Adweek's 2023 Experiential Awards: Standout Activations Making Their Mark

These live events and experiences made leaving the house worth it

Announcing! Brandweek is headed to Phoenix, Arizona this September 23–26. Join us there to explore the future of marketing, discover cutting-edge strategies and network with the best in the business.

Freed of pandemic-era restrictions, experiential was back in full swing in 2022 and 2023. Brands and agencies were empowered to take even bigger risks, beckoning a renaissance for the industry. Our fifth annual Experiential Awards reflect a bold and purposeful era for a form of marketing that’s coming into its own.

This year’s roster of winners includes everything from a gamified dance floor to an out-of-this-world concert to a sanctuary for delivery workers. Here are the brands and agencies making their mark on the industry.

Experiential Activation by a Travel Brand

Surprisingly Savannah
Brand: Visit Savannah
Agency: Engage & Resonate

Visit Savannah

With the recent introduction of nonstop flights to and from New York, Visit Savannah needed to spread the word fast.



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