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Data from Mattress Firm’s podcast campaign with iHeartMedia, which ran in 2022, shows that the medium is driving sales.
The retailer ran a branded podcast called “Chasing Sleep” with iHeartMedia’s Ruby content studio, which talked to experts and everyday people with unusual schedules, like ER doctors and ultramarathoners, about how to achieve good sleep.
The campaign, which Mattress Firm designed with agency Spark Foundry, also included ad placements across iHeartMedia’s network, the number one podcast publisher by U.S.
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