Despite the Bear Market, Younger Generations Should Embrace 'Buy and Hold' Strategies Crypto, Neobanks, NFTs

The economy is looking even more dire, and there are lessons performance marketers can take away

Most financial planners would steer their client away from get-rich-quick investment approaches and instead advocate for “buy and hold” strategies. In most cases, the latter involves finding reliable workhorses of the stock market and then hanging onto them for years or even decades.

Generations Y and Z have a different idea about how they want to build their assets. From cryptocurrency and bitcoin to NFTs and other digital assets, younger investors are forgoing blue chip stocks that their parents and grandparents used and taking bolder, riskier moves with their money.

Some

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