Portrait of Jessica Hawthorne-Castro

Jessica Hawthorne-Castro

Performance Marketing contributor Jessica Hawthorne-Castro is the CEO of Hawthorne Advertising, an award winning technology-based advertising agency specializing in analytics and accountable brand campaigns. Jessica’s role principally involves fostering long-standing client relationships with the company’s expansive base of Fortune 500 brands to develop highly strategic and measurable advertising campaigns, designed to ignite immediate consumer response.

Alt Image Text

Understanding Why TikTok Appeals to Young People Is Key to Brands Reaching Them

Performance Marketing

The video sharing app is a prime target for performance marketers looking to rise above the digital clutter.

Alt Image Text

Making Up for Lost Time: How Younger Consumers Are Spending Their Summers

Performance Marketing

What Gen Y and Z are doing and how performance marketers can reach them where they are.

Alt Image Text

5 Travel Boom Trends for Performance Marketers to Watch in 2021

Travel & Transportation

As they help consumers break out of pandemic isolation, companies in the travel industry may find themselves operating in a very different environment.

Alt Image Text

Untapped Opportunity: Putting the Power of Voice to Work

Performance Marketing

As more consumers expand their use of voice search, more companies will be looking for ways to optimize voice-based search.

Alt Image Text
Alt Image Text

Consumers Are Checking Their Phones 60 Times a Day. Here’s How to Monetize These Micro-Moments

Performance Marketing

Marketers have a whole new method for engaging and interacting with their customers in real time.

Alt Image Text

Seeing Is Believing: Why Visual Search Works

Performance Marketing

Gen Z and millennials have embraced this way of shopping, and it's time brands did too.

Alt Image Text

Virtual Try-On Tech, the Pandemic-Accelerated Trend, Is Here to Stay and Save Headaches

Performance Marketing

A pandemic-fueled ecommerce spike is accelerating the trend.

Alt Image Text

Performance Marketers Need to Watch These 5 Consumer Trends in 2021

Performance Marketing

After a year of chaos and uncertainty, these are some of the interests and behaviors that are here to stay.

Alt Image Text

How Connected TV and OTT Are Helping Marketers Reach a Wider Audience

Performance Marketing

With more Americans than ever now watching CTV and OTT, marketers are missing a prime opportunity.