Media Plan of the Year 2023: These Winning Strategies Helped Brands Reach New Markets

From custom AR lenses to shoppable billboards

Media and marketing pros from Warner Bros, YouTube, Tubi and more will share insights, perspectives and advice on how to keep up in this ever-changing industry. Join them in LA at the Convergent TV Summit on October 25.

Standout media agencies make their clients’ marketing dollars work harder through innovative, breakthrough media plans. In an omnichannel world where anything can be an ad, the best media plans use this to their advantage to cut through the clutter and leaving a lasting impression on consumers. From school lunches to the actual eggs you buy from the grocery store, brands found new ways to get their message across. Even a Super Bowl buy isn’t just a Super Bowl buy.



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