Jessica Hawthorne-Castro
Performance Marketing contributor Jessica Hawthorne-Castro is the CEO of Hawthorne Advertising, an award winning technology-based advertising agency specializing in analytics and accountable brand campaigns. Jessica’s role principally involves fostering long-standing client relationships with the company’s expansive base of Fortune 500 brands to develop highly strategic and measurable advertising campaigns, designed to ignite immediate consumer response.
Don’t Blur the Lines When Marketing to Millennials and Gen Z
Gen Z places less value on high price tags and material goods, whereas millennials buy pricey bottles, designer goods and trips.
Are You Using Social Media to Inspire Younger Buyers?
Social networks are the new search engines. How performance marketers can leverage this trend.
Want to Attract Younger Consumers? Just Be Yourself
We all know personalization and micro targeting has become more and more prevalent, but it is a 'must have' instead of a 'nice to have' at this point for marketers.
Some of the shifts can be traced to the rise of “neobanks,” or those fin tech firms offering up apps, software and other technologies that help streamline mobile and online [...]
Harnessing Gen Z’s Summer Travel Wanderlust
Younger travelers like choices, spontaneity and loyalty rewards when they travel. Here’s how marketers can harness these and other trends when selling summer travel.
Luxury Goods Are Becoming as Attainable as Fast Fashion
How marketers are bridging the gap between millennials' and Gen Z's love of upscale goods and desire for economy.
5 Ways to Meet Gen Z Consumers Where They Are
Performance marketers can dial in their generational marketing strategies in 2022.
5 Performance Marketing Trends to Watch in 2022
[Consumers] also looking for a seamless experience enabled by QR codes, which cut down on the number of clicks it takes to look at.
Hold On, We’ve Entered a Digital Marketing Time Warp
How performance marketers can leverage accelerated industry trends.
How to Start Preparing for the 2021 Holiday Season Now
What performance marketers need to know about driving sales growth across multiple generations of shoppers.