Media Plan of the Year Video: These Are the Latest Trends in Media Planning, and the Biggest Challenges Adweek's 2018 MPOY judges tell us what the challenges are, and how best to face them down. Netflix’s Shocking Public Activation for Altered Carbon Was the Year’s Most Innovative Media Plan Its disturbing 'marketplace' with for bodies featuring human bodies encased in plastic at a public bus stops, promoted the dystopian series. The Year’s 23 Best Media Plans Sparked Conversation With Next-Level Innovation and Creativity Brands used audacious tactics to effectively reach consumers. The Year’s 22 Best Media Plans, From Netflix and Hulu to GoPro and Google The most innovative ways brands reached consumers. How Snickers Used Social Media Outrage to Fuel the Year’s Most Innovative Media Plan Its hunger algorithm drove the candy's price.