Jessica Hawthorne-Castro
Performance Marketing contributor Jessica Hawthorne-Castro is the CEO of Hawthorne Advertising, an award winning technology-based advertising agency specializing in analytics and accountable brand campaigns. Jessica’s role principally involves fostering long-standing client relationships with the company’s expansive base of Fortune 500 brands to develop highly strategic and measurable advertising campaigns, designed to ignite immediate consumer response.
Untapped Opportunity: Putting the Power of Voice to Work
As more consumers expand their use of voice search, more companies will be looking for ways to optimize voice-based search.
Traditional Trade Shows and Live Events Are Returning—and Better This Time
Performance Marketing
The hybrid event is here to stay—and for good reason.
Consumers Are Checking Their Phones 60 Times a Day. Here’s How to Monetize These Micro-Moments
Marketers have a whole new method for engaging and interacting with their customers in real time.
Seeing Is Believing: Why Visual Search Works
Gen Z and millennials have embraced this way of shopping, and it's time brands did too.
Virtual Try-On Tech, the Pandemic-Accelerated Trend, Is Here to Stay and Save Headaches
Performance Marketing
A pandemic-fueled ecommerce spike is accelerating the trend.
Performance Marketers Need to Watch These 5 Consumer Trends in 2021
Performance Marketing
After a year of chaos and uncertainty, these are some of the interests and behaviors that are here to stay.
How Connected TV and OTT Are Helping Marketers Reach a Wider Audience
Performance Marketing
With more Americans than ever now watching CTV and OTT, marketers are missing a prime opportunity.
7 Engaging Ways to Advertise to Upcoming Generations on TikTok
Performance Marketing
In a post-COVID world, people are using content to fill their time and find daily satisfaction, thus creating a greater need for content creation. This gives marketers a real opportunity [...]
COVID-19’s Impact on Millennial and Gen Z Media Habits — and How Marketers Should Pivot
Media
Depending on their age and stage of life, the nation’s two youngest generations are getting a first taste of what it’s like to be a remote worker, home-schooling parent, or [...]
COVID-19’s Impact on Millennial and Gen Z Media Habits — And How Marketers Should Pivot
Performance Marketing
Within a very short period, the way Millennials and Gen Zs buy products and consume media also has changed dramatically. And while many of these shifts — such as the [...]