Tinder Reimagines the Summer Fling as Its Marketing to Gen Z Pays Off

The dating app continues a sentimental global campaign that has helped grow its users.

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Love is in the air as Tinder tries to woo Gen Z daters. 

The dating app has launched the next chapter of its global campaign, “It Starts With a Swipe,” emphasizing meaningful connections to attract younger users. 

Created by agency partner Mischief @ No Fixed Address, Tinder’s three new commercials are sentimental depictions of one-night stands and summer flings that turn into long-term relationships. 

As the voiceover says in one of the ads: “You got on Tinder to find a summer fling, but you accidentally found a fall, winter and spring fling.”



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