The Meta-owned messaging app kicked off a global campaign in India, U.K.
The platform is also working to refine results when people search for subreddits.
An organic post gave the first 150 users who friended its channel codes for free product.
The video-sharing application has a built-in scanner.
The test began with a “handful” of collectors and creators in the U.S. in May.
This year's partners include Shopify and Black Girl Ventures.
Users can help others find them on the video-sharing platform.
The media company and social network teamed up on the Trending TV chart last October.
Users will receive information in their in-app inbox.
Fans used 88 languages last year, with 87% of conversation coming from outside of the U.S.
Tempus Ex Machina’s technology is powering the initiative, which kicks off with Pac-12 football.
Location Spotlight is now available globally.
Meta cited the emergence of Reels; Live Shopping will still be available on Instagram.
A group of 100 diverse creators will have the same access as members of the media.
Creators can add links to their events onto their videos.