Performance Marketing contributor Jessica Hawthorne-Castro is the CEO of Hawthorne Advertising, an award winning technology-based advertising agency specializing in analytics and accountable brand campaigns. Jessica’s role principally involves fostering long-standing client relationships with the company’s expansive base of Fortune 500 brands to develop highly strategic and measurable advertising campaigns, designed to ignite immediate consumer response.
Consumers Are Checking Their Phones 60 Times a Day. Here’s How to Monetize These Micro-Moments
Marketers have a whole new method for engaging and interacting with their customers in real time.
Virtual Try-On Tech, the Pandemic-Accelerated Trend, Is Here to Stay and Save Headaches
A pandemic-fueled ecommerce spike is accelerating the trend.
Performance Marketers Need to Watch These 5 Consumer Trends in 2021
After a year of chaos and uncertainty, these are some of the interests and behaviors that are here to stay.
How Connected TV and OTT Are Helping Marketers Reach a Wider Audience
With more Americans than ever now watching CTV and OTT, marketers are missing a prime opportunity.
7 Engaging Ways to Advertise to Upcoming Generations on TikTok
In a post-COVID world, people are using content to fill their time and find daily satisfaction, thus creating a greater need for content creation. This gives marketers a real opportunity [...]
COVID-19’s Impact on Millennial and Gen Z Media Habits — and How Marketers Should Pivot
Depending on their age and stage of life, the nation’s two youngest generations are getting a first taste of what it’s like to be a remote worker, home-schooling parent, or [...]
COVID-19’s Impact on Millennial and Gen Z Media Habits — And How Marketers Should Pivot
Within a very short period, the way Millennials and Gen Zs buy products and consume media also has changed dramatically. And while many of these shifts — such as the [...]
Tailoring Your Marketing Messages to Gen Y and Gen Z Consumers
Generation Y has been the apple of every marketer’s eye with 73 million strong, and spend a collective of $600 billion annually in the U.S. Now this group has another [...]
4 Marketing Campaign Metrics Your Company Can’t Ignore
Being a successful marketer is more than bringing a creative mind to the table. The best in their class, from marketing assistant to CMO, have a solid understanding of basic [...]