Jessica Hawthorne-Castro
Performance Marketing contributor Jessica Hawthorne-Castro is the CEO of Hawthorne Advertising, an award winning technology-based advertising agency specializing in analytics and accountable brand campaigns. Jessica’s role principally involves fostering long-standing client relationships with the company’s expansive base of Fortune 500 brands to develop highly strategic and measurable advertising campaigns, designed to ignite immediate consumer response.
Seeing Is Believing: Why Visual Search Works
Gen Z and millennials have embraced this way of shopping, and it's time brands did too.
Virtual Try-On Tech, the Pandemic-Accelerated Trend, Is Here to Stay and Save Headaches
Performance Marketing
A pandemic-fueled ecommerce spike is accelerating the trend.
Performance Marketers Need to Watch These 5 Consumer Trends in 2021
Performance Marketing
After a year of chaos and uncertainty, these are some of the interests and behaviors that are here to stay.
How Connected TV and OTT Are Helping Marketers Reach a Wider Audience
Performance Marketing
With more Americans than ever now watching CTV and OTT, marketers are missing a prime opportunity.
7 Engaging Ways to Advertise to Upcoming Generations on TikTok
Performance Marketing
In a post-COVID world, people are using content to fill their time and find daily satisfaction, thus creating a greater need for content creation. This gives marketers a real opportunity [...]
COVID-19’s Impact on Millennial and Gen Z Media Habits — and How Marketers Should Pivot
Media
Depending on their age and stage of life, the nation’s two youngest generations are getting a first taste of what it’s like to be a remote worker, home-schooling parent, or [...]
COVID-19’s Impact on Millennial and Gen Z Media Habits — And How Marketers Should Pivot
Performance Marketing
Within a very short period, the way Millennials and Gen Zs buy products and consume media also has changed dramatically. And while many of these shifts — such as the [...]
Tailoring Your Marketing Messages to Gen Y and Gen Z Consumers
Performance Marketing
Generation Y has been the apple of every marketer’s eye with 73 million strong, and spend a collective of $600 billion annually in the U.S. Now this group has another [...]
4 Marketing Campaign Metrics Your Company Can’t Ignore
Being a successful marketer is more than bringing a creative mind to the table. The best in their class, from marketing assistant to CMO, have a solid understanding of basic [...]