Jessica Hawthorne-Castro
Performance Marketing contributor Jessica Hawthorne-Castro is the CEO of Hawthorne Advertising, an award winning technology-based advertising agency specializing in analytics and accountable brand campaigns. Jessica’s role principally involves fostering long-standing client relationships with the company’s expansive base of Fortune 500 brands to develop highly strategic and measurable advertising campaigns, designed to ignite immediate consumer response.
Virtual Try-On Tech, the Pandemic-Accelerated Trend, Is Here to Stay and Save Headaches
Performance Marketing
A pandemic-fueled ecommerce spike is accelerating the trend.
Performance Marketers Need to Watch These 5 Consumer Trends in 2021
Performance Marketing
After a year of chaos and uncertainty, these are some of the interests and behaviors that are here to stay.
How Connected TV and OTT Are Helping Marketers Reach a Wider Audience
Performance Marketing
With more Americans than ever now watching CTV and OTT, marketers are missing a prime opportunity.
4 Marketing Campaign Metrics Your Company Can’t Ignore
Being a successful marketer is more than bringing a creative mind to the table. The best in their class, from marketing assistant to CMO, have a solid understanding of basic [...]