Portrait of Jessica Hawthorne-Castro

Jessica Hawthorne-Castro

Performance Marketing contributor Jessica Hawthorne-Castro is the CEO of Hawthorne Advertising, an award winning technology-based advertising agency specializing in analytics and accountable brand campaigns. Jessica’s role principally involves fostering long-standing client relationships with the company’s expansive base of Fortune 500 brands to develop highly strategic and measurable advertising campaigns, designed to ignite immediate consumer response.

Alt Image Text

Harnessing Gen Z’s Summer Travel Wanderlust

Travel & Transportation

Younger travelers like choices, spontaneity and loyalty rewards when they travel. Here’s how marketers can harness these and other trends when selling summer travel.

Alt Image Text

Luxury Goods Are Becoming as Attainable as Fast Fashion

Performance Marketing

How marketers are bridging the gap between millennials' and Gen Z's love of upscale goods and desire for economy.

Alt Image Text

 5 Ways to Meet Gen Z Consumers Where They Are

Augmented Reality

Performance marketers can dial in their generational marketing strategies in 2022.

Alt Image Text

5 Performance Marketing Trends to Watch in 2022

Performance Marketing

[Consumers] also looking for a seamless experience enabled by QR codes, which cut down on the number of clicks it takes to look at.

Alt Image Text

Hold On, We’ve Entered a Digital Marketing Time Warp

Performance Marketing

How performance marketers can leverage accelerated industry trends.

Alt Image Text

How to Start Preparing for the 2021 Holiday Season Now

Performance Marketing

What performance marketers need to know about driving sales growth across multiple generations of shoppers.

Alt Image Text

Understanding Why TikTok Appeals to Young People Is Key to Brands Reaching Them

Performance Marketing

The video sharing app is a prime target for performance marketers looking to rise above the digital clutter.

Alt Image Text

Making Up for Lost Time: How Younger Consumers Are Spending Their Summers

Performance Marketing

What Gen Y and Z are doing and how performance marketers can reach them where they are.

Alt Image Text

5 Travel Boom Trends for Performance Marketers to Watch in 2021

Travel & Transportation

As they help consumers break out of pandemic isolation, companies in the travel industry may find themselves operating in a very different environment.

Alt Image Text

Untapped Opportunity: Putting the Power of Voice to Work

Performance Marketing

As more consumers expand their use of voice search, more companies will be looking for ways to optimize voice-based search.

Your sites feature HTML here...