Tinder Crowns Coi Leray Matchmaking Monarch as it Unveils a Collaborative Feature

Courting Gen Z, the app now allows friends and family to pick user's dates.

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Whether delivered with a collective nod of approval or a head shake in disdain, “the friend test” has been a cornerstone of dating rituals. According to market research firm OnePoll, 75% of Gen Z singles regularly discuss dating with their peers. 

Now, thanks to a new Tinder feature, those peers can be more hands-on in their friends’ dating lives. Tinder Matchmaker allows friends and family to asynchronously access the dating app to recommend profiles for another user.

To

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