Portrait of Jessica Hawthorne-Castro

Jessica Hawthorne-Castro

Performance Marketing contributor Jessica Hawthorne-Castro is the CEO of Hawthorne Advertising, an award winning technology-based advertising agency specializing in analytics and accountable brand campaigns. Jessica’s role principally involves fostering long-standing client relationships with the company’s expansive base of Fortune 500 brands to develop highly strategic and measurable advertising campaigns, designed to ignite immediate consumer response.

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Virtual Try-On Tech, the Pandemic-Accelerated Trend, Is Here to Stay and Save Headaches

Performance Marketing

A pandemic-fueled ecommerce spike is accelerating the trend.

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Performance Marketers Need to Watch These 5 Consumer Trends in 2021

Performance Marketing

After a year of chaos and uncertainty, these are some of the interests and behaviors that are here to stay.

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How Connected TV and OTT Are Helping Marketers Reach a Wider Audience

Performance Marketing

With more Americans than ever now watching CTV and OTT, marketers are missing a prime opportunity.

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4 Marketing Campaign Metrics Your Company Can’t Ignore

General

Being a successful marketer is more than bringing a creative mind to the table. The best in their class, from marketing assistant to CMO, have a solid understanding of basic [...]