Jessica Hawthorne-Castro
Performance Marketing contributor Jessica Hawthorne-Castro is the CEO of Hawthorne Advertising, an award winning technology-based advertising agency specializing in analytics and accountable brand campaigns. Jessica’s role principally involves fostering long-standing client relationships with the company’s expansive base of Fortune 500 brands to develop highly strategic and measurable advertising campaigns, designed to ignite immediate consumer response.
Understanding Why TikTok Appeals to Young People Is Key to Brands Reaching Them
The video sharing app is a prime target for performance marketers looking to rise above the digital clutter.
Making Up for Lost Time: How Younger Consumers Are Spending Their Summers
What Gen Y and Z are doing and how performance marketers can reach them where they are.
5 Travel Boom Trends for Performance Marketers to Watch in 2021
As they help consumers break out of pandemic isolation, companies in the travel industry may find themselves operating in a very different environment.
Untapped Opportunity: Putting the Power of Voice to Work
As more consumers expand their use of voice search, more companies will be looking for ways to optimize voice-based search.
Traditional Trade Shows and Live Events Are Returning—and Better This Time
The hybrid event is here to stay—and for good reason.
Consumers Are Checking Their Phones 60 Times a Day. Here’s How to Monetize These Micro-Moments
Marketers have a whole new method for engaging and interacting with their customers in real time.
Seeing Is Believing: Why Visual Search Works
Gen Z and millennials have embraced this way of shopping, and it's time brands did too.
Virtual Try-On Tech, the Pandemic-Accelerated Trend, Is Here to Stay and Save Headaches
Performance Marketing
A pandemic-fueled ecommerce spike is accelerating the trend.
Performance Marketers Need to Watch These 5 Consumer Trends in 2021
Performance Marketing
After a year of chaos and uncertainty, these are some of the interests and behaviors that are here to stay.
How Connected TV and OTT Are Helping Marketers Reach a Wider Audience
Performance Marketing
With more Americans than ever now watching CTV and OTT, marketers are missing a prime opportunity.