Portrait of Kennyatta Collins

Kennyatta Collins

Kennyatta Collins is a strategist, photographer and Adweek contributor living in Miami.

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Adweek’s 2023 Experiential Awards: Standout Activations Making Their Mark

Experiential Marketing

These live events and experiences made leaving the house worth it.

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How Blockchain Solana Turned Community Criticism Into a Resonant Campaign


Blockchain platform Solana responded to community criticism with a campaign that helped revive the brand.

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The Technology and People Driving Positive Change in Artificial Intelligence

AI News

The technology and people driving positive change in artificial intelligence.

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Tinder Crowns Coi Leray Matchmaking Monarch as it Unveils a Collaborative Feature


As Tinder unveils a feature to let friends play matchmaker, it appoints rapper Coi Leray as monarch.

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A Retail Brand Challenged Customers to Steal From Its Store–If They Could Outrun an Elite Sprinter

Retail News

French retail brand Distance challenged customers to steal from its store in a marketing stunt.

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More Than a Taqueria: Tacombi Is Servicing Its Community


The fast-growing Mexican eatery is providing a blueprint on how to blend generosity with capitalism.

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4 Activations That Showcased Why Art Basel Is the Must-Attend Place for Brand Engagement


For marketers looking to connect with and define culture, this growing festival is the new priority.

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Media Plan of the Year Awards: Celebrating the Year’s Most Innovative Strategies

Media Plan of the Year

Twenty-two campaigns that took creativity and engagement to the next level.