptions to the photos they share.

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LinkedIn Details Several New Ad Features

Its Offline Conversions tool helps advertisers bring data from third-party tools into the professional network.

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Nextdoor Adds Targeting Options for Public Agencies to Its Ad Platform

They can target specific neighborhoods or people across multiple markets.

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LinkedIn Details Several Updates for Pages

Companies, organizations can spotlight values that are important to them in new section “our featured commitments.”

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Snap Covers the Brandenburg Gate in Plastic Waste (Virtually, of Course)

AR lenses in Snapchat aim to promote awareness of the 6.3 million tons of plastic waste produced annually in Germany alone.

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TikTok: How to Turn on Post View History

This feature will tell users when their followers have seen their content.

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Twitter: How to Turn On Alt Text Reminders

Users can be prompted to add descriptions to their images.

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Meta Adds Features to Call Ads on Messenger

An option that lets customers request a callback if their call is not answered is being tested.

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‘Vegetarian Vampire’ Toby Helps Heinz Promote Tomato Blood Ketchup

TikTok star E.J. Marcus portrayed him in a PSA film to debut during AMC’s premiere of Interview With the Vampire.

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Snapchat: How to Create a Timeline Snap

Users can combine multiple pre-recorded clips into a single video.