Jessica Hawthorne-Castro
Performance Marketing contributor Jessica Hawthorne-Castro is the CEO of Hawthorne Advertising, an award winning technology-based advertising agency specializing in analytics and accountable brand campaigns. Jessica’s role principally involves fostering long-standing client relationships with the company’s expansive base of Fortune 500 brands to develop highly strategic and measurable advertising campaigns, designed to ignite immediate consumer response.
Harnessing Gen Z’s Summer Travel Wanderlust
Younger travelers like choices, spontaneity and loyalty rewards when they travel. Here’s how marketers can harness these and other trends when selling summer travel.
Luxury Goods Are Becoming as Attainable as Fast Fashion
How marketers are bridging the gap between millennials' and Gen Z's love of upscale goods and desire for economy.
5 Ways to Meet Gen Z Consumers Where They Are
Performance marketers can dial in their generational marketing strategies in 2022.
5 Performance Marketing Trends to Watch in 2022
[Consumers] also looking for a seamless experience enabled by QR codes, which cut down on the number of clicks it takes to look at.
Hold On, We’ve Entered a Digital Marketing Time Warp
How performance marketers can leverage accelerated industry trends.
How to Start Preparing for the 2021 Holiday Season Now
What performance marketers need to know about driving sales growth across multiple generations of shoppers.
Understanding Why TikTok Appeals to Young People Is Key to Brands Reaching Them
The video sharing app is a prime target for performance marketers looking to rise above the digital clutter.
Making Up for Lost Time: How Younger Consumers Are Spending Their Summers
What Gen Y and Z are doing and how performance marketers can reach them where they are.
5 Travel Boom Trends for Performance Marketers to Watch in 2021
As they help consumers break out of pandemic isolation, companies in the travel industry may find themselves operating in a very different environment.
Untapped Opportunity: Putting the Power of Voice to Work
As more consumers expand their use of voice search, more companies will be looking for ways to optimize voice-based search.