Performance Marketing contributor Jessica Hawthorne-Castro is the CEO of Hawthorne Advertising, an award winning technology-based advertising agency specializing in analytics and accountable brand campaigns. Jessica’s role principally involves fostering long-standing client relationships with the company’s expansive base of Fortune 500 brands to develop highly strategic and measurable advertising campaigns, designed to ignite immediate consumer response.
Untapped Opportunity: Putting the Power of Voice to Work
As more consumers expand their use of voice search, more companies will be looking for ways to optimize voice-based search.
Traditional Trade Shows and Live Events Are Returning—and Better This Time
The hybrid event is here to stay—and for good reason.
Consumers Are Checking Their Phones 60 Times a Day. Here’s How to Monetize These Micro-Moments
Marketers have a whole new method for engaging and interacting with their customers in real time.
Virtual Try-On Tech, the Pandemic-Accelerated Trend, Is Here to Stay and Save Headaches
A pandemic-fueled ecommerce spike is accelerating the trend.
Performance Marketers Need to Watch These 5 Consumer Trends in 2021
After a year of chaos and uncertainty, these are some of the interests and behaviors that are here to stay.
How Connected TV and OTT Are Helping Marketers Reach a Wider Audience
With more Americans than ever now watching CTV and OTT, marketers are missing a prime opportunity.
7 Engaging Ways to Advertise to Upcoming Generations on TikTok
In a post-COVID world, people are using content to fill their time and find daily satisfaction, thus creating a greater need for content creation. This gives marketers a real opportunity [...]
COVID-19’s Impact on Millennial and Gen Z Media Habits — and How Marketers Should Pivot
Depending on their age and stage of life, the nation’s two youngest generations are getting a first taste of what it’s like to be a remote worker, home-schooling parent, or [...]
COVID-19’s Impact on Millennial and Gen Z Media Habits — And How Marketers Should Pivot
Within a very short period, the way Millennials and Gen Zs buy products and consume media also has changed dramatically. And while many of these shifts — such as the [...]