Amplifying Impact Through Strategic Social Media Engagement

Unleashing the potential of collaborative partnerships with Duolingo and Intuit

three people sitting in white chairs on stage with a red backdrop — Manu Orssaud of Duolingo (left) and Lauren Thomas of Intuit (center) at Social Media Week.Ivan Piedra Photography

The social media game has changed. How are brands curating and producing online content that resonates and leaves a lasting imprint?

Kickstarting Adweek’s Social Media Week, Manu Orssaud, vp and global head of marketing at Duolingo, and Lauren Thomas, senior communications manager at Intuit, tackled this question. They offered the audience an expert-guided tour through their experiences and insights into creating powerful social media content that connects—and converts.

A social-first approach

The panelists underscored the necessity of a social-first approach in today’s digital-dominated landscape. Social media shouldn’t be merely an aspect of your strategy—it should be at the forefront.