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Love is in the air as Tinder tries to woo Gen Z daters.
The dating app has launched the next chapter of its global campaign, “It Starts With a Swipe,” emphasizing meaningful connections to attract younger users.
Created by agency partner Mischief @ No Fixed Address, Tinder’s three new commercials are sentimental depictions of one-night stands and summer flings that turn into long-term relationships.
As the voiceover says in one of the ads: “You got on Tinder to find a summer fling, but you accidentally found a fall, winter and spring fling.”