Media Plan of the Year: 24 Strategies That Inspired, Informed and Cut Through the Noise
Discover all of Adweek's 2021 Media Plan of the Year winners, from Uber and Lexus to Comedy Central and Netflix.
Uber Said Not to Use Uber During the Pandemic, and Found Its Purpose in the Process
Telling consumers not to use its service during the pandemic helped the company find its marketing purpose.
Best in Show: Comedy Central Pulled Out All the Stops Promoting Awkwafina Is Nora From Queens
2020 Media Plan of the Year Winner Comedy Central Pulls Out All the Stops With Awkwafina.
These Innovative Agencies Deftly Delivered Impactful Messaging in Troubling Times
Presenting Adweek's 2020 Media Plan of the Year winners.
Celebrating Creativity at Media Plan Of the Year
Adweek and The Trade Desk honor 2019’s winners at placeiq.
Agencies Show That When It Comes to Buying Media, It’s Not What You’ve Got—It’s How You Use It
Adweek presents the 2019 Media Plan of the Year winners.
Video: These Are the Latest Trends in Media Planning, and the Biggest Challenges
Adweek's 2018 MPOY judges tell us what the challenges are, and how best to face them down.
Netflix’s Shocking Public Activation for Altered Carbon Was the Year’s Most Innovative Media Plan
Its disturbing 'marketplace' with for bodies featuring human bodies encased in plastic at a public bus stops, promoted the dystopian series.
The Year’s 23 Best Media Plans Sparked Conversation With Next-Level Innovation and Creativity
Brands used audacious tactics to effectively reach consumers.
The Year’s 22 Best Media Plans, From Netflix and Hulu to GoPro and Google
The most innovative ways brands reached consumers.
How Snickers Used Social Media Outrage to Fuel the Year’s Most Innovative Media Plan
Its hunger algorithm drove the candy's price.