R/GA Will Brighten Up Mattress Firm's Messaging as New Creative Agency of Record

The agency beat out six others and wants to bring some optimism to the retailer's dark spots

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Goodbye dark diners and Liev Schreiber, hello R/GA and a more mirthful Mattress Firm.

After putting its account up for review for five months—changing the scope as it went along—Mattress Firm whittled a field of seven top creative and advertising agencies down to two (the brand declined to name which agencies competed in the review). It eventually selected R/GA as its national creative and production agency of record. 

Both review and selection were managed in-house by Mattress Firm, which chose R/GA to shore up its digital presence throughout the next year.

COMvergence estimates Mattress Firm’s traditional media spend from July 2021 to June 2022 at $132 million, while the estimated digital spend is $100 million over the same time frame.



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