Blockchain technology has changed the way many individuals and entities communicate. The technology is essentially a digital source of information maintained by secure computer servers, deterring hackers and cybercriminals from accessing or stealing the information. Blockchain is critical for crypto transactions, but it has numerous applications in other industries as well, including the advertising industry. In this category, Adweek has gathered content that discusses how blockchain technology affects big brands and how they have leveraged the technology for future endeavors.

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How Blockchain Solana Turned Community Criticism Into a Resonant Campaign

Blockchain platform Solana responded to community criticism with a campaign that helped revive the brand.

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Mastercard’s CMO on Driving Revenue From Web3 Initiatives and Brand Sonic Identity

NFT sales in July amounted to $495.6 million, a 23% decline from the previous month.

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Serious Business on the Virtual Playground With 3QualiTy

The fin-tech company is working to broaden access to blockchain technologies.

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Just Because You Have the Data Doesn’t Mean You Should Use It

While the technological changes from Web2 to Web3 matter, the values-based changes are just as essential.

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The Best Way to Develop Web3 Savviness Is Cautious Participation

Learn about this new technical landscape through cautious participation.

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Meta Details Several New Features at Its Creator Week 2022

Digital collectibles, or nonfungible tokens, can soon be created and sold on Instagram.

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The Speed of Culture Podcast: The Future of Marketing in Web3 and the Metaverse

Jennifer Stranzl, CMO at CoinDesk, joins Suzy founder and CEO Matt Britton to discuss how Web3, NFTs and cryptocurrencies will revolutionize the world as we know it.

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Meta Extends NFT Sharing to All Facebook, Instagram Users in US, 100+ Countries

It began testing digital collectibles with a handful of creators on Instagram in the U.S. in May.

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Crypto Platform OKX Aims to Build Brand Trust Through Responsible Investment Messaging

The brand has also revealed its new F1 livery for Team McLaren's forthcoming Grand Prix races.

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‘What Is OKX?’ Asks Global Cryptocurrency Brand Campaign

The company aims to grow awareness including expanding its focus into Asia.

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Instagram Extends NFT Sharing to More Businesses, Creators, Users in Over 100 Countries

The test began with a “handful” of collectors and creators in the U.S. in May.

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Reddit Introduces Blockchain-Backed Collectible Avatars

They can be used on- and off-platform.

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Meta to Pull the Plug on Novi Digital Wallet Sept. 1

Then-Facebook introduced plans for virtual coin Libra, digital wallet Calibra in June 2019.

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Despite the Bear Market, Younger Generations Should Embrace ‘Buy and Hold’ Strategies Crypto, Neobanks, NFTs

Some of the shifts can be traced to the rise of “neobanks,” or those fin tech firms offering up apps, software and other technologies that help streamline mobile and online [...]

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What’s a WAGMI? A Marketer’s Guide to the Language of Web3

To enter Web3 communities, brands must understand the slang, platforms, content and trust that power them.